Strategic Management Notes

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Strategic Management Notes

Chapter 3
Competitive Profile Matrix (CPM): Identifies a firm’s major competitors and its particular
strengths and weaknesses in relation to a sample firm’s strategic position.
 Critical success factors include internal and external factors
 4=major strength 3=minor strength
 1=major weakness 2=minor weakness
 Weights should equal 1
Chapter 5
Long-term Objectives: represents the results from pursuing certain strategies.
 2 to 5 years to complete
 Quantitative, Measureable, Realistic
 Understandable, Challenging, Hierarchical
 Obtainable, and Congruent across departments
The Balanced Scorecard
Integration Strategies
 Vertical Integration = fwd, backwd, and horizontal integration
 Vertical Integration: allow firm to gain control over distributors, supplies, or competitors.
Intensive Strategies: Mrkt penetration, development, and product development
 Require intensive efforts if a firm wishes to improve their existing product’s competitive
position
Diversification Strategies
 Related
 Unrelated
Defensive Strategies
 Retrenchment: regrouping through costs and asset reduction
 Divestiture: selling part of the organization
 Liquidation: selling company assets for tangible worth
Porter’s 5 Generic Stages
 Companies gain competitive advantage from cost leadership, differentiation, and focus
(generic strategies)
 Type 1 Cost Leadership: Low Cost
 Type 2 Cost Leadership: Best Value
 Type 3: Differentiation
 Type 4 Focus: Low Cost
 Type 5 Focus: Best Value
Means for Achieving Strategies
 Cooperation among competitors
 Mergers/Acquisitions
 Outsourcing and re-shoring

Chapter 6

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The Strategy Formulation Framework
1. Input Stage: info from EFE, IFE, and CPM
2. Matching Stage: SWOT, BCG, SPACE, IE, and Grand Strategy
3. Decision Stage:
Chapter 7: READ
Chapter 8: Practice Worksheet
Chapter 9

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