ENTREPRENEURSHIP DEVELOPMENT PROJECT

Submitted By

Palak Sharma

(Reg. No 2120862)

Usha Karki

(Reg. No 2120829)

Under the guidance of

Dr. Manu Jose

In Partial Fulfilment of the Requirements for the Award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

SCHOOL OF BUSINESS AND MANAGEMENT

CHRIST (Deemed to be University)
BENGALURU

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 DECLARATION

We, and hereby declare that the entrepreneurship development project, titled submitted to Christ
(Deemed to be University), in partial fulfillment of the requirements for the award of the Degree of
Bachelor of Business Administration is a record of original and independent research work done by us
during 2022-2023 under the supervision and guidance of Associate Prof. Manu Jose, School of
Business and Management, We also declare that this dissertation has not been submitted for the award
of any Degree/ Diploma/Associateship/ Fellowship or another title to any other Institution/University.

Place: Bengaluru

Date: 4/04/2022

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 CERTIFICATE

This is to certify that the ‘Entrepreneurship Development Project’ submitted by Palak Sharma and
Usha Karki titled fitness and wellness submitted to CHRIST (Deemed to be University), in partial
fulfillment of the requirements for the award of
the Degree of Bachelor of Business Administration, is a record of original study undertaken by
Prof. Manu Jose, during the period 2022 – 2023 in the School of Business and Management at
CHRIST (Deemed to be University), Bangalore, under my supervision and guidance. The project
has not formed the basis for award of any Degree / Diploma / Associateship/ Fellowship or other
similar title of recognition to any other University.

Place: Christ University, Bangalore

Date- 4-04-2023

Dr. Bhavana Bajaj

Associate Professor, School of Business and Management

Dr Amalanathan. S
Head, School of Business and Management – BBA

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 ACKNOWLEDGEMENT

We, Palak Sharma and Usha Karki would like to express my profound gratitude to all those
who have been instrumental in the preparation of this research Project Report. I wish to
place on records, our deep gratitude to my project guide, Prof.,Manu Jose, for guiding me
through this project with valuable and timely advice. I would like to thank Dr. (Fr). Joseph
C C, Vice Chancellor, Dr. Jain Mathew, Dean and Dr. Amalanathan S, HOD, School of
Business and Management for their encouragement.

Last but not the least; I would like to thank my parents and friends for their constant help
and support.

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 TABLE OF CONTENTS

S. No.
PARTICULARS PAGE NUMBER

1 INTRODUCTION

1.1 Introduction to Fitness Industry 2

1.2 Industry Profile 3

1.3 Entrepreneur Profile 5

1.4 Average Investment 7

1.5 Executive Summary 7

1.6 Partnership Deed 8

2 MARKET RESEARCH

2.1 Feasibility of the project 14

2.2 SWOT analysis 15

2.3 The present and future scenario of sector 17

2.4 Competitors 17

2.5 Worst case scenario and contingency plan 18

3. MARKETING

3.1 Target Market 20

3.2 Production and Service Description 20

3.3 7P’s Analysis 20

3.4 Segmentation, Targeting and Positioning 22

3.5 Unique Selling Proposition 23

3.6 Advertising and Branding Strategy 24

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 3.7 Michael Porter’s 5 Force Analysis 25

4. HUMAN RESOURCE PLAN

4.1 Organization chart 29

4.2 Number of members or partners as Founders 30

4.3 Number of employees in each department – total 30

headcount
4.4. Training procedure and implementation 30

4.5 Qualification of posts 31

4.6 Salary, break up and fringe benefits 33

4.7 Working hours and conditions 34

4.8 Policies 34

5. PRODUCTION AND OPERATIONS:

5.1 Machinery used 37

5.2 Number of Production line 37

5.3 Quality policy 38

5.4 Maintenance Policy 38

5.5 Location Analysis 39

6. FINANCIAL PLAN

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6.1 Sources of Funds
41
6.2 Allocation of funds

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 42
6.3 Funds Breakup
43
6.4 Revenue Breakup
6.5 Cash flow statement 44

6.6 P&L statement or Income and Expenditure 45

and Balance sheet
6.7 Break Even analysis 47

7. EXECUTION PLAN 49

8.
CONCLUSION
52
8.1 Conclusion
9. BIBLIOGRAPHY 53

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 CHAPTER 1

INTRODUCTION

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INTRODUCTION
Introduction to small-scale/medium scale
Small-scale industries (SSIs) are the foundation of any nation's economy. They contribute significantly to job
creation. Small-scale industries employ many people but need less capital because of the scale of their operations.
Both manufacturing and service industries can fall under this category. According to this notification, the
definition of micro manufacturing and service units has been expanded to include investments of Rs. 1 crore and
revenues of Rs. 5 crores for small-scale industry.

Small-scale industries are increasingly in demand. A portion of Indian SSIs participates in currency bringing by
exporting their goods. Small- and medium-sized businesses account for 45–55 percent of goods exported from
India, and some SSIs were founded specifically to serve as suppliers for international corporations.

Industries with Small-Scale Operations Manufacturing, processing, and assembly industries producing
consumable items include manufacturing, processing, and assembly. Power looms, facilities for processing food
and beverages, engineering facilities, etc.

As in small-scale businesses, services are provided by service-based industries. Examples include travel, money,
health and beauty, mechanics, media and entertainment, design, and so forth.

INTRODUCTION TO THE WELLNESS INDUSTRY

The term "service industry," usually referred to as the "tertiary sector," describes a diverse spectrum of companies
that offer services to clients rather than creating tangible products. Businesses including restaurants, hotels, banks,
healthcare providers, consulting firms, and transportation providers are all part of the service industry.

The service sector of the economy dominates many developed economies in terms of employment and GDP
output. This is because of things like rising consumer demand for services, technological advancements that have
improved the efficiency of service delivery, and globalization, which has raised the demand for services like
international trade and logistics.

Because customers have so many options when choosing service providers, the service business is also
characterized by a high level of competition. In order to improve their service delivery and set themselves apart
from their rivals, many firms have turned their attention to the quality of their services and the client experience.

The regulatory and legal frameworks that apply to the service sector might differ depending on the industry and
nation in which it operates. For instance, companies in the financial services sector must abide by stringent rules
designed to safeguard consumers and maintain the integrity of the financial system.

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In many developed economies, the service industry is the largest sector of the economy in terms of employment
and contribution to GDP. This is due to factors such as the growth of consumer demand for services, advances in
technology that have made service delivery more efficient, and globalization which has increased the need for
services such as international trade and logistics.

Since ancient times, the idea of wellness has been popular in India. Ayurveda and yoga are examples of
traditional medical and health practices that have advanced the idea of mental and physical wellness.

The majority of traditional wellness ideas place a strong emphasis on the hierarchy of needs' basic human
requirements, particularly those related to health, nutrition, and relaxation.

With the passage of time, the notion of wellness as a concept has expanded to include an individual's desire for
exclusivity, social acceptance, and societal welfare. This transformation, which has been primarily affected by
changes in society and in people's habits, has also been hastened by unrelated causes like globalization and a
higher awareness of the importance of wellness among people. We provides various services to the people some
of them are explained below:

 Health and wellness coaching: Whether it's weight loss, stress relief, or a change in lifestyle, we provide
customers individualised coaching services to help them reach their health and wellness goals.
 Advice on nutrition and diet: Our team of experts can give clients nutritional guidance and assist them in
creating wholesome eating routines that will enhance their general health and well-being.
 Fitness and exercise plans: We provide individualised exercise plans and programmes to assist customers in
increasing their physical fitness, reducing their risk of injury, and increasing their strength and flexibility.
 Mental health and stress management: We offer tools and resources to assist customers in controlling their
stress levels, enhancing their mental well-being, and creating coping mechanisms for overcoming obstacles.
 Corporate wellness programs: We partner with companies to provide wellness programs and initiatives to
their employees, helping to improve employee health and well-being, reduce absenteeism, and increase
productivity.

1.2 ENTREPRENEURS PROFILE

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About the Entrepreneurs:

Palak Sharma is a thriving lifestyle and wellness expert with a very Indian heart. She is very passionate about
spirituality. She has been practicing various breathing techniques and lifestyle hacks for the last more than one
decade. She is a well-known meditation teacher with experience teaching 100+ students from premier institutions
like IITs to rural slums bringing positive change in society. She strongly believes in social upliftment through the
promotion of human values. She keeps working on different projects for social causes. She is also social media
spiritual influencer. She is currently studying management at Christ University Bengaluru.

She believes Management beings with managing our mind first. The values which are most important to her
revolve around; 1. Integrity & ethics 2. Self-awareness & self-respect 3. Being attentive & Active 4. Strategic
planning & organizing 5. Effective Communication. The roles of leadership and responsibility she plays in the
university include: - Peer Education Student Coordinator - Skill Enhancement Trainer - Logistics Head,
Organizing Committee, CUSBMA - Research club member.

She found out about the social gap in society and has come up with a solution with turned into a lucrative
business plan by providing business service to society, This added a new feather of being a women entrepreneur
in her cap. She is highly enthusiastic and motivated towards her passion and beliefs which are also her profession.
You can write to her a [email protected] /[email protected] or give her a shout-out
on social media handles.

1.3 ENTREPRENEURS PROFILE

About the Entrepreneurs:

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Usha Karki, a 20-year-old motivated to do social work from Kathmandu, Nepal, has taken part in many
community service initiatives. She has participated in Covid awareness programs, plantation drives, teaching
primary school children, giving out food, masks, and soap to the less privileged people, and cleaning Nepal's
roads and rivers. Her dedication to social work and community service has made her stand out in her community.
Usha is currently a student at Christ University in Bangalore, where she is pursuing a Bachelor of Business
Administration (BBA). In Kathmandu, she completed her secondary education until the 12th standard.
She has expertise planning and carrying out social projects, which displays her capacity to successfully organise,
strategic, and carry out initiatives. Usha's exceptional communication abilities enable her to connect with people
from a variety of backgrounds and engage them in her social activities.
With her experience and passion for social work, Usha plans to start a wellness company that focuses on
providing services to people who are in need of physical and mental health assistance. Her company will provide
various services, including mental health counselling, yoga classes, nutrition advice, and physical fitness training.
Usha's company will have a team of qualified and experienced professionals who will provide these services to
clients. She believes that wellness is not just about physical health, but also about mental and emotional well-
being. Her goal is to provide affordable and accessible wellness services to people from all walks of life. She
believes that entrepreneurship can be a powerful tool to bring about social change and make a positive impact on
people's lives.
She is an inspiration to others who want to make a difference in society. With her passion, dedication, and hard
work, she is determined to make her wellness company a success and help people live healthier and happier lives .
She chose this job because of her love of social work and wellness, and she is very motivated and passionate
about her ideas.
To reach up to her you can write a email in- [email protected] or you can directly contact to her in

+918431866059

INVESTMENT PLAN
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 Particulars Amount

Center Set up 40,00,000

Research & Development 20,00,000

Preliminary Expenses 10,000

Intangible 11,00,000

Marketing & Promotion Budget 20,00,000

Total 92,00,000

Our wellness company has a 92,00,000 rupee overall budget that is divided up into various areas.
The arrangement of the center will take up the majority of the funding, or 40,00,000 rupees. This probably
includes costs for searching for an appropriate location, re modeling or furnishing the area, getting supplies, and
hiring personnel.
The budget also includes 20,00,000 rupees for research and development, which is a significant portion. This
implies that the business's main priorities are developing fresh goods and services or enhancing current ones. By
investing in R&D, the business can remain competitive and set itself apart from rivals in the sector.
Intangible asset costs, such as those for patents and trademarks, are also included in the budget and total
11,00,000 rupees. The brand and inventions of your business can be protected with this investment in intellectual
property.

20,00,000 rupees of the budget are set aside for marketing and promotion. This shows that the business's priorities
are increasing brand recognition and luring in new clients. This marketing investment might assist a business in
connecting with its target market and expanding its customer.

Overall, it appears that our wellness business is concentrated on making the infrastructure and intellectual
property investments necessary to provide high-quality goods or services, while also giving marketing initiatives
a high priority to spurring growth.

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EXECUTIVE SUMMARY

Ujjayi Limited is a wellness & lifestyle service-providing firm registered under ‘The Partnership Act of 1932’.
A health and fitness start-up focused on providing wellness services through ancient techniques with a blend of
modern technology, the firm offers workshops on meditation, yoga, energy healing, and mindfulness practices.
The firm offers different courses offline and online. The firm’s head office is located in Bangalore and another
branch is set up in Nagpur.

Company Vision: Strengthen happy, stress-free individuals.

Company Mission: Social upliftment through a blend of ancient techniques and modern technology

The purpose of the selection of business:

Social Gap: India witnessed numerous foreign invasions but the most devastating invasion was done by the
British. The British invaded India, breaking down the Indian education system & Gurukul system, Making us
ashamed of our own culture and values. Hence the knowledge and the practices were not passed on from one
generation to the next.

The young Indians have set a notion in their mind that being western and modern are the same. And following the
western lifestyle is cooler than the following way of living, they have disowned their own culture, values,
ancestral legacy, and way of living.

But the world is gradually acknowledging the fact that the Indian way of living is authentic and scientific. May
Indian beliefs that were considered myths and superstitions are now proven to be the best practice followed in any
household around the world.

We are catering our service to all ages focusing more on young people by offering personalized coaching
services, creating wellness plans, and providing support to clients on their health journeys. And also we offer
special courses to promote and teach about Indian culture.

3 Verticals (Each vertical has a bunch of courses): Online/offline

1) Basic health, yoga, meditation, and mental wellness course.
2) Science by Indian Rituals & Learning from Indian scriptures (Sci behind festivals) offline
3) Counselling service: Online/offline

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 CHAPTER 3

Partnership Deed

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PARTNERSHIP DEED

THIS DEED OF PARTNERSHIP IS MADE on the 4th day of April 2023 by and between Ms. Palak
Sharma, hereinafter referred to as the FIRST PARTNER (which expression shall deem and include
his heirs, executors, administrators, representatives, assigns and agents), AND
Ms. Usha Karki, hereinafter referred to as SECOND PARTNER (which expression shall deem and
include his heirs, executors, administrators, representatives, assigns),
Whereas, the parties hereto have agreed to commence business in partnership and it is expedient to
have written instrument of partnership. Now this partnership deed witnesses as follows:

BUSINESS ACTIVITY

The parties here to have mutually agreed to carry on the business of the wellness company which
provide products or services related to promoting overall health and well-being.
PLACE OF BUSINESS
The partnership business will be head quartered in Kumbalgodu, Bangalore, Karnataka- 560074,
Telephone No. +91-8431866059

DURATION OF PARTNER

The duration of the partnership will be 4th April 2023 at will 9th June 2045.

CAPITAL OF THE FIRM

Initially, the capital of the firm shall be Rs. 1.6 Crore
1. PROFIT SHARING RATIO

The profit or loss of the firm shall be shared equally among all the partners and transferred to
partner’s current account.
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 2. MANAGEMENT

All of the partners will be active participants who oversee the daily operations of the company,
actively attend to the partnership's business, and conduct that business for the benefit of the
company.

3. OPERATION OF BANK ACCOUNTS

The company shall open a current account at any bank in the name of Smart Solutions, which account shall
be managed jointly by the First and Second Partners as periodically disclosed to the banks.
4. BORROWING
For the partnership to obtain credit facilities from any financial institution, the written approval of each
partner is necessary.

5. ACCOUNTS

The companies must maintain accurate and up-to-date property books of account, which are often
kept at the company's place of business, that are routinely updated in the normal course of business.
Such books must include a complete accounting of all transactions, assets, and liabilities. The
balance sheet must be thoroughly audited and signed by all partners before the accounting year,
which begins on April 1, becomes the financial year. Each partner is entitled to access the books and
make sure they are accurate.

6. RETIREMENT

Any partner who desires to leave the company at any time while the partnership is in existence may
do so, providing they give the other partners at least one calendar month's notice. The retiring
partner(s) must receive payment from the remaining partner for the purchase price of their respective
interest in the firm's assets.

7. DEATH OF PARTNER

In the unfortunate event of the death of a partner, one of their legal representatives shall become a
partner of the firm. If the legal representative declines to become a partner, they will be compensated
with a portion of the purchase amount, calculated as of the date of the partner's death.
8. ARBITRATION

In the event of any differences or disputes between partners, the matter shall be referred to a single
arbitrator for resolution. The decision of the nominated arbitrator shall be considered final and
binding on all partners involved. These arbitration proceedings shall be governed by the Indian

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Arbitration Act, which is currently in force.

With this understanding in place, the partners have signed, sealed, and delivered this deed of
partnership on March 10th, 2023 in Bangalore, Karnataka.

5. DUTIES OF PARTNERS

o No partner shall engage in any business, venture, or transaction, whether directly or indirectly,
that may be competitive with the business of the Firm or in direct conflict of interest to the
Firm, without unanimous written consent from the remaining Partners.
o Each partner acknowledges and agrees that any business, venture, or transaction that appears to
have a conflict of interest must be fully disclosed to all other partners.
o Each partner acknowledges and agrees that failure to comply with any of these terms will be
considered an Involuntary Withdrawal of the offending Partner and may be treated accordingly
by the remaining Partners.
o Each partner agrees to be candid and faithful to all other Partners and to provide all relevant
information that pertains to the Firm.
o Each partner agrees to provide all necessary assistance in carrying out the Firm's business, for
the mutual benefit of all partners.
o Each partner must account to the Firm for any benefit derived from any transaction concerning
the Firm or any use of firm property, name, or business connection without the consent of the
other partners. This duty continues even after the Firm is dissolved but before the affairs of the
Firm have been completely wound up by the surviving partner or partners or their agent or
agents.
o Each partner will devote the time and attention necessary for the conduct of the Firm's business
as determined by the majority of the partners from time to time.
o Each partner must promptly pay and discharge all their debts.
o If a partner receives money on behalf of the Firm, they must immediately deposit such funds
into the Firm's nominated bank account, investment account, or another account specified by the
Firm.

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9. PROHIBITED ACTS

o Each partner is prohibited from taking any action that violates the terms of this agreement.

o No partner may grant, either intentionally or unintentionally, any authority to a third party who is
not a Partner in the Firm, whether it is express, implied, or apparent authority.

o Without the prior written consent of the other Partners, no partner may use their interest in the
Firm or any property, assets, or business of the Firm as collateral for a mortgage, assignment,
encumbrance, or charge.

o No partner may take any action that would prevent the ordinary business of the Firm from being
conducted.

o No partner may confess a judgement against the Firm.

o Any confidential information of the Firm or its business may not be disclosed or used in any way,
except for in the course of conducting the business of the Firm.

o No partner has the right or authority to obligate or bind the Firm beyond the scope of its intended
purpose.

o No partner may hire, fire, or appoint any employees, contractors, or agents without the prior
consent of the other Partners.

FIRST PARTNER SECOND PARTNER

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CHAPTER 4
Market Survey

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FEASIBILITY OF THE PROJECT

Feasibility of the project, SWOT analysis, The present and future scenario of sector,

Competitors, Challenges, Worst case scenario and contingencies

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Chapter 5 – Marketing

Target market

4 P’s/ 7 P’s

Advertisement copy

Michael porter’s 5 force analysis

Product Line

USP

Positioning

Chapter 6 - Human Resource Plan

Organization chart

How many members or partners

Number of employees in each department – total headcount

Training procedure and implementation

Management structure

Qualification of posts

Salary, break up and fringe benefits

Working hours and conditions

Punctuality, leave policy and Maternity benefit

Recruitment sources

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Retirement policy

Loan grant policy

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