Soymilk Development Report
Soymilk Development Report
Soymilk Development Report
Mini project
The production of natural soymilk
Natural soymilk
Product description
Soymilk is a white emulsion, which resembles cow milk (conventional milk) in both appearance
and consistency. It is made from soybean seed and is described as a stable emulsion of oil, water
and protein. It is an inexpensive source of protein and calories for human consumption which
compares favorably with diary milk and can be used as a vital and cheaper substitute for cow milk
for solving malnutrition problems. It has lower fat content than cow milk and contains no
cholesterol. This is regarded as one of its positive health benefits. The absence of lactose in soymilk
also positions it as a solution to lactose intolerance for some consumers of dairy milk, especially
infants with such biochemical challenge. So, our soy milk is the perfect choice for those who want
an affordable, cholesterol-free, and lactose-free option that's ideal for vegans and for those cannot
use the conventional milk during fasting.
Production process
The soybean, which was bought from Bahir dar market, was cleaned and washed to remove dirt.
Then it was soaked in water for 24 hours. There was also repeated washing and water change at
some interval. After 24 hours the hydrated soybean was blanched and blended with water with the
ratio of 1:3. Then the milk separated from the sludge using a filter cloth. The pure soymilk was
heat-treated and a separately prepared natural flavoring was added. Finally, it was cooled, checked
for flavour improvement and stored in the refrigerator.
Blanching
Cleaning Washing Soaking
With water24 hr 3 min
Packaging
Marketing strategy
Target Market:
The product is targeted towards lactose intolerant individuals, vegans, people who can't afford cow
milk, and those who do not use milk during fasting. Lactose intolerant individuals cannot digest
lactose, a sugar found in milk products. This product provides an alternative to dairy milk that is
free from lactose. People who can't afford cow milk are looking for a budget-friendly alternative.
People who do not use milk during fasting are looking for substitutes that will not violate their
religious or cultural beliefs. Soy milk is a suitable alternative to dairy milk, making it a perfect
option for those observing fasts.
Competitive Advantage:
The competitive advantage of this soymilk product is its organic and non-GMO ingredients. The
product is free from artificial flavors, colors, and preservatives. It will have a smooth and creamy
texture, making it comparable to traditional dairy milk. Moreover it possess several health benefit.
Marketing Mix:
Product: The product will be sold in different pack size and available in original and ginger flavor.
Price: The price will be competitive with other organic, non-GMO soymilk products on the market.
Place: The product will be available in food stores, grocery stores, and online retailers. It will be
promoted through social media.
Promotion: Marketing efforts will focus on educating consumers about the health benefits of
soymilk and promoting the product's new taste. Social media campaigns, discounts, and giveaways
will be used to create buzz around the product launch.
Natural
Soymilk