The Business Model Canvas

Designed for: Designed by: Date: Version:

Key Partnerships Key Activities Value Propositions Customer Relationships Customer Segments
Vary from large amounts of face The customer personas that you
Third parties that you will need Actions that you must take in Benefit that you are delivering to
time and constant interaction, to have a relationship with and
to draw on, in order to deliver order to deliver value to your your customers, and the pain-
hands off and even complete delivering value to, as different
value to your customers customers point that you are resolving
automation products and services appeal to
Questions to Answer: Questions to Answer: Questions to Answer: Questions to Answer:
different customers

Who are the key partners for your business? What activities do you need to undertake to What is the value you are delivering to the What type of relationship do you want to have
Who are the key suppliers to your business? deliver value? customer? with your customers? Questions to Answer:
What resources do you require from those Do you need to develop new products or What is the pain-point you are eliminating for What do your customers expect of you?
partners? services? the customer? What are the costs, marketing, distribution etc To what customer personas are you delivering
What activities do your key partners perform? Do you need to do R&D? Qualitative or Quantitative if any, associated with the relationship? value?
Do you need to develop any new distribution What are the attributes of each of these
relationships or marketing activities? personas?
What are the products and services that you
are delivering to each customer segment?
map each channel to the appropriate
customer segment
Key Resources Channels
The ways in which you will
Things that your organization interact with your customers, and
needs in order to deliver value to the ways that you will deliver
your customers. your products or services to your
customers f3f3f3
Questions to Answer: Questions to Answer:

What physical resources do you need to Is the way that you interact with your
deliver value? Equipment, infrastructure, tools customers the same as the way you deliver
materials etc. the products and services to them?
What nonphysical resources do you need to What is the most cost-effective way of
deliver value? Technology, people customer interacting with your customers?
relationships, distribution channels etc. What is the most cost-effective way of
delivering products and services to your
customers?

Cost Structure Questions to Answer: Revenue Streams Questions to Answer:

What is the cost structure of your organization? How much a customer is prepared to pay for the
Cost incured by businesses in Businesses must charge customers value that you are delivering? - WTP
What are the most expensive activities that your
pursuit of delivering value business performs? more than it costs to generate value How will those customers pay you?
Are you a cost-driven business? - Focused on The way in which a business How frequently will those customers pay you?
reducing costs as much as possible while maximizing chooses to generate revenue will
the amount that you charge for the value that you are
selling
largely depend on the customer
Are you a value-driven business? - Focused on segments that they are servicing
delivering value, and may actually be prepared to and the behavioral characteristics
incur greater costs in order to do so linked to those segments

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