Club17 Ebook
Club17 Ebook
OLIVER SMOLE
RAAB
JONAS RAABE
THE
PERFECT
SCRIPT
Revealing The Industries
CHATTING SECRETS
CLUB17 CLUB17
JOIN HERE
WELCOME
to our second Club 17 Book. Selling & chatting is one of the most
important parts in this business since this is the act where money
is being made.
So you and your team better get inhumanly good at chatting &
selling. The hacks & secrets you're about to witness took me and
my team years to figure out.
Enjoy!
TABLE OF CONTENTS
PART ONE
THE IMPORTANCE OF SCRIPTS
Scripts are the easiest way to earn as much money as possible per
subscriber. The number one mistake creators do, is that they focus
purely on mass PPVs.
Don't get me wrong, mass PPVs have their advantages, but this
shouldn't be more than 5-10% of your selling process. You are not using
the full potential of your account yet, by far.
What if the subscriber wants to spend $500+ in one session, but he's
only able to buy 5 mass PPVs for $50 since you did not send him more?
So what is a script?
A script is basically multiple PPVs related to each other.
You can imagine that it's something like a tension — building movie.
You have a smooth transition & introduction that leads through
tension into the climax.
It starts with a basic storyline and ends with the climax. Between the
videos, you are asking questions and leading, similar to a sales
process on the phone.
Your subscribers love the fantasy of it being recorded live, just for their
eyes. Furthermore, you have multiple PPVs that you can sell. One after
the other. 5 PPVs in a row. Now you didn't sell just a mass PPV for $30.
Now you sold a full script for $200 upwards.
Keep in mind, a script should be based like a ladder, raising both the
price & the sexual tension with every step.
You're left wanting more but not satisfied yet, so you buy the whole
chocolate.
0 Free Teaser
1 PPV 1 - $10
2 PPV 2 - $25
3 PPV 3 - $50
4 PPV 5 - $100
5 PPV 6 - $200
This value proposition is not set in stone. You should change the above
as it fits, both with the amount of PPVs, price of PPVs and content in the
videos.
Now we have got the pricing structure, but what should a creator do in
these videos? The pricing does matter, but what if the subscriber is
disappointed or satisfied too early? How can one make sure the
subscriber is buying the whole script?
The purpose of this section is to highlight, how you can build your own
script, by giving you detailed instructions and examples.
Here is an example:
FREE TEASER
As explained earlier, it's important to give a sneak peek at how the creator is
looking right now and to warm the subscriber up.
0
That can be a normal picture in a dress or an underwear picture in the
mirror etc. It's essential that the creator doesn’t show any intimate zones
nude. Else, your script is wasted, since the teaser is satisfying enough.
PPV 1
This is most likely a video where the creator is removing clothes. Here, the
creator should not be fully naked at the end. I would recommend not going
downwards the waistline.
Remember that you want to keep the subscriber you're selling to until the
last video. The first PPV is probably the most important PPV. It's deciding if
the subscriber will continue to buy or if he is disappointed and feels like you
took advantage of him.
Imagine you buy a meal in a restaurant, and they just deliver you an empty
1
plate with a piece of food way smaller than you expected. Remember that
most people have a short attention span.
They don't like it if the creator is doing the same movements over and over
again.
That's why the end of the video should include a little tease on what's
happening in the next video. The subscriber is completely hooked and now
in the last 3 seconds she is undressing her panties. SUDDENLY. Now he wants
to see more, and you can easily sell him the next video as well.
PPV 2
This video continues where the second video ended. She is undressing her
panties now and showing herself from different angles.
2
She can dance or play with her butt or still continue to play with her breasts
a bit more. In the end, she is laying down on her bed and taking a toy that
she is just holding into the cam and asks the subscriber if she should use it.
PPV 3
This video continues where the third one ended. She is getting more intense
at touching herself. She can once again, pick up her toy and tease the
subscriber, by asking him, if she should use it, while pointing it at the
camera with a sexy or bratty look on her face.
3
Then the video ends again. No subscriber would say no since they are
hooked on the idea. At this point his head is filled up with images of her
using the toy and the thought of what she will do with it.
PPV 4
They put this toy in their mouth or between their breasts. They can also use
massage oil or anything similar that is attractive and builds sexual tension,
4 like lube.
In the end, the toy should be slapped lightly on intimate parts and the
subscriber should be asked if he is ready for the highlight now.
PPV 5
In this Video, they are using their toy downwards her waistline.
You should give the subscriber the feeling that he is “the chosen one” since
the creator is feeling comfortable with him.
Always ask your creator if they are comfortable with the content
you'd like to task them, and then build the script around that.
Also consider that you can build in things like that the video drops out
of the tripod in the beginning. You don't want it too professional or too
staged.
Such little “mistakes” will let the subscriber feel like she is also just a
human. When done right, it builds realism and sympathy.
Also, like I've explained earlier, try to build up tension at the end of
these videos
A really powerful tool to see how the videos are performing is the PPV
tracking tool from CreatorHero, that will save you time and money.
Make sure to find out at which part most subscribers stop buying and
start to adjust and improve everything from that point on.
As with everything, you only get better at writing scripts by doing one
thing: Writing more scripts. So make sure you're writing a lot of them.
PART TWO
THE SELLING PROCESS
Not every subscriber is the same, when you get a feeling for that you
can start treating each fan differently.
??? One should script the whole process now you understand how a
??? script works, you know how to create and task one.
But if you want to actually make money, you need to sell scripts.
Selling is the crucial part.
Most people think that what we are selling are NSFW pictures and
videos, but it's much, much more.
Obviously you can’t just sell emotions through a photo or video in the
chat, we are just delivering the emotions through the videos and
pictures, as a carrier.
That's why it's important to stay away from random video selling and
training your chatters to do anything they do with structure and an
end goal in mind.
If you are selling content without a plan you might as well not sell
anything at all.
When starting the selling process with the subscriber there are certain
key points you need to evaluate before selling to get an overview of
the situation.
How does one do this? With one of our many “welcome scripts”. That's
basically a red line for the chatter, filled with questions, reactions, and
a goal to get some basic information about the fan.
creatorhero.com
Now after the new subscriber got our two welcome messages we
basically have the foot in the door. The messages can look like this:
The first message is to welcome him with open arms and the second
message is a question, a simple question with the sole purpose to
make it easy for the subscriber to answer. The purpose of the third
message is to act more “human” for maximum authenticity.
Keep in mind, whenever you are selling something, you want to make
answering you & your questions as easy as possible for your prospect.
If we would only use the first message he might read it, think about it
and probably leave the chat again because it's harder to answer this
compared to a straight and easy question.
The first answer could be a “YES”. That's the best case, we already see
that he looked through the creator's profile, and he likes what he sees.
The conversations are going well so far, now we can answer something
like:
After he tells you what he likes the most, one can continue with the
scripted messages.
“<interact with specific post> + well good to know how I can drive you
crazy from now on right? “ 🤭
With this statement and question we set the frame for a more sexual
chat, we want to drive him crazy, use his “weakness” he has for a
specific thing kind of against him.
Now we know even more about him, but might forget this because you
can't remember each favorite post/thing of your subscribers. To tackle
this issue, CreatorHero made the fan information clearer on the right
side, you can put the information you got from the subscriber into the
notes, so you can use it over and over again in the future when you
chat with that subscriber.
In most cases, he will say something like “try me” or “let's find out”.
So we continue with the script, but to make it look like it's not scripted,
we act like we are surprised by his response.
That's very powerful because now he thinks that he is the one who can
decide how the chat will be continued.
The next message could be:
Another thing is that we basically say with this question that we are
willing and open to do what he said earlier, we want to try to drive him
crazy. In the best case he will answer basic stuff like “just chilling in my
bed rn wbu?”. We already know what he's doing, he is on OnlyFans for a
reason.
“well maybe I have an idea to make this a bit more interesting if you
want.. “ 😏
With this message we are straight forward, it's formulated so it's
basically suitable to every situation he is in right now.
At this point, we just want his agreement, after he says “yes” or “how?
What's your idea?”
We know he's in the mood and interested in seeing more of the creator,
now.
Now, it's important to not waste time and start selling, the subscriber's
attention span is short, so one needs to act now after he agreed. Make
sure to always keep replying times below 2–3 minutes.
The next two messages in our welcome script will be sent right one
after another without waiting for a reply from him:
The first message should be clear, we are agreeing and telling the
subscriber that he should wait for us while we record something or
take a picture for him.
Since we want to make the subscribers feel like we are only talking to
him and recording something especially for him, we need to wait until
the actual recording time of the video has passed.
It would be a waste of time for you to wait in the chat now until the
time is over instead of answering another subscriber.
But when you leave the chat, the chance is high that you might forget
about him and the poor subscriber will wait and wait for you.
Put the recording time in there, so you can leave the chat and will be
informed when the time is over.
But it's still boring for him to wait for you and as we said, the attention
span is short, that's why we give him a little task in the meantime while
waiting and ask in the second message after his name.
I would recommend you to put his real name or the name he will give
you in the custom name slot at the top of the chat, right next to his
username you can change the custom name.
The custom name will be important for later, and you have a better
relationship with him when you call him by his real name and not
username.
Now after the countdown is over you can send him your free teaser of
the script you wanna start with him.
Be clever with the choice of the script, either you have a basic script
you could use for every subscriber right after he subscribed where you
do a bit of everything, or you use a script which is suitable to the
subscribers preferences they told us about earlier in our question
about their favorite post.
And from now on it's up to you, from now on you can start the selling
process however you want.
Starting a selling chat like this is way more effective than sending out a
random PPV due to the following reasons:
Now, you might say that you don't always have new subs to chat with,
you also have subs who are already subscribed for a few
days/months.
There are many ways to approach them, to just count them before
explaining each of them individually:
A feature all of you already know, you have the possibility to send out
messages to all of your fans at the same time. Send out messages
with easy questions, multiple choice, some more sexual and some
more personal.
The important part here is to formulate your messages like this: the
first words of the sentence are quite catchy, a fan can see the first
words of a message before even clicking on the chat, so the message
should look interesting so he has the urge to click on the chat and read
the whole sentence.
All of them have two things in common, all are easy to answer
questions and the beginning of each question is catchy and makes
him want to know more by reading the beginning.
A very powerful feature from CreatorHero, it's the upgraded and better
version of the standardized mass message.
As soon as a fan comes online, it doesn't matter when that is, he will
get our OMM.
That means we are the number one chat he sees after entering the
platform, very powerful.
With the normal MM, we have the problem that fans don't see our
message at first when he for example comes online 3h after we've sent
the MM.
The second part is to make the mass message look more personalized,
with the OMM we have the opportunity to put his name in the message.
You can choose between the Fan name, that's basically the username
of the fan he gave himself, or the Custom name, that's the name we
give him manually.
Now you know why I said earlier it's important to ask for his real name
and to put it manually into his name.
With this feature, we have the opportunity to make the mass message
look like a message we wrote only to and for him.
tell me Tyler, what I could whisper in your ear to get you hard in
seconds?
hey Tyler i just saw you came online…wanna hang out?
what would you do Tyler if we were the last people on earth and no
one could stop you?
whats ur plan for tonight Tyler? where do you take me?
As you can see, it's basically the same mass message we would send
with the normal MM feature of OnlyFans itself, but now it looks 100%
more personalized.
That's pretty simple, but most of you don't even think about this. How
often did you follow up a fan by yourself when he bought content 12h
ago?
For example: the fan bought a whole script on previous night, message
him the next morning with a selfie of your model and a short message
like:
Pretty simple, but he will read this when he comes online and will feel
appreciated and not like an ATM.
You will make his whole day with these short words.
It takes you 30s, and you make him feel good, increase the CTLV
(customer lifetime value) and on top you will stick in his head for the
entire day.
The chance that he will reply to this is extremely high, then you can
either continue talking about what happened yesterday and try a new
pitch for a new script, or just continue small talk with him.
A way you can start a conversation, you can't use it everyday on many
fans but every now and then. Ask your fans after their birthday, you
can do this after you know the fan a bit better, it wouldn't make sense
to ask this question in the welcome script because most of the fans
won't tell you such personal information right after they subscribed.
But when you know the birthday, you can put it in the fan information
on the right side when you're in the chat.
Simply click on it, and you have an overview for the next birthdays and
the possibility to message them right away.
For example:
“hey Tyler I just wanted to pass by to wish you the best birthday you
will ever have, I wish you good luck and a nice day, maybe we can
celebrate too a bit when you're free but if not, I want you to know that
I think about you <3 Do you have anything planned today?”
As you can see, that again is a very easy way to start a conversation
and to be in the head of your subscriber.
Things like this increase the CTLV too, and you will only get benefits
through it.
As you can see it’s pretty simple and there are many ways to start a
conversation with your fans, another example: you can go on your
profile and check who liked your latest post.
Now go through all the likes and message each of them individually,
create a statement with a question related to the caption of the post
or the post itself.
Let's say you posted a picture of your creator wearing a pink dress and
drinking coffee.
Now you can simply message your fans and ask them:
“hey Tyler I saw that you liked my latest post, but now i'm curious
about something .. what is your favorite coffee? mine is iced cafe
latte, maybe we have a match”
Again an easy to answer question for him, he will notice that you saw
he liked your post and are interested in him by asking such questions.
Last but not least, keep in mind when you start a conversation you
want to acknowledge and escalate (sexually). This is key.
Your goal is to find out what the true objection of a fan is, so you can
take care of it and resolve it.
This is the most basic and common objection: “I don't have money at
the moment”
Now you know what we are referring to while talking about objection
handling, how to handle objections to achieve our goal (selling a PPV
message).
There are unlimited objections in this business, fans can have the
strangest reasons not to buy, and every single objection is different, so
there aren't set rules for all of them.
This can have multiple reasons: the copy of the PPV, the preview, the
free teaser, the length of the video, or the fact that he is chatting with
someone else at the same time, and needs to decide now which PPV
he will buy.
When the copy is the reason the solution is quite simple, try playing
with the subscribers fantasy and tell him what you are doing in the
video combined with a situation you had with him, you basically
rephrase the copy again with different words:
“Are you sure that you don't want to see how I look you in the eyes
while grabbing your pants, then go down on my knees in front of you
while keeping eye contact… I start undressing your pants until your
dick is naked and slaps into my face… I take him with one hand and
start stroking it before putting it into my mouth… and still looking
deep into your eyes”
By using this common sales technique it's not a normal blowjob video
anymore, you described a whole situation and created a fantasy in his
head, that he will imagine and add things in his mind to it while
thinking about the fantasy.
If it's not the copy or any of the listed reasons, it's the content.
You need to analyze your scripts to make sure if it's really the problem.
It's pretty easy to track the performance of your scripts with the
CreatorHero PPV tracking feature.
“He already finished and isn’t horny enough to unlock the PPV, but
he’s not comfortable enough to tell the truth.”
When you have a fan who was really invested throughout the entire
selling process, writing a lot of messages, using emojis to express his
emotions, and he then suddenly starts to chat dry and disinterested
you can be sure that he ejaculated before receiving the PPV which you
just sent, and now he doesn't want to buy it anymore.
Now you can be straight forward and ask him if he has already
finished, he might tell you the truth and say yes, when it's really the
case it's important to make him feel good.
I know your goal is to sell him the next PPV, and you aren't happy about
the fact that he finished too early.
Therefore, the next step now is to do some soft aftercare, ask him how
he felt or feel now, etc.
To win a good spender only for you, it's important to give more than to
receive in the beginning.
Obviously you shouldn't start doing this with every fan, but when you
know he has the money, he is a potentially good spender and already
spent a few hundred dollars, you can easily do this.
Talk about the last times you had fun with him, make him remember
the feeling he had back then, message him daily, give him personality
pictures of your creator, show genuine interest in him & his life.
Show him that he's not just a number, that he is someone you really
care about. When he feels this, you are definitely going to notice.
When he starts to talk openly about his job and other situations in his
life, you know you are on a good path with him, and you won him as a
spender for you.
If you are 100% sure that this is the case, don't try to get into a sad
mood or starting ignoring him. When he is this honest with you, show
him that you're not only interested in his money.
When you start giving him too much free attention, the subscriber
might start to expect to get everything for free in the future.
It's a fine line between too much and too little attention, just don't
forget about him and follow him up/have a conversation with him
every now and then.
But before you mark him as a spender without money, ask him straight
how much he has left.
Maybe he can't buy the $60 now because he only has $40 left, that isn't
a problem, give him a discount this one time or send him something
for the price he can pay.
You'd rather have 40$ in your pocket than not having anything.
As you can see, for every objection the subscriber could possibly have,
there is a suitable solution.
Here are some more basic chat examples of how a situation can be
handled in the daily chats.
Situation 1:
The subscriber bought the first two PPV's for $15 & $30 and now he
answers on the $60 PPV but doesn't unlock it:
Fan: "omg christina i would love to fuck raw and doggy with
everything i got"
Here is a quite simple example of how you can handle a situation that
will occur regularly.
If we had just ignored his fantasy and said: “why dont you unlock the
video?” we would ruin the whole situation and vibe.
Situation 2:
The subscriber is not sure if he should buy or not and says:
Fan: "ommgg babe you're too hot i have to unlock this i think"
(doesn't unlock for a few mins)
🥵
Creator: "name i bet you would be harder than ever you wouldn't
believe what i just did in the end for you to get really horny 😈
let's
continue"
After he read this, his imagination will start working, he will think of 100
different things she could've done in the video, he gets nervous, he
wants to know what the creator is talking about.
Small sentences but with a huge impact, he could never sleep without
knowing what the creator is talking about, he will feel some kind of
FOMO (fear of missing out) and will buy the video with a very high
chance.
On OnlyFans, there are plenty of ways to use this, but mainly we are
selling the fan an opportunity in the future.
Obviously, you don't want to hurt his feelings, because you are in the
middle of the script and want to continue. But on the other side, you
can't say yes because the next video is prerecorded, and you can't put
his name in there now.
So you start future selling, you won't tell him yes, but you don't tell him
no either, you could say instead:
“Oh Tyler don't you think it's too early for something like this? you
really make me feel so good it's crazy but we don't know each other
for that long yet ..I hope you understand but I look forward with you
and know that we too will have a bright future so we don't rush into
things don't you think?”
Now, we told him that we might do it, but not when we are going to do
it. He is fine with that because he doesn't want to pressure us, he has
the same goal as you, to make each other feel good.
You could make a feed post more revealing than usual and write
something like this into the caption:
“You wouldn't believe me when I tell you what I just ordered, I dont
wanna tell too much, I want to surprise you but I can say that you
will absolutely love it ..we will have a good time then ;) but
unfortunately the delivery time is so long so you need to wait till next
week ..but it's worth it”
1. You told the subscribers that something crazy will arrive next week
(somewhere in the future) so they will think about it for the next week.
People who have their renewal off might turn it back on because they
don't want to be the one who is missing out on this.
These are just two basic examples of how to use future selling
efficiently on your OnlyFans page, there are plenty of different
possibilities to use it, when you understand what future selling itself is
you can use it everywhere, get creative!
PART THREE
THE CLOSING WORD
Also, you are allowed to send this ebook to your friends, otherwise i
wouldn't have released it for free.
Stay tuned for the future & believe in Club 17 - this is only the
beginning. See you at the top.