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Communication Models

The document discusses three main communication models: the linear model, transactional model, and interactive model. It provides details on Aristotle's model, Lasswell's model, Berlo's SMCR model, and Shannon-Weaver's model under the linear model. For the transactional model, it describes Shannon-Weaver's information theory model. It also outlines Schramm's interactive model.

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Ochako Uraraka
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17 views4 pages

Communication Models

The document discusses three main communication models: the linear model, transactional model, and interactive model. It provides details on Aristotle's model, Lasswell's model, Berlo's SMCR model, and Shannon-Weaver's model under the linear model. For the transactional model, it describes Shannon-Weaver's information theory model. It also outlines Schramm's interactive model.

Uploaded by

Ochako Uraraka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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COMMUNICATION MODELS

1. Linear Communication Model

1.1 Lasswell’s Model

1.2 Aristotle’s Model

1.3 Berlo’s SMCR Model

2. Transactional Model

2.1 Shannon - Weaver Model

3. Interactive Model

3.1 Schramm’s Model

I. LINEAR COMMUNICATION MODEL

 Communication is considered as one-way process.

 The message signal is encoded and transmitted through channel in presence of noise.

 The sender is more prominent in linear model of communication.

 It is applied in mass communication like television, radio, etc.

There are different types of communication Models based on Linear Model of


Communication. These are the following:

1. Aristotle’s Model of Communication

 Considered as the first model of communication and was proposed before 300 B.C.

 Most widely accepted among all communication models.

 It is mainly focused on speaker and speech. It can be broadly divided into 5


primary elements: Speaker, Speech, Occasion, Audience and Effect.

 Speaker-centered model
2. Lasswell’s Model of Communication

 Also known as “action model”

Lasswell’s Model of Communication

3. Berlo’s SMCR Model

 SMCR refers to Sender-Message-Channel-Receiver

 Focuses on encoding and decoding which happens before sender sends the message and
before receiver receives the message respectively.
II. TRANSACTIONAL MODEL OF COMMUNICATION

 Is the exchange of messages between sender and receiver where each take turns to send
or receive messages.

 Both sender and receiver are known as communicators.

 It is mostly used for interpersonal communication and is also called circular model of
communication.

 One of the most common types of communication models based on Transactional


Model of Communication is the Shannon-Weaver’s Model of Communication.

Shannon-Weaver’s Model of Communication (Information Theory)


 “Mother of all models”

 Concepts of Shannon-Weaver Model:

 Sender – (source) the person who makes the message.

 Encoder – (transmitter) is the sender who uses the machine which converts
message into signals.

 Channel – medium used to send message.

 Decoder – (receiver) machine used to convert signals into message.

 Receiver – (destination) the person who gets the message or the place where the
message must reach.

 Noise (barrier) is the physical disturbances like environment, people, etc. which does
not let the message get to the receiver as what is sent.
III. INTERACTIVE MODEL OF COMMUNICATION

 Also known as “convergence model”

 Deals with exchange of ideas and messages taking place both ways from sender to
receiver and vice-versa.

 Schramm’s Model of Communication is an interactive model.

Schramm’s Model of Communication


It is built on the theory that communication is a two-way street, with a sender and a receiver as
shown in the illustration below:

It is a Circular model, so that communication is something circular in nature.

 Encoder – who send the message and where the message originates

 Decoder – who receives the message

 Interpreter – person trying to understand (analyzes, perceives)

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