Vision: To be a leading B- School in the region through the process of

transformation of students into management Professionals.

Mission: To prepare students for a career in entrepreneurship and business

management by providing an innovative learning environment.

VIGNANA JYOTHI INSTITUTE OF MANAGEMENT, HYDERABAD

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)
END TERM EXAMINATION
BATCH: 31st (2023-25) TRIMESTER: I
SUBJECT: Business Analytics for Decision Making DURATION: 2 Hrs.
DATE: 30.10.2023 MARKS: 40

Instructions: Answer ALL questions (8 x 5 = 40).

Q. Question
Marks CLO
No
Q1 a. Use EmployeeData.xlsx to answer the following.
a. Find percentage of Bonus for Sr. Manager in the IT sector of
manufacturing Business Unit (2 M)
b. Determine the annual Salary of Employees of less than 15% 2
bonus (2 M)
c. Calculate annual Salary of all females belonging to the
Marketing department with the business unit of speciality
products (2 M)
d. among the employees who have received a bonus between 0.2%
and 0.3%, what is the % of employees whose salary is between
900063 and 140062 (group the variable bonus with a width of
0.1% and the variable salary with a width of 50,000). (2 M) 8
or
b. Use Employee Data.xlsx to answer the following.
a. Construct histogram for annual Salary and comment on its shape.
(2 M)
b. Report descriptive summary for all numeric variables and
interpret the result. (2 M) 2
c. Conduct the trend analysis of the annual salary of each sales
representative (2 M)
d. Construct boxplot for annual salary by gender. Identify and
Comment on outliers if present. Is there any significant difference
in the median salary between male and female. (2 M)
Q2 a. The file social media.xlsx represents a population of a town that uses 8
social networking sites namely LinkedIn and Facebook. The data
shows the number of people using Facebook and Using LinkedIn.
Use LinkedIn Not Use LinkedIn Total 2
Use Facebook 116 22 138
Not use Facebook 46 16 62

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Vision: To be a leading B- School in the region through the process of
transformation of students into management Professionals.

Mission: To prepare students for a career in entrepreneurship and business

management by providing an innovative learning environment.

Total 162 38 200

a. Find the probability of people using Facebook (1 M)
b. What is the probability of people using Facebook and LinkedIn?
(2 M)
c. What is the probability of the people using Facebook given the
person already a LinkedIn user? (3 M)
d. What is the probability of the people not using LinkedIn and
uses Facebook? (2 M)
or
b. The salary of 10,000 workers in Renata Ltd was approximately
normally distributed with mean salary Rs. 12,000 and standard
deviation salary Rs. 3,000
a. Find the probability that a worker receives salary between
Rs.12,000 and Rs.18,000. (2 M)
b. Find the probability that a worker receives salary between Rs.
7,000 and Rs.10,000. (2 M)
c. Find the probability that a worker receives a salary of Rs.16,000 2
or less (2 M)
d. Fine the probability that a worker receives a salary of Rs. 8,500 and
more (2 M)
Q3. Compulsory question:
a. Discuss the role of data visualisation in Business Management (2 M)
b. A researcher is interested to establish a relationship between price
and ad expenditure, their effect on sales. He has got the following
regression model. (4 M)
Sales = 28.2569 – 1.28 * price + 0.92 * ad expenditure.
1. Is the above model simple regression or multiple regression
8 2
model? Justify your answer.
2. Interpret the relationship between the dependent variable and
independent variables.
3. If the multiple correlation coefficient among the variables is
+0.8, then comment on the model validity.
4. Interpret the regression coefficients of the above model
c. Discuss the importance of seasonal indices in business. (2 M)
Q4. a. The file Bankdata.xlsx discloses the data related to percentage of 2
actual to moving averages from a bank describing the amount of cash
circulation in a small branch
a. Determine the seasonal index for each quarter (8 M)
8
or
b. The file Salesdata.xlsx, explains the company’s monthly revenue for
2022.
a. Use exponential smoothing method, taking the damping factor as
0.8 to predict January 2023 revenues. (2 M)
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Vision: To be a leading B- School in the region through the process of
transformation of students into management Professionals.

Mission: To prepare students for a career in entrepreneurship and business

management by providing an innovative learning environment.

b. Compute mean squared error (MSE) and root mean squared error
(RMSE) (2 M)
c. Determine the optimal value of alpha (α) so that the RMSE is 3
minimum. (2 M)
d. Draw the trend lines and comment on the forecasting values(2M)
Q5 The file housedata.xlsx contains the data related to age of houses,
grocery stores near each house and the price per unit in lakhs. The age
and grocery stores indicate the independent variables and the price per
unit area indicate the dependent variable.
a. Construct scatter plot between dependent and independent variables.
Comment on the findings. (2 M)
8 3
b. Develop an estimated regression equation with Age of the house,
Grocery store near each house as independent variable and price per
unit area as dependent variable. Discuss your findings. (2 M)
c. Is the model a good fit? If yes, why? (2 M)
d. What is the predicted price per unit area with 24 years old house, 5
grocery stores near each house? (2 M)

The End

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