100% found this document useful (1 vote)
244 views2 pages

Kinked Demand Curve

Download as pdf or txt
Download as pdf or txt
Download as pdf or txt
You are on page 1/ 2

Kinked Demand Curve

The kinked demand curve is one of the important features of an oligopoly market. An oligopoly market
is a form of an imperfect market. There are few firms in the market, but each firm is large and has a
relatively large share of the total market supply. The firms either sell identical products or sell
differentiated products.

There are significant barriers to the entry of new firm and that barrier imposed by the need for a larger
amount of fixed investment. Example – If any businessman seeks to enter the telecommunication market
in India, it requires a huge investment.

Also there is huge interdependence among the firms. One firm’s decision affects all firms, so all firms
follow the other firm. This is called the group behaviour

Also, firms spend huge amounts of money on advertising in order to attract the consumer and increase
their share in the market. Often, price rigidity exists because of group behaviour.

The Kinked Demand Curve Model

This model was developed independently by Prof. Paul M. Sweezy on the one hand and Profs. R. C.
Hall and C. J. Hitch on the other hand. Mostly the model developed by Prof. Paul M. Sweezy is mostly
accepted. This model is more appropriate in case of differentiated oligopoly when the products are close
substitutes.

Assumptions of the Model

1. There are few firms in the market.


2. They do not spend much on advertising.
3. Firms have perfect information about the demand curve.
4. They are producing close substitutes
5. Firms are aware of their interdependence

The Demand Curve

Here the demand curve is not smooth and it has a kink at the prevailing level of price. The shape of the
demand curve is given in the figure.

In above figure the demand curve is dD and it has a kink at the prevailing price OP. The upper portion
i.e. dP is elastic and the lower portion DP is inelastic. The elasticity difference between two portions
emerges because of differential reaction of the firms following a price rise or fall.
Difference in Elasticity
The upper portion is elastic because if any one firm increases the price above the prevailing one, no
other firm will follow him. So his product will become relatively dearer and he would lose a larger
amount of his sale. The lower portion is inelastic because if any one firm reduces the price below the
prevailing one, all other firm will follow him. So his product will not become relatively cheaper and his
gain will be very less.

Marginal Revenue Curve


The green line in the above figure represents the marginal revenue curve. The MR curve here has a
discontinuous portion at the point of the kink in the AR or demand curve. The length of this
discontinuous portion depends on the elasticity difference between the lower and upper portions of the
demand curve. The higher the difference in elasticities, the higher will be the length of the discontinuous
portion in the MR curve and vice versa.

Equilibrium
The equilibrium is achieved when the marginal cost is equal to the marginal revenue. Below figure the
equality of both determines P1 price and Q1 quantity. This price remains sticky given the explanation
before.

You might also like