Lesson 15 Multimedia Information and Media

LESSON 15: MULTIMEDIA INFORMATION and MEDIA
Multimedia Information and Media

How many multimedia icons have you identified? If you have identified most of them, it
means you are exposed to different forms of multimedia. In this lesson, you will have a
deeper understanding of the different types and forms of multimedia, characteristics,
uses, advantages and limitations, and how you will be evaluating its validity and
reliability.
Multimedia of today can be defined as the seamless digital integration of text, graphics,
animation, audio, still images and motion video in a way that provides individual users
with high levels of control and interaction. Presenting information in the form of
multimedia can be more interesting because it can be delivered in different modes. We
call this a multimedia presentation.
A multimedia presentation can incorporate images

to make a visual impact on viewers and/or insert
video clips to appeal to both visual and auditory
senses.
Type of Multimedia Presentation

As of today, there are many different kinds of multimedia tools which you can use
to organize information into a more appealing and interesting presentation.
1. Slideshow Presentation
Description: It is a presentation of photographic slides or electronic images
projected on a surface or displayed on a screen one after another as a series. It is
usually made using software programs such as Microsoft Office PowerPoint Presentation
(PPT) where the user can present text information with images, audio, and video clips.
Aside from PowerPoint Presentation, there are other software programs where slideshows
can be created made such as:
● Google Slides - for presentations that allow online collaboration
● Zoho Show - for built-in broadcasting tools to stream presentations
● Prezi - for non-linear and animated presentations
● Canva - for creative presentations using different templates
● Evernote Presentation Mode - a presentation made from notes. “With one click of a
button, presentation mode expands your note to the dimensions of your monitor so that
everyone in a group can clearly see the details of your note, whether it's text, images, or
attached PDF or MS Office files.”
(https://help.evernote.com/hc/en-us/articles/208314488-Use-presentation-mode-to-
present-notes#:~:text=Works%20with%20all%20your%20notes&text=With%20one
%20click%20of%20a,PDF%20or%20MS%20Office%20files.)
https://www.publicdomainpictures.net/pictures/80000/velka/internet-and-
multimedia-sharing.jpg
2. Audio Visual Presentations
Description:
These are electronic presentations that contain both sound
and visual components, such as slide-tape presentations,
films, television programs, and live theater productions.
3. Overhead Projector (OHP)

Description: An Overhead Projector
or OHP is like a film or a slide
projector which uses light to project
an enlarged image on a screen. In an
OHP, the source of the image is
usually a page-sized sheet of
transparent plastic film where the
image to be projected is printed,
hand-written or drawn on the
transparent plastic film. with the
image to be projected which can
either be printed, hand-written, or
drawn. A presentation using an OHP
can only be used to display text
and/or images.
https://commons.wikimedia.org/wiki/File:OHP-sch.JPG
Smart Board
Description:
An interactive whiteboard where you can
input or navigate information through
touch detection. Since it has touchscreen
features, you can navigate the information
displayed on the smart board using a
mouse or just your fingertips.
https://commons.wikimedia.org/wiki/
File:Audio-visual-slide.svg
https://live.staticflickr.com/
1152/1032299650_8e23e2b035.jpg
Characteristics of Multimedia Information

The multimedia of today can be a combination of text, graphics, animation, audio,
still images and/or motion video. Thus, multimedia information has different
characteristics such as:
1. Electronic or digital. A multimedia presentation can be prepared and delivered

electronically or digitally through various computer applications, software, and/or online
tools.
2. Interactive. A multimedia presentation is interactive since it stimulates the visual

and auditory sense of the audience. Actions such as voice command, text entry, mouse
manipulation, touch screen, screenshot and/or video capture make the multimedia
presentation interactive.
3. Dynamic. A multimedia presentation is said to be dynamic since it can be played,

projected, recorded, and/or accessed using different kinds of technology and computer
applications. The combination of visual graphics and/or images with sound effects
and/or background music make a presentation more dynamic.
Different Uses of Multimedia

You can see various forms of multimedia not only on the internet, but also in public
places. If you go to hotels, train stations, shopping malls, museums, and grocery stores,
you will see kiosks, digital bulletins, AVP presentations and so on. Different fields of
specializations also use multimedia for different purposes.
Users of
Multimedia Presentation
Some of the people who widely use multimedia presentations are:
1. Teachers or Lecturers – to present lessons and appeal to the student’s visual and
auditory senses.
2. Motivational or Public Speakers – to present, inform, influence, motivate or

entertain their audience.
3. Salespeople – to display and showcase their offered products/services.
Evaluating and Rating Multimedia Information

Using multimedia presentations which include a combination of text, graphics,
animation, audio, still images and/or motion video, do not immediately guarantee that
the message to be conveyed to the audience is clear. The balance of information and
entertainment must also be achieved when using a multimedia presentation. The
following are important things to consider as an audience in assessing multimedia
information:
1. Content. The content of a multimedia presentation may vary depending on the
setting of the presentation. For instance, a multimedia presentation in a biology class
with the topic on photosynthesis must contain both text and visual information. An
animation video will also be helpful for the students to visualize the processes in
photosynthesis.
2. Purpose or application. The purpose or application of a multimedia presentation can
be diverse. For example, an audio-visual presentation (AVP) to be shown in a wedding
reception should match the mood of the occasion. The AVP should include elements of
text, images, and/or video clips to make it more appealing to the audience.
3. Manner of presentation. A multimedia presentation can be presented in various
ways. It can be done through a slideshow presentation or an audio-visual presentation.
The following factors should be used in rating a multimedia presentation:
a. Audience. One of the factors that must be considered in selecting your target
audience is their age. Based on research the age of a person can affect its attention span
(the average attention span of an adult can last about 20 minutes while a younger
person usually has less) and presentation preference. Some audience may prefer
presentations that are informative, direct, and with graphical representations while
others may prefer it to be more broad, entertaining, and so on.
b. Topic. The type of presentation must be aligned with the topic to make an
effective and effective presentation. For example, if the topic is about the sales of the
company, the audience expects a presentation that includes pictures, charts, and
graphs.
c. Resources. The availability of resources is a factor in preparing presentations.
For instance, if schools do not have enough budget to purchase smart boards and LCD
projectors, the teachers would use their LED/LCD TVs for playing music, slideshows,
and videos as alternatives.
Advantages of Multimedia Information

● It presents the information in a more organized and in an interesting manner.
● It empowers and supplements the speaker for a more dynamic and more interactive
lecture.
● It makes information easier to understand since it is presented in a creative manner.
Limitations of Multimedia Information
● If it presents too much information, it can overwhelm the audience.
● It can cause the speaker to become too dependent on the technology.
● Most multimedia tools require a power source. Therefore, the lack of electricity or
drained batteries can jeopardize the delivery of the information.
● It takes a lot of time and effort to conceptualize, plan, and organize an effective
presentation. If the time given to prepare one is too short, for example, a day or two
before the actual presentation, the quality of the information and presentation might be
compromised.

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LESSON 15: MULTIMEDIA INFORMATION and MEDIA

Multimedia Information and Media

A multimedia presentation can incorporate images

Type of Multimedia Presentation

2. Audio Visual Presentations

3. Overhead Projector (OHP)

Characteristics of Multimedia Information

1. Electronic or digital. A multimedia presentation can be prepared and delivered

2. Interactive. A multimedia presentation is interactive since it stimulates the visual

3. Dynamic. A multimedia presentation is said to be dynamic since it can be played,

Different Uses of Multimedia

2. Motivational or Public Speakers – to present, inform, influence, motivate or

3. Salespeople – to display and showcase their offered products/services.

Evaluating and Rating Multimedia Information

Advantages of Multimedia Information

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