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2 - Business Management and Application For Architects Module 1

This document outlines a course on business management and its application for architects. The course contains 3 modules that cover key principles of business management, an entrepreneurial approach, and strategic planning. Module 1 introduces fundamental areas of business management like human resources, operations, accounting, marketing, and sales. It explains the importance of understanding these areas to effectively manage a business. Module 2 focuses on developing an entrepreneurial mindset and covers the entrepreneurial process. Module 3 addresses the strategic planning process, including setting vision, evaluating strengths/weaknesses, and ensuring business ethics. The course aims to provide architects with business skills to help manage their practice or start new ventures.

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francesca112200ramos
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4K views43 pages

2 - Business Management and Application For Architects Module 1

This document outlines a course on business management and its application for architects. The course contains 3 modules that cover key principles of business management, an entrepreneurial approach, and strategic planning. Module 1 introduces fundamental areas of business management like human resources, operations, accounting, marketing, and sales. It explains the importance of understanding these areas to effectively manage a business. Module 2 focuses on developing an entrepreneurial mindset and covers the entrepreneurial process. Module 3 addresses the strategic planning process, including setting vision, evaluating strengths/weaknesses, and ensuring business ethics. The course aims to provide architects with business skills to help manage their practice or start new ventures.

Uploaded by

francesca112200ramos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS MANAGEMENT

AND APPLICATION FOR


ARCHITECTS
Prepared by: James Bagay, MBA
Course Outline
Module 1. Principles of Business Management
• Principles of Business Management and Architecture
• Fundamentals of Business Management
• Overview of the Different Fundamental Areas of Business Management
– Human Resource Management
– Operations/Process
– Accounting and Finance
– Sales and Marketing
Module 2. Entrepreneurial Approach to Business Management
• Entrepreneurial Mindset
• Entrepreneurial Competencies, Attitudes
• Attributes of Effective Entrepreneurship
• The Entrepreneurial Process
– Discovery
– Business Plan Development
– Resourcing
– Management/Organization
– Harvesting
• Opportunity Assessment
• Search for Business Opportunity
• Ideation
• Innovation and Creativity
• Business Model Canvas
Module 3. Strategic Planning Process and Business Ethics
• Strategic Planning Process
• Vision and Mission
• External and Internal Factor Evaluation
• SWOT Analysis
• Goal Setting
• Crafting and Screening Business
• Strategies / Matrix & Tools
• Discipline of Execution
• Balanced Scorecard
• Business Ethics and Corporate Social Responsibility (CSR)
• Responsibility and Accountability
MODULE 1

Principles of Business
Management
What Is Business Management?
Business management refers to coordinating various activities in a company to achieve its business and
financial goals. This function also includes managing resources like money, people, and machinery to ensure
that the objectives set by the top management are met. Business managers must manage and supervise
different teams to ensure they perform as desired. They must also ensure the team members possess the
necessary skills to complete their tasks successfully. One of the principles of business management states that
managers must look at the skills of their team members and assign suitable jobs.

Business managers must possess both technical and soft skills if they want to be successful.

What is Architecture?
Defined as the process of planning, designing and constructing buildings or structures.

Architecture has been a noble profession; it encompasses varying complexities and considers all design aspects
to promote public interest, safeguarding life, health and property. It shapes a built environment that is livable
and environmentally friendly.
Fundamentals of Business Management?

You need to understand business planning, strategy, finance, and marketing. If you plan to hire
people to help run things, you need communication skills, leadership skills and an
understanding of how to motivate and reward employees. You need a clear strategic vision for the
company and an ability to make informed management decisions based on research and analysis of
the market, the competition and any other internal or external forces that can impact your business.
1. People
Human resources are your company’s greatest asset and how you lead, motivate and inspire your employees can
have a huge impact on the success of your company. Key leadership and communication skills are necessary to be
a successful leader and build a strong organization.

2. Operations
Have you ever wondered what happens behind the scenes of a major new product launch such as a new iPhone or
the latest version of a popular video game? Managing a supply chain and making sure production meets demand
under tight deadlines can be incredibly complex and is critical to business success. Understanding key aspects of
business operations including capacity planning, productivity analysis and improvement and quality assurance.

3. Accounting
Proper management of the day to day accounting and finances of a business is critical to operations and learning
how to read, analyze and prepare financial statements is an essential skill if you plan to start or run a business.
4. Strategy
How does your business compete in the industry? How can you create a competitive advantage? Are you able to
adapt to a changing business environment? The ability to take a high-level, strategic view of a business is
necessary to identify opportunities and to stay ahead of external forces such as new competition and changing
consumer demand.

5. Finance
The growth and maintenance of your business may require making major purchases, investments, mergers and
acquisitions and more. Smart financial planning and decision-making create value for your organization and
ensure its growth into the future.

6. Marketing & PR
Marketing is much more than simply advertising a product or service. You must identify and interact with your
customer, stay on top of their changing needs and desires and deliver a strong value proposition. Learning core
concepts of marketing including segmentation, targeting, differentiation, product positioning and much more are
essential.
Overview of the Different Fundamental
Areas of Business Management
Module 1
Activity

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