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Assignment 2 Practice

The document provides a qualitative and quantitative analysis of the Indian aerospace startup Skyroot Aerospace over the last 6 months based on their media presence. It discusses the company's founding, achievements, recognition and social media presence.

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38 views3 pages

Assignment 2 Practice

The document provides a qualitative and quantitative analysis of the Indian aerospace startup Skyroot Aerospace over the last 6 months based on their media presence. It discusses the company's founding, achievements, recognition and social media presence.

Uploaded by

stuti.toc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment 2:

Give a qualitative and quantitative analysis of Skyroot aerospace based on


their media presence - this includes all kinds of media stories in newspapers,
magazines, online platforms etc. Do include their social media too. You can
take the last 6 months into account for this.

Qualitative analysis :-
Skyroot Aerospace is an Indian aerospace startup that was founded in July 2018
by former Indian Space Research Organisation (ISRO) scientists Pawan Kumar
Chandana and Naga Bharath Daka. The startup was established with the aim of
developing reliable, cost-effective, and innovative space launch solutions. They
are focused on building launch vehicles to deliver small and medium-sized
satellites into orbit. Vasudevan Gnanagandhi, along with a group of
entrepreneurs, including Mukesh Bansal and Ankit Nagori, who are also
associated with CureFit, provided support for the establishment of Skyroot
Aerospace. The company gained attention for its innovative approach to space
technology and garnered recognition for its achievements. On October 6, 2020,
Skyroot Aerospace won the National Startup Award 2020, which was declared
by the Union Minister of Commerce and Industry at that time, Piyush Goyal.
This award highlighted the company's achievements and contributions to the
Indian startup ecosystem. Skyroot Aerospace's success showcases the potential
of startups to bring fresh ideas and advancements to the aerospace industry,
particularly in a country like India that has been rapidly developing its space
capabilities
Being ranked 7th on LinkedIn's 2021 Top Startups List in India is a testament to
their progress and recognition within the startup ecosystem. Moreover,
performing the maiden launch of their Vikram-S suborbital rocket and
becoming the first Indian private company to reach outer space is a significant
milestone. This achievement demonstrates their capability to develop and
launch space vehicles, marking a substantial step forward in India's private
space sector. Skyroot Aerospace's contributions are indeed helping to shape the
future of space technology and exploration in India.
Quantitative Analysis :
More Than 30+ articles on leading newspaper like The economics time,
Business Standard, The Hindu, The times of India etc.

Sukumar, C. R. "Skyroot India's first private company to test upper-stage rocket


engine". The Economic Times. Retrieved 12 August 2020.

Narasimhan, T. E. (12 August 2020). "Skyroot Aerospace first private company


to test upper stage rocket engine". Business Standard India. Retrieved 12
August 2020.

"Skyroot's space success story began in Hyderabad's T-Hub". The New Indian
Express. Retrieved 13 June 2023.

"TS to host Skyroot facility to design, make, test rockets". The Hindu.
Retrieved 13 June 2023.

The Company Size : 51-200 Employees


On LinkedIn Skyroot has - 167,845 followers
On a recent post made on their LinkedIn on 15th August it has around 1066 likes
in 12 hours also 17 comments and 16 repost
Analysing in todays time skyroot has maintained quiet a presence on LinkedIn
presuming how effective it has proven counting the success
Completed 5 years 3 weeks ago also celebrated it with a beautiful function with
dance and music
Pawan Chandra posted on his profile about #Remarkblyfive that is completing 5
years bringing space closer
Though this wasn’t cover by any news or media outlet yet the presence was
created through Social media profiles
Reference from : https://www.linkedin.com/company/skyroot-aerospace/about/

Instagram Profile :
@skyrootaerospace
174 posts 21.6K followers 14 following
Independence Post made on insta gained : 2505 likes & 12 comments
Reference From: https://www.instagram.com/skyrootaerospace/

Skyroot Aerospace Twitter Profile:-


@SkyrootA
Opening Space for All. Successfully launched India’s first privately developed
launch vehicle to Space.
Aerospace Company Indiaskyroot.in
Joined June 2019
182 Following
62.9K Followers
A post made on Nov 18, 2022 with #prarambh Recived : 10.8k likes 1453
reposts and 218 likes this was covered by ABP, Indian Today and more as well
https://news.abplive.com/science/prarambh-vikram-s-maiden-mission-of-
skyroot-aerospace-to-launch-india-s-first-privately-developed-rocket-between-
november-12-and-16-1562162

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