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    Introduction To MIL Part 1 Communication Media Information and Technology Literacy

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    thomasangelogeba
    This document provides an introduction to media and information literacy (MIL). It defines MIL as the ability to read, analyze, evaluate and produce communication in various media forms as well as locate, evaluate, use and communicate information. The document outlines different models of communication and how media and information affect communication. It distinguishes between media literacy, information literacy, and digital/technology literacy. Formative assessments are included to help learners understand these concepts.

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    Introduction To MIL Part 1 Communication Media Information and Technology Literacy

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    thomasangelogeba
    4 views23 pages
    This document provides an introduction to media and information literacy (MIL). It defines MIL as the ability to read, analyze, evaluate and produce communication in various media forms as well as locate, evaluate, use and communicate information. The document outlines different models of communication and how media and information affect communication. It distinguishes between media literacy, information literacy, and digital/technology literacy. Formative assessments are included to help learners understand these concepts.

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    MIL

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    1.-Introduction-to-MIL-Part-1-Communication-Media-Information-and-Technology-Literacy

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    This document provides an introduction to media and information literacy (MIL). It defines MIL as the ability to read, analyze, evaluate and produce communication in various media forms as well as locate, evaluate, use and communicate information. The document outlines different models of communication and how media and information affect communication. It distinguishes between media literacy, information literacy, and digital/technology literacy. Formative assessments are included to help learners understand these concepts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4 views23 pages

    Introduction To MIL Part 1 Communication Media Information and Technology Literacy

    Uploaded by

    thomasangelogeba
    This document provides an introduction to media and information literacy (MIL). It defines MIL as the ability to read, analyze, evaluate and produce communication in various media forms as well as locate, evaluate, use and communicate information. The document outlines different models of communication and how media and information affect communication. It distinguishes between media literacy, information literacy, and digital/technology literacy. Formative assessments are included to help learners understand these concepts.

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    © All Rights Reserved
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    of 23

    MEDIA AND INFORMATION LITERACY (MIL)

    1. Introduction to Media and


    Information Literacy (Part 1)
    Learning Competencies
    The learners will be able to…
    ▪ describe the nature of communication and the
    concepts related to it (SSHS);
    ▪ describe how communication is affected by media
    and information (MIL11/12IMIL-IIIa-1); and
    ▪ identify the similarities and differences of media
    literacy, information literacy, and technology literacy
    (MIL11/12IMIL-IIIa-2).
    Topic Outline
    I- Introduction to Media and Information Literacy
    A- Communication
    1. Definitions
    2. Communication Models
    B. How Media and Information Affect Communication
    C. Media Literacy, Information Literacy, and
    Technology (Digital) Literacy
    FORMATIVE ASSESSMENT: RECITATION
    • What is
    communication?
    • How do we
    communicate?
    • Why do we
    communicate?
    the act or process of using words,
    sounds, signs, or behaviors to express
    or exchange information or to express
    your ideas, thoughts, feelings, etc., to
    someone else
    Communication (http://www.merriam-webster.com)

    the exchange of information and the


    expression of feeling that can result in
    understanding
    (http://dictionary.cambridge.org)
    TRANSMISSION MODELS
    Lasswell’s Communication Model (1948)

    Who Says What In Which To Whom With what


    Channel effect?
    COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
    Identify the following:
    ▪Communicator/ Sender?
    ▪Message?
    ▪Medium/ Channel?
    ▪Receiver?
    ▪Effect?
    TRANSMISSION MODELS
    Shannon-Weaver’s Communication Model (1948)
    TRANSMISSION MODELS
    Westley and MacLean’s Model of Communication (1957)

    • Event or Information
    (X1, X2, X3 and X4…Xn)
    • Feedback (f)
    • Advocate (A)
    • Channel (C)
    • Audience (B)
    TRANSMISSION MODELS
    Gerbner’s Model of
    Communication (1956)
    PUBLICITY MODEL
    • communication as display and attention
    • audience as “spectators” rather than participants
    or information receivers
    RECEPTION MODEL
    • “Encoding/ Decoding"
    model of
    communication by
    Stuart Hall (1993)
    • Messages are open to
    various
    interpretations.
    RECEPTION MODEL
    Osgood- Schramm Model Of Communication (1954)
    RECEPTION MODEL
    Berlo’s SMCR Model of Communication (1960)
    What have you learned about communication after
    studying the different models?
    SENDER MESSAGE MEDIUM RECEIVER EFFECT
    How is communication affected by media
    and information?
    MEDIA INFORMATION
    ▪ Communication ▪ data, knowledge
    Tools derived from
    study, experience,
    or instruction,
    signals or symbols
    ▪ knowledge of
    specific events or
    situations
    FORMATIVE ASSESSMENT: RECITATION
    ➢ How does Facebook serve as a
    tool for communication?
    ➢ How did Facebook affect the
    way people communicate with
    each other?
    ➢ How did Facebook affect the
    quantity and quality of
    information available to people?
    Analyze and explain this illustration.

    DIGITAL
    MEDIA
    SHARE SHARE
    INFORMATION INFORMATION

    RECEIVE RECEIVE
    TRADITIONAL INFORMATION INFORMATION

    LOOK FOR LOOK FOR


    INFORMATION INFORMATION
    MEDIA AND INFORMATION LITERACY (MIL)
    • The ability to read, analyze, evaluate and
    Media Literacy produce communication in a variety of
    media forms.

    • The ability to recognize when information


    Information is needed and to locate, evaluate,
    Literacy effectively use and communicate
    information in its various formats.
    • The ability to use digital technology,
    Technology communication tools or networks to
    (Digital) Literacy locate, evaluate, use, and create
    information.
    MEDIA AND INFORMATION
    LITERACY (MIL)
    VIDEO PRESENTATION

    Introduction to Media and Information Literacy


    YouTube Channel: Arniel Ping
    Retrieved October 26, 2016 from
    https://www.youtube.com/watch?v=b-Y6LRIppU4
    FORMATIVE ASSESSMENT:
    Graphic Organizer
    Complete the Venn
    diagram. Media
    Literacy

    Technology
    Information
    (Digital)
    Literacy
    Literacy
    REFERENCES
    ▪ Media and Information Literacy Curriculum Guide by DepEd
    ▪ Media and Information Literacy by Boots C. Liquigan, Diwa Learning
    Systems Inc.
    ▪ UNESCO Media and Information Literacy Curriculum for Teachers
    ▪ http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-
    comm-culture.html
    ▪ http://juliemartin.org/juliemartin-audiencesreception.pdf
    ▪ http://communicationtheory.org/category/communication-
    models/page/2/

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