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This document provides an overview of the course content for a Business Analytics certification program. The program covers topics such as probability, statistics, machine learning, prescriptive analytics, and applications in various business functions. Some key areas include regression analysis using R, classification and regression using Python, text and graph analytics, and case studies in financial, marketing, and human resource management analytics. The course is taught by several professors and includes over 200 hours of instruction across various quantitative and business-focused topics.

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Vamsi Krishna Y N
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8 views

Course Content

This document provides an overview of the course content for a Business Analytics certification program. The program covers topics such as probability, statistics, machine learning, prescriptive analytics, and applications in various business functions. Some key areas include regression analysis using R, classification and regression using Python, text and graph analytics, and case studies in financial, marketing, and human resource management analytics. The course is taught by several professors and includes over 200 hours of instruction across various quantitative and business-focused topics.

Uploaded by

Vamsi Krishna Y N
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Content

PG level Advanced Certification Programme in


Business Analytics

Course Content:

Probability & Applied Statistics: 50 hours - Prof. Chiranjit Mukhopadhyay


1. Probability Basics: Interpretation, Probability Space, Combinatiorial Probability,
Conditional Probability, Probability Laws - 6 hours
2. Random Variables: Discrete & Continuous RV, PMF, CDF, PDF, Moments, Quan- tiles,
Joint, Marginal and Conditional Distributions of Random Vectors, Defini- tions of
Correlation & Regression - 8 hours
3. Probability Models: Binomial, Poisson, Pascal, Hypergeometric, Uniform, Nor- mal,
Gamma & Beta Distributions - 6 hours
4. Statistics Essentials: Estimation, Hypothesis Testing, Prediction, The Frequentist &
Bayesian Paradigms - 5 hours
5. Elementary Statistical Methods using R: One & Two Sample Problems for Mean,
Variance & Proportions - Z, χ2, t & F -tests in R - 10 hours
6. Correlation & Regression Analysis using R: Simple & Multiple Regression, Vari- able
Selection, Simple, Multiple & Partial Correlation Coefficients, General Linear
Hypothesis Testing, Prediction, Qualitative Predictors - 15 hours

Machine Learning: 40 hours - Prof. Parthasarathy Ramachandran


1. Nature of Problems Solved Using ML: Prediction & Learning, Supervised versus
Unsupervised Learning, Model Complexity & Regularization, Training versus Test
Errors - 4 hours
2. Classification & Regression using Python: Nearest Neighbours, Logistic Regres- sion,
Feed Forward Networks, Regression & Classification Trees, Random Forests,
Discriminant Analysis, Support Vector Machines - 22 hours
3. Unsupervised Learning using Python: Cluster Analysis, Principal Component Anal- ysis,
Independent Component Analysis, Multidimensional Scaling - 12 hours
4. Text & Graph Analytics in Python: - Latent Dirichlet Allocation, Graph Neural
Networks - 2 hours
Course Content

Prescriptive Analytics: 30 hours - Prof. M Mathirajan


Linear & Integer Programming, Optimization of Network Models, Heuristic Program- ming,
Dynamic Programming, Goal Programming, Multi-Attribute Decision Making

Management Functional Area Applications: 30 hours

1. Financial Analytics: Time Series Analysis, Security Analysis & Portfolio Manage- ment
- 10 hours - Prof. Shashi Jain
2. Marketing Analytics: Market Basket Analysis, Customer Segmentation, Consumer
Choice Analysis - 10 hours - Prof. Shashi Jain
3. Operations Analytics: Survival Analysis, Two Operations Analytics Case Studies
- 5 hours - Prof. Parthasarathy Ramachandran
4. HRM Analytics: HRM Data and Metrics, Two HRM Analytics Case Studies - 5
hours - Dr. Tanuj Negi

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