ESP -VOC U3

1. A lot of cosmetics companies give away free ________so that customers can try the product
before they buy.

a. commercials
b. credits

c. samples

d. leaflets

2. The most suitable advertising option for your business depends on your ________ audience and
your company budget.

a. target

b. media

c. combination
d. campaign

3. Every company needs to advertise its products to inform customers about the products, increase
the sales, acquire market value, and gain better ________ in their industry.
a. campaign

b. combination

c. target

d. reputation

4. Many experts say that advertising in a specialist magazine can reach your ________ market
quickly and easily.

a. campaign
b. target

c. combination

d. media

5. The word “_______” means what customers think and evaluate about a particular product or
service of the company.

a. reflection

b. loyalty

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c. inflation

d. unemployment

6. The company is in serious trouble because the supply chain is not efficient, and information is
not communicated from one ________ to another.

a. stock

b. quality

c. partner
d. chain

7. First impressions are very important, and that’s why ________ is a consumer’s first introduction
to the products.
a. extracting

b. inspecting

c. integrating

d. labelling

8. _______ business occurs when customers regularly return to buy more products or services
from the same company.

a. Existing
b. Returning

c. Repeat

d. Current

9. Sales ________ is the quantity or number of goods sold or services sold in the normal operations
of a company in a specified period.

a. volume

b. advantage
c. operation

d. performance

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 10. In business, _______ occurs when a person is actively searching for a paid job but is unable to
find the job.

a. unemployment

b. loyalty
c. inflation

d. reflection

11. Advertising companies spend a lot of money on creating clever ________ that are short and
memorable, such as the message 'Just do it' of Nike.

a. stocks

b. exhibitions

c. slogans
d. posters

12. More and more advertisers are developing strategies to obtain personal recommendations via
social ________.
a. target

b. campaign

c. combination

d. media

13. After the factory's buyers have purchased the raw materials from specialist suppliers, these
materials are delivered and checked for ________.

a. chain
b. partner

c. stock

d. quality

14. Facebook is a great advertising tool for most small businesses, because of the widespread
adoption of this ________ and the relatively low cost of their ads.

a. target

b. campaign

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c. platform

d. reputation

15. After the production stage, the goods are ________ to check their quality before they are
delivered to reach the customers.

a. labelled
b. integrated

c. extracted
d. inspected

16. If news about a product comes to you by ________, it means someone tells you about it rather
than you see it in an advert.

a. word of mouth
b. the Internet

c. the press

d. free samples

17. Using automated systems, all the key business processes of the company are ________ into a
single system.

a. packaged

b. integrated

c. extracted

d. inspected

18. The word “_______” refers to a general rise in the prices of services and goods in a particular
country, resulting in a fall in the value of money.

a. loyalty

b. reflection
c. unemployment

d. inflation

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 19. A _______ is the state when a person has decided to do something and will not let anything stop
him or her.

a. determination

b. negotiation

c. loyalty

d. priority

20. A business _______ refers to the process of discussing a business issue with someone in order to
reach an agreement.

a. priority
b. determination

c. negotiation

d. loyalty

21. There are many digital marketing strategies including placing ads on popular websites and social
________ sites.

a. target

b. combination
c. media

d. campaign

22. A _______ refers to something that an entrepreneur needs to do first because it is more
important or urgent than other things.

a. priority

b. negotiation

c. c. determination
d. loyalty

23. _______ customers are those who have purchased the company’s goods or services
continuously within a period of time.

a. Returning

b. Repeat

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c. Existing

d. Unemployed

24. There are several types of online advertising that companies can use to place advertisement
________ for internet audience.

a. campaigns

b. media
c. targets

d. combinations

25. A supply ________ is the series of processes involved in getting goods from the suppliers to the
end users.

a. stock

b. partner

c. chain

d. quality

26. You need to make sure that these products are ________ carefully so that we can easily
recognize their names.
Select one:

a. inspected
b. extracted

c. integrated

d. labelled

27. In the primary industries, raw materials like iron ore or oil are ________ from the ground or from
the sea.

a. labelled

b. integrated

c. inspected
d. extracted

28. A successful advertising ________ will spread the word about your products and services, attract
customers, and generate sales.

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a. media

b. campaign

c. combination

d. target

29. An _______ is someone who is ready to help you, especially against someone else who is
causing problems for you.

a. option
b. upgrade

c. inflation

d. ally

30. Products and processes are the fundamental building blocks of a company’s ________ in
determining the competitive positioning of a company.

a. advantage

b. performance

c. volume
d. operation

31. In the traditional workplace, employees can be monitored closely to check on their ________,

and this might not be effective at all.

a. performance
b. operation

c. advantage

d. volume

32. Every business spends a lot of money on advertisments, but this will lead to success only when
the best ________ of advertising is used for the products.

a. technique

b. combination
c. target

d. reputation

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 33. Many companies use post and electronic ________ because they can target a particular group of
consumers all at the same time.
a. mailshots

b. exhibitions

c. endorsements

d. samples

34. The word “_______” implies customer’s support of a company by buying the products or
services continuously over a long period of time.

a. inflation
b. unemployment

c. reflection

d. loyalty

35. Celebrity ________, a marketing strategy that uses famous people to advertise a product or
service, is very popular at the moment.

a. research

b. exhibition

c. sample
d. endorsement

36. During the production process, ________ is managed carefully so that the factory can never run
out of materials.

a. partner
b. stock

c. chain
d. quality

37. Only by cutting the business costs will the company maintain its competitive _______ in this
industry.

a. performance
b. advantage

c. operation

d. volume

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 38. It is important that we should ________ the goods carefully to see if they are faulty or not
before we accept delivery of them.

a. extract

b. label
c. intergrate

d. inspect

39. You may find that a ________ of advertising in your national newspaper and your local paper can
give you the best results.
a. campaign

b. media

c. combination

d. target
40. Jake Lasseter is the CEO and supply ________ manager at Lasseter Ltd, a family business that
manufactures plastic toys.

a. chain

b. quality
c. partner

d. stock

1. The correct answer is: samples

2. The correct answer is: target
3. The correct answer is: reputation
4. The correct answer is: target
5. The correct answer is: reflection
6. The correct answer is: partner
7. The correct answer is: integrating
8. The correct answer is: Repeat
9. The correct answer is: volume
10. The correct answer is: unemployment
11. The correct answer is: slogans
12. The correct answer is: media
13. The correct answer is: quality
14. The correct answer is: platform
15. The correct answer is: inspected
16. The correct answer is: word of mouth
17. The correct answer is: integrated
18. The correct answer is: inflation

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19. The correct answer is: determination
20. The correct answer is: negotiation
21. The correct answer is: media
22. The correct answer is: priority
23. The correct answer is: Existing
24. The correct answer is: campaigns
25. The correct answer is: chain
26. The correct answer is: labelled
27. The correct answer is: extracted
28. The correct answer is: campaign
29. The correct answer is: ally
30. The correct answer is: operation
31. The correct answer is: performance
32. The correct answer is: technique
33. The correct answer is: mailshots
34. The correct answer is: loyalty
35. The correct answer is: endorsement
36. The correct answer is: stock
37. The correct answer is: advantage
38. The correct answer is: inspect
39. The correct answer is: combination
40. The correct answer is: chain

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