Case 2.3 - Raise Funding

CASE 2.3.
FUND RAISING PROJECT SELECTION CASE (page 62/Textbook)

The purpose of this “case exercise” is to provide you with experience in using a project selection
process that ranks proposed projects by their contribution to an organization’s mission and
strategy.
FUND RAISING PROJECT
Assume you are a member of a class on project management. Each student will join a team of 5–
7 students who will be responsible for creating, planning, and executing a fund raising project for
a designated charity. The fund raising project has two goals: (1) raise money for a worthy cause
and (2) provide an opportunity for all team members to practice project management skills and
techniques.
In addition to completing the project a number of deliverables are required to complete this
assignment. These deliverables include:
a. Project Proposal
b. Implementation Plan
c. Risk Management Plan
d. Status Report
e. Project Reflections Presentation
f. Project Retrospective/Audit
Approved projects will receive $250 seed money to be reimbursed upon completion of the
project.
“MUST” OBJECTIVES
Every project must meet the “must” objectives as determined by the instructor. There are four
must objectives:
1. All projects must be safe, legal and comply with university policies.
2. All projects must be capable of earning at least $500.
3. All projects must be able to be completed within nine weeks.
4. All projects must provide an opportunity for every member of the project team to experience
and learn about project management.
Among the factors to consider for the last objective would be the extent there is meaningful work
for every member of the team, the degree of coordination required, the extent the team will have
to work with external stakeholders, and the complexity of the project.
“WANT” OBJECTIVES
In addition to the must objectives, there are “want” objectives that the instructor would like to
achieve. The following is a list of these objectives:
1. Earn more than $500 for a charity
2. Increase public awareness of the charity
3. Provide a resume worthy experience for students
4. Be featured on local TV news
5. Be fun to do
ASSIGNMENT
You are a member of the class priority team in charge of evaluating and approving fund raising
projects. Use the provided proposal evaluation form to formally evaluate and rank each proposal.
Be prepared to report your rankings and justify your decision. You should assume that these
projects would be held at your university or college.
FUND RAISING PROPOSALS
PROJECT PROPOSAL 1: HOOPS FOR HOPE
The project is a three-on-three basketball tournament to raise money for the Down Syndrome
Association. The tournament will consist of three brackets: Co-ed, Male, and Female teams.
There will be a $40 entry fee per team and additional funds will be derived from the sale of
commemorative T-shirts ($10). Winning teams will receive gift baskets consisting of donations
from local businesses and restaurants. The event will be held at the university recreational center.
PROJECT PROPOSAL 2: SINGING FOR SMILES
The project will hold a karaoke competition with celebrity judges at a popular campus night spot.
Funds will be raised by $5 admission at the door and a raffle for prizes donated by local
businesses. Funds will be donated to Smile Train, an international organization that performs
cleft lip surgery at a cost of $250 per child. The event will feature pictures of children born with
cleft lips and with every $50 earned a piece of a picture puzzle will be added until the original
picture is covered with a smiling face.
PROJECT PROPOSAL 3: HALO FOR HEROES
The project will be a Halo video game competition to be held over the weekend utilizing the
College’s big screen electronic classrooms. Teams of 4 players will play each other in a single
elimination tournament with the grand prize being a Sony Play Station 3 donated by a local video
game store. Entry fee is 24$ per team and individual players will be able to play in a loser’s
bracket for 5$. All proceeds will go to the National Military Family Association.
PROJECT PROPOSAL 4: RAFFLE FOR LIFE
Organize a raffle contest. Raffle tickets will be sold for 3$ apiece with the winning ticket worth
$300. Each of the six team members will be responsible for selling 50 raffle tickets. All profits
will go to the American Cancer Society
PROJECT PROPOSAL 5: HOLD’EM FOR HUNGER
Organize a Texas Hold’em poker tournament at a campus dining facility. It will cost $20 to enter
the tournament with a $15 buy-in in fee. Prizes include $300, $150, and $50 gift certificates to a
large department store. Gift certificates purchased from entry fees. All players will be eligible to
win two donated tickets to Men and Women basketball games. Funds raised will go to local
county food shelter.
PROJECT PROPOSAL 6: BUILD YOUR OWN BOX
The purpose of this project is to raise awareness of plight of homeless. Students will donate 10
dollars to participate in building and living in a cardboard city on the university quad for one
night. Building materials will be provided by local recycling centers and hardware stores. Hot
soup will be provided by the team at midnight to all participants. Proceeds go to the local
homeless shelter.
Project Priority Evaluation Form
Must Objectives Must meet if impacts 1 2 3 4 5 6

Be safe, legal & comply with University Policies Y = yes
N = no
Earn at least $500 Y = yes
N = no
Can be completed within 9 weeks Y = yes
N = no
Oppotunity to learn Project Management Y = yes
N = no
Relative
Want Objectives importance
Single project impact
1-100 definitions
Earning potential 90 0 : 500-750
1 : 750-1500
2 : >$1500
3 : >$2000
Fun 30 0 : None
1 : Some of fun
2 : A lot of fun
Increase awareness of charity 30 0 : No potential
1 : Low potential
2 : High potential
Resume worthy 40 0 : No potential
1 : Low potential
2 : High potential
Be featured on local TV news 40 0 : No potential
1 : Low potential
2 : High potential
Total weighted score
Priority

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CASE 2.3.

FUND RAISING PROJECT SELECTION CASE (page 62/Textbook)

Must Objectives Must meet if impacts 1 2 3 4 5 6

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