Kinked Demand Curve
Kinked Demand Curve
Kinked Demand Curve
The kinked demand curve is one of the important features of an oligopoly market. An oligopoly market
is a form of an imperfect market. There are few firms in the market, but each firm is large and has a
relatively large share of the total market supply. The firms either sell identical products or sell
differentiated products.
There are significant barriers to the entry of new firm and that barrier imposed by the need for a larger
amount of fixed investment. Example – If any businessman seeks to enter the telecommunication market
in India, it requires a huge investment.
Also there is huge interdependence among the firms. One firm’s decision affects all firms, so all firms
follow the other firm. This is called the group behaviour
Also, firms spend huge amounts of money on advertising in order to attract the consumer and increase
their share in the market. Often, price rigidity exists because of group behaviour.
This model was developed independently by Prof. Paul M. Sweezy on the one hand and Profs. R. C.
Hall and C. J. Hitch on the other hand. Mostly the model developed by Prof. Paul M. Sweezy is mostly
accepted. This model is more appropriate in case of differentiated oligopoly when the products are close
substitutes.
Here the demand curve is not smooth and it has a kink at the prevailing level of price. The shape of the
demand curve is given in the figure.
In above figure the demand curve is dD and it has a kink at the prevailing price OP. The upper portion
i.e. dP is elastic and the lower portion DP is inelastic. The elasticity difference between two portions
emerges because of differential reaction of the firms following a price rise or fall.
Difference in Elasticity
The upper portion is elastic because if any one firm increases the price above the prevailing one, no
other firm will follow him. So his product will become relatively dearer and he would lose a larger
amount of his sale. The lower portion is inelastic because if any one firm reduces the price below the
prevailing one, all other firm will follow him. So his product will not become relatively cheaper and his
gain will be very less.
Equilibrium
The equilibrium is achieved when the marginal cost is equal to the marginal revenue. Below figure the
equality of both determines P1 price and Q1 quantity. This price remains sticky given the explanation
before.