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Ca 2 Excelprantik

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12 views9 pages

Ca 2 Excelprantik

Uploaded by

nileshsabale913
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Annexure-V- Cover Page for

Academic Tasks

Course Code: MKTM697 Course Title: Marketing analytics Using Excel

Course Instructor: Dr. Mohd Nasir Academic Task No.: 02

Academic Task Title: Assignment 02 Date of submission: 26 December 2023

Student Name: Nilesh Sabale Section: Q8E23

Student Roll No: RQ8E23B63 Student’s Reg. No: 12204445

Evaluation Parameters: (Parameters on which student is to be evaluated- To be


mentioned by students as specified at the time of assigning the task by the instructor)

Learning Outcomes: (Student to write briefly about learnings obtained from the
academic tasks)

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any
other student’s work or from any other source except where due acknowledgment is
made explicitly in the text, nor has any part has been written for me by any other
person.

Student’s Signature: Nilesh Sabale


Evaluator’scomments (For Instructor’s use only)

General Observations Suggestions for Improvement Best part of assignment

Evaluator’s Signature and Date:

Marks Obtained: Max.

Marks:
1) Product Selection and data collection

I have opted for KFC, a renowned American fast-food giant known for its non-vegetarian specialties, as the company
for this Cost Analysis (CA). To gather data on customer preferences regarding prices, I conducted a survey using
Google Forms and received responses from various individuals. The insights obtained from this survey will be
instrumental in shaping the cost analysis and determining optimal pricing strategies for KFC's offerings.

Screenshots of the data are attached below.


2) Practical Execution

Price willing to pay.


Max
Purchase

revenue
Price Reversal Case

STEPS IN THE CALCULATION PROCESS:

1. Calculate Price Difference: Subtract the actual price from the offered price.
Formula: Price Difference = Offered Price - Actual Price

2. Compute Consumer Surplus: Use the formula: Consumer Surplus = MAX(Price Difference, 0)

3. Identify Product Label for Maximum Surplus: Formula: Product Label = IF(M12>0, MATCH(M12,F12:L12,0),0)

4. Determine Revenue for Product Label: Formula: Revenue = IF(N12>0, HLOOKUP(N12,$D$4:$J$6,3,FALSE),0)

5. Calculate Reversal Cases: Formula: Reversal Cases = popcorn chicken- (boneless + hot wings )

6. Evaluate Penalty: Formula: Penalty = IF(Reversal Cases > 0, Reversal Cases, 0)

7. Compute Total Margin: Formula: Total Margin = SUM(O12:O40) - (Q24 * 500)

8. Apply Solver for Optimization: Use Solver to maximize the Total Margin, adjusting the product offered prices with
constraints: <=500 and >=1.
9. Post-Solver Results: After Solver execution, product prices will be optimized to achieve the maximum Total Margin
with a penalty sum reduced to zero.

Decision on final price selection for different combination or Plan.


The solver has determined the ultimate pricing strategy, adhering to constraints of <=500 and >=1. These finalized product
prices represent the optimal rates for the company, ensuring maximum profits.

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