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DESIGN

Graphic design uses visual elements like images, text, and symbols to communicate ideas and messages. Graphic designers create things like websites, advertisements, and logos. An effective graphic design catches viewers' attention and clearly conveys its message. Design involves arranging visual elements artistically in a layout. Basic principles for effective design and layout include balance, emphasis, repetition to create rhythm, alignment of elements, hierarchy of importance, contrast between elements, and unity among all elements.

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27 views2 pages

DESIGN

Graphic design uses visual elements like images, text, and symbols to communicate ideas and messages. Graphic designers create things like websites, advertisements, and logos. An effective graphic design catches viewers' attention and clearly conveys its message. Design involves arranging visual elements artistically in a layout. Basic principles for effective design and layout include balance, emphasis, repetition to create rhythm, alignment of elements, hierarchy of importance, contrast between elements, and unity among all elements.

Uploaded by

airamagsipoc21
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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GRAPHIC DESIGN

Is an artistic way of communicating ideas and messages through visual expressions using texts,
images, and symbols. Graphic designers work on the quality of the output they serve for the audience or
clients like websites, advertisements, posters, flyers, logos, videos, and any other multimedia form. A
practical graphic layout and design can easily catch the attention of the viewers and allow them to
understand the message conveniently.

DESIGN
Is a plan of creating an idea through a combination of texts, images, and other elements that are
placed together artistically, whereas, the layout is a term used as the process of organizing and arranging
these elements in a design as you plot it in a paper.

BASIC PRINCIPLES OF DESIGN AND LAYOUT


1. BALANCE
It refers to the proper arrangement of the elements, which gives a visual weight for the design.
There are two types of balance, Symmetrical or Asymmetrical. Symmetrical balance is where the elements
are equally distributed on both sides of your design, technically a mirror-based design. In contrast,
Asymmetrical balance is a free layout where the elements can be placed in any order or the opposite of
symmetrical.

2. EMPHASIS
It refers to something that needs to stand-out or emphasize. When working on emphasis, you can
change the color, size, or even the element itself to lead the eye to the focal interest.

3. PATTERN, REPETITION AND RHYTHM


The use of repetitive elements such as lines, shapes, forms, textures, space, colors, font, style, and
the like to create texture, movement, continuity, and consistency of the design. It also makes the design
formal and more comfortable to read because of its uniformity.

4. ALIGNMENT
It refers to the proper placement of an element to your design, just like invisibly placing or aligning
your texts or images diagonally, vertically, and horizontally. The standard texts or paragraph alignment we
apply are center, right, left, and justified.

5. HIERARCHY
It refers to the proper arrangement of the details such as text, characters, numbers, and symbols.
Changing its character size, thickness, spaces, or even font type to stand out is its most critical features. By
applying this principle, it can help the viewer to recognize and navigate the highlight of the event smoothly.
6. CONTRAST
It refers to the use of different or opposite elements such as sizes (large or small), shapes (geometric
or organic), spaces (negative or positive), form (real or abstract), colors (monochromatic, complementary,
triadic, tetradic), texture (smooth or rough), and values (light or dark). The contrast gives visual weight to
an object or design. You must consider and limit the use of different elements, color, style, and typography
to avoid cluttered design.
When creating contrast in color and text, it is advised to choose a color from the background to
create consistency of your design. Always remember that the details must be readable by having a dark-
light value of either text and background or vice- versa.

7. UNITY AND HARMONY


It refers to the relationship of the elements or the contents when you place them together. The
elements of the design must work together and agree to its meaning, theme, feeling, or mood.

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