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Internal Factor Evaluation

Facebook has several internal strengths that contribute to its success as a social media platform, including its large and diverse user base, ownership of multiple social platforms, and sophisticated advertising tools. However, it also faces weaknesses such as ongoing privacy and security concerns, the spread of misinformation, and increased competition from other companies. Regulatory challenges and advertiser boycotts related to content issues have also negatively impacted Facebook's business practices and user experience.

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nobara kugisaki
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44 views2 pages

Internal Factor Evaluation

Facebook has several internal strengths that contribute to its success as a social media platform, including its large and diverse user base, ownership of multiple social platforms, and sophisticated advertising tools. However, it also faces weaknesses such as ongoing privacy and security concerns, the spread of misinformation, and increased competition from other companies. Regulatory challenges and advertiser boycotts related to content issues have also negatively impacted Facebook's business practices and user experience.

Uploaded by

nobara kugisaki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Internal Factor Evaluation

Strengths
1.) LARGE USER BASE
- Facebook has a massive and diverse user base that allows global reach and engagement.
2.) DIVERSE ECOSYSTEM
- Facebook owns several platforms that includes Instagram and WhatsApp, which increases
Its reach and diversifies its offerings.
3.) DATA ANALYTICS
- Facebook has vast amount user data which enables businesses to gain insights consumer
preferences leading to more information in making decisions.
4.) MARKETPLACE & E-COMMERCE
- Facilitates buy and sell in the community which allows facebook e-commerce grow.
5.) REAL TIME COMMUNICATION
- Facebook do offer real time communication making it convenient for users to connect instantly.
6.) MOBILE APP DOMINANCE
- it is widely used nowadays which allows strong presence in the mobile space.
7.) DEVELPOER PLATFORM
- Facebook provides APIs & Tools that allow developers to create apps in enhancing its ecosystem.
8.) ADVERSTISING PLATFORMS
- Facebook’s advertising tools are sophisticated and effective in attracting businesses to promote
their products and services.
9.) COMMUNITY ENGAGEMENT
- Facebook groups provide a space for users to connect over shared interest, hobbies, and causes,
fostering a sense of community and belonging.
10.) FIRST-MOVER ADVANTAGE
- Facebook was an early pioneer in social media space where they establish a strong brand and user
space up until now.

WEAKNESSES
1.) PRIVACY CONCERNS
- regulatory scrutiny and user distrust.
2.) FAKE NEWS
- Facebook struggled to exterminate the spread of false informations.
3.) PLATFRORM MANIPULATION
- Malicious features to spread propaganda, manipulate public opinion and interfere in elections.
4.) USER ENGAGEMENT SHIFTS
- Facebook users moving away and shifted to their competitors such as twitter, google etc. which
affects its long-term user base.
5.) COMPETITION
- rise of new competitors that will challenge facebook’s dominance.
6.) REGULATORY CHALLENGES
- anti-trust concerns, data protection and content moderation which affects its business practices.
7.) AD BOYCOTTS
- Facebook faced backlash from advertisers which leads to boycotts over concerns of the platform’s
content moderation policies.
8.) EMPLOYEE DISCONTENT
- public disagreements with management over company policies and decisions.
9.) DEPENDENCE ON ADS
- Facebook do relies on advertising which could be vulnerable to economic downturns in ad
spending patterns.
10.) USER EXPERIENCE ISSUES
- changes in platform’s algorithms and design which led to user dissatisfaction and complaints about
the user experience.

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