I.

EXECUTIVE SUMMARY

According to Melissa Petruzello, Mung bean (Vigna Radiata), a legume

plant of the Pea family (Fabaceae), is Grown for its edible seeds and young
sprouts. The mung bean is likely native to the Indian subcontinent and is
widely cultivated in Asia for use in a variety of sweet and savor dishes,
particularly in India, China, Korea, and Thailand.
Hopia originated from an age-old Chinese recipe, hopia whose name is
derived from the Hokkien word ho-pia meaning “good pastry”, which is a flaky
pastry that resembles a mooncake with filling that may be sweet or savory.
The VIGbites aims to make a name in the business field by showing
and introducing Traditional Filipino food at a cheap price that satisfies
everyone’s craving. To achieve the goals, we need to think of a strategy that
gives attention to its individuals, especially the location of the business. The
researcher agreed to establish the business outside of Gensantos Foundation
College Inc. This kind of business is a Sole proprietorship.
The Monggo Sweet Rolls is a traditional Filipino Chinese pastry “hopia”
filled with mung beans. The food contains high dietary fiber and protein, and
source of iron, magnesium, and potassium. This product is a Filipino snack
that satisfies customer cravings mostly the customers who love to eat mung
beans.
We are very confident and believe that having an affordable price and
high-quality product can compete with the other competitors. In terms of
business strategy, online platforms and traditional ways of selling are the most
effective for this generation to reach local target markets and to give a quick,
friendly approach to its individuals. Due to its effectiveness, the business will
be well known in the local market and build a loyal customer.
To launch this product the estimated production cost will be
Php.980.00 per day.

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 II. TABLE OF CONTENTS

Title Page
I. Executive Summary 1
II. Table of Contents 2
III. Introduction 3
IV. Business Overview 4
 Production Description, 5
 Vision, Mission, and Values 5

 Organizational Chart 6
V. Marketing Plan 7
VI. Financial Plan 10
VII. Production and Technical 12
VII. Timeline 14
VIII. Swot Analysis 15
IX. Conclusion and Recommendation 16
X. References 17

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 III. INTRODUCTION

According to Melissa Petruzzello, (2023) Mung bean, (Vigna radiata), a

legume plant of the pea family (Fabaceae), grown for its edible seeds and
young sprouts. The mung bean is likely native to the Indian subcontinent and
is widely cultivated in Asia for use in a variety of sweet and savory dishes,
particularly in India, China, Korea, and Thailand. It is also grown in relatively
dry tropical and subtropical areas, including the Caribbean and parts of Africa.
Like other culinary beans, mung beans are high in dietary fiber and protein
and are also a source of iron, magnesium, potassium, and several essential
amino acids.

The beans themselves are cooked fresh or dry and have a mild, slightly
sweet flavor. They are often used in curries, soups, and porridge, and split
seeds are made into dal throughout the Indian subcontinent. Fermented
beans are used as an ingredient in several dishes. Dried beans can be
processed into starchy flour used to make bread or transparent mung bean
noodles. Mung bean paste is used to make frozen desserts in several Asian
countries (Dianzhi Hou, 2019).

Hopia originated from an age-old Chinese recipe, Yann Magcamit (2021)

Hopia, whose name is derived from the Hokkien word “ho-pia,” meaning
“good pastry,” is a flaky pastry that resembles a mooncake with a filling that
may be sweet or savory. The more popular fillings are mung bean paste, ube,
and mashed kundol (winter melon) cooked in pork lard, hence hopiang baboy.
The hopia that we currently know was introduced by early Chinese settlers
fleeing political conflicts in China. The Chinese-Filipino museum Bahay Tsinoy
writes on its website that 90 percent of the Chinese here come from Fujian
province or Hokkien, which explains why most of the Chinese food integrated
into our cuisine originated from age-old recipes of classic dishes from those
areas. With its rich history, hopia is another culinary proof of how our culture

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has evolved and developed over the years by absorbing other cultures and
being influenced by them

IV. OVERVIEW OF THE BUSINESS

Business Name

The name of our business product is VIGBites. "We combined two

words to create the name "VIG". It is a shortened form of the scientific name
for mung bean, which is "Vigna Radiata". The second word, "Bites", refers to
the action of biting or eating. When combined, they create another meaning to
the product name which is "Big Bites", which represents the act of eating or
biting a larger piece of something."

Business Logo

Logo Description

The logo of VIGbites serves as our distinctive mark in the market.

The red color in our logo represents our target audience, which includes
couples, kids, parents, students, and others. The ribbon in the logo
symbolizes the tie we use in packaging. Additionally, the cartoonized photo of
sweet rolls represents our product, while the waving circle at the back
symbolizes the cupcake liners, we use to hold the sweet rolls in packaging.

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Product Description

VIGBites is a vegetarian sweet roll filled with mung beans. Along with
the other existing products, we make our packaging convenient, eco-friendly,
and aesthetic at the same time. The product comes inside a cake box that is
transparent from the outside to allow the sweet rolls to be seen from the
outside. Each box contains 12 pieces of VIGBites sweet rolls.

Vision
To produce quality and affordable food. VIGbites company is
committed to providing excellent service and ensuring that our food is always
clean and of the highest quality.

Mission
To provide excellent customer service and high-quality products.

Values
To provide excellent service to our customers with utmost respect and
care. Committed to deliver exceptional service to our customers to ensure
their loyalty and satisfaction.

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 Manager
Lorena Mae N.
Jopson

Assistance Manager Business Manager

Cristian Q. Tabalba Kathlyn Anne Fresnido

Purchaser
Cooker Maintenance
Justine Claire S. Seller
Christina Dhay B. Honey Grace D.
Hindap Rhydelee A. Isaga
Monto Sabalbaro

Organizational Chart

Roles and Responsibilities

1. Manager (Lorena Mae N. Jopson)

 Organizing and overseeing the overall workflow of the business.
 Manage the business progress.
2. Assistant Manager (Cristian Q. Tabalba)
 Plan and implement strategies.
 Delegating tasks to the team.
3. Business Manager (Kathlyn Fresnido)
 Come up with proactive strategies.
 Improves and maintain productivity.

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 4. Purchaser (Justine Hindap)
 In charge of budgeting the production cost.
 In charge of buying raw materials and supplies for our product.
5. Cooker (Christina Monto)
 In charge of cooking and preparing our product.
 In charge of packaging.
6. Seller (Rhydelee Isaga)
 Selling our products to customers and representing our brand.
 Keep track of the inventory
7. Maintenance (Honey Grace Sabalbaro)
 Make sure that the workstation is clean.
 In charge of checking the equipment's condition.

V. MARKETING PLAN

Market Profile
Our target market is the gensan community with a population of 12%.
Our target market is mainly students, teachers, couples, kids and others.

Figure 1. Pie Chart: Market Size

The Pie chart above shows our target market which is 12% of
population in the Gensan Community. 3% for the students, 2%percent for the
teachers, 4% for the couples, 2% for the kids, and 1% for the others.

Competition/ Market Share

COMPETITORS MARKET NUMBER NUMBER NUMBER NUMBER OTHERS

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 SIZE OF Students
OF OF OF
3%Teachers
STUDENTS TEACHERS COUPLES KIDS
2%
Couple
4% Kids
2%Others
MINI DONUT 10 % 120 120 1981% 109 23

MILK TEA 11% 180 148 202 80 34

COFFE TEA 20 % 273 200 289 60 45

BURGER HUB 7% 150 134 134 105 20

TOTAL 723 602 823 354 122

Competitors

Description of the table 1:

In the table, the market size and number of students, teachers,
couples, kids, and others of each competitor's target customers are shown.
We have four competitors which are one is Mini Donut has a market size of
10%, Milk tea has 11% of the market size, Coffee Tea has the highest Market
size of 20%, and Burger Hub has 7% of the Market price.

Market trends
Nowadays fast-food restaurants are the most well-known here in the
cities, and most people crave foods from these restaurants that are not
healthy. Aside from its health issues, the food they are offering isn’t budget-
friendly. Our product is not just healthy but also affordable for everyone. Some
sweet rolls makers nowadays put flavored powdered to their product to meet
the taste they want to achieve but our product was made naturally with love.
Our product VIGbites is delicious, well-packaged, and affordable,
making it appealing to everyone, even those who haven't heard of it before.

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Marketing Strategies

To introduce the product to the market, we plan to offer a free tasting

event where we will go outside and share samples with the public.
Serving our customers with a pleasant experience is our top priority.
While they enjoy our products, we provide detailed information and
professional answers to their queries.
.
Value Added Features

As an offer, if customers purchase 2 packs of VIGbites sweet rolls, we

will offer them a 10% discount. Moreover, if they buy 6 packs of VIGbites, they
will receive an extra 1 pack of sweet rolls and a complimentary professional
portrait shoot. Additionally, their photo will be featured on our page.

Location of the business

The selling of the product will be located outside of GenSantos

Foundation College INC. School at Bulaong Extension, General Santos City.

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 VI. FINANCIAL PLAN

Budgeting

STARTUP CAPITAL

Ingredients 980.00
Transportation 300.00
Tools and Equipment 3,500.00
Miscellaneous Expenses 270.00
Total 5,050
The start-up capital of VIGbites Sweet Rolls costs 5,050 pesos, 980
pesos for Ingredients, 300 pesos for Transportation, 3,500 pesos for Tools
and Equipment, and 270 pesos for Miscellaneous Expenses.

With the total start-up capital amounting to 5,050 pesos, with a team
consisting of 7 individuals, the contribution of each member will be 721 pesos
each.

Costing

Item Quantity Unit Price Total

Mongo 5 kls 75.00 375.00

Sugar 2 kls 80.00 160.00
Butter 1 pack 30.00 30.00
Flour 3 kls 60.00 180.00
Condensed Milk 2 cans 35.00 70.00
Salt 1 kl 15.00 15.00
Egg 5 pcs 8.00 40.00
Cake Box 10 pcs 110.00 110.00
Total 980.00

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 The total cost amounted to 980 pesos, 375 pesos for Mongo, 160 pesos
for Sugar, 30 pesos for Butter, 180 pesos for Flour, 70 pesos for Condensed
Milk, 15 pesos for Salt, 40 pesos for egg, 110 for Cake Box.

Pricing

Total cost of production 980.00

Divided by equal of product produced 200.00
Cost per piece 4.9
Mark up 5.1

Selling Price Php.10/pc

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 VII. PRODUCTION AND TECHNICAL PLAN

Operating Strategies

Prepare all the

ingredients and
equipment. Soak the 1 cup of
Monggo beans and boil
it until it soft.

After setting aside the

monggo,let's make our If the monggo is already
Dough 1 and Dough 2 with soft,smash it and Add 3/4 cup
the ingredients of 1/2 cup of sugar, add 1/4 cup of flour,
of flour, sugar, water and 1 and 1 cup of condensed milk
pinch of salt. then stir and set aside.

After making our dough 1 and dough 2,

let's make it flatten then put the filling
Monggo and bake it for 5 to 10 mins and
put in the box with the logo then serve.

Description/Illustration of the production model

The diagram depicts a business cycle that is in the processing phase.

The first thing to do is identify the ingredients for the product and the materials
that have been used. Second, Soak the 1 cup of Monggo beans and boil it
until it soft. Third, if the monggo is already soft, smash it and Add 3/4 cup of
sugar, 1/4 cup of flour, and 1 cup of condensed milk then stir and set aside .

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Fourth, after setting aside the monggo, let's make our Dough 1 and Dough 2
with the ingredients of 1/2 cup of flour, sugar, water, and 1 pinch of salt.
Lastly, after making our dough 1 and dough 2, let's make it flatten then put the
filling Monggo and bake it for 5 to 10 mins and put in the box with the logo
then serve.

Detailed/illustrations of Production raw materials, suppliers,

transportation needed, and how these will be assessed.

Raw material Suppliers Transportation

Oven KCC Mall of Gensan Tricycle

Extension wire KCC Mall of Gensan Tricycle

Gas stove Fiesta Gas Tricycle

Critical Risk

VIGbites had already predicted some different kinds of risk. An example

of risk is some of the consumers/customers who don’t like the taste of Hopia
maybe it sounds weird but the taste itself is delicious and there are some
sellers related to our product so the competitors may occur. But, our VIGbites
have the best Hopia and have the unique style of Hopia in the Philippines.

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 VIII. TIMELINE
VIGbites competing with the existing competitors. We are targeting to gain
back the profit within a week and gain the loyalty of our customers. We
believe that the value of achievement lies in the achieving.

Operational Flow

Purchasing of
Raw materials

Orientation of
Inventory
staff

Cleaning and
Production
Closing
Making

Auditing
Operating of our
stall
Serving and
Selling of our
product

Figure 6. Operational Flow Model

In the figure above shows that VIGbites sweet rolls workflow is cycle form. The first
step is the Purchasing of raw materials and ingredients needed to make our product. We are
going to purchase our raw materials and ingredients in the KCC Mall of Gensan and Public
Market where the materials/ingredients are trusted, and cleanliness is assured. Next is the
Orientation, before we open our stall, we, the staff, must know and inform what will be the
task before and during opening and actual selling. Next is Product making, before opening the

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stall the products must be already cooked and prepared. Next is the Operating of our stall, we
will approach and welcome our customers formally and politely. Next is serving and selling
our product, it is the responsibility of the staff to serve the customer with a friendly approach.
Next is Auditing, after selling the product, we need to know how much our profits are and if we
reached our target market. Next is cleaning and closing after selling, we are going to clean
our area first before leaving and closing the stall. Last is Inventory, the time for cooking all of
ingredients that are involve in the business and to give priority to the thing that are needed to
accomplish.

IX. SWOT ANALYSIS

STRENGTHS

 Healthy
 Affordable
 Has good quality of ingredients.
 Availability of the product.
 Unique branding and packaging.
 Good quality of the product.
 Process of the product.

WEAKNESS

 Common kind of product.

 Many similar affordable
products(food).

OPPORTUNITIES

 Reachable to target market (students and teachers).

 Market Positioning (promotion, price, place, and
product.

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  Large number of target markets.

THREATS

 Competitors (Vendors)
 Inconsistent price of ingredients.

X. CONCLUSION AND RECOMMENDATION

Conclusion
VIGBITES is a company that constantly asks its clients if they would
like a Merienda product at an acceptable cost. With the work and strategies
that VIGBITES has put in, we think Our Business can compete successfully
with other businesses as well.
To ensure that our company is well known to our customers, we are
committed to presenting them with high-quality products and services that
meet their requirements and wants.
We are confident in our ability to grow and extend our business. Our
goal is to establish a solid, devoted client.

Recommendation
Compared to other identical goods, monggo sweet rolls are a distinct
culinary experience. It is reasonably priced and will fulfill your appetites,
especially for those who enjoy mung beans or monggo. Monggo sweet roll is
a traditional pastry that every Filipino would love to sample. We provide
different flavors for those who love Filipino snacks. We serve our beloved food
with a twist, to satisfy everyone's appetites.
We recommend the Monggo sweet roll to everyone as a way to
preserve and revive the Filipino pastries that are still available it’s a great
snack at any time of day, providing a taste of Filipino culture in a convenient,
contemporary package. In addition to being tasty, the Monggo Sweet Roll is
also sustainable.

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 XI. REFERENCES

Britannica, T. Information Architects of Encyclopaedia (2023, December 16).

Mung bean. Encyclopedia Britannica. https://www.britannica.com/facts/mung-
bean

Hou, D., Yousaf, L., Xue, Y., Hu, J., Wu, J., Hu, X., Feng, N., & Shen, Q. (2019).
Mung Bean (Vigna radiata L.): Bioactive Polyphenols, Polysaccharides,
Peptides, and Health Benefits. Nutrients, 11(6), 1238.
https://doi.org/10.3390/nu1106123

Magcamit, Y. (2021, February 11). Is It Chinese? Uncovering the History of Hopia.

NOLISOLI. Retrieved December 19, 2023, from
https://nolisoli.ph/94259/hopia-origins-ymagcamit-20210211/

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