Google Search Operators

Ultimate Guide to Google Search Operators and Parameters

Advanced search operators can be entered directly into the Google search box to refine your search. Search
parameters can be used to construct your own search strings by typing them into the address bar, also
called the Chrome omnibar.

A search operator might look like:

allintitle: tesla vs edison

A search parameter might look like:

https://www.google.com/search?q="nikola+tesla"

What are Google search operators?

Google search operators are special characters and commands sometimes called “advanced operators” or
search parameters that extend the capabilities of regular text searches. Search operators can be useful for
everything from content research to technical SEO audits.

How do I use search operators?

You can enter search operators directly into the Google search box, just as you would a text search:

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Except in special cases (such as the “in” operator), Google will return standard organic results.

Google search operators cheat sheet

You can find all of the major organic search operators below, broken up into three categories: “Basic”,
“Advanced”, and “Unreliable”. Basic search operators are operators that modify standard text searches.

I. Basic search operators

"nikola tesla"
" " Put any phrase in quotes to force Google to use exact-match. On single words, prevents
synonyms.
tesla OR edison
OR Google search defaults to logical AND between terms. Specify "OR" for a logical OR (ALL-
CAPS).
tesla | edison
|
The pipe (|) operator is identical to "OR". Useful if your Caps-lock is broken :)
(tesla OR edison) alternating current
()
Use parentheses to group operators and control the order in which they execute.
tesla -motors
-
Put minus (-) in front of any term (including operators) to exclude that term from the results.
tesla "rock * roll"
*
An asterisk (*) acts as a wild-card and will match on any word.
tesla announcement 2015..2017
#..#
Use (..) with numbers on either side to match on any integer in that range of numbers.
tesla deposit $1000
$
Search prices with the dollar sign ($). You can combine ($) and (.) for exact prices, like $19.99.
€9,99 lunch deals
€ Search prices with the Euro sign (€). Most other currency signs don't seem to be honored by
Google.
250 kph in mph
in Use "in" to convert between two equivalent units. This returns a special, Knowledge Card style
result.

Advanced search operators are special commands that modify searches and may require additional
parameters (such as a domain name). Advanced operators are typically used to narrow searches and drill
deeper into results.

II. Advanced search operators

intitle:"tesla vs edison"
intitle: Search only in the page's title for a word or phrase. Use exact-match (quotes) for
phrases.
allintitle: tesla vs edison
allintitle: Search the page title for every individual term following "allintitle:". Same as multiple
intitle:'s.

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 II. Advanced search operators
tesla announcements inurl:2016
inurl: Look for a word or phrase (in quotes) in the document URL. Can combine with other
terms.
allinurl: amazon field-keywords nikon
allinurl:
Search the URL for every individual term following "allinurl:". Same as multiple inurl:'s.
intext:"orbi vs eero vs google wifi"
intext:
Search for a word or phrase (in quotes), but only in the body/document text.
allintext: orbi eero google wifi
allintext: Search the body text for every individual term following "allintext:". Same as multiple
intexts:'s.
"tesla announcements" filetype:pdf
filetype:
Match only a specific file type. Some examples include PDF, DOC, XLS, PPT, and TXT.
related:nytimes.com
related:
Return sites that are related to a target domain. Only works for larger domains.
tesla AROUND(3) edison
AROUND(X)
Returns results where the two terms/phrases are within (X) words of each other.

Unreliable operators have either been found to produce inconsistent results or have been deprecated
altogether. The "link:" operator was officially deprecated in early 2017. It appears that "inanchor:" operators
are still in use, but return very narrow and sometimes unreliable results. Use link-based operators only for
initial research.

III. Unreliable/deprecated operators

~cars
~
Include synonyms. Seems to be unreliable, and synonym inclusion is default now.
+cars
+
Force exact-match on a single phrase. Deprecated with the launch of Google+.
tesla announcements daterange:2457663-2457754
daterange:
Return results in the specified range. Can be inconsistent. Requires Julian dates.
link:nytimes.com
link:
Find pages that link to the target domain. This operator was deprecated in early 2017.
inanchor:"tesla announcements"
inanchor:
Find pages linked to with the specified anchor text/phrase. Data is heavily sampled.
allinanchor: tesla announcements
allinanchor:
Find pages with all individual terms after "inanchor:" in the inbound anchor text.

Note that, for all of the "allin...:" operators, Google will try to apply the operator to every term following it.
Combining "allin...:" operators with any other operators will almost never produce the desired results.

Search operator tips & tricks

Having all of the pieces is only the first step in building a puzzle. The real power of search operators comes
from combining them.

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1. Chain together operator combos

You can chain together almost any combination of text searches, basic operators, and advanced operators:

"nikola tesla" intitle:"top 5..10 facts" -site:youtube.com inurl:2015

This search returns any pages that mention "Nikola Tesla" (exact-match), have the phrase "Top (X) facts" in
the title, where X ranges from 5 to 10, are not on YouTube.com, and have "2015" somewhere in the URL.

2. Hunt down plagiarized content

Trying to find out if your content is unique or if someone is plagiarizing you? Use a unique phrase from your
text, put it in quotes (exact-match) after an "intext:" operator, and exclude your own site with "-site:"...

intext:"they were frolicking in our entrails" -site:moz.com

Similarly, you can use "intitle:" with a long, exact-match phrase to find duplicate copies of your content.

3. Audit your HTTP->HTTPS transition

Switching a site from HTTP to HTTPS can be challenging. Double-check your progress by seeing how many
of each type of page Google has indexed. Use the "site:" operator on your root domain and then exclude
HTTPS pages with "-inurl:"...

site:moz.com -inurl:https

This will help you track down any stragglers or find pages that might not have been re-crawled by Google.

These are just a few examples of a nearly infinite set of combinations. Looking for more examples? You're in
luck! We've created a mega-list of 67 examples to catapult you toward site operator mastery.

Deep dive into Google search parameters

Ever wanted to know how to construct your own Google search strings? This ultimate guide contains all of
Google's search string parameters. you can also build your own advanced search using google's advanced
search form.

http://www.google.com/search?

Google's URL. You'll see it if you look at the address bar, or Chrome omnibar.

q=query+goes+here

The query string. Words are separated by + signs.

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Everything from here on in is preceded by an & sign, as it's tagged on to the end. Here's where things get
interesting...

1. Exact match query

as_epq=query+goes+here

Results must include the query, in the word order displayed.

Shows as "query goes here"

2. Advanced "Or" filter

as_oq="query+string"+goes+here

Results must include one or more of the words in this string.

Basically, it's like a more advanced version of the one above, using an "or" filter. Thus, every result must
have the main initial query, and one or more of the sets of terms in these strings.

Shows as "query string" OR goes OR here

3. Negative Keywords

as_eq=don't+include+these+words

Results must NOT include any words in this string.

Shows as -don't -include -these -words

4. Limit the number of results

num=xx

Controls the number of results shown.

Must be a numeric value, and can be anything up to 100. Doesn't work with fractions.

5. Filetype match

as_filetype=extension

Only returns results that end in .extension. Currently supports any input. Try it - make a file with a random
extension, get it indexed and do a search. Also shows that as long as it validates to something.

Shows as filetype:extension

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6. Limit results to one site

as_sitesearch=example.com

Limits results to just the site you choose.

Shows as site:example.com

7. Find results from specific dates

as_qdr=x

Swap out x for the following to limit the search to only files first indexed in:

d - the previous 24 hours

w - the previous seven days
m - the previous month
y - past year
mn - the previous n number of months. So m2 would be the previous two, m3 would be three, and so
on. Does work into double digits

8. Find pages with specific usage rights

as_rights=xxx

Limits the search to files/pages that have certain rights. The options are:

(cc_publicdomain|cc_attribute|cc_sharealike|cc_noncommercial|cc_nonderived) - free to use or share

(cc_publicdomain|cc_attribute|cc_sharealike|cc_nonderived).-(cc_noncommercial) - free to use or
share, including commercially
(cc_publicdomain|cc_attribute|cc_sharealike|cc_noncommercial).-(cc_nonderived) - free to use, share,
or modify
(cc_publicdomain|cc_attribute|cc_sharealike).-(cc_noncommercial|cc_nonderived) - free to use, share,
or modify commercially

If you want to make up your own, put the bits you want in brackets, separated by pipe characters (|), and
exclude the bits you don't by putting them in brackets, preceded by .- and again pipe-separated.

9. Do an allintitle search as a query string

allintitle%3Asearch+terms

This is actually appended to the q= parameter, hence a search for fishing with the allintitle term "sea bass"
would require the following query:

q=fishing+allintitle%3Asea+bass

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Shows as allintitle:search terms

N.B. This also works with allintext to search page body text, allinurl for searching the URL, and allinanchor
for finding sites that are linked to with certain anchor text.

10. Find products in a specific price range

nnn..yyyy

Like the allin parameters, this is actually appended to the q= parameter. What this does though is let you
search for results between numeric ranges. For example, if you wanted to find documents with numbers
between 15 and 100, you'd put in 15..100. Very useful for finding products in a price range, when combined
with the site limiter. Works with $, £, and other such things.

Shows as query 15..100

11. Do + searches as a query string

%2Bterm

Again, this is appended to the q= parameter. The %2B is actually the + sign encoded, and will return results
featuring only the term used, with no pluralisations, alternate tenses, or synonyms.

Shows as +term

12. Find results for your search term, and synonyms

~term

Another one that's appended to the q= parameter. Returns results for the term used and synonyms.

Shows as ~term

13. Find definitions for your search term

define%3Aword

Yet another q= parameter add-on. Returns definitions for the word you put in.

Shows as define:word

14. Find results for two words that can have other words in between

term * term two

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And another q= parameter add-on. Returns results with listings that contain both words, with other words
between them.

15. Use Google's calculator via query string

n+n2, n-n2, n/n2, n*n2, n^n2 and n% of n2

Google's calculator functions. They are, in order, add, subtract, divide, multiply, raise to the power of, and
return x percentage of.

16. Modify safe search

safe=active

Sets safe search to on. To turn it off, change active to images.

17. Find similar sites

as_rq=example.com

Finds sites Google thinks are related to the URL you put in.

Shows as query related:example.com

18. View a site's backlinks

as_lq=example.com

Finds sites that link to the URL you put in.

Shows as query link:example.com

19. Open a new window

newwindow=n

Opens clicked listings in a new window. Very useful for opening lots of documents at a time, for competitor
research. Set to 1 to activate, and 0 to turn it off.

20. Modify personalized search

pws

Controls whether personalised search is on or not. Set to 1 to activate, and 0 to turn it off.

21. Stop Adwords from collecting data

adtest=on

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Turns off AdWords database connection, so your browsing won't show up as an impression, and will disable
the URLs. Set to on to activate, and off to turn it off.

22. Simulate a button click

btnG=Search

Simulates a click on the normal Google results buttom. Change to btnI to get the I'm Feeling Lucky button
result.

23. Change input encoding settings

ie=

Controls the input encoding settings. This defaults to UTF-8, and is worked out server-side, hence changing
it doesn't do anything.

24. Change output encoding settings

oe=

Controls the output encoding settings. Works in the same way as ie, so you can tinker away, but it won't do
anything.

25. Change language

&hl=value

Changes the interface language. I won't list them all here, but you can find them all here.

26. Limit languages

lr=value

Limits the languages used to return results. Not hugely effective. That said, here's the list of all of them:

lang_nl - Dutch
lang_en - English

27. Only view pages from certain locations

cr=countryXX

Limits the search results to pages/sites from certain locations. Change XX to any of the following, to limit the
results:

AF - Afghanistan
AL - Albania

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DZ - Algeria

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