Group 1 - CHAPTER 2
Group 1 - CHAPTER 2
Submitted by:
Bañaga, Maria Gianna A.
Manuel, Hadrian Cyril M.
Nohay, Grizelle Eisen M.
Palileo, Jose Mari Luis T.
Sanchez, Jude Joaquin T.
COBFSEN - K34
Submitted to:
Mrs. Salandanan, Maria T.
Submitted on:
REFERENCES …………………………………………………………………………………
APPENDICES ………………………………………………………………………………….
Chapter I: Executive Summary (griz)
I. Company Description
EcoLiving Clean Up Crew is a cleaning company located in Manila that offers
Clean Up Crew caters to both residential and business clients by employing environmentally
cater to a varied customer, ranging from occasional thorough cleanings to routine maintenance
cleaning services. Additionally, there are specialized cleaning services offered, like cleaning
services that are suitable for households with pets and cleaning services that cater to individuals
with allergies. EcoLiving Clean Up Crew provides not just cleaning services, but also offers
dedicated to helping clients adopt more sustainable lifestyles and equipping them with the
Estrada Street, Taft Avenue. We specialize in delivering top-notch cleaning services under the
brand EcoLiving Clean Up Crew, catering to both residents and businesses. Our core
The structure of EcoLiving Clean Up Crew is organized around a central leadership team,
composed of the founders and key executives. Decision-making is collaborative, with day-to-day
operations overseen by the CEO and department heads. To provide strategic direction, the
company is in the process of establishing an advisory board, bringing in professionals from the
Our offerings at EcoLiving Clean Up Crew encompass a diverse array of programs and services
meticulously crafted to meet the unique cleaning requirements of a diverse clientele. All our
services are aligned with and actively contribute to environmental sustainability goals.
EcoLiving Clean Up Crew caters to a diverse clientele with a spectrum of programs and services
designed to meet their cleaning requirements and align with environmental sustainability goals:
1. Our primary focus lies in delivering eco-friendly cleaning solutions designed for both
2. Recognizing the unique needs of each client, we provide fully customizable cleaning
plans. Clients have the flexibility to adjust the frequency and extent of our services based
weekly, bi-weekly, or monthly cleaning sessions. The flexible plans allow clients to
customize the services they need, ensuring they get the most out of every visit. From
regular dusting and vacuuming to deep cleaning services, EcoLiving Clean Up Crew has
available for purchase. This empowers clients to uphold their commitment to sustainable
By opting for EcoLiving Clean Up Crew, clients not only enjoy top-tier cleaning services but
also become integral participants in a broader initiative aimed at creating a cleaner, healthier, and
Having a clean space speaks volumes to the identity of a person and sometimes it can be
difficult to maintain. Being clean is not only a necessity for homeowners but also for any space
and environment, this chapter focuses on alternate possibilities to the company’s business model.
❖ Move in/Move out cleaning: Provide residents who are moving in or out of their
condos with specialized cleaning services. This can entail giving the place a
thorough cleaning, cleaning the carpets, and making sure everything is ready for
offer cleaning services for shared spaces, common areas, and perhaps even
cleaning with green products, or pet-friendly cleaning (addressing pet hair and
odors).
sure the condo is pristine and ready for use when the building is finished.
The project is about providing cleaning services to condominium unit owners to answer
their needs for cleanliness problems. The service’s aim is to help owners who may be too busy or
need assistance with their units that need cleaning. The business operation of the company
focuses on efficient and quick cleaning provision that ends with the unit looking brand new, this
is achieved with qualified and trained individuals who work in a pair to help reach the company’s
their needs and specifications. Situations such as units that have pets, moving in or out scenarios,
and post construction cleaning services are just some situations and packages that the unit owner
can choose the business will provide. These servcies are done with qualified personel that
The cleaning service company’s revenue is generated by being able to book and sell
packages to the unit owners in need. The primary source is the owners booking services and
purchasing packages from the company. Other forms of income can be contracts with associated
buildings to provide service to the facilities of the building the unit owner stays in
● Economic Implications:
growth by creating job opportunities within the community. Hiring local residents for
various roles, from cleaning staff to administrative positions, aims to contribute to the
● Social Effects:
Beyond economic contributions, EcoLiving Clean Up Crew aims to play a pivotal role in
cleaner living environment, we envision a more engaged and empowered community that
operations aim to contribute to a healthier local ecosystem through the exclusive use of
non-toxic and environmentally safe cleaning supplies. Additionally, our community
V. Concept Testing
● Target Audience:
including residents and businesses in Manila. The target audience comprises individuals
and organizations seeking eco-friendly cleaning solutions that align with their values of
● Customer Feedback:
channels will be established to gather client insights, allowing us to refine and enhance
feedback mechanisms will be actively monitored and incorporated into our operational
strategy.
● Market Research:
Extensive market research has been conducted to identify the demand for eco-friendly
cleaning services in Manila. This research informs our service offerings, ensuring they
align with the preferences and needs of the local market. Ongoing market analysis will
conducted last November 5, 2023 and was recorded with the permission of the respondents. The
recording was also used to take note of the answers of the respondents to the questions. With
that, seventeen (17) questions were discussed namely about the familiarity, price, subscription,
To discuss the first question, about the familiarity of the respondents to the service, the
first question that was asked was “Are you familiar with eco-friendly cleaning services? ". Here
Respondent # Answer
1 Yes
2 Yes
3 No
4 Yes, she’s familiar with cleaning services, like Busy Bee Cleaning Co.
5 No
The second question that was asked was “How much are you willing to pay for a
Respondent # Answers
1 500-1,000 PHP
3 3,000-4,000PHP
4 1,500-2,800 PHP
5 500-1,000 PHP
The third question that was asked was “On a scale of 1-5, how important is
Respondent # Answers
1 5
2 2
3 4
4 5
5 5
The fourth question that was asked was, “Do you consider the environmental impact of
the cleaning products used in your home?” Here are the answers of the respondents:
Respondent # Answers
1 Yes
2 No
3 Yes
4 Yes
5 No
The fifth question that was asked was “What are your expectations for a professional
Respondent # Answers
1 Thorough cleaning of all living spaces
The sixth question that was asked was “What services are most important to you?”. Here
Respondent # Answers
The seventh question that was asked was “Have you ever availed a cleaning service? If
yes, how satisfied are you with their services?”. Here are the answers of the respondents:
Respondent # Answers
1 Very satisfied
3 Satisfied
cleaned (may be cleaning service or self-cleaning?)”. Here are the answers of the respondents:
Respondent # Answers
1 Monthly
3 Bi-weekly
4 Weekly
5 Weekly
The ninth question that was asked was “How much time do you typically spend cleaning your
Respondent # Answers
The tenth question that was asked was “How would having a professional cleaning service free
up your time for other activities?”. Here are the answers of the respondents:
Respondent # Answers
1 More time for leisure and hobbies.
The eleventh question that was asked was “Based on our company description, what is your
impression of Ecoliving Clean up Crew?”. Here are the answers of the respondents:
Respondent # Answers
1 Positive
2 Positive
3 Positive
4 Positive
5 Positive
The twelfth question that was asked was “How does maintaining a clean living space impact
Respondent # Answers
The thirteenth question that was asked was “ Would having a professional cleaning service help
you achieve a better work-life balance?”. Here are the answers of the respondents:
Respondent # Answers
1 Yes, significantly
2 Yes, significantly
4 Yes, significantly
The fourteenth question that was asked was “On a scale on 1-5, how likely would you
recommend the Ecoliving Clean up Crew to others?”. Here are the answers of the respondents:
Respondent # Answers
1 5
2 5
3 5
4 5
5 5
The fifteenth question that was asked was “We are considering introducing a subscription plan
option for our cleaning services. This plan would offer regular cleaning visits at a discounted
rate. How likely would you be to subscribe to such a service?.” Here are the answers of the
respondents:
Respondent # Answers
1 Very likely
2 Very likely
3 Very likely
4 Very likely
5 Somewhat likely
The sixteenth question that was asked was “How frequently would you prefer cleaning visits
Respondent # Answers
1 Monthly
2 Weekly
3 Weekly
4 Every 2 weeks
5 Monthly
The seventeenth question that was asked was “What additional services or perks would you
expect or appreciate in a cleaning service subscription plan?”. Here are the answers of the
respondents:
Respondent # Answers
3 Discounted rates
The concept testing Focus Group Discussion (FGD) questions were strategically crafted
services by EcoLiving Clean up Crew. Delving into their expectations and preferences,
participants were prompted to articulate the specifics of their preferred cleaning experience,
placing a significant emphasis on environmentally conscious practices and the need for tailored
services. The inclusion of options such as "Use of eco-friendly cleaning products" and
familiarity and satisfaction levels, provided crucial context for the development of future
services. The responses highlighted varying levels of awareness, with three participants
expressing familiarity and one specifying awareness of a particular service, Busy Bee Cleaning
Co., while one participant indicated a lack of familiarity with eco-friendly cleaning services.
willingness among participants, ranging from 500-1,000 PHP to 3,000-4,000 PHP. This diversity
in responses offers valuable insights for EcoLiving Clean up Crew to tailor their pricing
strategies, ensuring flexibility to accommodate different budget ranges within their target
audience.
assigning varied importance ratings on a scale of 1-5. While some participants rated it as highly
important (5), others indicated lower levels of importance. This highlights the necessity for
EcoLiving Clean up Crew to delicately balance their marketing efforts and service offerings,
priorities of their audience. Participants also shared their awareness of the environmental impact
of cleaning products used in their homes, revealing a spectrum of consideration. Some explicitly
factored in environmental impact in their decision-making, while others indicated a lack of such
consideration. This nuanced understanding guides EcoLiving Clean up Crew in emphasizing the
eco-friendly nature of their products in their marketing strategies, aligning with the preferences
consistently emphasized the importance of thorough cleaning across all living spaces, the use of
eco-friendly cleaning products emerged as a specific expectation for one participant. When
considering services deemed most important, responses varied, encompassing regular dusting
and vacuuming, deep cleaning services, and a strong preference for the use of eco-friendly
cleaning products.
The depth of responses gathered through these concept testing FGD questions provides
EcoLiving Clean up Crew with a rich understanding of participants' awareness levels, budget
considerations, environmental priorities, and specific expectations. Armed with these insights,
the company can refine its marketing strategies, service offerings, and communication to
authentically align with the diverse preferences and values of potential customers.
high-quality cleaning services with a focus on environmental protection. The organization holds
the belief that every individual is entitled to reside in a pristine and salubrious environment,
cost-effective prices. The company also employs sustainable products and practices to minimize
its ecological footprint. EcoLiving Clean Up Crew asserts that individuals possess the capacity
to contribute towards the establishment of a more pristine future, and the organization takes pride
in its involvement in this endeavor. EcoLiving Clean Up Crew is deeply committed to effecting
positive change. The corporation has the belief that maintaining clean homes and businesses
earth. EcoLiving Clean Up Crew is dedicated to delivering superior cleaning services to its
REFERENCES
Please introduce yourself by sharing your name, age, and a brief description of yourself.
Hi, I'm Kyra Aislyn P. Encarnacion, but you can call me Kyra, I'm 19 years old and I'm a
Manila.
Shane Castaños:
Hi, Shane Castaños. I'm 19 years old and I'm a second-year student currently pursuing a BS in
Andrea Enumerables:
Hi everyone, my name is Andrea, I’m 19 years old, ID122 currently pursuing BSHUMSRV in
Martin Lustre:
Hello, my name is Martin, I’m 19 years old, ID122 currently pursuing BSENT in DLSU. I’m
Cyril Mendoza
Hi, I’m Cyril, I’m 20 years old, ID122 Currently Studying BSENT in De La Salle University.
Shane: I'm familiar with cleaning services, like Busy Bee Cleaning Co. what I know about them
is that they offer many services, not just cleaning houses, but also car interior detailing.
Andrea: Actually I’ve been planning to hire a cleaning service since I moved here so I’ve been
familiar with ones around Taft.
Cyril: No, I haven’t heard of eco-friendly cleaning services during my time in Taft.
Question 2: How much are you willing to pay for a professional cleaning service?
Kyra: My budget would be around 500-1,000 PHP for professional cleaning service.
Andrea: Mga 1,000-2,000 PHP then I’d add a tip for the cleaners.
Shane: 5, because living sustainably in the condo is a big deal for me.
Andrea: 2, it wasn’t really something I’ve considered but I would want to be more conscious.
Martin: 4 because in my previous school, we were taught about how important it is.
Question 4: Do you consider the environmental impact of the cleaning products used in
your home?
Shane: I think that this can reduce the impact of our environmental problem nowadays. and
using eco-friendly cleaning products can also have a lesser impact on my condo.
Kyra: I do expect a thorough cleaning of all living spaces from these professionals of cleaning
service.
Shane: I expect a professional cleaning service to do their job thoroughly and ensure that my
Andrea: I would want everything thoroughly cleaned, every corner and every detail of my space
Kyra: For me the most important cleaning services to me are regular dusting and vacuuming as
Shane: So, in the cleaning service industry, what really stands out to me is the regular dusting
and vacuuming routine. It might sound simple, but these tasks are the backbone of maintaining a
clean and healthy environment. Regular dusting ensures that surfaces stay free from allergens,
dust mites, and other particles that can accumulate over time.
Andrea: I think sometimes when I clean around myself, I miss a few parts or don’t get to use the
right equipment or supplies or products so deep cleaning is a service I’d like to avail from a
Martin: Regular dusting is important since my condo collects a lot of dust so I want that fixed
Question 7: Have you ever availed a cleaning service? If yes, how satisfied are you
with their services?
Kyra: No, I have never availed for any condo cleaning service throughout the duration of my
stay in taft.
Question 8: How often do you currently have your condominium cleaned (may be
cleaning service or self-cleaning?)
Question 9: How much time do you typically spend cleaning your Taft
condominium?
Shane: We usually take about one and a half or 2 hours to clean the condo.
Question 10: How would having a professional cleaning service free up your time for
other activities?
Kyra: Having the advantage of a professional cleaning service would save me up so much time
having them clean the condo can benefit us. We can use that time to rest or do tasks.
Andrea: I really value personal time or time with friends and family so anything that could
Martin: With a professional cleaning service, I can use that time to study for school or for more
Cyril: It would give me more time for my hobbies and leisure activities.
Kyra: My impression of it is quite a positive one since as a condo owner i do think this would
Shane: My impression is that it can benefit not just the people who want to have their condos
clean but also our environment. as they focus not just on cleaning but it's sustainability also.
Andrea: I really like the idea, it’s something I’m really interested in because I’d trust a cleaning
Martin: The impression I have of the company is that it is efficient and easy to create a routine
Cyril: I’m impressed with the focus on sustainability, and it seems like a reliable service.
Question 12: How does maintaining a clean living space impact your work-life
balance?
Kyra: For me it Creates a positive environment, makes it more clean , saves up a lot of time and
Shane: Maintaining a clean living space can have a significant impact on my work-life balance.
There is something about living in a clean, sanitized and peaceful condo because it makes me
productive and stress-free. When my condo is clean, I look forward to going home. unlike if it's
messy and there are a lot of things going on, It adds up to my stress.
Andrea: Honestly when my space is cluttered and messy, I tend to feel very stressed and
unproductive, but when it’s clean everything feels and looks so much better, I get to work around
Martin: I think a clean living space helps me keep my mind at ease and also makes me more
efficient while working. It helps to know that your workspace is clean which helps me focus on
what I have to do
Cyril: A clean living space helps me stay organized and reduces stress, positively impacting my
work-life balance.
Question 13: Would having a professional cleaning service help you achieve a better
work-life balance?
Kyra: Yes to some extent it does for me it still defines how responsible you are as a person.
Shane: I think that having a professional cleaning service can help me achieve my things to do.
Martin: I think so because then I wouldn’t need to worry about cleaning the place myself
Question 14: On a scale on 1-5, how likely would you recommend the Ecoliving
Clean up Crew to others?
Kyra: I would give it a 5 since I do find it convenient for every condo owner.
Shane: 5, I would recommend the ecoliving clear up crew. because they ensure that what they
Andrea: A 5, I think it’s super necessary and the service being eco friendly makes it more
recommendable.
Martin: 5 because there mission and how they conduct the business looks well planned out and
they clean nicely.
Question 15: We are considering introducing a subscription plan option for our
cleaning services. This plan would offer regular cleaning visits at a discounted rate.
How likely would you be to subscribe to such a service?
Kyra: I would somewhat likely take it into consideration because I am still a student. In the end
I do need to be more careful on what I spend and always be cautious of my budget at all times.
Shane: Yeah, a subscription plan for regular cleaning at a discounted rate sounds great to me. I'd
Andrea: That is something I’d most definitely want and need for sure.
Martin: Being a student that might be difficult but I think if I have the budget for it I will
probably get one.
Question 16: How frequently would you prefer cleaning visits under a subscription
plan?
Shane: Having cleaning visits every two weeks under a subscription plan would be my
preference. It ensures a more frequent touch-up, keeping the condo consistently clean without
Andrea: Monthly would be nice, I’d clean myself as much as possible and then the cleaning
Question 17: What additional services or perks would you expect or appreciate in a
cleaning service subscription plan?
Kyra: I would appreciate and consider having exclusive discounts on additional services.
Shane: For a cleaning service subscription plan, I would particularly appreciate discounted rates
as a significant perk. It would be great to see cost savings as a loyal subscriber to the service.
Andrea: Discounted add-ons that can go along with the subscription plan.
Martin: I think being able to have special packages for the people that subscribe would be a
good idea like cleaning after pets or doing cleaning for electronics in the condo
Cyril: I think personalized cleaning plans based on specific needs.