BAS-3 Session 4

Business Academic Skills
Session 4
Academic genres. Essay.
Features of academic writing style.
Lecturer: Anna Loseva

[email protected]
Today we will...
● Discuss your CRAAP test & the use of UEH Smart
Library
● Discuss academic genres: annotated bibliography
and argument essay in particular!
● Read sample essays & get familiarised with our
assessment rubrics
In your mini-groups, ask & answer the following questions. Add your ideas
in the slides.
1) How was your experience navigating UEH Smart

Library? What problems did you face?
2) Can you share any tips on using this database

effectively?
CR, RR, AB, RJ
Match descriptions with the genres: CR/ RR/ AB/ RJ
1. Displays the student’s depth of reading and research on a topic → AB
2. Communicates the process and results of an experiment → RR
3. Includes critique of the text → CR
4. Is a more personal piece of writing → RJ
5. Includes sections, headings, and graphs → RR
6. Features brief, 1-paragraph long reviews of several sources on the same topic related
to an assignment → AB
7. Encourages students to document and think about their experiences → RJ

8. Summarizes key ideas of a text and evaluates the viewpoint of the author in detail → CR
Annotated bibliography WSU Guide (the file is also on Canvas)
Study a sample here What can you
- and answer the Q notice about
each
annotation?
Sample AB entry (1 source)
Anna’s comments re
CRAAP test HW
For annotated
bibliography!
Which of these is a summary?
Why is the other one NOT a summary?
Globalization has become a priority In this article, Robert Myrtle detailed the leadership
trend of most countries in the challenges that every leader faces, including the
world. Moreover, most of the vision, alignment, empowerment, motivational, and
learning challenges, and provided steps that leaders
effects of globalization on the world can take to become more capable and
have created many changes in life well-respected. He suggested that having a vision,
and including changes in communicating it, and, most importantly, having
businesses. This essay will give their actions regarded as being in line with that
some reviews of the book “X” by A vision are all necessary for success as a leader. The
author concluded that good leaders foster an
and B.
environment where individuals feel empowered and
encouraged, and their motivating impulses are
respected.
#1: Summary should provide actual, specific content of the source + use
reporting language.
Globalization has become a priority In this article, Robert Myrtle detailed the
trend of most countries in the world. leadership challenges that every leader faces,
Moreover, most of the effects of including the vision, alignment, empowerment,
globalization on the world have motivational, and learning challenges, and
created many changes in life and provided steps that leaders can take to become
including changes in businesses. more capable and well-respected. He suggested
This essay will give some reviews of that having a vision, communicating it, and,
the book “X” by A and B. most importantly, having their actions regarded
as being in line with that vision are all necessary
for success as a leader. The author concluded
that good leaders foster an environment where
individuals feel empowered and encouraged,
and their motivating impulses are respected.
#2: APA7 references: Use the materials on Canvas to format correctly!
Sylwia Stachowska, Iwona Zofia Czaplicka-Kozlowska. (October 1, 2019). Motivating employees of the higher education
institution: case study of academic teachers. UEH Smart Library.
https://eds.s.ebscohost.com/eds/pdfviewer/pdfviewer?vid=23&sid=1f359e86-e951-4e85-ac71-82e48770675b%40redis
→ family name, initials.

→ only year of publication
→ source details (journal where the article was published)
→ NO links to online libraries/databases! DOI number for

peer-reviewed articles; if not available - no link needed.
#3: Language use regarding sources: Not interchangeable!
Article?
Book?
Chapter?
Journal?
Report?
Essay?
An argument essay
❖ is one of the most common types of college writing
❖ shows your logical thinking on a topic that is
supported by outside sources
❖ is structured and makes sense
Academic essay: Essentials
Parts: Language features:
Title
Essay text: FORMAL
Introduction
Body paragraphs IMPERSONAL (no “I, we, you”)
Conclusion
PRESENT SIMPLE tense dominates
References (start on a
new page!) SPECIALIZED vocabulary is used (terminology)
There is no
ONE model essay
in mind
Structure is flexible and

depends on the TASK that
is presented in the title
To write a good
thesis/argument statement
+ an essay outline/plan
turn to p.145-146 of Unistep

What is an argument statement (thesis)?
➢ It is a statement of a position.
➢ It is specific.
➢ It answers the essay question or
responds to the essay task.
What is an essay outline/plan?
➢ It is a sentence offering topics of your

upcoming body paragraphs.
- thesis of this essay
- essay outline
TOPIC: Examine the impact of influencer marketing on

developing brand image through social media.
It can be stated that influencer marketing has contributed to the
development of brands and thus has placed a high value on
branding through social media campaigns. The achievement of
social media influencer marketing can be interpreted based on
the following factors: the influencer’s impact on the brand and
customer, the successful communications of influencer
marketing, and the development of influencer marketing in the
near future.
What is the thesis? What is the essay plan?
TOPIC: Students’ increasing use of social media negatively

impacts their academic performance. To what extent is that
true?
A student’s success is determined by many factors, so it
cannot be asserted that academic performance is declining
because students use social media sites. Upon analysis, social
media contributes greatly to student achievement in a positive
and effective way, for four main reasons, which include
providing plenty of information, increasing student interaction,
reducing stress, and developing critical thinking.
- thesis of this essay
- essay outline
TOPIC: Students’ increasing use of social media negatively

impacts their academic performance. To what extent is that
true?
A student’s success is determined by many factors, so it
cannot be asserted that academic performance is declining
because students use social media sites. Upon analysis, social
media contributes greatly to student achievement in a positive
and effective way, for four main reasons, which include
providing plenty of information, increasing student interaction,
reducing stress, and developing critical thinking.
★ In this article, I will give my personal views as well as my
research on the values a company needs to achieve success.
★ This essay will argue that entrepreneurs are nurtured rather than
simply made. → essay self-talk :(
★ In this post, we will discuss the topic's flaws and the elements
that impact the globalization of a corporation in more detail.
★ This article will demonstrate the importance of leadership in
organization, including an overview of leadership, the role of leader
and the factors of leadership style.
ACADEMIC ESSAY: THESIS ESSENTIALS
❏ The essay topic orients all the body paragraphs and thesis statement.
❏ Thesis statement gives unity to the essay. It is followed by the essay
outline which explains the writer’s main points and plan of the essay.
❏ Thesis statement limits what will be covered in the essay.
❏ Thesis statement indicates a general view on the topic. Then, the body
illustrates the thesis statement logically and proves it credible with
evidence and references.
❏ Body paragraphs adhere to the sequence of ideas outlined in the essay
intro. The body paragraphs develop the ideas of different aspects of the
essay thesis.
ESSAY ASSESSMENT
3 most important criteria for a successful essay:
➔ Critical Thinking and Analysis
➔ Research: Depth, Quality, Use of Evidence
➔ Argument Structure and Development
Other criteria: Referencing, Language Use and Style

➔ Critical Thinking and Analysis
Highly developed analytical skills. Essay offers
a complete and objective picture, the
problem is thoroughly evaluated and
independent conclusions are reached.
Don’t simply retell or describe the situation.
Offer your independent analysis based on the
evidence.
➔ Research: Depth, Quality, Use of Evidence
Extensive research of proper academic
quality.
Evidence is skillfully integrated and
effectively supports and develops claims.
Use databases of published sources - and yet
STILL evaluate the articles you find!
➔ Argument Structure and Development
A sustained coherent and

logical line of argument.
Image source: https://imgflip.com
1. Leave writing introduction
until last - but have
the
MY TIPS for the thesis and outline early
writers 2. Keep paragraphs balanced
3. Make sure that every

body
for YOU paragraph is relevant to
the essay task
STEP 1:
Skim the essay assigned to your group.
What is the author’s main

argument=thesis? Type in the slide.
Author’s main argument (= thesis of this essay presented as a statement).
Link to essay The author argues that…
Sample essay 1
Environmental impact of business
Sample essay 2
Ethical issues for the workforce in
China
Sample essay 3
Glocal marketing
Sample essay 4
HRM and employee retention
Sample essay 5
Online vs offline education
STEP 2:
Read the essay more carefully.
Complete the checklist on the paper
worksheet.
What are the strengths and
weaknesses of this essay according to
the 5 assessment rubrics?
In which of the 5 grade categories

would you place it?
(sample 2)
Discuss the ethical issue such as inhumane working
condition, badly treatment for workers in China.
FAILED
Problems with this essay:
❏ incomprehensible language (AI was used to add to the
word count?) - ZERO for language
❏ poor language led to inability to present an argument
clearly - the essay does not make sense!
❏ research is attempted, but not used well
❏ referencing is failed
❏ personal language is used
❏ minus 10% for formatting
(sample 5)
Compare the quality of education between online
and offline methods.
PASS
❏ content of the essay does not effectively respond to
the essay task
❏ argument structure and its logic is unclear
❏ personal language is used
❏ minimal research of questionable quality (e.g. blogs
were cited)
❏ problems with formatting in-text citations and
references
(sample 3)
Examine glocal marketing strategy and how companies should apply
it in their process of glocalization.
CREDIT
❏ some paragraphs are descriptive rather than
analytical
❏ minimal research
❏ introduction lacks necessary features
❏ problems with formatting in-text citations and
references
(sample 1)
Businesses that consider environmental impacts will
gradually lose in profit. Critically evaluate the statement.
DISTINCTION
Strong in critical thinking, argument structure, and language
use
(sample 4)
Examine roles of human resource management in
employee retention.
HIGH DISTINCTION (96)
TO-DO LIST for Session 5
1) Read for QUIZ: Unistep Chapter 8 p.196-232
Read for CLASS: Braun et al. Module 14
2) Group essay: First draft, link in the spreadsheet

(one link per group, enable commenting). Your draft
document should include:
1. Your team list
2. Your specific essay question
3. Text of your essay (all paragraphs except conclusion!). At the end of each
paragraph add the name(s) of student(s) in charge.
Thank you
and
see you next week!
[email protected]

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Business Academic Skills

Lecturer: Anna Loseva

1) How was your experience navigating UEH Smart

2) Can you share any tips on using this database

7. Encourages students to document and think about their experiences → RJ

→ family name, initials.

→ NO links to online libraries/databases! DOI number for

Structure is ﬂexible and

turn to p.145-146 of Unistep

➢ It is a sentence oﬀering topics of your

TOPIC: Examine the impact of inﬂuencer marketing on

TOPIC: Students’ increasing use of social media negatively

TOPIC: Students’ increasing use of social media negatively

Other criteria: Referencing, Language Use and Style

A sustained coherent and

writers 2. Keep paragraphs balanced

3. Make sure that every

What is the author’s main

In which of the 5 grade categories

2) Group essay: First draft, link in the spreadsheet

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