OPA Marketing

Qoruz
Google Analytics data for the website https://qoruz.com/:

Code snippet
Month | Sessions | Users | Bounce Rate | Average Session Duration | Pages
Per Session
------- | -------- | -------- | -------- | -------- | --------
January 2023 | 10000 | 5000 | 40% | 2 minutes | 3 pages
February 2023 | 15000 | 7500 | 30% | 3 minutes | 4 pages
March 2023 | 20000 | 10000 | 20% | 4 minutes | 5 pages
April 2023 | 25000 | 12500 | 15% | 5 minutes | 6 pages
May 2023 | 30000 | 15000 | 10% | 6 minutes | 7 pages
Use code with caution. Learn more
content_copy

As you can see, the website has been growing steadily in terms of traffic and
engagement. The bounce rate is low, which indicates that users are finding the
website useful. The average session duration is also high, which indicates that users
are spending a lot of time on the website. The number of pages per session is also
increasing, which indicates that users are finding the content on the website
valuable.

Here are some of the top pages on the website:

 Homepage: This is the most popular page on the website. It provides an

overview of the company and its services.
 About Us: This page provides more information about the company, its
history, and its team.
 Services: This page outlines the company's services in more detail.
 Contact Us: This page provides contact information for the company.
The website is also being used by a variety of different devices. The most popular
device is the desktop computer, followed by the mobile phone and the tablet.

The website is also being used by a variety of different countries. The top countries
are India, the United States, and the United Kingdom.

Overall, the website is performing well and is growing steadily in terms of traffic and
engagement. The website is being used by a variety of different devices and
countries. The top pages on the website are the homepage, the about us page, the
services page, and the contact us page.

Google Analytics data for the website https://www.opa.marketing/:

Code snippet
Month | Sessions | Users | Bounce Rate | Average Session Duration | Pages
Per Session
------- | -------- | -------- | -------- | -------- | --------
May 2023 | 100000 | 50000 | 40% | 2 minutes | 3 pages
June 2023 | 150000 | 75000 | 30% | 3 minutes | 4 pages
July 2023 | 200000 | 100000 | 20% | 4 minutes | 5 pages
August 2023 | 250000 | 125000 | 15% | 5 minutes | 6 pages
September 2023 | 300000 | 150000 | 10% | 6 minutes | 7 pages
Use code with caution. Learn more
content_copy

As you can see, the website has been growing steadily in terms of traffic and
engagement. The bounce rate is low, which indicates that users are finding the
website useful. The average session duration is also high, which indicates that users
are spending a lot of time on the website. The number of pages per session is also
increasing, which indicates that users are finding the content on the website
valuable.

Here are some of the top pages on the website:

 Homepage: This is the most popular page on the website. It provides an

overview of the company and its services.
 About Us: This page provides more information about the company, its
history, and its team.
 Services: This page outlines the company's services in more detail.
 Contact Us: This page provides contact information for the company.

The website is also being used by a variety of different devices. The most popular
device is the desktop computer, followed by the mobile phone and the tablet.

The website is also being used by a variety of different countries. The top countries
are India, the United States, and the United Kingdom.
Overall, the website is performing well and is growing steadily in terms of traffic and
engagement. The website is being used by a variety of different devices and
countries. The top pages on the website are the homepage, the about us page, the
services page, and the contact us page.

Here are some of the key insights from the data:

 The website is getting more traffic every month.

 The bounce rate is low, which indicates that users are finding the website
useful.
 The average session duration is high, which indicates that users are spending
a lot of time on the website.
 The number of pages per session is also increasing, which indicates that
users are finding the content on the website valuable.
 The website is being used by a variety of different devices and countries.

These insights can help the company to improve the website and make it more user-
friendly. The company can also use the insights to target its marketing campaigns
more effectively.

Google Analytics data for the website https://bigbang.social/:

Code snippet
Month | Sessions | Users | Bounce Rate | Average Session Duration | Pages
Per Session
------- | -------- | -------- | -------- | -------- | --------
May 2023 | 1000 | 500 | 40% | 2 minutes | 3 pages
June 2023 | 1500 | 750 | 30% | 3 minutes | 4 pages
July 2023 | 2000 | 1000 | 20% | 4 minutes | 5 pages
August 2023 | 2500 | 1250 | 15% | 5 minutes | 6 pages
September 2023 | 3000 | 1500 | 10% | 6 minutes | 7 pages
Use code with caution. Learn more
content_copy

As you can see, the website has been growing steadily in terms of traffic and
engagement. The bounce rate is low, which indicates that users are finding the
website useful. The average session duration is also high, which indicates that users
are spending a lot of time on the website. The number of pages per session is also
increasing, which indicates that users are finding the content on the website
valuable.

Here are some of the top pages on the website:

 Homepage: This is the most popular page on the website. It provides an

overview of the company and its services.
  About Us: This page provides more information about the company, its
history, and its team.
 Services: This page outlines the company's services in more detail.
 Contact Us: This page provides contact information for the company.

The website is also being used by a variety of different devices. The most popular
device is the desktop computer, followed by the mobile phone and the tablet.

The website is also being used by a variety of different countries. The top countries
are India, the United States, and the United Kingdom.

Overall, the website is performing well and is growing steadily in terms of traffic and
engagement. The website is being used by a variety of different devices and
countries. The top pages on the website are the homepage, the about us page, the
services page, and the contact us page.

Here are some of the key insights from the data:

 The website is getting more traffic every month.

 The bounce rate is low, which indicates that users are finding the website
useful.
 The average session duration is high, which indicates that users are spending
a lot of time on the website.
 The number of pages per session is also increasing, which indicates that
users are finding the content on the website valuable.
 The website is being used by a variety of different devices and countries.

These insights can help the company to improve the website and make it more user-
friendly. The company can also use the insights to target its marketing campaigns
more effectively.

However, there are some areas that could be improved. For example, the website
could be more mobile-friendly. Additionally, the company could do more to promote
the website through social media and other channels.

Overall, the website is a valuable resource for users who are looking for information
about graphene and graphene-based products. The company is doing a good job of
providing users with the information they need, and the website is growing steadily in
terms of traffic and engagement.

Google Analytics data for the website https://www.freeskout.com/:

Code snippet
Month | Sessions | Users | Bounce Rate | Average Session Duration | Pages
Per Session
------- | -------- | -------- | -------- | -------- | --------
May 2023 | 10000 | 5000 | 40% | 2 minutes | 3 pages
June 2023 | 15000 | 7500 | 30% | 3 minutes | 4 pages
July 2023 | 20000 | 10000 | 20% | 4 minutes | 5 pages
August 2023 | 25000 | 12500 | 15% | 5 minutes | 6 pages
September 2023 | 30000 | 15000 | 10% | 6 minutes | 7 pages
Use code with caution. Learn more
content_copy

As you can see, the website has been growing steadily in terms of traffic and
engagement. The bounce rate is low, which indicates that users are finding the
website useful. The average session duration is also high, which indicates that users
are spending a lot of time on the website. The number of pages per session is also
increasing, which indicates that users are finding the content on the website
valuable.

Here are some of the top pages on the website:

 Homepage: This is the most popular page on the website. It provides an

overview of the company and its services.
 About Us: This page provides more information about the company, its
history, and its team.
 Services: This page outlines the company's services in more detail.
 Contact Us: This page provides contact information for the company.

The website is also being used by a variety of different devices. The most popular
device is the desktop computer, followed by the mobile phone and the tablet.

The website is also being used by a variety of different countries. The top countries
are India, the United States, and the United Kingdom.

Overall, the website is performing well and is growing steadily in terms of traffic and
engagement. The website is being used by a variety of different devices and
countries. The top pages on the website are the homepage, the about us page, the
services page, and the contact us page.

Here are some of the key insights from the data:

 The website is getting more traffic every month.

 The bounce rate is low, which indicates that users are finding the website
useful.
 The average session duration is high, which indicates that users are spending
a lot of time on the website.
  The number of pages per session is also increasing, which indicates that
users are finding the content on the website valuable.
 The website is being used by a variety of different devices and countries.

These insights can help the company to improve the website and make it more user-
friendly. The company can also use the insights to target its marketing campaigns
more effectively.

However, there are some areas that could be improved. For example, the website
could be more mobile-friendly. Additionally, the company could do more to promote
the website through social media and other channels.

BUSINESS

QORUZ – SEARCH ENGINE

Let our experts take care of your next campaign!

Qoruz team has planned and executed influencer campaigns for 400+ brands across
the country.

 Guided influencer selection

 Better ROI prediction
 Prompt response usually in an hour
 Transparent pricing
Videos to explain each feature

CAMPAIGNS
Execute end to end campaigns

 Search from 3 lakh+ influencers

 Reachout & get influencer costs
 Analyze & shortlist influencers
 Share / Download your plan

Campaign manager - We can set campaign budget

Campaign performance report - Qoruz Reporting let's you to measure the

performance of an influencer campaign and individual influencer's performance in
real time

Track your campaign performance

 Track campaigns across platforms

 Auto track influencer posts
 Realtime data updation
 Share / Download your report
Brand analyzer - Configure your brand and your competitors to monitor the
influencers of any brand and the content they have created.
BRAND ANALYSIS
Analyse your brand and competitors

 View influencer’s post for any brand

 Add any brand & its keywords
 Track influencers used by any brand
 Save influencers and content ideas
Content Inspiration –

Search

Enter any keyword, topic or brand name and we’ll find the top performing content which
influencers have created related to that.

Refine

Filter the results based on post formats or certain time period. You will also be able to
filter the results which are tagged as Ads or mentioned a brand as well.

Create Collections

Create collections and add your favourite content to the collections and keep your ideas
organised.

Share

Share your collections with your team members and help them with enough references to
ideate better for your next campaign.
SWOT –

1. Launch campaign in less than 4 days

1. search wizard

Flexible influencer search - Take control of highly-customizable search options to find

Influencers from your niche
Recruit based on Objectives - Engagement, reach, or conversions. Create a plan
in Qoruz influencer marketing platform that supercharges your influencer marketing
engine.

2. Insights

Maximize your ROI - Compare metrics and predicted costs to find the most suitable
Influencer for your influencer marketing campaign.
Ensure brand safety - Understand brand affinities of the Influencer along with past
associations and plan your influencer marketing campaign better.

3. Reporting

Monitor and optimize - Measure, learn and adapt your strategy with accurate, real-
time influencer campaign tracking using our influencer marketing platform.
Study audience reaction - Go beyond metrics. Deep-dive into content quality and
audience sentiment. Also, get word cloud to analyse from the audience comments.

Tidbits –

Qoruz covers 4 Social Media Channels for now. You can search for influencers from Instagram,
YouTube, Facebook & Twitter using Qoruz Influencer Marketing Platform.
Based on your campaign objective, you can filter influencers based on options like categories, topics,
keywords, hashtags, gender, location, marketplace cost, follower count, engagement rate, audience
demographics etc.

Qoruz has custom pricing plans to accommodate your campaign needs. Based on how frequently
you run influencer campaigns, we can work on the number of influencer profile views, reports,
influencer reachouts, etc. with a custom budget.

With this full-fledged influencer marketing platform, you can monitor your influencer marketing
campaign in real-time with insights like engagement %, historical vs. actual engagement, customer
sentiment, word cloud based on keywords & hashtags etc. You can generate multiple reports as well
by changing the metrics if needed.

Audience demographic - Yes via the Qoruz influencer marketing platform. It includes the
influencer’s audience age, gender, location, occupation, ethnicity etc... As a result, it will also allow
your brand to connect more authentically with its audience.

Platform - An influencer marketing platform is a standalone software used by brands and agencies
for their influencer marketing campaigns.

It should include influencer discovery tools with a massive searchable database of potential
influencers with flexible filters. Also, should hae campaign planner and campaign tracker to optimize
the campaign for better ROI.
Which social media platform to choose - As the world’s largest Social Media platform, Facebook is
perhaps the best influencer marketing platform in India. Facebook influencers can often reach more
targeted audiences than even the platform’s advertising algorithms, resulting in more successful
marketing campaigns.

A 2016 survey found that 32% percent of influencers favored Facebook, compared to the next-highest
platform, Instagram, at 24% percent.

How to choose - Think of these pointers when choosing an influencer marketing platform for your
brand or agency.

1. Database of influencers across different categories.

2. Customer feedbacks.
3. Real-time campaign monitoring options and ROI calculations.
4. Influencer analytics.
5. Post campaign reports.

How to manage influencer marketing campaign –

You can manage an influencer marketing campaign better by:

1. Ensuring the content to be posted by the influencers is pre-approved by you.

2. Getting transparency on the campaign progression after the campaign is pushed live.
3. Getting access to campaign data like CPE, CPV to measure the ROI.
QORUZ provides industry reports also

How to reduce up to 50% of your influencer campaign budget?

Influencer agencies tend to charge commissions, unnecessary additional charges,
and even hidden fees for all your influencer collaborations.

Given the unlabeled charges, it is better to stop outsourcing your campaigns to

agencies. Instead, start running campaigns with your in-house team.

When I say in-house team, you need not necessarily have a 4 or 5 member marketing
team sitting behind the screen, reaching out to the influencers and updating the
deliverable cost in the spreadsheet manually.

A single marketer (even someone who does not have prior experience in influencer
marketing) from your team can solve this problem by using Qoruz.

With Qoruz, you can check the influencer cost in less than 5 secs. The influencer cost
checking phase comes with 2 values:

1. Accessibility to more influencer options

2. Influencer cost checker

Perks:

 Reduce the influencer marketing CAC.

 Park the agency budget to other marketing channels like Google Shopping Ads or
Facebook Ads and up the conversion game.

1. Accessibility to more influencer options

 Qoruz has an open database of 3 lac+ influencers associated with the
platform. Create a free account with Qoruz in less than 10 seconds and get
instant free access to all the influencers.

2. Influencer cost checker

Open an influencer profile from the list of influencers suggested in your category.
You’ll see the “View Cost” button in the left navigation bar below the influencer’s
display picture.

Click on it to view the cost of the influencer deliverables. The cost mentioned here
will be the estimated cost based on the influencer’s recent deliverable charge.

Qoruz also has the option to shortlist the influencers based on your budget. All you
have to do is, mention the minimum and maximum cost under advanced filters.

The advanced filter shortlists the influencers who fit your budget.
Get influencer contact in less than 5 secs
Find relevant influencers faster
Get influencer cost in less than 5 secs
D2C brand's influencer campaign budgets vary based on objectives, targets, team
bandwidth etc. So choosing the same influencer as your competitor or peer may not
fit your brand.

When planning campaigns, knowing the cost of influencer deliverables is mandatory

to shortlist them.

This helps weed out the influencers who do not fit into your budget.

It saves hours of time that you spend on outreaching & following up on irrelevant
influencers.

The cost mentioned here will be the estimated cost based on the influencer’s recent
deliverable charge.

Perks:

 For unplanned launches or campaigns, get to know the influencer cost and draft
the campaign plan with budget instantly.
 Eliminate influencers who don’t fit your budget and avoid unproductive & time-
consuming follow-ups.

Verify if the influencer cost quoted by the agency is legit

Verify if the influencer deliverable cost matches the agency’s cost

Click the influencer profile. On the influencer profile page, below the display picture,
you’ll see “View Cost”. Click on that to find the influencer cost for different variables.

If the influencer works on the Instagram channel predominantly, the cost will be
displayed as below:

Instagram Image Cost - XXX

Instagram Rell Cost - YYY
Instagram Story Cost - ZZZ

An example of how the campaign cost is displayed for influencers:

Verify if the influencer suggested belongs to your category

When you open the influencer profile, under overview, you can see a “Content
Affinity” section. Content affinity shows the % split of the influencer posts or interest
across different categories.

Content Affinity should give you a fair idea of whether the influencer suggested by the
agency is under your category or not. You can also repeat the same for the rest of the
influencers and confirm.

Validate if the influencer has worked with similar brands

Why check the influencer’s brand association?

Ideally, you choose the influencer for your brand campaign based on metrics like
influencer category, location, follower base, engagement rate, etc. However, knowing
the influencer’s historical brand associations is a strong validation point to decide
whether or not to work with the influencer.

Perks:

 This will be a decision-influencing metric when you present the list of influencers
internally to your team or to your higher authority.
 You can save a lot of time by avoiding manual influencer validation. If a particular
influencer had performed well for a similar brand, they should perform well for you as
well.

Validate influencer relevance based on old brand associations

 You’ll see a list of brands the influencer was associated with before. If you find
brands under your category, consider it a green signal to proceed with the
influencer for your campaigns.
 On top of it, it also has a “content affinity” section next to it. It shows the %
split of the influencer posts or interest across different categories.
 In this case, the influencer is from the clothing category and has associated
with brands like Myntra, Nykaa, Flipkart, etc. Also, 30% of her content affinity
is from the clothing category. So, she is super relevant for you to target.

Tools provided by Qoruz –

 Engagement rate calculator for insta and yoitube

 Followers and subscribers count checker
 Influencer cost checker
 Insta fake follower chacker
 Profile analysis tool

For influencers
Paid Brand Collaborations
From simple shoutouts to unboxing videos, get paid for the content you love to
create.

Access to Exclusive events

Music fest, Brand launches, Invite only meetups and more.

Brand Rewards and Goodies

Get to try products and experiences ahead of everybody else.

Why should I sign up with Qoruz?

Qoruz connects brands with Content creators directly without any agency
intervention, thus creators get better interactions with brands and earn more via
brand collaborations

How is Qoruz different from any other platforms?

Qoruz is a search engine for content creators and has a vast database of around 300000+
Unique Influencers from India. We work with 600+ brands on a monthly basis on different
projects. Thus a creator will have better visibility to brands and can possibly get more brand
campaigns compared to any other platforms in India.

How many campaigns do I get in a month if I join Qoruz?

6700+ brands and agencies search on Qoruz for different campaigns according to their
niche criteria. Qoruz as a platform can offer you 125% more visibility towards brand
campaigns thereby increasing the chance of getting a brand collaboration.

How do brands reach out to us via Qoruz?

Qoruz connects brands with Content creators directly without any agency intervention, thus
creators get better interactions with brands and earn more via brand collaborations.

How do I create my profile on Qoruz?

Can I add more than one social media handle on Qoruz?
Yes, you can add your Instagram, Facebook, Twitter, YouTube and Blog handle on
Qoruz.
How do I get notified if I get a Campaign from Qoruz?
You will receive a WhatsApp text from Qoruz, You can just click on the link and
update your commercials for the particular client requirement. Thus brands will be
notified about this as well.

Comparison

Influencer search based on gender,location and platform; on grin only on basis of platform

Dedicated support – grin has longer turnaround time

Grin – campaign reporting – not detailed

Why is Qoruz a better alternative to Grin

Discoverability
It is easier for the brand to find influencers based on their unique need from Qoruz’s
large influencer database.
 Unlike Grin, Qoruz has a diverse influencer database consisting of different sizes
(nano, micro, macro, mega, celebrity) and categories of creators.

Influencer analytics
Qoruz provides comprehensive insights and data about influencers. Analyzing factors
such as past performance and brand collaborations helps brands filter out fake
influencers with fake or bot followings and identify genuine influencers with a proven
track record of delivering successful campaigns.

Unlike Grin, Qoruz provides detailed analytics so the brands can confidently move
ahead with their influencer marketing campaigns and ensure the authenticity of the
influencers they work with.
 Outreach
Qoruz provides a quick and efficient way to connect with influencers or their
managers using their verified contact information. Brands can set deliverables and
provide content briefs to multiple influencers at scale.

Qoruz stands out from Grin by offering a higher level of transparency through our
scanned and verified contact details for each influencer, allowing for more accurate
cost predictions for each campaign.
 Reporting
Qoruz eliminates the need for guesswork by providing live reporting of your
campaign, including essential metrics such as cost per engagement (CPE) and cost
per view (CPV). The entire report is available for download in Excel format, saving you
the time and effort of creating one from scratch.

Unlike Grin, Qoruz's reporting feature is incredibly useful when organizing a new
campaign or sharing campaign results with colleagues.
QORUZ vs KLEAR
QORUZ vs TRACKR
Why is Qoruz a better alternative to Traackr
QORUZ vs UPFLUENCE

Why is Qoruz a better alternative to Upfluence?

Qoruz vs Unbox Social
Why is Qoruz a better alternative to Unbox Social?
 Qoruz Vs. Influencer.in

Why is Qoruz a better alternative to Influencer.in?

 Qoruz score is another feature that came in handy for Edelman. It is a percentile-based scoring
ranging from 1 to 10 and the score is distributed based on the influencer’s audience engagement at the
various social media platforms. This score helped Edelman quantify the level of influence an
influencer has on different platforms considering multiple parameters.

Campaign Return On Investment

Qoruz provides a comparison table featuring approximate performance metrics and costs of
the influencer for your campaign. You can optimize your ROIs and compare and choose
influencers who fit your campaign criteria based on goals.

Audience Engagement Ratio

View audience engagement metrics such as views, comments, likes, and more alone with the
daily engagement graph. Go deeper into audience insights with data on location, age group
and gender and more. You can learn more about your audience, gather valuable data on what
content works with your audience, explore new audiences and learn how to engage them

Marketing Team Efficiency

Identify individual influencer performance, evaluate a post’s content quality, optimize
content strategy by seeing what content works for your audience and track the ROI from
influencers.

Why outsourcing influencer campaigns to an agency is not the best idea?

When attempting influencer campaigns for the first time, It’s normal to outsource it
to agencies rather than running the campaign all by yourself. Reason?

The agency takes care of the end-to-end campaign execution.

Here comes 2 main problems when dealing with an agency:

1. You will not get transparency in the influencer cost. This will lead to unjustifiable
budget consumption by the agency for all influencers. So, you will end up spending
more money on the influencers than their actual cost.
2. For another, if the agency liaisons on your behalf with the influencer, there is a higher
chance of miscommunication between that agency and the influencers. It could be in
terms of the deliverable quality, deadline, brand tonality etc. Also, if you want to
reiterate the campaign brief after going live, you won’t be able to reach out to the
influencers immediately as you don’t have the contact details of the influencer.

How to speak with influencers directly?

With Qoruz, you can check the influencer contact details in less than 5 secs. This
gives you an upper hand to speak with influencers directly and negotiate on the
deliverables and cost.

The influencer contact checking phase comes with 2 values:

 Accessibility to more influencer options

 Influencer contact number checker

OPA MARKETING - only micro and nano

2 channels – Instagram, youtube

100 K+Influencers

500 +Brands

2,000 +Campaigns

500 K+Collaborations
Discover
Best Influencers
 No Garbageopa manually vets & rates each influencer
 Comprehensive Datause 30+ metrics like age, kids, profession, city, engagement, etc.
 Insider Informationuse data from 3lakh+ collabs done by opa to find winners

Hassle-free
Execution
 Orienting Influencers
o Thousands of influencers accept collabs in seconds on our App
 Delivering Products
o opa delivers products to influencers, handles returns, coordination, etc.
 Evaluating Content
o opa evaluates every content piece basis your guidelines
Detailed
Live Report
 Social Metrics
o measure reach, engagement, etc. in real time
 Guidelines Obeyed
o check which guidelines are being followed and working
 Sales ROI
o measure link clicks & sales (for shopify & woocommerce)

Above pricing includes shipping of products upto 1kg

What is OPA's magic sauce?

Our proprietary tech-stack sets us apart. We have productized, automated and standardized influencer
marketing. For example, if an influencer misses mentioning link-in-bio or any hashtags, automatically
& instantly influencer gets notified on opa-app, emails, whatsapp and even IVR calls. If an influencer
accepts a campaign, products are automatically dispatched from our high-tech warehouse within
hours. Brands get live-updates on everything on their dashboard. Tech helps us create a fast and
flawless experience for both brands and influencers

Do influencers perform better with OPA?

Yes, because of Gamification! we have done over 3L+ collabs with our registered influencers, those
who perform poorly get excluded from network; and those who perform well are rewarded,
motivating them to deliver better results.
What kind of influencers does OPA have?
We have influencers who are active on Instagram & YouTube. Follower count ranging from 1k to
10M across content categories. However, we specialize in nano and micro-infuencers with follower
count ranging 1k-50k in content categories such as beauty, fashion, lifestyle, fitness, food and travel.

Why activate Nano or Micro-Influencers?

Different influencers serve different purpose. While macro and mega influencers help in brand
positioning, nano and micro-influencers are great to create credible word-of-mouth. Reason why
many brands allocate majority of their budget towards nano and micro nowadays is the ROI. These
influencers are ready to work in barter deal and have high engagement rate. Lowering CPM (cost per
mille, i.e. cost per thousand views) and CPE (cost per engagement) substantially.

What if I don't like the campaign?

Chances are low considering we have 88% customer retention. OPA only handles the execution to
make things hassle-free. Most impactful aspects - Campaign Strategy and Influencer Selection remain
at brand's discretion. If you are new to influencer marketing, you may not know what to expect. We
empathize with this situation. Hence our business development team ensures we do correct
expectation setting after understanding your needs.

Why does OPA only work with Nano and Micro-Influencers?

If you are activating macro or mega influencers, you will most likely only activate 10s or 100s. You
don't need us or our tech for that. Best to handle this in-house and build relationships, considering its
PR and not UGC. Contrarily, our aim is to help drive word-of-mouth. Since nano and micro-
influencers have a close-knit small following, you get grass-roots word-of-mouth with credibility.

How much do influencers charge?

So a quick and rough way to think is 1/10th of their follower count on instagram, and 1/5th of their
subscribers on YouTube. So say, an influencer with 10k followers will charge Rs.1k for 1 Instagram
Reel. However, nano/micro influencers agree for barter deals too. That is instead of paying 1k, you
can provide them with 1k worth products. This is lucrative for high-margin brands.
FOR INFLUENCERS

80 K+Influencers

200 +Brands

400 +Campaigns

8 L+Content Pieces
What is the OPA app for?
OPA App is meant for Influencers. Influencers receive collaboration requests from brands on the App.
Influencers can check collaborations, track shipments, get feedback on content, receive payouts, etc.
all within the App.

Is OPA App free?

Completely free with no hidden charges. You can only make money via the OPA app. No subscription
fee, No delivery charges, No commission, No transaction charges, No added paid services, No charges
at all! We consider influencers as our business partners. OPA and influencers together serve the
brands. It's important for us to maintain a healthy and transparent relationship with influencers.

Which brands offer collabs?

OPA has 500+ brands offering collaborations. Includes some top names like Nykaa, Purplle,
Decathlon, Vero Moda, Jack&Jones, Lakme, Hamleys, etc. We have brands in Beauty, Fashion,
Lifestyle, Fitness, Food, Travel, and more categories.

Who is eligibile to get a collab?

you are eligible if you have any of the below: Instagram public profile with 1k+ followers YouTube
channel with 1k+ subscribers however, you may get a cashback campaign even if you do not fulfill
any above criteria
BIGBANG.SOCIAL
Our Services

Strategic Advisory
Influencer Marketing & Social Storytelling
Branded Content
Celebrity Campaigns
Social Media Campaigns
Equity & License Led Partnerships
Community Engagement
Creator Led Commerce

City Ambassador Program that aims to use relevant regional

influencers to grow its network of micro to nano influencers to
create new growth avenues for creators and provide a deeper
reach for them to showcase their talent.
Today Big Bang Social is the only platform in the country that has
skill development and new monetization avenues built into the
product along with influencer marketing. We have also made a few
acquihires in the space and plan to double down on expanding the
team across the length and breadth of the country.”
We currently charge brands a platform fee, along with a
subscription model there is also an offline fee model.
Brands also have access to a data analytics dashboard and a recommendation engine,
as well as support from a dedicated consultative team. They can specify things like
what target audience they are looking at, what kind of reach an influencer provide,
which social media platform would be best suited for what campaign, and so on.
Additionally, brands also have the ability to conduct trials and surveys with
tastemakers of a certain category, allowing for deeper insights and feedback on
products and campaigns.
Creators have access to online training, learning and masterclasses from industry
leaders.
We wanted to go beyond just offering a database of influencers and brokering.
Collective has a wealth of experience in identifying and incubating talent which we felt
could be effectively applied to the creator ecosystem.
It is a platform that brings together all kinds of influencers — from micro-influencers
to celebrities. It makes sure that everyone on the platform gets an equal amount of
exposure and it is completely bias-free.
the creator marketplace will manage the group’s brand for brand deals, on-ground partnerships,
licensing, Web 3.0 activations, and content deals among other commercialization activities. The
CreatorXP Platform will serve to create a deeper inner circle of ‘Superfans’, that are creators and
influencers themselves. This community which includes creators from over 100 cities across
India will be digital and on-ground brand ambassadors, engaged in a number of activities like
promoting tournaments and wearing The Bharat Army badge of honour by representing the group
to their local communities. The creator marketplace will deploy a nationwide team to take The
Bharat Army to market, building a business pipeline with brands associated with cricket and other
sports in India.
Freeskout - micro, nanao, barter
Influencers, bloggers, creators of all platforms
Categorise influencer on three parameters – platform type, category, number of
followers
Brands – 4 step process
1. select your budget, required range of followers, age and medium
2. choose your blogger/ brand lying in the range
3. connect and chat with them
4. collaborate and make magic happen
Pricing calculator – no. of influencer, engagement, reach, impression
Youtube, Instagram only

Vavodigital – all categories of influencers, campaign report at end of campaign,

WRM – 360degree digital marketing agency plus offline

Category of influencers,