Design Execution - Overview

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M2.

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Design Execution

P
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In this module we’ll zoom in a bit more and take a


look at the craft side of our work

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Executing on our insight from Design Thinking and


the skills necessary to turn it into fruition

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God is in the details

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“Be a yardstick of quality. Some


people aren’t used to an environment
where excellence is expected.”
STEVE JOBS

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If you can couple high level thinking with great


execution that is when you will become an
extremely valuable asset to any design team
or business

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In this module we’ll go through some key lessons


to help you with executing your work. These are
base concepts for you to bounce of and
explore further

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There is no bullet pill

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To get better at the craft it’s about developing a


good eye. Surround yourself with great people
and great work

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Raise the standards on the kind of work you want


to output

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And put in the reps to do it. To close the distance


between you and the people that you admire.
Through learning, practice and application

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Gym analogy. You build up ability through reps

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Design is a competitive field you need to be


motivated to put in the hours and reps to hone in
on your craft

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These next few lessons will give you the fundamentals


and foundation to deliver great work

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They are simple concepts but not necessarily


easy to master

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Coupled with design thinking all the lessons in this


module will allow you to excel as a great UI/UX/
product designer. These are the fundamentals you
can build upon to have a thriving career

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Structure and hierarchy

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Styleboards and Moodboards

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Grids

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Typography

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Visual design concepts

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Prototyping

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Putting it all together

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