1st Draft Project Proposal
1st Draft Project Proposal
r Biniya Solomon
1
Location Addis Ababa
2
Table of contents
Contents pages
1. Executive Summary............................................................................................................. 3
2. Introduction................................................................................................................... 4
3. Promoter Background......................................................................................................5
4. Product Description and Application..........................................................................5
5. Market Study, Plant Capacity and Production Program................................................6
5.1 Market Study...................................................................................................................... 6
5.1.1 Present Demand and Supply...................................................................................... 6
A. Demand Analysis..................................................................................................................6
B. Supply Analysis...................................................................................................................7
6. Pricing and Distribution............................................................................................... 8
7. Plant Capacity....................................................................................................................... 8
8. Production Program......................................................................................................8
9. Raw Materials and Utilities.........................................................................................................9
9.1 Annual Requirement and Cost of Raw Materials and Utilities...................................................9
10. Technology and Engineering.......................................................................................................9
10.1 Production Process.....................................................................................................................9
10.2 Machinery and Equipment.......................................................................................................10
10.2 Furniture Cost Estimate...........................................................................................................11
10.3 Civil Engineering Cost............................................................................................11
11. 12
11. Organizational Structure and Human Resource...........................................................................12
A. Organizational Structure.................................................................................................12
B. Manpower Requirements....................................................................................................13
12. Financial Analysis........................................................................................................16
A. Underlying Assumption............................................................................................... 16
2. Depreciation........................................................................................................................16
3. Working Capital (Minimum Days of Coverage)...............................................................16
B. Investment................................................................................................................... 17
C. Production Costs.......................................................................................................... 18
D. Financial Evaluation.................................................................................................... 18
1. Profitability........................................................................................................................18
2. Breakeven Analysis...........................................................................................................19
3. Payback Period.................................................................................................................19
4. Simple Rate of Return......................................................................................................19
5. Internal Rate of Return and Net Present Value.............................................................19
6. Sensitivity Analysis...........................................................................................................19
E. Economic and Social Benefit and Justification...........................................................19
1. Profit Generation..............................................................................................................19
2. Tax Revenue............................................................................................................... 19
3. Employment and Income Generation.....................................................................20
4. Pro Environment Project................................................................................................20
Annex...................................................................................................................................................21
3
1. Executive Summary
The envisage project proposal is to establish nursing home institution in Addis Ababa, with three
self-contained nursing blocks and one administrative and medication center G+ 4 structures. The
demand for the service is high because there is almost no nursing home in the city that can
provide the essential services for senior residents.
The overall initial investment requirement is anticipated to be birr 21 million, with building
construction accounting for 50.77 percent. Twenty people will be employed as a result of the
initiative; two of them will be unskilled.
With a 142 percent internal rate of return (IRR) and a net present value (NPV) of Birr
1,514,088.72 thousands discounted at 18 percent, the project is financially viable.
4
2. Introduction
The ongoing war in Ethiopia’s northern part, as well as a lack of peace and security in other parts
of the nation is seen to be affecting the investment climate. Furthermore, the double-digit
inflation rate and high unemployment rate exacerbate the problem. However, as this critical
juncture, Ethiopia’s government is making every effort to keep both domestic and foreign direct
investments in the country. It is establishing ideal conditions to enable the private sector to
participate in practically all aspects of the economy, including health sector. The only way to
wipe out the critical challenges that country have, is through holistic growth and development.
And one of the techniques to achieve growth and development is promotion of investment. So,
that investment sector happens to be a determinant factor in the economic development of a
country, like Ethiopia
Ethiopia has a vast potential for development of various economic sectors. Although agriculture
is the mainstay of the country’s economy, the opportunity to invest in other sectors, like health is
substantial. Specifically nursing home is a new venture in metropolitan cities as of Addis Ababa.
Nursing homes are institutions where individuals who do not need to be in hospital and cannot be
cared at home can receive care. These institutions are equipped with trained nurses who aid the
patients through care giving and giving medication as prescribed by doctors or clinical officers.
Some nursing homes adopt hospital set-ups, also known as skilled nursing facility, with staff
members providing care, physical, occupational and speech therapy with nurses’ stations on
every floor. However, others have adopted a home set-up that gives patients a neighborhood
feeling with less official routines or schedules.
The world’s population is experiencing an increase in the number of older persons significantly
in recent years. According to the Department of Economic and Social Affairs of the United
Nations (2021), there were 901 million people aged 60 years and older worldwide in 2021.
Likewise, at an unprecedented pace, the Ethiopian - Population ages 65 years and above as of
share considerable proportion in the total population. In 2021, the population aged 65 years,
and above for Ethiopia was 3.6 %.
5
The population aged 65 years and above in Ethiopia increased from 2.8 % in 1972 to
3.6 % in 2021, growing at an average annual rate of 0.53%. It becomes one of the significant
transformations of the 21st century, and their number is expected to double. The increasing
number of older people due to improving life expectancy and falling fertility rates is also true in
the context of Ethiopia, particularly in urban areas. Provision for health services is one of the
primary concerns of senior citizens given that there is an increasing demand in their population.
However, there is a limited number of certified geriatricians and gerontologists in Addis Ababa
City, coupled with very limited geriatric health centers (both outpatient and hospital-based).
3. Promoter Background
The promoter, D.r Biniyam Solomon, has work experience in Private clinic and management
Medical business activities. During this time, the promoter gained vast knowledge and skill.
With this reliable experience, D.r Biniyam knows how to manage and lead any organization to
profit and also knows how to handle different challenges in the working environment. Moreover,
he has a very good reputation with banks and different financial organizations.
4. Product Description and Application
Basic home nursing services can be a valid way for elderly patients to maintain independence
even with a comprehensive treatment routine. This type of care is also effective in maintaining
positivity and a better quality of life, as it allows for clinical services in the comfort of the home.
Some of the basic services to expect from home nursing include:
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Wound care and post-operative oversight
Palliative care and medication management
Home safety education
Drawing blood and running diagnostics
Pain management techniques
Resources for support and education
Life saving techniques and measures
Critical and acute care
Most nurses will also modify in home services to better fit the patient’s needs, so that the focus
can always be on the greatest benefit to the client. This often allows for some flexibility in
negotiating services that will be most applicable
A. Demand Analysis
The Ethiopian Central Statistics Agency (ESA) is the lead agency mandated to conduct a census
of the population in the country. According to CSA, in 2021, the population of Ethiopia is
projected at 117.88 million, up by 2.53% compared with 114.96 million in 2020. Ethiopia is
ranked 12th in terms of population and 27th in terms of population growth rate. There are 3.65
million births in Ethiopia in 2021. That is 10,014 per day, which ranks 8th. The crude birth rate
is 30.97 per 1000 people. There are 0.73 million deaths in Ethiopia in 2021. That is 1,993 per
day, which ranks 14th. The crude death rate is 6.16 per 1000 people. 25.59 million people live
in urban areas, which is 22.17% of Ethiopia's population. Ethiopia is ranked 219th in terms of
urbanization.
Addis Ababa, the capital city of Ethiopia, holds 527 square kilometers of area in Ethiopia. The
population density is estimated to be near 5,165 individuals per square kilometer available. The
city of Addis Ababa is the capital and largest city in the country
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of Ethiopia. Located in the center of Ethiopia, Addis Ababa currently has a population of
3.8 million people in the urban area and 2.7 million people in its city area.
Nursing homes are one of the emerging health service venues in the country since Ethiopians’
senior citizen population is continuously growing. As of 2021, the population of senior citizens
(those who are 60 years old and above) living in Addis Ababa City is 180,811 or 5.52% of the
total population, which is 3,873,907. Since Addis Ababa City is the biggest city in the metro,
aging and public health services are mostly in demand but also insufficient due to the great
volume of senior citizens in the country. According to the 2015 report of Ministry of Health
(MOH) a total of 298 (7.76%) of Addis Ababa City residents from ages 60 and above suffer from
acute lower respiratory tract infection and pneumonia. This is one of the top 10 leading causes of
morbidity in the country. Aside from health concerns, there is an alarming number of elderly
who are reported as neglected, abandoned, and maltreated. In 2015, a total of 55 elderly were
reported under the same case, while a total of 20 elderly were reported.
B. Supply Analysis
Addis Ababa is the true primal city in Ethiopia in terms of population. Its population is 10 times
greater than the second most populous town, Mekele. The estimate also shows that females are
slightly more likely to be residents than males. The estimate shows a youthful population, with
those below 15 years of age constituting 24% of the total population. The proportion of the
young population of the city has been decreasing for some years, indicating low fertility that is
below replacement level. The high population growth rate observed in the past years is thus due
to high migration to the city seeking jobs and better education. The working age population is, by
contrast, quite robust; the population between the ages of 15 to 65 is 72% for Addis Ababa. The
elderly population share in the city is estimated to be 3.6%. According to a 2021 estimate, the
average family size is 3.9. (CSA, 2013).
Given that there are still no existing nursing homes in Addis Ababa City, Old age patients are
being treated in general hospitals, health centers, and clinics. A 2011 facilities and services atlas
by the central statistical agency (CSA, 2011) shows that Addis Ababa has 39 health centers and
28 health posts that are government run. There
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are also 359 private health clinics. There are 40 hospitals in the city. Though this group of people
needs critical follow-up and care, there are few institutions that deliver nursing home services in
the city. Generally, nursing home is almost a new venture to the city.
6. Pricing and Distribution
Pricing of nursing home services could be classified into three main categories, i.e. custodial
care -- like bathing; getting dressed, and eating; medical monitoring and treatments; and
physical, occupational, and respiratory therapists. In this regard, the daily average price by
category of service is given in table 2 below.
Table 2 Average price of service by category
Type of Service Unit Price in
Birr/day/person
custodial care -- like bathing, getting dressed, and eating 1200
Medical monitoring and treatments. 500
Physical, occupational, and respiratory therapists 150
7. Plant Capacity
Working days are assumed to be 365/year. The attainable capacity and revenue of the
proposed nursing homes for each category of service is estimated as follows.
Table 3 Capacity and Revenue of the nursing home by Categoryof Service in 365 days
Annual
Type of Service Quantity/ Capacit Revenue In Birr
day y
Custodial care -- like bathing, getting dressed, and eating 50 18250 21,900,000.00
Medical monitoring and treatments. 15 4500 2,250,000.00
Physical, occupational, and respiratory therapists 30 9000 1,350,000.00
25,500,000.00
8. Production Program
The service program of the proposed nursing home is assumed to start at 70% in the first year,
80% in the second year, and beginning from the third year it will render 100%
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of its capacity.
The cost of annual requirement of raw materials of the project is estimated as percentage of
the respective service revenue as indicated in table 4 bellow.
Table 4 Cost of raw materials as percentage of Revenue
Service Revenue Percentage% Cost
Custodial care -- like bathing, getting dressed, and 21,900,000.00 65 14,235,000.00
eating
Medical monitoring and treatments. 2,250,000.00 55 1,237,500.00
Physical, occupational, and respiratory therapists 1,350,000.00 10 135,000.00
Total 25,500,000.00 15,607,500.00
Utility cost of the project is estimated to be about Birr 300,000 per annum
10. Technology and Engineering
10.1 Production Process
The main processes of establishing nursing home include studying the market, securing land,
constructing buildings, equipping and furnishing the buildings and starting the operations of
the businesses.
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10.2 Machinery and Equipment
Machinery and equipment required for a nursing home could broadly be classifiedinto four
categories. These are;
S.No Item Quantity Cost Per Cost
Unit
A Safety Supplies
1 Walkers 25 14,000.00 350,000.00
2 Wheelchairs 50 8,315.00 415,750.00
3 Crutches 50 1,976.00 98,800.00
4 Bed alarms 60 15,000.00 900,000.00
5 Shower seats 60 2,324.00 139,440.00
B Patient Medical Supplies
1 Bedpans 60 1,331.00 79,860.00
2 Bed lifts 60 1,769.00 106,140.00
3 Nebulizer 1 6,000.00
6,000.00
4 Ultrasound Machine 1 120,000.00
120,000.00
5 Stretchers 20 10,000.00
200,000.00
6 Microscope 1 35,000.00
35,000.00
7 Endoscope, 5.5mm 1080P 1 15,000.00
15,000.00
8 SUPER DEAL Electric Lab 1 75,000.00
Laboratory Centrifuge 75,000.00
C Assessment Tools
1 Stethoscope 14 1,200.00 16,800.00
2 Pulse oxi meter 15 2,200.00 33,000.00
3 Thermometer 20 452.00 9,040.00
4 Blood pressure cuff 12 3,000.00 36,000.00
5 Scale 10 5,750.00 57,500.00
D Mental and Cognitive Health
Support
1 Books, CDs, and movies 100 200.00 20,000.00
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2 Tablets 40 3,500.00 140,000.00
3 Computers 12 35,000.00 420,000.00
4 Computer Games 40 600.00 24,000.00
Total Machinery and Equipment Cost 3,297,330.00
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Proposed Project Lay out sketch
A. Organizational Structure
below
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Organizational Structure of Nursing Home
B. Manpower Requirements
The required manpower for the nursing homes center is based on the feasibility study is
Medical services
1. Geriatrician
The geriatricians shall attend to the health care needs of older out-patients who visit the
nursing homes. They are especially trained to cater the needs of the older people whom have
different conditions compared to other ages. Because of the scarcity of geriatrician and the
health center’s limited services, the promoter plan to hire a geriatrician that will be in charged
2. Community Psychologist
The community psychologist is in charge of the counseling of the olders’ families. This
counseling is to impart information to the families on how to take care of the elder members
of the family.
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3. Nursing services
1. Nurse
Nurses shall be responsible for giving constant care and assistance to geriatric patients. The
promoter is considering for four nurses. Unlike other health facilities who implement shifting
of health personnel such as nurses, the Nursing home center will only implement a single shift
per day as the facility will only be open from 8 in the morning to 5 in the afternoon.
2. Caregivers
The caregivers will assist in providing care for the older patients of the nursing home center.
The proposed number for this specific staff will be seven as each will be responsible for
Operations Management
visit in the geriatric health center; he or she is mainly in- charge of collecting all the
Facilities Management
The utility workers is responsible for maintaining the cleanliness in the health center whilst
the laundry worker is in-charge of washing the linens, pillowcase, and curtains to promote
hygiene.
Security
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1. Security guards
He or she secures the premises, personnel and properties by patrolling around the health
Table 10: Personnel needed in a geriatric health center and their corresponding
compensation
Geriatrician 1
15,000.00 15,000.00 180,000.00
Community Psychologist 1 12,000.00 12,000.00 144,000.00
Nurse II 4 6,000.00 24,000.00 288,000.00
Caregivers 7 4,500.00 31,500.00 378,000.00
Administrative Officer (Front Desk 1
Personnel or CashClerk II) 6,000.00 6,000.00 72,000.00
Total 20 112,500
1,350,000.00
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12. Financial Analysis
A. Underlying Assumption
The financial analysis of nursing home is based on the data provided in thepreceding chapters
and the following assumptions.
1. Construction and Finance
Vehicles 20%
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Work in Progress 10 days
Finished Products 15 days
Accounts Receivable 30 days
Cash in Hand 30 days
Accounts Payable 30days
B. Investment
The total investment cost of the project including working capital is estimated at Birr
21.17 million as shown in table 7 below. The Owner shall contribute 40% of the
finance in the form of equity while the remaining 60% is to be financed by bank loan.
LC FC Total
Land preparation 100,000.00 100,000.00
*Pre-production capital expenditure includes - all expenses for pre-investment studies, consultancy fee
during construction and expenses for company‘s establishment, project administration expenses,
commission expenses, preproduction marketing and interest expenses during construction.
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C. Production Costs
The summary of the nursing home service production costs at full capacity is show in Table 8.
The total production cost including depreciation will amount to about Birr 19,468,638.00. Of the
total production cost, raw materials will account for 80.1%.Financial Evaluation
D. Financial Evaluation
1. Profitability
The financial projections made reveal that the project is economically viable and social
desirable. According to the income statement of the plant the project will generate profit
beginning from first year operation. Important ratios such as the percentage of net profit to
equity (return on equity) and net profit and interest on total investment (return on total
investment) are 347% and 30% in the first year and are gradually increasing.
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2. Breakeven Analysis
The breakeven point of the project is estimated by using income statement projection. The
plantbreaks evens at 25.7% of capacity utilization.
3. Payback Period
The Initial investment of the project will be recovered before the end of the third year operation
4. Simple Rate of Return
It is a ratio of net profit and interest to total capital invested for a single year at full capacityutilization.
Thus the simple rate of return of the project is about 28.1%
Based on the foregoing presentation and analysis, we can learn that the proposed project
possesses wide range of benefits that complement the financial feasibility obtained earlier. In
general the envisaged project promotes the socio-economic goals and objectives stated in the
strategic plan of Addis Ababa city. These benefits are listed as follows;
1. Profit Generation
The project is found to be financially viable and earns on average a profit of birr 4.1 million
per year and birr 20.5 million within five years. Such result induces the project promoters to
reinvest the profit which, therefore, increases the investment magnitude in the region.
2. Tax Revenue
In the project life under consideration, the region will collect about 5.25 million birr from
corporate tax payment alone (i.e. excluding income tax, sales tax and VAT). Such result
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create additional fund for the regional government that will be used in expanding social and
other basic services in the region.
3. Employment and Income Generation
The proposed project is expected to create employment opportunity to 20 citizens of the
country. This would be one of the commendable accomplishments of the project.
4. Pro Environment Project
The proposed production process is environment friendly.
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Annex
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Kedron Nursing home's Notes
Peer Company Comparisons
Select Best
Company Company
A B Company C Comparison Projections
Ratios Year 1 Year 2 Year 3 Year 4 Year 5
Accounts Receivable % of Rev 10.0% 10.0% 8.3% 8.3% 8.3% 8.3% 8.3%
Inventory % of Rev 15.0% 15.0% 8.3% 8.3% 6.7% 6.7% 6.7%
Accounts Payable % of Rev 8.0% 8.0% 8.7% 8.7% 8.7% 8.7% 8.7%
Working Capital % of Rev 16.0% 16.0% 7.9% 7.9% 6.3% 6.3% 6.3%
Net Fixed Assets % of Rev 9.0% 9.0% 106.6% 84.3% 56.0% 42.8% 27.8%
Current Ratio 2.3 2.3 (22.5) 3.4 5.1 6.3 7.4
Debt to Capital (LT Debt + Equity) 1.2 1.2 0.16 0.08 0.06 0.05 0.04
Profitability
Gross Profit % of Rev 30.0% 30.0% 34.0% 30.5% 27.6% 29.8% 36.2%
Sales & Marketing % of Rev 30.0% 11.0% 11.0% 11.0% 11.0% 11.0%
Research & Development % of Rev 30.0% 3.3% 3.3% 3.4% 3.9% 3.8%
General & Administration % of Rev 30.0% 3.0% 3.3% 3.7% 3.7% 4.0%
Operating Expenses % of Rev 40.0% 17.0% 17.3% 17.6% 18.1% 18.6% 18.8%
Earnings from Operations % of Rev 12.0% 12.0% 16.7% 12.9% 9.5% 11.2% 17.4%
EBIT % of Rev 12.0% 12.0% 16.5% 12.9% 9.5% 11.2% 17.4%
Depreciation % of Rev 3.0% 3.0% 12.9% 11.7% 9.2% 8.5% 6.9%
EBITDA % of Rev 14.0% 14.0% 29.3% 24.6% 18.7% 19.7% 24.3%
Net Earnings % of Rev 5.0% 5.0% 19.5% 15.0% 11.0% 13.6% 22.3%
Returns
Return on Assets 12.0% 12.0% 27.0% 11.4% 8.8% 10.6% 17.3%
Return on Equity 15.0% 15.0% 34.2% 14.2% 10.8% 12.7% 20.4%
Return on Capital (LT Debt +
Equity) 15.0% 15.0% 28.8% 13.0% 10.1% 12.0% 19.6%
Growth
Revenue Growth Rate - CAGR: 15.0% 15.0% 14.3% 33.8% 14.3% 31.2%
Net Earnings Growth Rate - CAGR: 12.0% 12.0% Negative Negative 40.6% 115.7%
2
Kedron Nursing home's
Revenue Projections
Years 1 to 5
Year 1 Year 2 Year 3 Year 4 Year 5
Cascodial service
Number of Units 11,200 12,800 16,000 18,000 22,000
Fee per Customer 1,200 1,200 1,300 1,350 1,500
Total 13,440,000 15,360,000 20,800,000 24,300,000 33,000,000
Medical monitoring and treatment
service
Number of Customers 3,150.00 3,600.00 4,500.00 4,500.00 4,500.00
Fee per Customer 500 500 500 500 500
Total 1,575,000 1,800,000 2,250,000 2,250,000 2,250,000
2
Revenues by Months & Quarters
($)
Months Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 0 912,000 1,220,000 1,395,000 1,830,000
Month 2 0 912,000 1,220,000 1,395,000 1,830,000
Month 3 0 1,276,800 1,708,000 1,953,000 2,562,000
Total 1st Quarter 0 3,100,800 4,148,000 4,743,000 6,222,000
Month 4 798,000 1,094,400 1,464,000 1,674,000 2,196,000
Month 5 1,276,800 1,276,800 1,708,000 1,953,000 2,562,000
Month 6 1,596,000 1,276,800 1,708,000 1,953,000 2,562,000
Total 2nd Quarter 3,670,800 3,648,000 4,880,000 5,580,000 7,320,000
Month 7 1,596,000 1,459,200 1,952,000 2,232,000 2,928,000
Month 8 1,915,200 1,824,000 2,440,000 2,790,000 3,660,000
Month 9 2,394,000 1,824,000 2,440,000 2,790,000 3,660,000
Total 3rd Quarter 5,905,200 5,107,200 6,832,000 7,812,000 10,248,000
Month 10 1,915,200 2,006,400 2,684,000 3,069,000 4,026,000
Month 11 2,074,800 2,188,800 2,928,000 3,348,000 4,392,000
Month 12 135,000 2,188,800 2,928,000 3,348,000 4,392,000
Total 4th Quarter 4,125,000 6,384,000 8,540,000 9,765,000 12,810,000
Total for year 13,701,000 18,240,000 24,400,000 27,900,000 36,600,000
Average Revenue
by Month 1,330,000 1,520,000 2,033,333 2,325,000 3,050,000
by Quarter 3,990,000 4,560,000 6,100,000 6,975,000 9,150,000
2
Kedron Nursing home's
Cost of Revenues
Years 1 to 5
Year 1 Year 2 Year 3 Year 4 Year 5
Cost of Revenue
Product A
Material Costs per Unit 546.00 14.00 11.00 10.00 9.00
Subcontact Costs per Unit 50.00 40.00 30.00 25.00 20.00
Total Direct Costs per Unit 546.00 624.00 780.00 780.00 780.00
Unit Sales 11,200 12,800 16,000 18,000 22,000
Total Direct Costs 6,115,200 7,987,200 12,480,000 14,040,000 17,160,000
Labor Costs 0 0 0 0 0
Total Direct Costs 6,115,200 7,987,200 12,480,000 14,040,000 17,160,000
Service B
Service Personnel Costs 0 0 0 0 0
Other Expenses
Salary Expenses 1,552,500 1,552,500 1,620,000 1,620,000 1,687,500
Depreciation 2,046,047 2,101,047 2,146,761 2,199,619 2,252,476
Utility Cost 150,000 200,000 300,000 300,000 450,000
System Costs 25,000 100,000 150,000 300,000 350,000
2
Cost of Revenues by Months & Quarters
($)
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 0 633,517 883,638 978,781 1,168,199
Month 2 0 633,517 883,638 978,781 1,168,199
Month 3 0 886,924 1,237,093 1,370,293 1,635,478
Total 1st Quarter 0 2,153,959 3,004,369 3,327,855 3,971,876
Month 4 526,357 760,221 1,060,366 1,174,537 1,401,839
Month 5 842,172 886,924 1,237,093 1,370,293 1,635,478
Month 6 1,052,715 886,924 1,237,093 1,370,293 1,635,478
Total 2nd Quarter 2,421,244 2,534,069 3,534,552 3,915,124 4,672,795
Month 7 1,052,715 1,013,628 1,413,821 1,566,049 1,869,118
Month 8 1,263,258 1,267,035 1,767,276 1,957,562 2,336,398
Month 9 1,579,072 1,267,035 1,767,276 1,957,562 2,336,398
Total 3rd Quarter 3,895,044 3,547,697 4,948,373 5,481,173 6,541,913
Month 10 1,263,258 1,393,738 1,944,004 2,153,318 2,570,037
Month 11 1,368,529 1,520,442 2,120,731 2,349,074 2,803,677
Month 12 89,045 1,520,442 2,120,731 2,349,074 2,803,677
Total 4th Quarter 2,720,832 4,434,622 6,185,467 6,851,467 8,177,392
Total for year 9,037,120 12,670,347 17,672,761 19,575,619 23,363,976
2
Kedron Nursing home's
Operating Expenses
Years 1 to 5
Year 1 Year 2 Year 3 Year 4 Year 5
2
All other expenses % of
Revenue 2% 319,200 364,800 488,000 558,000 732,000
2
Sales &
Marketing by
Months &
Quarters
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 0 100,320 220,533 259,867 343,633
Month 2 0 100,320 220,533 259,867 343,633
Month 3 0 140,448 308,747 363,813 481,087
Total 1st Quarter 0 341,088 456,280 521,730 684,420
Month 4 87,780 120,384 264,640 311,840 412,360
Month 5 140,448 140,448 308,747 363,813 481,087
Month 6 175,560 140,448 308,747 363,813 481,087
Total 2nd Quarter 403,788 401,280 536,800 613,800 805,200
Month 7 175,560 160,512 352,853 415,787 549,813
Month 8 210,672 200,640 441,067 519,733 687,267
Month 9 263,340 200,640 441,067 519,733 687,267
Total 3rd Quarter 649,572 561,792 751,520 859,320 1,127,280
Month 10 210,672 220,704 485,173 571,707 755,993
Month 11 228,228 240,768 529,280 623,680 824,720
Month 12 14,850 240,768 529,280 623,680 824,720
Total 4th Quarter 453,750 702,240 939,400 1,074,150 1,409,100
3
Research &
Development
by Months &
Quarters
($)
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 0 30,360 0 0 0
Month 2 0 30,360 0 0 0
Month 3 0 42,504 0 0 0
Total 1st Quarter 0 103,224 141,440 184,790 237,660
Month 4 26,440 36,432 0 0 0
Month 5 42,304 42,504 0 0 0
Month 6 52,880 42,504 0 0 0
Total 2nd Quarter 121,624 121,440 166,400 217,400 279,600
Month 7 52,880 48,576 0 0 0
Month 8 63,456 60,720 0 0 0
Month 9 79,320 60,720 0 0 0
Total 3rd Quarter 195,656 170,016 232,960 304,360 391,440
Month 10 63,456 66,792 0 0 0
Month 11 68,744 72,864 0 0 0
Month 12 4,473 72,864 0 0 0
Total 4th Quarter 136,673 212,520 291,200 380,450 489,300
3
General &
Administrative
by Months &
Quarters
($)
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 0 30,240 0 0 0
Month 2 0 30,240 0 0 0
Month 3 0 42,336 0 0 0
Total 1st Quarter 0 102,816 152,093 177,027 246,273
Month 4 23,793 36,288 0 0 0
Month 5 38,069 42,336 0 0 0
Month 6 47,587 42,336 0 0 0
Total 2nd Quarter 109,449 120,960 178,933 208,267 289,733
Month 7 47,587 48,384 0 0 0
Month 8 57,104 60,480 0 0 0
Month 9 71,380 60,480 0 0 0
Total 3rd Quarter 176,071 169,344 250,507 291,573 405,627
Month 10 57,104 66,528 0 0 0
Month 11 61,863 72,576 0 0 0
Month 12 4,025 72,576 0 0 0
Total 4th Quarter 122,992 211,680 313,133 364,467 507,033
3
Kedron Nursing home's
Personnel
Years 1 to 5
($)
Year 1 Year 2 Year 3 Year 4 Year 5
Medicals
Sales Manager
Marketing Manager
Customer service
Total Salary
Benefits
Percent (%) 15% 15% 17% 20% 20%
Total benefit costs 0 0 0 0 0
Total S & M Compensation 0 0 0 0 0
% of Revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Cost of Revenue
3
Nursing Homes
personnel
Geriatrician 180,000 180,000 180,000 180,000 180,000
Nurses 288,000 288,000 288,000 288,000 288,000
Community Psychologiest 144,000 144,000 144,000 144,000 144,000
Adminstrative Officer 72,000 72,000 72,000 72,000 72,000
Adminstrative Aid 72,000 72,000 72,000 72,000 72,000
Accountant 60,000 60,000 60,000 60,000 60,000
Secretarial Receptionist 42,000 42,000 42,000 42,000 42,000
Clerks and purchaser 42,000 42,000 42,000 42,000 42,000
Care Givers 378,000 378,000 378,000 378,000 378,000
3
Kedron Nursing home's
Extraordinary Income &
Expense
Years 1 to 5
Income
(Item…) 0
(Item…)
(Item…)
Total 0 0 0 0 0
Start-up expenses
25,00
Legal 0
20,00
Relocation 0
(Item…)
45,00
Total 0 0 0 0 0
Total Extraordinary (45,0
Income/(Expense) 00) 0 0 0 0
3
Kedron Nursing home's
Taxes
Years 1 to 5
3
Kedron Nursing home's
Property and Equipment
Years 1 to 5
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Purch
ased
15,960, 24,400 27,900 36,600
Net Revenues Assets 000 18,240,000 ,000 ,000 ,000
Capital Expenditures
Computers, Software & 200,00 250,00 350,00
Office Equipment 20,000 100,000 0 0 0
3,297,3 250,00 300,00 300,00
Plant & Equipment 30.00 350,000 0 0 0
15,750, 100,00 100,00 100,00
Building and Vehechile 000 50,000 0 0 0
Total Capital 19,067, 550,00 650,00 750,00
Expenditures 0 330 500,000 0 0 0
% of Revenue 119.5% 2.7% 2.3% 2.3% 2.0%
Depreciation Computers, Sofware & Office Equipment (allocated to General & Administrative
Expenses)
Depreciation Rate:
Years 1 3 3 3 3 3
Year 0 0 0 0 0 0
Year 1 6,667 6,667 6,667 0 0
Year 2 33,333 33,333 33,333 0
Year 3 66,667 66,667 66,667
Year 4 83,333 83,333
116,66
Year 5 7
106,66 183,33 266,66
Total Depreciation 6,667 40,000 7 3 7
3
Year 0 0 0 0 0 0
1,575,0 1,575, 1,575, 1,575,
Year 1 00 1,575,000 000 000 000
Year 2 5,000 5,000 5,000 5,000
Year 3 10,000 10,000 10,000
Year 4 10,000 10,000
Year 5 10,000
1,575,0 1,590, 1,600, 1,610,
Total Depreciation 00 1,580,000 000 000 000
Capital Expenditures by
Months & Quarters
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 50,000 100,000
Month 2 100,000 100,000
Month 3 50,000
100,00 200,00 200,00
Total 1st Quarter 200,000 200,000 0 0 0
Month 4 40,000
Month 5
Month 6 100,000
200,00 200,00 200,00
Total 2nd Quarter 40,000 100,000 0 0 0
Month 7 40,000
Month 8
Month 9 100,000
100,00 100,00 200,00
Total 3rd Quarter 40,000 100,000 0 0 0
Month 10
Month 11
Month 12 100,000
150,00 150,00 150,00
Total 4th Quarter 0 100,000 0 0 0
550,00 650,00 750,00
Total for year 280,000 500,000 0 0 0
3
Kedron Nursing home's
Working Capital
Years 1 to 5
($)
Year 1 Year 2 Year 3 Year 4 Year 5
15,960,00 18,240,00 36,600,00
Net Revenues 0 0 24,400,000 27,900,000 0
Accounts Receivable
% of Revenue 8.3% 8.3% 8.3% 8.3% 8.3%
Days Outstanding 30 30 30 30 30
Accounts Receivable 134,460 2,180,045 2,835,280 3,241,980 4,252,920
(Increase)/Decrease from (2,045,58 (1,010,94
Prev. Period (134,460) 5) (655,235) (406,700) 0)
Inventory
% of Revenue 8.3% 8.3% 6.7% 6.7% 6.7%
Inventory Turns 12 12 15 15 15
Inventory Days 30 30 24 24 24
Inventory 134,460 2,180,045 2,288,720 2,617,020 3,433,080
(Increase)/Decrease from (2,045,58
Prev. Period (134,460) 5) (108,675) (328,300) (816,060)
3
Revenues by Months &
Quarters
($)
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1
Month 2
Month 3
Total 1st Quarter
Month 4
Month 5
Month 6
Total 2nd Quarter
Month 7
Month 8
Month 9
4
0 912,000 1,220,000 1,395,000 1,830,000
0 912,000 1,220,000 1,395,000 1,830,000
0 1,276,800 1,708,000 1,953,000 2,562,000
0 3,100,800 4,148,000 4,743,000 6,222,000
798,000 1,094,400 1,464,000 1,674,000 2,196,000
1,276,800 1,276,800 1,708,000 1,953,000 2,562,000
1,596,000 1,276,800 1,708,000 1,953,000 2,562,000
3,670,800 3,648,000 4,880,000 5,580,000 7,320,000
1,596,000 1,459,200 1,952,000 2,232,000 2,928,000
1,915,200 1,824,000 2,440,000 2,790,000 3,660,000
2,394,000 1,824,000 2,440,000 2,790,000 3,660,000
10,248,00
5,905,200 5,107,200 6,832,000 7,812,000 0
1,915,200 2,006,400 2,684,000 3,069,000 4,026,000
2,074,800 2,188,800 2,928,000 3,348,000 4,392,000
135,000 2,188,800 2,928,000 3,348,000 4,392,000
12,810,00
4,125,000 6,384,000 8,540,000 9,765,000 0
13,701,00 18,240,00 36,600,00
0 0 24,400,000 27,900,000 0
Accounts Receivable by Months & Quarters
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 - 908,352
Month 2 - 908,352
Month 3 - 1,271,693 1,377,136 1,574,676 2,065,704
4
Inventory by Months &
Quarters
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 - 908,352
Month 2 - 908,352
Month 3 - 1,271,693 1,111,664 1,271,124 1,667,496
Month 1 - 109,440
Month 2 - 109,440
Month 3 - 153,216 165,920 189,720 248,880
4
Accounts Payble & Accrued Expenses by Months & Quarters
Year 1 Year 2 Year 3 Year 4 Year 5
Month 1 - 5,940
Month 2 0 0
Month 1 - 109,440
Month 2 - 109,440
4
Kedron Nursing home's
Funding Projections
Years 1 to 5
Begin Year 1 Year 2 Year 3 Year 4 Year 5
1,500,00
Beginning Cash 0
Equity
12,000,00 15,000,00 16,000,00 18,000,00
Common 5,000,000 0 0 0 0
Increase / (Decrease) Previous
Period 5,000,000 7,000,000 3,000,000 1,000,000 2,000,000
Preferred
1,000,00
A Round 0 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
B Round 500,000 500,000 500,000 500,000
1,000,00
Total Preferred 0 1,000,000 1,500,000 1,500,000 1,500,000 1,500,000
Increase / (Decrease) Previous
Period 0 500,000 0 0 0
1,000,00 13,500,00 16,500,00 17,500,00 19,500,00
Total Equity 0 6,000,000 0 0 0 0
Debt
Short Term Debt
Increase / (Decrease) Previous
Period 0 0 0 0 0
Interest
Interest Rate
Short Term Debt 16.0% 16.0% 16.0% 16.0% 16.0%
Long Term Debt 18.0% 18.0% 18.0% 18.0% 18.0%
Interest Expense
Short Term Debt 0 0 0 0 0
Long Term Debt 306,000 306,000 306,000 306,000 306,000
4
Total Interest 306,000 306,000 306,000 306,000 306,000
Interest Income
Interest Rate 4.0% 4.0% 4.0% 4.0% 4.0%
Interest Income 0 0 0 0 10,000
Retained Earnings
Net Income 3,115,141 2,742,091 2,695,272 3,789,415 8,171,933
Dividends 50,000
Increase / (Decrease) Retained
Earnings 3,115,141 2,742,091 2,695,272 3,789,415 8,121,933
Beginning Retained 12,341,92
Earnings 0 3,115,141 5,857,233 8,552,505 0
Ending Retained 12,341,92 20,463,85
Earnings 3,115,141 5,857,233 8,552,505 0 2
4
Kedron Nursing home's
Income Statement
Years 1 to 5
Year 1 Year 2 Year 3 Year 4 Year 5
13,236,02
GROSS PROFIT 5,432,853 5,569,653 6,727,239 8,324,381 4
% of Revenues 34.0% 30.5% 27.6% 29.8% 36.2%
OPERATING EXPENSES
Sales & Marketing 1,755,600 2,006,400 2,684,000 3,069,000 4,026,000
Research & Development 528,800 607,200 832,000 1,087,000 1,398,000
General and Administration 475,867 604,800 894,667 1,041,333 1,448,667
Total Operating Expenses 2,760,267 3,218,400 4,410,667 5,197,333 6,872,667
% of Revenues 17% 18% 18% 19% 19%
EXTRAORDINARY INCOME /
(EXPENSE) (45,000) 0 0 0 0
4
Kedron Nursing home's
Balance Sheet
Years 1 to 5
Begin Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
CURRENT ASSETS
Cash 1,500,000 (5,742,104) 4,108,681 11,430,284 17,643,950 28,767,686
Accounts Receivable 134,460 2,180,045 2,835,280 3,241,980 4,252,920
Inventories 134,460 2,180,045 2,288,720 2,617,020 3,433,080
Other Current Assets 16,200 262,656 341,600 390,600 512,400
Total Current Assets 1,500,000 (5,456,984) 8,731,427 16,895,884 23,893,550 36,966,086
PROPERTY & EQUIPMENT 0 17,014,616 15,373,569 13,670,141 11,937,189 10,168,047
TOTAL ASSETS 1,500,000 11,557,632 24,104,996 30,566,025 35,830,740 47,134,132
LONG TERM DEBT (less current portion) 0 1,700,000 1,700,000 1,700,000 1,700,000 1,700,000
STOCKHOLDERS' EQUITY
Common Stock 0 5,000,000 12,000,000 15,000,000 16,000,000 18,000,000
Preferred Stock 1,000,000 1,000,000 1,500,000 1,500,000 1,500,000 1,500,000
Retained Earnings 3,115,141 5,857,233 8,552,505 12,341,920 20,463,852
Total Equity 1,000,000 9,115,141 19,357,233 25,052,505 29,841,920 39,963,852
TOTAL LIABILITIES & EQUITY 1,000,000 11,057,632 23,604,996 30,066,025 35,330,740 46,634,132
4
Cash Flow Statement
Year 1 Year 2 Year 3 Year 4 Year 5
OPERATING ACTIVITIES
Net Earnings 3,115,141 2,742,091 2,695,272 3,789,415 8,171,933
Depreciation 2,052,714 2,141,047 2,253,428 2,382,952 2,519,142
Working Capital Changes
(Increase)/Decrease Accounts
Receivable (134,460) (2,045,585) (655,235) (406,700) (1,010,940)
(Increase)/Decrease
Inventories (134,460) (2,045,585) (108,675) (328,300) (816,060)
(Increase)/Decrease Other
Current Assets (16,200) (246,456) (78,944) (49,000) (121,800)
Increase/(Decrease) Accts Pay & Accrd
Expenses 226,291 2,058,816 686,813 426,300 1,059,660
Increase/(Decrease) Other
Current Liab 16,200 246,456 78,944 49,000 121,800
Net Cash Provided/(Used) by Operating
Activities 5,125,226 2,850,785 4,871,603 5,863,667 9,923,735
INVESTING ACTIVITIES
Property & Equipment (19,067,330) (500,000) (550,000) (650,000) (750,000)
Other
Net Cash Used in
Investing Activities (19,067,330) (500,000) (550,000) (650,000) (750,000)
FINANCING ACTIVITIES
Increase/(Decrease) Short
Term Debt 0 0 0 0 0
Increase/(Decrease) Curr.
Portion LTD 0 0 0 0 0
Increase/(Decrease) Long
Term Debt 1,700,000 0 0 0 0
Increase/(Decrease) Common
Stock 5,000,000 7,000,000 3,000,000 1,000,000 2,000,000
Increase/(Decrease) Preferred
Stock 0 500,000 0 0 0
Dividends Declared 0 0 0 0 (50,000)
Net Cash Provided /
(Used) by Financing 6,700,000 7,500,000 3,000,000 1,000,000 1,950,000
$1,514,088.
NPV ($289,021.13) $250,702.33 $654,663.24 $1,008,317.85 72
IRR 142%
4
Kedron Nursing home's
Break-Even Analysis
Years 1 to 5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 15,960,000 18,240,000 24,400,000 27,900,000 36,600,000
Cost of Revenue
Variable 6,753,600 8,716,800 13,456,000 15,156,000 18,624,000
Fixed 3,773,547 3,953,547 4,216,761 4,419,619 4,739,976
Total 10,527,147 12,670,347 17,672,761 19,575,619 23,363,976
Operating Expenses
Variable 2,553,600 2,918,400 3,904,000 4,464,000 5,856,000
Fixed 206,667 300,000 506,667 733,333 1,016,667
Total 2,760,267 3,218,400 4,410,667 5,197,333 6,872,667
4
Income Statements
Year 1 by Months
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
OPERATING EXPENSES
Sales & Marketing 0 0 0 87,780 140,448 175,560
Research & Development 0 0 0 26,440 42,304 52,880
General and Administration 0 0 0 23,793 38,069 47,587
Total Operating Expenses 0 0 0 138,013 220,821 276,027
EARNINGS BEFORE INTEREST & TAXES (25,000) (20,000) 0 133,629 213,807 267,259
NET EARNINGS BEFORE TAXES (50,500) (45,500) (25,500) 108,129 188,307 241,759
5
Income Statements
Year 1 by Months
Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
EARNINGS BEFORE INTEREST & TAXES 267,259 320,710 400,888 320,710 347,436 22,606
NET EARNINGS BEFORE TAXES 241,759 295,210 375,388 295,210 321,936 (2,894)
5
Income Statement
Year 2 by Months
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
NET REVENUES 912,000 912,000 1,276,800 1,094,400 1,276,800 1,276,800
EARNINGS BEFORE INTEREST & TAXES 117,563 117,563 164,588 141,075 164,588 164,588
NET EARNINGS BEFORE TAXES 92,063 92,063 139,088 115,575 139,088 139,088
5
Kedron Nursing home's
Income Statement Year 2
Year 2 by Months Total Annual
Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 12 Months Projection
NET REVENUES 1,459,200 1,824,000 1,824,000 2,006,400 2,188,800 2,188,800 18,240,000 18,240,000
COST OF REVENUE 1,013,628 1,267,035 1,267,035 1,393,738 1,520,442 1,520,442 12,670,347 12,670,347
GROSS PROFIT 445,572 556,965 556,965 612,662 668,358 668,358 5,569,653 5,569,653
OPERATING EXPENSES
Sales & Marketing 160,512 200,640 200,640 220,704 240,768 240,768 2,006,400 2,006,400
Research & Development 48,576 60,720 60,720 66,792 72,864 72,864 607,200 607,200
General and Administration 48,384 60,480 60,480 66,528 72,576 72,576 604,800 604,800
Total Operating Expenses 257,472 321,840 321,840 354,024 386,208 386,208 3,218,400 3,218,400
EARNINGS FROM OPERATIONS 188,100 235,125 235,125 258,638 282,150 282,150 2,351,253 2,351,253
EARNINGS BEFORE INTEREST & TAXES 188,100 235,125 235,125 258,638 282,150 282,150 2,351,253 2,351,253
INTEREST INCOME / (EXPENSE) (25,500) (25,500) (25,500) (25,500) (25,500) (25,500) (306,000) (306,000)
NET EARNINGS BEFORE TAXES 162,600 209,625 209,625 233,138 256,650 256,650 2,045,253 2,045,253
NET EARNINGS 97,560 125,775 125,775 139,883 153,990 153,990 1,227,152 2,742,091
5
Kedron Nursing home's
Summary
Years 1 to 5
Growth
Revenue Growth Rate - CAGR: 14% 34% 14% 31%
Net Earnings Growth Rate - CAGR: Nil Nil 40.6% 115.7%
Ratios
Current Ratio -22.5 3.4 5.1 6.3 7.4
Debt to Capital (LT Debt + Equity) 0.2 0.1 0.1 0.1 0.0
Profitability
Gross Profit % 34.0% 30.5% 27.6% 29.8% 36.2%
Operating Expenses % 17.3% 17.6% 18.1% 18.6% 18.8%
Net Earnings % 19.5% 15.0% 11.0% 13.6% 22.3%
Returns
Return on Assets 27.0% 11.4% 8.8% 10.6% 17.3%
Return on Equity 34.2% 14.2% 10.8% 12.7% 20.4%
Return on Capital (LT Debt +
Equity) 28.8% 13.0% 10.1% 12.0% 19.6%
5
5
5