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Emerging Power of Social Media

The document discusses the emerging power and influence of social media. It notes that social media has over 4.6 billion active users globally, making it an important part of modern life. While social media allows for new opportunities in communication, business, and self-expression, it also enables the spread of misinformation and fake news, can negatively impact mental health, and raises privacy and security issues. Both the opportunities and challenges presented by the growing role of social media must be addressed to ensure its development benefits society.

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Hadia Mansoor
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58 views2 pages

Emerging Power of Social Media

The document discusses the emerging power and influence of social media. It notes that social media has over 4.6 billion active users globally, making it an important part of modern life. While social media allows for new opportunities in communication, business, and self-expression, it also enables the spread of misinformation and fake news, can negatively impact mental health, and raises privacy and security issues. Both the opportunities and challenges presented by the growing role of social media must be addressed to ensure its development benefits society.

Uploaded by

Hadia Mansoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Emerging Power of Social Media

Social media has grown into a potent technology that has the potential to revolutionise how
people interact, communicate, and live their lives. Social media sites like Facebook,
Instagram, Twitter, LinkedIn, and YouTube have over 4.6 billion active users globally,
making them a significant aspect of contemporary life. The emergence of social media has
created a number of opportunities and difficulties that have changed how we work and live.
This essay will examine the potential and issues associated with the burgeoning influence of
social media.
Social media has the power to completely change how people interact and communicate.
Social media may be a potent instrument for sharing information and bringing significant
topics to the attention of millions of people instantaneously. People can be encouraged to
support vital causes like social justice, environmental sustainability, and public health using
social media.
Businesses and entrepreneurs now have more opportunities thanks to social media. Social
media may be used to sell goods and services and increase brand recognition because it can
reach a wide range of people. Influencers and content creators are now more prevalent thanks
to social media sites like Instagram and YouTube, which allow them to monetize their work
and launch successful careers there.
Social media has also completely changed how individuals receive and disseminate news and
information. Social media platforms, which provide a more individualised and interactive
news experience, have impacted traditional media providers like newspapers and television
networks. People who previously may not have had a platform to express their ideas and
opinions now have a voice thanks to social media.
The influence of different public opinion can be seen in social media. People are free to share
their opinions on governmental actions. They can express their disapproval of government
actions without fully revealing who they are. People from the United Kingdom feel free to
discuss various forms of government and express their opinions on the advantages and
disadvantages of various governing standards in a democratic country like Pakistan.
Without going door to door, someone can change how the public perceives certain issues.
Social networking sites can also be used to conduct surveys without using a lot of money.
Electronic media typically just informs us of the major events and does not provide the
general population the opportunity to voice their opinions; therefore, the influence of social
media on both electronic and print media can be significant. As per famous maxim : “Vox
populi, Vox Dei,” which means ‘voice of the people is the voice of God.’
Social media comes true to the spirits of democracy and that is through public opinion
However, the emergence of social media has also resulted in a number of issues and
difficulties. The propagation of false information and fake news is one of the biggest
problems. Social media sites have come under fire for their role in disseminating misleading
information, which can have detrimental effects including instigating violence, hindering
attempts to improve public health, and weakening confidence in democratic institutions.
Social media with its vast outreach and influence can harm a person’s reputation and render a
person from hero to zero. Days before the Aurat March, famous drama writer Khalil-ur-
Rehman Qamar had had a bitter argument with activist Marvi Sirmed and the former uttered
derogatory remarks. It created a huge anger against the former and was widely condemned. A
channel and different actors boycotted to work with him for his misogynistic remarks. Social
media turned Arshad Khan (Chai Wala) a hero, but zero to Khalil-ur-Rehman.
Defamation and trolling on social media can be the cause of mental suffering. Because of
sharing a post that many do not find interesting, unleashing constant criticism, biased
comments, and violation of privacy collectively put a person into the negative light within the
society.
Social media has also been connected to a number of mental health conditions, such as
addiction, depression, and anxiety. The constant desire to check messages and update one’s
profile on social media can be stressful and addictive. Users of social media may prioritise
online connections over in-person relationships, which can lead to feelings of social isolation
and loneliness.
The absence of privacy and security on social media is yet another serious issue. Social media
sites have been under fire for their loose policies regarding the protection of user data, which
has led to multiple high-profile data breaches and scandals. Without their knowledge or
consent, third parties can access users’ personal information, which can lead to identity theft,
cyberbullying, and other types of online abuse.
In conclusion, society faces both opportunities and difficulties as a result of the growing
influence of social media. While social media has the potential to revolutionise the way we
interact, communicate, and live our lives, it also presents a number of issues and difficulties,
including the spread of false information, problems with mental health, and privacy issues. It
is crucial that we address these issues and move towards a more responsible and ethical use
of social media as it continues to develop. To guarantee that social media is used in a way that
benefits society as a whole, people, organisations, and governments must work together.

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