39 of 40.

A developer is tasked with selecting a suitable dataset for

training an AI model in Salesforce to accurately predict current
customer behavior.

What Is a crucial factor that the developer should consider

during selection?

Ans. Size of the dataset

38 of 40.
What is a benefit of a diverse, balanced, and large dataset?

Ans. Model accuracy

37 of 40.
What are the three commonly used examples of AI in CRM?

Ans. Predictive scoring, forecasting, recommendations

36 of 40.
Cloud Kicks wants to optimize its business operations by
incorporating AI into its CRM.

What should the company do first to prepare its data for use
with AI?
Ans) Remove biased data.

35 of 40.
A healthcare company implements an algorithm to analyze
patient data and assist in medical diagnosis.

Which primary role does data quality play in this Al application?

Ans. Enhanced accuracy and reliability of medical

predictions and diagnoses

34 of 40.
What are some of the ethical challenges associated with AI
developmentnt?

Ans.Potential for human bias in machine learning

algorithms and the lack of transparency in AI
decision-making processes

33 of 40.
Cloud Kicks discovered multiple variations of state and country
values in contact records.

Which data quality dimension is affected by this issue?

Ans. Consistency

32 of 40.
How is natural language processing (NLP) used in the context of
AI capabilities?

Ans. To understand and generate human language

31 of 40.
What is an example of Salesforce's Trusted AI Principle of
Inclusivity in practice?

Ans.Testing models with diverse datasets

30 of 40.
Cloud Kicks wants to create a custom service analytics
application to analyze cases in Salesforce. The application should
rely on accurate data to ensure efficient case resolution.

Which data quality dimension Is essentlal for this custom

application?

Ans. Consistency

29 of 40.
What should organizations do to ensure data quality for their AI
initiative?

Ans.Collect and curate high-quality data from reliable sources.

28 of 40.
Which Einstein capability uses emails to create content for
Knowlegde articles?

A. Generate

27 of 40.
Which type of bias results from data being labeled according to

A -Association

26 of 40.
Salesforce defines bias as using a person's immutable traits to
classify them or market to them.

Which potentially sensitive attribute is an example of an

immutable trait?

Ans.Financial status

25 of 40.
Cloud Kicks relies on data analysis to optimize its product
recommendations; however, CK encounters a recurring issue of
incomplete customer records, with missing contact information
and incomplete purchase histories,

How will this incomplete data quality impact the company's

operations?

Ans. The Accuracy of product recommendations is

hindered.

24 of 40.
What are some key benefits of AI in improving customer
experiences in CRM?

Ans. Fully automates the customer service experience,

ensuring seamless automated interactions with
customers

23 of 40.
How does an organization benefit from using AI to personalize
the shopping experience of online customers?

Ans.Customers are more likely to be satisfied with

their shopping experience.

22 of 40.
Cloud Kicks is testing a new AI model.
Which approach aligns with Salesforce's Trusted AI Principle of
Inclusivity?

Ans.Test with diverse and representative datasets

appropriate for how the model will be used.

21 of 40.
Cloud Kicks wants to develop a solution to predict customers’
product interests based on historical data. The company found
that employees from one region use a text field to capture the
product category, while employees from all other locations use a
pleklist.

Which data quality dimension is affected in this scenario?

A.Consistency

20 of 40.
Cloud Kicks wants to implement Al features on its Salesforce
Platform but has concerns about potential ethical and privacy
challenges.

What should they consider doing to minimize potential AI blas?

Ans.Implement Salesforce's Trusted AI Principles.

19 of 40.
Which features of Einstein enhance sales efficiency and
effectiveness?

Ans.Opportunity Scoring, Lead Scoring, Account

Insights

18 of 40.
Cloud Kicks implements a new product recommendation feature
for its shoppers that recommends shoes of a given color to
display to customers based on the color of the products from
their purchase history.

Which type of bias is most likely to be encountered in this

scenario?

Ans. Societal

17 of 40.
What is the main focus of the Accountability principle in
Salesforce's Trusted AI Principles?
Ans.Taking responsibility for one's actions toward
customers, partners, and society

16 of 40.
What is a sensitive variable that can lead to bias?

Ans.Gender

15 of 40.
A marketing manager wants to use Al to better engage their
customers.
Which functionality provides the best solution?

Ans.Einstein Engagement

14 of 40.
A Salesforce administrator creates a new field to capture an
order's destination country.

Which field type should they use to ensure data quality?

Ans.Picklist

13 of 40.
A customer using Einstein Prediction Builder is confused about
why a certain prediction was made.

Following Salesforce's Trusted AI Principle of Transparency,

which customer information should be accessible on the
Salesforce Platform?

Ans. An explanation of the prediction's rationale and a

model card that describes how the model was
created

12 of 40.
How does the "right of least privilege” reduce the risk of
handling sensitive personal data?

Ans. By limiting how many people have access to data

11 of 40.
What is the best method to safeguard customer data privacy?

Ans.Track customer data consent preferences.

10 of 40.
What is the key difference between generative and predictive
AI?

Generative Al creates new content based on

existing data and predictive Al analyzes existing
data.

9 of 40.
What is a key benefit of effective interaction between humans
and AI systems?

A. Leads to more informed and balanced decision-

making

8 of 40.
What is a key characteristic of machine learning in the context of
Al capabilities?

Ans.Uses algorithms to learn from data and make

decisions

7 of 40.
Cloud Kicks wants to ensure that multiple records for the same
customer are removed in Salesforce.

ANs. Duplicate management

6 of 40.
An administrator at Cloud Kicks wants to ensure that a field is
set up on the customer record so their preferred name can be
captured.

Which Salesforce fleld type should the administrator use to

accomplish this?

A. Text

5 of 40.
What is a possible outcome of poor data quality?

Ans. Biases in data can be inadvertently learned and

amplified by AI systems.

4 of 40.
To avoid introducing unintended bias to an AI model, which type
of data should be omitted?

Ans.Demographic

3 of 40.

What is an implication of user consent in regard to AI data

privacy?

Ans.. Al infringes on privacy when user consent is not

obtained.

2 of 40.
How does data quality impact the trustworthiness of Al-driven
decisions?

Ans.High-quality data improves the reliability and

credibllity of Al-driven decisions, fostering trust
among users.

1 of 40.
Cloud Kicks learns of complaints from customers who are
receiving too many sales calls and emails.

Which data quality dimension should be assessed to reduce

these cpmmunication Inefficlencles?
Ans.Duplication