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Data Collection Risks and Insights

This document summarizes types of data collected from social media and other online activities, including engagement metrics, followers, and location data. It notes that data from TikTok can reveal user interests by analyzing video viewing history. The document warns of dangers like the Cambridge Analytica scandal and discusses possible uses of data for elections, corporate sales, and scams. It expresses concern over the data collection process since personal information leaks could endanger users, and many data breaches and unethical uses have occurred.

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valerinasandrina
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37 views11 pages

Data Collection Risks and Insights

This document summarizes types of data collected from social media and other online activities, including engagement metrics, followers, and location data. It notes that data from TikTok can reveal user interests by analyzing video viewing history. The document warns of dangers like the Cambridge Analytica scandal and discusses possible uses of data for elections, corporate sales, and scams. It expresses concern over the data collection process since personal information leaks could endanger users, and many data breaches and unethical uses have occurred.

Uploaded by

valerinasandrina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

IDENTIFYING & VISUALISING

DATA
BY SANDRINA & JESSICA
TYPES OF DATA BEING COLLECTED
IN OUR DAILY LIVES

ENGAGEMENT REACH IMPRESSIONS

FOLLOWERS PROFILE VISITS SOCIAL VISITS

SHARES SAVES LOCATION


DATA GATHERED FROM TIKTOK
DATA THAT SEEMS TO BE
ALARMING WHEN COLLECTED

Location Identity Number

Credit Card Number Address


DANGERS OF DATA COLLECTION
C
News sources reported in 2018 that a UK political
A
consultancy business had acquired and exploited
S
Facebook user personal data that was originally
E gathered from a third party for academic study. Nearly
87 million Facebook users had their data improperly
E exploited by Cambridge Analytica in total, many of
X whom had not given the business any explicit consent
A to use or even access their data. Cambridge Analytica
went out of business and went bankrupt within two
M
months of the controversy, while Facebook was hit with
P
a $5 billion punishment from the Federal Trade
L Commission.
E
INTERESTING DATA
BEING COLLECTED

- T I K T O K -
PERFORMANCE INTERESTS ANALYTICS
By examining the kinds of videos
views net followers
that users frequently view and enjoy,
likes genders
Tiktok can analyze the interests of
comments age groups
its users. On the user's "For You
shares top countries/ regions
Page," tiktok will eventually provide
saves top cities
the kinds of videos they believe to
followers active hours
be compatible.
HOW & BY WHOM DATA IS
BEING COLLECTED BY
built-in automatic data collecting features for tracking social media, discussion forums, reviews
websites, mobile apps, and corporate sites, blogs and other online channels;
applications

sensors that collect operational data from surveys, questionnaires and forms, done online, in
industrial equipment, vehicles and other person or by phone, email or regular mail;
machinery;

collection of data from information services focus groups and one-on-one interviews; and
providers and other external data sources; direct observation of participants in a research
study.
POSSIBLE USES OF DATA

PRESIDENTIAL SELL TO CORPORATES SCAM


ELECTION
CONCERNING DATA
CAPTURE PROCESS
Identifying & Visualising Data

This data collection process is concerning


since it involves our personal information,
which, in the event of a leak, might endanger
us. Additionally, there are numerous cases
of data breaches and unethical uses of
personal information.
THANK YOU

BY SANDRINA & JESSICA identifying & visualising data


REFERENCES
Michigan Tech. (2020). Eight Ways Big Data Affects Your Personal Life. Michigan Technological University.
[Link]

Matsakis. (2019). The WIRED Guide to Your Personal Data (and Who Is Using It). WIRED.
[Link]

Sinha. (2021). Negative Side of Data Collection and Usage- the Effect on Users and Companies! Negative
side of data Collection and Usage- The Effect on users and companies!
[Link]

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