Project

Submitted in partial fulfilment of the completion of

the course 23ENG101 Technical Communication under the
Faculty of English and Humanities

by:
DARUN R G CB.SC.U4CSE23215
KESHAV S CB.SC.U4CSE23222
KAPILAN V CB.SC.U4CSE23224
RISHIIKESH S K CB.SC.U4CSE23236
VIMAL HARIHAR S K CB.SC.U4CSE23254
SATHYA ROOPAN M CB.SC.U4CSE23256

DEPARTMENT OF ENGLISH AND HUMANITIES

AMRITA VISHWA VIDYAPEETHAM
COIMBATORE CAMPUS (INDIA)
December 2023
 ACKNOWLEDGEMENT

This project has been possible due to the sincere and dedicated efforts of many. First of all,
we would like to thank the Dean of our college for giving us the opportunity to get involved
in a project and express our skill. We thank our teacher, Dr. I. Nandhini, for her guidance and
support without which this project would have been impossible. Last but not least; we thank our
parents and our classmates who encouraged us throughout the project.
 DECLARATION

We hereby declare that the project work entitled, “Mastering the Marketplace: Unveiling the
Strategic Tapestry of Leading Business Empires” submitted to the Department of English and
Humanities is a record of the original work done by us under theguidance of Dr. Nandhini I,
Assistant Professor (Sr. Gr) of the Department of English, Amrita Vishwa Vidyapeetham and
that it has not been submitted for the award of any Degree/Diploma/Associate
Fellowship/Fellowship and similar titles if any.

Signature of the Faculty:

Names Roll number

DARUN R G CB.SC.U4CSE23215

KESHAV S CB.SC.U4CSE23222

KAPILAN V CB.SC.U4CSE23224

RISHIIKESH S K CB.SC.U4CSE23236

VIMAL HARIHAR S K CB.SC.U4CSE23254

SATHYA ROOPAN M CB.SC.U4CSE23256

 Index

S. No. Name of chapter Page no

1 Abstract
1

2. Introduction
2

3. Walmart
4

4. Dominos 6

5. Starbucks 8

6. Apple.inc 10

7. RollsRoyce 12

8. Summation 15

9. Refferences 16
Mastering the Marketplace:
Unveiling the Strategic Tapestry of Leading Business Empires
Abstract:
In today's ever-changing commercial environment, savvy companies utilize a variety of
strategies to both overcome difficulties and maximize promising prospects. This abstract
explores the diverse strategies adopted by contemporary business empires to maintain and
expand their dominance. By devoting considerable resources to research and development,
thereby enabling innovation, firms can keep themselves at the brink of technological progress.
This constitutes one of the principal strategies for staying at the vanguard of advancement.
This enables them to introduce innovative products and services, setting new industry
standards and captivating consumer interest.

Furthermore, strategic partnerships and collaborations have become integral components of

business success. Leading corporations forge alliances with growing business entities,
leveraging each other's strengths to create synergies that drive growth. Through strategic
combinations and absorptions of other enterprises, these corporations also aim to bring
together their commercial footprint and obtain an advantage over rivals.

The importance of a robust digital presence cannot be neglected in the current era. Business
empires strategically utilize digital platforms for marketing, customer engagement, and data
analytics. Through harnessing the potential of e-commerce platforms while capitalizing on the
extensive scope of social media, these establishments could interact with a global constituency,
elevate their brand reputation, and build amenities and services according to fluctuating
consumer needs and expectations.

Adaptability is another salient feature of successful business empires. In a constantly changing

world, flexibility in organizational structures and operations allows these enterprisesto swiftly
respond to market shifts. Adaptability enables them to navigate uncertainties with resilience.

Leading corporations recognize the importance of sustainable practices, environmental

consciousness, and social impact in building a positive brand image and fostering long-term
customer loyalty.

In conclusion, the strategies employed by modern business empires include innovation,

strategic alliances, digital transformation, adaptability, and a commitment to ethical practices.
These varied approaches collectively contribute to the success and global influence of these
industry leaders.
 INTRODUCTION

What is Marketing?
Marketing is the process of identifying customers and "creating, communicating,
delivering, and exchanging" goods and services for the satisfaction and retention of those
customers. It is one of the primary components of business management and commerce.

Marketing is typically conducted by the seller, typically a retailer or manufacturer.

Products can be marketed to other businesses (B2B) or directly to consumers
(B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market
research, or advertising agency. Sometimes, a trade association or government agency
(such as the Agricultural Marketing Service) advertises on behalf of an entire industry or
locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city
or region as a tourism destination.

Market orientations are philosophies concerning the factors that should go into market
planning. The marketing mix, which outlines the specifics of the product and how it will
be sold, including the channels that will be used to advertise the product, is affected by
the environment surrounding the product, the results of marketing research and market
research, and the characteristics of the product's target market. Once these factors are
determined, marketers must then decide what methods of promoting the
product, including use of coupons and other price inducements.

The 4Ps of Marketing – Product, Price, Place and Promotion:

1) Product:
Creating a marketing campaign starts with an understanding of the product
itself. Generally, successful products fill a need not currently being met in the
marketplace, or provide a novel customer experience that creates demand.
Therefore, it is essential to analyse the qualities of the product and present it in a
convincing manner to the customers.

2) Price:
When marketing a product or service, it is important to pick a price that is
simultaneously accessible to the target market and meets a business’s goals.
Pricing can have a significant impact on the overall success of a product.

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 3) Place:
Like price, finding the right place to market and sell your product is key to
reaching your target audience. If you put your product in a place that your target
customer doesn’t visit—on or offline— you will likely not meet your sales target.
The right place can help you connect with your target audience and set you up for
success.

4) Promotion:
Promotion is how you advertise your product or service. Through promotion, you
will get the word out about your product with an effective marketing campaign
that resonates with your target audience.

There are many different ways to promote your product. Some traditional methods
include word of mouth, print advertisements, and television commercials. In the
digital age, though, there are even more marketing channels that you can use to
promote your product, such as content marketing, email marketing, and social
media marketing.

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 Walmart’s Marketing Strategy
Let us embark on a fascinating exploration into the dynamic world of supermarkets, where
every aisle, every product placement, and every promotion are a carefully calculated move in
the chess game of consumer influence. Join me as we uncover the intriguing strategies
adopted by supermarkets, revealing the art and science behind the enticing dance between
consumers and retailers. Are you ready to decode the secrets behind those strategically placed
products and irresistible promotions? Let the supermarket saga begin!

Strategic design of supermarkets:

1. Supermarkets carefully design their layout to guide customers through the store in
a specific way.
2. Essential items like milk and produce are often placed at the back, ensuring
customers pass through aisles with other products, increasing the likelihood of
additional purchases.
3. Fresh produce like fruits and vegetables are kept near the entrance to create a
fresh and vibrant impression in the customer’s mind.
4. Items with higher profit margins or those the store wants to promote are often
placed at eye level, where they are more likely to catch the customer’s attention.
5. End caps, located at the end of aisles, are prime locations for special displays
and promotions.
LOSS LEADER:
1. A loss leader strategy prices a product lower than its production cost to
attract customers or sell other, more expensive products.
2. A loss leader introduces new customers to a service or product in the hopes
of building a customer base and securing future recurring revenue.
3. Some companies use a loss leading strategy when aiming to penetrate new markets
to gain market share.
4. Large companies can afford to price a product with no margin because they have
other products they can sell profitably to make up for the loss.
5. Loss leading strategies can hurt small businesses as well as suppliers, who might
be forced to keep their own prices low so that a business can continue with its loss
leading strategy.
6. A classic example is razor blades. Gillette, for example, often gives their razor units
away for free or at a low price, knowing that customers must buy replacement
blades, which is where the company makes its profit.
7. COSTCO a leading retail chain in the United States adopted the Loss Leader
strategy by selling their rotisserie chicken for $4.99 for more than a decade. This
helped COSTCO in building a huge customer base in United States.
Impulse Purchase:
1. Impulse purchase is the act of making a spontaneous or a sudden purchase driven
by pure emotions or desires rather than careful consideration.

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 2. Supermarkets strategically place products such as chocolates, cosmetics, nicotine
products, etc. near the check-out aisles to capitalize on the impulsive buying
behavior of the customers.

WALMART:
Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount
department stores, and grocery stores. It was founded in 1962 by Sam Walton and is
headquartered in Bentonville, Arkansas, USA. Walmart is one of the world's largest retailers
and operates stores in various formats, including Walmart Supercenters, discount stores, and
neighbourhood markets.

Walmart offers a wide range of products, including groceries, electronics, clothing,

home goods, and more. The company is known for its low prices and has a significant
presence both in the United States and internationally.

Features of Walmart:
1. Unbeatable prices:
Walmart low prices and offers on everyday products attracts customers of all ages and
backgrounds. Walmart’s price matching strategy is another example of Walmart’s
commitment to affordable prices. Walmart’s customers enjoy frequent offers, discounts and
money saving opportunities.

2. Supply chain and Inventory management system:

Walmart enjoys a strong relationship with all its vendors which allows it to acquire
products at a much lower cost. Walmart’s sophisticated distribution system and use of
automation technology ensures efficient delivery of products. Walmart’s inventory
management system uses real time data to keep track of sales and stock levels, which
ensures that the shelves are always stocked with the most popular products.

3. Digital Marketing and Online presence:

In today’s digital world, digital marketing plays a key role in the growth of any business
organization. Therefore, Walmart uses social media to connect with its customers, run online
marketing campaigns and create exclusive online promotions. Walmart tracks customers
online behaviours to provide personalized product suggestions. Walmart’s mobile app is
easy to use and provides users with information about a product’s price and availability.

4. Shopping Experience:
Walmart’s staff are well reputed for their friendly attitude towards customers. Walmart’s
mobile app and self-checkout technology ensures a seamless shopping experience for all its

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customers. Walmart store’s expansive layout allows customers to move around
easily creating a comfortable shopping experience.

TIPS AND TRICKS TO HAVE AN EFFICIENT SHOPPING

EXPERIENCE:
 Prepare a shopping list before going shopping.
 Be aware of your needs.
 Make payments using cash.
 Set a budget before shopping.
 Avoid checkout-aisles with tempting products like chocolates.
 Never shop when you are hungry.

DOMINO'S MARKETING STRATEGIES

ABOUT DOMINO's

Domino's is a Global pizza brand that has made its position in the Pizza delivery
field. It has a core customer base from USA, followed by India, and Malaysia. According to
the statistics, Domino's main source of income comes from the sale of pizza. They are known
for their commitment to delivering pizza quickly and efficiently to the customers. Behind the
success of the brand, there is a well-thought-out marketing strategy that sets the company
apart from its competitors and propels it to the largest pizza hub in the world.

In the following article, we will delve into the key components of

Domino's marketing strategy, exploring the creative marketing strategies that have allowed
the company to thrive in a highly competitive landscape.

Domino's History

In 1960, Tom Monaghan and James, his brother, took over Dominick's which is an
existing restaurant in Ypsilanti, Michigan. Within eight months, James traded his half of the
share to Tom for a car that is used for delivering pizza. In the beginning, the sales did not go
well as Tom expected it would. One day Tom decided to place a bulletin board written
"Limited amount of Pizza available". Tom was shocked by the result of the decision he had
made, never before ever Tom had seen such a big crowd in front of his store for pizza. At this

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point, Tom understood the power of Strategy. Tom wanted to expand the shops but the
original owner forbade him from using the brand name as Dominick's. So Tom renamed the
brand name as Domino's after

the suggestion from his employee, Jim Kennedy. By 1970, There were 200 stores
nationwide and by the turn of the century, a national brand became an international brand
through its brave strategies.

Target Audience

The Main Audience of Domino's fast-food franchise in India were 18-35 age groups.
A college student would order pizza for a night in with friends, to a gym freak who would
end up having a pizza as their cheat meal, to a working professional who orders Domino’s
while working overtime. People between this age group have smartphones and spend hours
of their day on social apps who also constantly look for discounts and offers which are
offered by Domino’s India. The focus of the fast-food chain on delivery and technology
appeals to people who value convenience and speed. Furthermore, the company's menu
caters to both meat eaters and vegetarians, with veg pizza and non-veg pizza which helps to
attract a broader range of customers through franchise owners.

Domino's Marketing Strategies that Made a Difference

With a history of game-changing campaigns, and creative adverts, Domino's has risen to
become one of the world's largest pizza chains. Let's take a closer look at other best
marketing strategies that have made a difference, and put Domino's on the map as a global
brand.

1. Digital Platforms

Domino's has taken the lead in using technology to enhance customer

satisfaction by embracing digitalization. Customers can easily and quickly place orders with
the use of the company's mobile apps, delivery tracking, and ordering online capabilities.

Domino's Pizza has integrated cutting-edge technology into their ordering

system with the introduction of their "Domino's Voice Search" feature. This allows customers
to effortlessly place their pizza orders via voice commands through the use of either the
Domino's mobile application or Amazon Alexa/Google Assistant enabled devices.

2. Value Proposition

Domino's has developed a strong value proposition based on its track

record for timely and reliable delivery. The company's motto, "You Got 30 Minutes," has
come to signify that hot, fresh pizza will be delivered within 30 minutes of receiving an
order. This plays a main role in Domino's having a high market share compared to other
pizza outlets like Pizza Hut, and Papa John's.

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3. Diverse Menus

For its customers' benefit, Domino's appeals its customer base with Dominos
veg menu and non-veg menu and it frequently introduces brand-new menu items and
technological innovations. This has helped Dominos to keep the brand fresh and relevant
while bringing in new customers.

4. Design for an immersive pizza theatre

For its locations, Domino's has adopted an innovative "Pizza Theatre"

design that incorporates technology and interactive components to provide customers a
fully immersive experience. This design strategy sets Domino's unique and exemplifies the
company's dedication to innovation and technology, from digital menu boards to open
kitchens.

Domino's Puts Local Marketing on the Map

As a global giant, Domino's knows the importance of forging a personal

connection with consumers on a local level. In 2018, the brand set out to tackle a common
pain point for drivers and pizza lovers alike - potholes. With its 'Paving for Pizza'
campaign, Domino's invited customers to nominate their town for a paving grant, ensuring
their pizzas would make it home in one piece.

This light hearted take on a serious subject not only generated discussion
and interaction on social media, but it also showed Domino's dedication to having a positive
effect on neighbourhood communities.

The campaign garnered an astounding 35,000 organic mentions on social

media in just its first week. Domino's increased the budget after seeing how well it worked to
cover all 50 states, demonstrating that even the most powerful businesses can create
meaningful change, one pothole at a time.

Starbucks and its marketing strategy

What Is the Starbucks Target Market?

By knowing exactly who its target audience is at any point and catering to a specific set
of people, Starbucks has been able to stand apart from its competitors like Costa and Cafe
Coffee Day.

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Being a premium coffee brand, Starbucks has most of its customers belonging to the
upper economic segment. It targets youngsters and people who seek a peaceful space to
drink coffee. Its high-end customers fall in the 22-50 age group, both male and female.
Thus, the Starbucks target market constitutes:

 High-income spenders

 Health-conscious professionals

 Technology early adopters

 Coffee-addict youngsters

The Rewarding Marketing Strategies of Starbucks

The Starbucks marketing mix segments its customers on a socio-economic level. The
distinguished offline experience and consistent online marketing efforts have made the brand
exceptional.

Marketing Mix
Starbucks' marketing mix very well incorporates the four P’s

 Product: High-quality products justify the premium pricing. They ensure that the
coffee tastes better than its competitors. Their Barista Promise of fixing your
drink if you don't like it has attracted the masses.
 Price: Starbucks sells their coffee at least 25% higher than other brands. It
offers its customers exceptional drinks and food, charges more, and the people
are willing to pay.

 Promotion: From social media to TV to ads– the company uses various channels
for marketing its products. The mix of marketing media makes them stand out.
Compared to other major global brands like Apple, Starbucks spends the least
on their marketing but can still make an impact. Why? The robust Starbucks
marketing strategy has made all the difference.

 Place: They create a similar premium relaxing environment in every

Starbucks location which lures the crowd.

Key Takeaway: Your brand can charge a higher price by providing a premium
experience and delivering better products than the competitors.

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 Digital Expansion

The Starbucks marketing strategy incorporates digital interactions with customers by

implementing new ways to attract digitally registered customers. It offers mobile order
services and Wi-Fi sign-ins at its stores. The ability to go cashless with Starbucks cards has
further accelerated its business.

Starbucks Social Media Strategy

Starbucks' social media accounts exhibit distinctive branding visually appealing content,
and interactive posts that enhance user engagement. The diverse content range has eye-
catching photography, videos, recipes, articles and more.

Apple Inc’s Marketing Strategy

According to Apple’s financial reports for the year 2018, Apple has good continental
presence. The Company operates in the Americas, Europe, Greater China, Japan and Rest of
Asia Pacific. With reference to The Americas, this includes both North and South America.
With regards to the Europe segment, this includes European countries, as well as India, the
Middle East and Africa. Pertaining The Greater China segment, this includes China, Hong
Kong and Taiwan. The Rest of Asia Pacific segment includes Australia (Apple, 2018).

Building a Strong Brand Apple products are not gender restricted, both males and females
utilize these products. However, since Apple products are premium-priced, only the middle
and upper class can afford to purchase these products. However, both children and adults can
use Apple products. Most of the time, children play video games on the iPad and adults
normally use the iPhone and MacBook to work

1. Apple is known for innovative products and unique operating systems, setting it
apart from competitors like Samsung and Motorola who use Android.
2. Sleek and Minimalist Design: Apple places a strong emphasis on design aesthetics.
3. Content Marketing and Storytelling: Apple engages in effective content marketing by
telling compelling stories about its products. The company focuses on highlighting
the user experience, showcasing real-life applications, and emphasizing the impact of
its technology on people's lives.

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 Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer
electronics and computer industry. Apple is known to be one of the greatest marketers of all
time because they understand that marketing is one of the most crucial aspects of a business
venture, which greatly determines its success in the consumer realm. This is why Apple has
always taken steps to keep its marketing process free of new market challenges in its attempt
to penetrate deeper into the market.

Apple Inc. is one of the world's most valuable brands, this is no surprise to many, as Apple has
a brand value of approximately $880.5 billion in 2023. The brand has been voted the winner of
the CMO Survey Award for Marketing Excellence for 10 consecutive years. This is because
Apple has had consistent marketing excellence built into its core principles, which other
companies will benefit from learning from and applying.

Apple’s marketing strategy is so effective that it has become a benchmark for other
companies who want to achieve the same global popularity, revenue growth, and staying
power.

Marketing is not just limited to advertising the products and services to the end customers. It
also entails the determination of complete channels through which a product or service is
going to be introduced in the niche market as well as its promotion throughout the potential
customer base in order to encourage them to buy the product. This is exactly what Apple is
good at doing, it creates an awareness of the product, has an effective marketing strategy, and
also focuses on developing a need for the product among other market sectors.

The iPhone, iPad, Apple Watch, Mac, and Apple TV all these products have revolutionized their
respective market space, and their success is a direct result of their marketing strategies.

Apple goes way beyond what other brands do, they focus on creating products for their
target audience and loyal customers who truly believe that the company's products make
their lives better. So, what are the reasons Apple has remained a consistently excellent
marketer for over a decade? Let's look at its marketing strategy to find out.

However, the marketing genius of Apple goes way beyond just advertising. It’s no wonder
that Apple has been voted a winner across several CMO and Marketing Surveys
consecutively for over a decade. The key principles that are dear to Apple marketing
globally are as follow

Top Reasons Apple’s Marketing Strategy Has Been Successful

1. Apple Keeps Its Product Presentation and Marketing Simple

2. Apple Knows Its Target Audience and How to Reach Them
3. Apple Provides A well-appreciated Customer Experience
4. Apple's Pioneering Carbon-Neutral Commitment
5. Apple Creates Mystery and Hype Around the Product
6. Have a Community of Loyal Users or Customers
7. Consider the Value of the Products
8. Substantial Product Placement

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 Rolls Royce’s Marketing
Strategy (Automotive
Industry)

About Rolls Royce

Rolls Royce is a luxury British Automobile Manufacturer. The company is known for
making the best cars around the world and has a very reputed brand image.

Rolls Royce was established in the year 1904 in Manchester, UK. Charles Rolls and Henry
Royce. The foundation was built by the partnership of Charles Rolls and Henry Royce,
which also led to the brand name Rolls Royce.

Each Rolls-Royce is handcrafted by a team of sixty engineers, artisans, colourists, and

sculptors. Every model created by these master craftspeople, designers, and technicians is
destined to become a global symbol. Luxury can be used as a synonym for the company.

Marketing Strategies:

1. Brand Positioning:
(i) Heritage:
Rolls Royce has established the brand as the pinnacle of luxury with a rich
history dating back over a century.
(ii) Exclusivity:
Rolls Royce has positioned itself as a brand for the elites, producing
limited quantities (approximately 4000-5000) of high-end vehicles each
year.
(iii) Craftsmanship:
Each Rolls Royce vehicle is handmade with meticulous attention to
minute detail, ensuring the utmost quality in both design and engineering.
(iv) Innovation:
Rolls Royce continues to innovate, incorporate cutting-edge technology
and sustainability practices into its products.

2. Target Audience:
(i) High Net Worth Individuals:
Rolls Royce offers a symbol of status and luxury. Rolls Royce targets
those high net-worth individuals who wants the ultimate luxury.
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 (ii) Luxury Life Style Enthusiasts:
Rolls Royce targets the individuals who value craftsmanship, exclusivity and
sophistication.

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 (iii) Car Collectors:
Rolls Royce has become a collector's item, Rolls Royce targets the
enthusiasts looking to add rare model cars to their collection.

3. Promotional Campaign:
(i) “Ghost Stories” Campaign:
A series of short films that portray the allure of the city in which the
Ghost (A Rolls Royce Cars Series) was born.
(ii) “Dear Rolls Royce” Campaign:
A letter-writing campaign promoting personalized design across social
media platforms.
(iii) Rolls-Royce “One of one” by Havas London:
It is a short film in which, a Siamese fighting fish is compared to a Rolls-
Royce Phantom to show how each is an “exquisitely unique creation” with
no competitors. The campaign aims to emphasize that Rolls-Royce Phantoms
are commissioned on a custom basis and are “one of a kind”.
(iv) Rolls-Royce “The Spirit of Ecstasy” by Hingston Studio:
The House of Rolls-Royce is a new effort launched by Rolls-Royce Motor
Cars to bring the tales, experiences, and legends associated with the legendary
brand to life.

4. Digital Marketing Strategy of Rolls Royce:

(i) The amount spent on digital has increased to become a major component of
its marketing spend, Rolls-Royce remains a client-centric company that
thrives on the unique individual connections it has with its clients around the
world.
(ii) Client interaction fuelled by digital continues to rise as they keep in touch
with their clients and how they share their brand’s stories.
(iii) Rolls-Royce Motor Cars’ digital marketing strategy of record has been
THAT Agency, which has provided ongoing services such as search engine
optimization, paid search, and online marketing. Rolls Royce Motor’s social
media is likewise managed by that firm.
(iv) In an overview, compared to the industry average of 7-12 percent, the Rolls-
Royce Motor Cars social network has a stunning engagement rate of over 17
percent.
(v) 360 Degree Configurator, A digital platform allowing the customers
to customize and build a bespoke car according to their preferences.

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 5. The STP Strategy:
Market Segmentation is the process of dividing a market into discrete groups
of buyers with various needs, features.
A Targeting Strategy includes a target market: a group of customers with similar
wants or characteristics whom the company has chosen to serve.
By establishing and promoting competitive advantages, a company distinguishes
itself and positions itself, it is known as Positioning Strategy.

(i) Segmentation:
Rolls-Royce segments the market based on demographic criteria such as
gender, age, income, and ethnicity. Customers are differentiated based on their
purchase patterns, such as usage frequency, benefits sought, usage contexts,
and brand loyalty.

(ii) Targeting:
Rolls-Royce, a long-standing symbol of status and aristocracy. Rolls-Royce
caters to the ultra-rich who have a royal, opulent, and well-known status and
who need a luxurious, fast, peaceful, and quick ride, as well as those who
desire a personalized car to experience the taste of exclusivity.
(iii) Positioning:
Rolls-Royce is a symbol of royal, extravagant, and well-known pride.
Handcrafted and finished by hand. Rolls-Royce automobiles do so to
distinguish and position their goods. The finest woods, wool, and
leathers constructed with the pride of English craftsmanship give the
car’s cabin a luxury ambiance.

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 CONCLUSION

From the contents of the paper, we can understand the importance of marketing strategies
and gain valuable insights on the topic. To summarize, some of the main reasons why
marketing strategies are significant to a company’s growth are as follows:

 Marketing strategy provides an organization an edge over its competitors.

 Strategy helps in developing goods and services with best profit making potential.
 Marketing strategy helps in discovering the areas affected by organizational
growth and thereby helps in creating an organizational plan to cater to the
customer needs.
 It helps in fixing the right price for organization’s goods and services based on
information collected by market research.
 Strategy ensures effective departmental co-ordination.
 It helps an organization to make optimum utilization of its resources so as to
provide a sales message to its target market.
 A marketing strategy helps to fix the advertising budget in advance, and it also
develops a method which determines the scope of the plan, i.e., it determines
the revenue generated by the advertising plan.

Marketing strategy serves as a powerful tool for businesses, driving growth and fostering
customer relationships. By continuously evaluating and adapting to market dynamics,
organizations can stay ahead, create impactful campaigns, and achieve long-term success.

From well-known strategies like Loss Leader to niche strategies like Starbucks’
intentional name misspelling, all the different marketing strategies have helped in the
growth of the companies. In conclusion, we can understand that all the meticulously
planned and well thought-out marketing strategies have stopped at nothing to make these
companies the absolute best in their respective domains.

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 REFERENCES
WALMART:

https://www.simplilearn.com/tutorials/marketing-case-studies-
tutorial/walmart-marketing-strategy

DOMINOS:

https://iide.co/case-studies/dominos-marketing-strategy/

https://en.wikipedia.org/wiki/Domino%27s

STARBUCKS:

https://en.wikipedia.org/wiki/Starbucks

https://iimskills.com/marketing-strategy-of-starbucks/

APPLE:
https://neilpatel.com/blog/7-key-strategies-that-you-must-learn-from-apples-
marketing/
ROLLS ROYCE:

https://iide.co/case-studies/marketing-strategy-of-rolls-royce/

A BOOK about marketing strategies:

“This is Marketing: You Can’t Be Seen Until You Learn To See”

-by SETH GODIN

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