Bloom An online flower shop

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ABOUT THE PROJECT

BLOOM IS AN ONLINE FLOWER APP

THAT PROVIDES IT’S CUSTOMERS A

CONVINIENT AND EASY TO USE

PLATFORM WHERE YOU CAN PURCHASE

A WIDE VARIETY OF FLOWERS AND

RELATED PRODUCTS. THE GOAL IS TO

MAKE IT USER-FRIENDLY AND EASY

TO USE. WE WILL WALK THROUGH ALL

THE KEY STAGES HERE.

DESIGN PROCESS

Discover Design Ideate Prototype Test

STAKEHOLDER INTERVIEW DOCUMENT

ABOUT OBJECTIVE
E-commerce website that offers a variety
The objective of this app is to facilitate

of flowers and bouquets for you and is

flower and bouquet purchases, offer

here to guide you on your floral journey,

a wide variety, provide convenience,

making every purchase a memorable

quality assurances and hassle free

and joyful experience. experience for the customers.

GOALS TARGET AUDIENCE

Provide hassle free shopping experience,
Individuals, couples, event and wedding

increase sales revenue, expand customer

planners, corporate clients, last-minute

base, enhance customer loyalty, ensure

shoppers and flower enthusiasts. It is

and customer satisfaction enhance

for all age groups above 12.
the brand image.
USER RESEARCH RESULTS
USER PERSONA

Bio
Shreya is a working woman who likes to decorate

her home with flowers and is always on the lookout

for fresh flowers for her home. She wants a place

from where she can buy flowers that are trendy,

fresh and in her budget.

Shreya Joshi
Core Needs
AGE 24 User needs a user friendly browsing experience
User wants personalized bouquet options so she

EDUCATION Graduate can choose what she wants

STATUS Single Price of the service and a secure payment process

GENDER Female is very important.

LOCATION Pune

Frustrations
“Flower enthusiast and looks

for budget-friendly bouquets for

Price is high as compared to the quality they provide

The product description and images are different
her work desk and kitchen. Limited options available
Late delivery.

Personality
Extrovert Empathetic
Payment Options Platform

Cash/Cheque Digital Payment Mobile App

USER FLOW CHART

Start

Number/
Login with Google
Mail
otp i’d pop

verify otp

Home

Search Explore

Select items Notification

Profile

Wishlist

Cart Add details

Payment

and

order item/s
PROTOTYPE
LOW FIDELITY PROTOTYPE

logo

Recent Searches

Sunflower bouquet birthday

bouquet

Trending

flower bouquet plants gift cards

NEW ARRIVALS

Home Page Search option

Flowers
Name
Description

+
1
-
PRICE

How to care

ADD TO
ADD TO CART
SORT FILTER BOUQUET
Product List Product Detail

MY CART

Lilies
-4+

Remove Move to favourites

Apply offers select

Order details
Total products
Total MRP
Discount

Total Amount

PROCEED TO PAYMENT
Payment
STYLE GUIDE
COLORS

#D0E7EE
#FFEBEB
#FFFFFF #FFC16A #000000 #FFD29E

TYPOGRAPHY

Aa
Title 1
25px
Title 2
19px
Button
16px

Plus Jakarta Sans Body

14px
Caption
12px

BUTTONS

BUTTON SAMPLE

BUTTON SAMPLE
ICONOGRAPHY
THANK YOU
HIGH FIDELITY WIREFRAME
11:11 AM 11:11 AM

Search for flowers, plants & more

Let Your Special Ones Rejoice With

Beauty Of Flowers

BLOOM

Number/mail i’d

OTP flowers bouquet plants gift cards

NEW ARRIVALS
LOG IN

or continue with

Login Page H ome Page

11:11 AM 11:11 AM
Flowers
Search

Recent Searches

Sunflower bouquet birthday

bouquet
Sunflower O rchids
Trending 120 150
Earliest delivery : Tomorrow Earliest delivery : Tomorrow

Bouquets Anthurium Snake plant

C arnation Peony
100 180
Earliest delivery : Tomorrow Earliest delivery : Tomorrow

SORT F ILTER

Search Page P roduct List

11:11 AM 11:11 AM
MY C ART
Sunflower G erbera
480 00 .
It represents long

life and lasting

- + 4
happiness, good

fortunes and positive

happiness.
M ove to favourites Remove
a luck charm for

someone starting

something new.
Apply offers select
+
1
- Order details
.
Total Price 480 00
P rice
Discount - .
120 80 00

Inclusive of all taxes Delivery Charges .

50 00

e eiver's Location
Total Amount
R c
.
450 00
P incode
C ongratulations you have saved .
80 00

ADD TO
ADD TO CART P ROCEED TO PAYMENT
BOUQUET
P roduct details art/
C
Proceed to Payment