Strategic Management Notes
Strategic Management Notes
Strategic Management Notes
Chapter 3
Competitive Profile Matrix (CPM): Identifies a firm’s major competitors and its particular
strengths and weaknesses in relation to a sample firm’s strategic position.
Critical success factors include internal and external factors
4=major strength 3=minor strength
1=major weakness 2=minor weakness
Weights should equal 1
Chapter 5
Long-term Objectives: represents the results from pursuing certain strategies.
2 to 5 years to complete
Quantitative, Measureable, Realistic
Understandable, Challenging, Hierarchical
Obtainable, and Congruent across departments
The Balanced Scorecard
Integration Strategies
Vertical Integration = fwd, backwd, and horizontal integration
Vertical Integration: allow firm to gain control over distributors, supplies, or competitors.
Intensive Strategies: Mrkt penetration, development, and product development
Require intensive efforts if a firm wishes to improve their existing product’s competitive
position
Diversification Strategies
Related
Unrelated
Defensive Strategies
Retrenchment: regrouping through costs and asset reduction
Divestiture: selling part of the organization
Liquidation: selling company assets for tangible worth
Porter’s 5 Generic Stages
Companies gain competitive advantage from cost leadership, differentiation, and focus
(generic strategies)
Type 1 Cost Leadership: Low Cost
Type 2 Cost Leadership: Best Value
Type 3: Differentiation
Type 4 Focus: Low Cost
Type 5 Focus: Best Value
Means for Achieving Strategies
Cooperation among competitors
Mergers/Acquisitions
Outsourcing and re-shoring
Chapter 6
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The Strategy Formulation Framework
1. Input Stage: info from EFE, IFE, and CPM
2. Matching Stage: SWOT, BCG, SPACE, IE, and Grand Strategy
3. Decision Stage:
Chapter 7: READ
Chapter 8: Practice Worksheet
Chapter 9
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