Name : KAUSHIK R DUBEY

Roll Number : 2314511461

Program : MBA.
Semester : 1.
Course Code : DMBA102.
Course Name : Management Process
And Organisational Behaviour.
 SET – 1 ANSWER – 1
Delivering a successful oral presentation involves careful planning, effective communication,
and engaging the audience. Here is a step-by-step guide to help you deliver a compelling
oral presentation:

1. Define Your Purpose: Clearly define the purpose of your presentation. Whether it's
to inform, persuade, entertain, or a combination of these, having a clear goal will
guide your content and delivery.

2. Know Your Audience: Understand your audience's background, interests, and

expectations. Tailor your content and language to resonate with them and address
their needs.

3. Organize Your Content: Structure your presentation logically with a clear

introduction, main points, and conclusion. Use a format that suits your topic, such as
chronological, problem-solution, or cause-and-effect.

4. Create Engaging Slides (if applicable): If using presentation slides, ensure they are
visually appealing, concise, and supportive of your key points. Use visuals, charts,
and graphics to enhance understanding.

5. Practice, Practice, Practice: Rehearse your presentation multiple times to familiarize

yourself with the content and improve your delivery. Practice in front of a mirror,
record yourself, or present to a friend for feedback.

6. Work on Your Delivery: Pay attention to your tone, pitch, pace, and body language.
Maintain eye contact with the audience, vary your voice, and use gestures to
emphasize key points. Project confidence and enthusiasm.

7. Manage Your Time: Practice within the allotted time to ensure you cover all
essential points without rushing. Be prepared to adjust your pace if needed during the
actual presentation.

8. Anticipate Questions: Consider potential questions your audience might have and
prepare thoughtful responses. This demonstrates your expertise and helps you handle
the Q&A session confidently.

9. Use Engaging Opening and Closing Statements: Capture your audience's attention
from the start with a compelling opening. Summarize your key points and end with a
memorable closing statement that reinforces your message.

10. Connect with Your Audience: Foster a connection by using relatable examples,
stories, or anecdotes. Encourage audience interaction through questions, polls, or
discussions if appropriate.

11. Be Adaptable: Be prepared to adapt to unexpected situations or technical issues. Stay

calm and maintain your composure if things don't go as planned.

12. Dress Appropriately: Choose attire that is suitable for the occasion and reflects
professionalism. Your appearance contributes to the overall impression you make on
your audience.

13. Minimize Distractions: Eliminate potential distractions, both for yourself and your
audience. Turn off notifications on your devices and ensure the presentation space is
conducive to focused attention.
 14. Seek Feedback: After the presentation, ask for constructive feedback from peers,
colleagues, or the audience. Use this feedback to improve your future presentations.

15. Reflect on Your Performance: Take time to reflect on your presentation. Identify
strengths and areas for improvement. Continuous self-reflection enhances your skills
for future presentations.

By following these steps, you can enhance the effectiveness of your oral presentation and
leave a positive and lasting impression on your

ANSWER – 2
Non-verbal communication plays a crucial role in conveying messages and establishing
rapport in various contexts, including job interviews. Here are various types of non-verbal
communication along with examples of how you might use them during a job interview:

1. Facial Expressions:

 Example: Maintain a warm and genuine smile to convey friendliness and

approachability. Avoid frowning or looking overly serious, as it may be
perceived negatively.

2. Eye Contact:

 Example: Make consistent and appropriate eye contact to show confidence

and attentiveness. However, avoid staring, as it may make the interviewer
uncomfortable.

3. Gestures:

 Example: Use purposeful gestures to emphasize key points or to express

enthusiasm. For instance, nodding your head when agreeing or using open
palm gestures to show openness.

4. Posture:

 Example: Sit up straight to demonstrate attentiveness and interest in the

conversation. Avoid slouching or crossing your arms, as it may convey
disinterest or defensiveness.

5. Proximity:

 Example: Maintain an appropriate physical distance to respect personal space.

Standing too close may be perceived as invasive, while standing too far away
may come across as aloof.

6. Touch:

 Example: Use a firm handshake when greeting the interviewer to convey

confidence and professionalism. However, be mindful of cultural norms and
the interviewer's comfort level with physical contact.
 7. Appearance:

 Example: Dress appropriately for the job interview to convey professionalism

and respect for the company culture. Your clothing, grooming, and overall
appearance contribute to the first impression you make.

8. Tone of Voice:

 Example: Speak clearly and with a moderate pace. Avoid speaking too softly
or too loudly, as it can affect how you are perceived. Adjust your tone to
convey enthusiasm and confidence.

9. Volume:

 Example: Modulate your voice volume appropriately. Speaking too softly

may make it difficult for the interviewer to hear you, while speaking too
loudly can be perceived as aggressive.

10. Silence:

 Example: Use pauses strategically to gather your thoughts and emphasize

important points. Comfortable pauses can also allow the interviewer to process
information and respond.

Applying non-verbal communication effectively in a job interview involves a balanced and

mindful approach. Paying attention to your body language, facial expressions, and other non-
verbal cues can significantly enhance the overall impression you make on the interviewer.
Consistency between your verbal and non-verbal communication is key to projecting
confidence, professionalism, and genuine interest in the position.

ANSWER – 3
When demonstrating a newly launched product or service as a sales representative, the
communication process is crucial for conveying information, creating interest, and
persuading the target audience. The communication process involves several key
elements, and missing any of them can lead to misunderstandings or a less effective
presentation.

1. Sender (You - the Sales Representative):

 You initiate the communication by presenting the product or service to the

audience.

2. Message (Product/Service Information):

 The message is the content you want to convey, including features, benefits,
and any other relevant details about the newly launched product or service.

3. Encoding (Presentation Skills):

 This involves translating the message into a format that the audience can
understand. As a sales representative, your presentation skills, choice of
words, and use of visuals contribute to effective encoding.

4. Channel (Presentation Medium):

  The channel is the medium through which the message is delivered. This
could be a live presentation, a video demonstration, or any other format that
suits the context. The choice of channel impacts the overall effectiveness of
the communication.

5. Decoding (Audience Understanding):

 The audience receives and interprets the message. Their understanding

depends on factors such as their background knowledge, interests, and
attention during the presentation.

6. Receiver (Target Audience):

 The target audience is the group you are addressing—the potential customers
who are intended to receive and act upon the information presented.

7. Feedback (Questions, Reactions):

 Effective communication involves obtaining feedback from the audience. This

can be in the form of questions, reactions, or any other response that indicates
their engagement and comprehension.

Relevance of Context:

 The context in which the communication occurs is crucial. Consider the setting, the
knowledge level of the audience, their needs, and the timing of the presentation.
Adapting your message to fit the context ensures that it resonates with the audience.

Potential Communication Challenges:

1. Mismatched Audience Understanding (Decoding):

 If the audience interprets the message differently than intended,

misunderstandings can occur. This may happen if the presentation is too
technical for a non-specialized audience or vice versa.

2. Ineffective Encoding:

 If the message is not encoded well, it may lead to confusion. For example,
using jargon that the audience is not familiar with can hinder comprehension.

3. Poor Presentation Skills:

 Lack of enthusiasm, unclear articulation, or a disorganized presentation can

diminish the impact of the message, regardless of the quality of the product or
service.

4. Technical Issues (Channel):

 If the chosen channel for communication experiences technical problems, such

as audio or visual issues, it can disrupt the flow of the presentation and distract
the audience.

5. Failure to Address Audience Needs:

 If the presentation does not address the specific needs or concerns of the
audience, they may not see the relevance of the product or service to their
situation.
 6. Lack of Interaction (Feedback):

 Without encouraging feedback and interaction, you may miss important cues
about the audience's level of interest or areas where clarification is needed.

SET – 2 ANSWER – 4
Reading is a complex cognitive process that involves decoding symbols to derive meaning.
There are various types of reading, each serving different purposes and requiring different
skills. Here are some common types of reading:

1. Skim Reading:

 Purpose: Skim reading is done to quickly get an overview of the text.

 Technique: Readers quickly glance through the text, focusing on headings,

subheadings, keywords, and the conclusion. It helps in determining the main
ideas and the structure of the text.

2. Scanning:

 Purpose: Scanning is used to find specific information quickly.

 Technique: Readers move their eyes rapidly over the text to locate particular
words, phrases, or pieces of information without necessarily reading the entire
passage.

3. Detailed Reading (Close Reading):

 Purpose: This type of reading is for a comprehensive understanding of the

text.

 Technique: Readers carefully go through the text, paying close attention to

details, nuances, and the author's tone. It involves a deeper analysis of the
content to grasp the finer points.

4. Intensive Reading:

 Purpose: Intensive reading is focused on gaining an in-depth understanding of

a specific portion of the text.

 Technique: Readers concentrate on a smaller section of the text, often re-

reading sentences or paragraphs to ensure a thorough comprehension.

5. Extensive Reading:

 Purpose: Extensive reading is done for a broad understanding of a subject

without delving into detailed analysis.

 Technique: Readers cover a large amount of material quickly, aiming to grasp

the main ideas rather than examining every detail.

6. Critical Reading:

 Purpose: Critical reading involves evaluating and analyzing the text,

considering the author's arguments and perspectives.
  Technique: Readers assess the validity of arguments, question assumptions,
and form their own opinions about the content. Critical reading often involves
a degree of skepticism and an awareness of potential biases.

7. Reading for Pleasure (Recreational Reading):

 Purpose: Reading for pleasure is done for entertainment and enjoyment.

 Technique: Readers choose texts based on personal preferences, and the focus
is on enjoying the narrative or content rather than analyzing it critically.

8. Analytical Reading:

 Purpose: Analytical reading involves breaking down the text to understand its
components and underlying structure.

 Technique: Readers analyze the relationships between different elements of

the text, such as identifying cause-and-effect relationships, recognizing
patterns, and understanding the author's reasoning.

Each type of reading serves a specific purpose, and individuals may use a combination of
these approaches depending on their goals and the nature of the text they are reading.

ANSWER – 5
Certainly, I can provide a textual representation of the different components of a resume and
offer a fictional example. However, as a text-based model, I can't visually create an
innovative design. I'll describe each section, and you can use this information to structure
your own resume in a visually appealing way using a word processor or a resume builder.
Components of a Resume:
1. Contact Information:
 Full Name
 Phone Number
 Email Address
 LinkedIn Profile (optional)
 Professional Website (optional)
2. Resume Objective or Summary:
 A brief statement summarizing your career goals or highlighting your key
qualifications and achievements.
3. Education:
 Degree Earned
 Major (if applicable)
 Name of Institution
 Graduation Date
 Honors or Achievements (if applicable)
 4. Work Experience:
 List of previous jobs in reverse chronological order
 Company Name
 Job Title
 Dates of Employment
 Responsibilities and Achievements
5. Skills:
 A section highlighting your key skills relevant to the job you're applying for.
This can include technical skills, soft skills, and language proficiency.
6. Certifications (if applicable):
 List of relevant certifications with the issuing organization and date earned.
7. Projects (if applicable):
 Brief descriptions of relevant projects you've worked on, including your role
and contributions.
8. Awards and Honors (if applicable):
 Recognition or awards received for outstanding performance.
9. Professional Memberships (if applicable):
 Memberships in relevant professional organizations.
10. Volunteer Experience (if applicable):
 Details of any volunteer work you've done, including the organization, role,
and dates.
.

ANSWER – 6
Product Advertising vs. Corporate Advertising:
Product Advertising:
 Focus: Product advertising centers around promoting specific products or services
offered by a company.
 Objective: The primary goal is to increase sales and revenue for a particular product
or product line.
 Audience: Targets potential consumers who are likely to buy the advertised product.
 Message: Emphasizes the unique selling points, features, and benefits of the product.
 Examples: Television commercials, online banner ads, print advertisements
promoting a specific product.
Corporate Advertising:
 Focus: Corporate advertising is aimed at building and enhancing the overall image
and reputation of the entire company.
 Objective: The main goal is to create a positive perception of the company, improve
brand awareness, and establish a strong corporate identity.
 Audience: Targets a broader audience, including customers, investors, employees,
and the general public.
  Message: Focuses on the company's values, mission, commitment to social
responsibility, and overall brand image.
 Examples: Company-sponsored events, philanthropic initiatives, sustainability
campaigns, and advertisements promoting the brand rather than specific products.
Types of Corporate Advertising:
1. Corporate Image Advertising:
 Aims to create and maintain a positive perception of the overall company in
the eyes of the public. It often focuses on the company's values, culture, and
achievements.
2. Cause-related Advertising:
 Involves associating the company with a social or environmental cause,
demonstrating its commitment to making a positive impact on society.
3. Recruitment Advertising:
 Designed to attract talented individuals to work for the company. It highlights
the company's workplace culture, benefits, and opportunities for career
growth.
4. Corporate Social Responsibility (CSR) Advertising:
 Showcases the company's commitment to social and environmental
responsibility. It may highlight sustainability efforts, community involvement,
and ethical business practices.
5. Investor Relations Advertising:
 Targets investors and aims to build confidence and trust in the company's
financial stability and performance. It often includes financial reports,
shareholder communications, and presentations.
6. Brand Advertising:
 Focuses on building and reinforcing the overall brand identity. It emphasizes
the qualities and characteristics that set the brand apart from competitors.
7. Sponsorship Advertising:
 Involves sponsoring events, sports teams, or community initiatives to enhance
the company's visibility and association with positive experiences.
8. Institutional Advertising:
 Similar to corporate image advertising, this type emphasizes the overall
institution or organization, including its values, history, and contributions to
society.
9. Employee Relations Advertising:
 Targets internal audiences, such as employees, to foster a positive work
environment and convey the company's commitment to its workforce.
10. Crisis Management Advertising:
 Deployed in response to a crisis to manage public perception, rebuild trust,
and communicate the steps the company is taking to address the situation.
The choice of corporate advertising type depends on the company's goals, target audience,
and the image it aims to portray to the public. Often, a combination of these types is used to
create a comprehensive corporate advertising strategy.