REFLECTION

Table of Contents
Introduction................................................................................................................................3
Multisensory experiences:..........................................................................................................3
Consumption of place:...............................................................................................................4
Sense of place:............................................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction

Cardiff is a city that is experienced in many different ways, both viscerally and emotionally.
The city's abundant splendor, lengthy past, and vibrant culture entice tourists. Its wide
selection of meals, activities, and shopping opportunities also draws them in. Experiences
with multiple senses are important to how Cardiff is experienced. The city's vibrant music
culture and the noisy environment of its malls combine to create a distinctive soundscape.
The scents of the city are likewise unique, with bakeries and cafes releasing scents of freshly
made pastries and coffee. Cardiff's architecture, which combines both contemporary
skyscrapers and old structures, is breathtaking. In addition to offering visitors a chance to
take in the natural beauty of the city, the botanical gardens and parks in the area offer a
much-needed break from the congestion of the metropolis. The idea of location consumption
holds significant importance in comprehending the way Cardiff is perceived. Cardiff is a city
that attracts tourists and is heavily promoted as such. It is recommended that visitors take in
the unique traditions and history of the city. The city's numerous tourist destinations, like
Cardiff Castle, the National Museum Wales, and the Millennium Center, demonstrate this.
The city's food and retail outlets are likewise designed with tourists' requirements in mind.

Multisensory experiences:

The city of Cardiff is one that is beginning to more actively embrace multimodal experiences.
Guests to the city can now participate in a variety of events and attractions that will engage
all of their five senses whilst they are here. This is a positive trend because traditional
contacts may not be as engaging or memorable as multimodal situations, which might make
the latter more appealing. Cardiff's food and beverage business is a prime instance of how the
city is adopting multimodal encounters in various forms (Carlisle et al., 2021). At present, the
city has a lot of eateries and bars that offer an array of activities using every sense of aroma,
taste, and vision, such as tasting food, cocktail arrangements, and other comparable events.
For example, The Potted Pig, which boasts one Michelin star, features an appetizer board that
includes dishes such as "sea weed with caviar" and "pigeon with black truffle." The Lab 22
cocktail bar serves an extensive selection of beverages, all of which are made using
sustainable, in-season ingredients and are presented in a visually appealing manner (Minor et
al., 2019).

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 The multi-sensory map is attached below:

Legends:
hand- touch
Eye- sight
Lips- taste
Nose- smell
Ear- hearing

Cardiff encourages multisensory encounters in an array of methods, among which is via the
diversity of institutions on offer. The National Museum of Wales, for example, now has a
variety of exhibits that are meant to be both engaging and attractive to visitors (Nicholls et
al., 2021). For example, the institution's "Explore!" exhibition features a number of
multimedia displays that teach visitors about the advancements in science and technology of
the global community in which they live. The "Origins" display at the museum comprises
several interactive exhibits which take viewers on a trip through the evolution of life on Earth
(Carlisle et al., 2023).

A detailed video has been created with respect to the portrayal of the holistic experience that
has been gained throughout the exploration of Cardiff: (insert video link)

The utilization of multimodal experiences in Cardiff, on the other hand, is not without its
detractors. There are many who believe that multimodal experiences are nothing more than a
gimmick and are pointless. Some people believe that multimodal experiences are too exciting
and might lead to feelings of overload. It is essential to keep in mind that sensory overload
are not appropriate for all individuals. Nevertheless, individuals who are searching for a

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moment that is both longer lasting and more unforgettable can find something to their liking
in Cardiff.

Consumption of place:

Cardiff is becoming more and more popular as a travel destination. The National Museum of
Wales, Cardiff Castle, and the Millennium Centre are just a few of the city's many popular
tourist sites. The city's food and retail stores are likewise designed with tourists' requirements
in mind. In some respects, this use of space is a good thing (Huertas et al., 2021). It has
contributed to employment creation and economic growth in the city. Additionally, it has
enhanced the city's visibility internationally. Nevertheless, there are drawbacks to place
consumption as well.

One worry is that location consumption may result in the monetization of culture and legacy.
Places run the risk of losing their identity and turning into mere replicas when they are
promoted and visited as tourist attractions. The way that visitors are greeted at Cardiff Palace
is indicative of this. Tourists are urged to come dressed in medieval attire and take pictures of
the castle, which is billed as a "fairytale castle". One could argue that this portrayal of the
fortress is false and deceptive (McLoughlin and Hanrahan, 2023). The castle has a lengthy
and intricate history, having been constructed in the eleventh century. The potential for
urbanization as a result of place consuming is another issue (Harris et al., 2021). The price of
real estate typically increases when cities gain popularity as getaways. Residents of the area
may find it hard to pay for housing in their hometown as a result. This is taking place in
Cardiff, where the cost of real estate has increased recently. Some locals were consequently
compelled to relocate outside of the city hub.

The way Cardiff inhabitants view their own city is likewise impacted by the consumption of
location. Locals may find that locations lose significance when they are promoted and used as
tourist attractions. This is due to the fact that locals are frequently left out of the promotion
and usage of their own place of residence (Bristow and Jenkins, 2021). For instance, although
Cardiff Castle is a well-liked tourist attraction, locals don't often go there. This is due to the
castle's high admission cost and limited amenities for the community.

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Sense of place:

Cardiff has a very distinct feeling of location. Its pride in its heritage, customs, and athletic
accomplishments demonstrate this. The many celebrations and activities held in the city add
to the residents' strong sense of community (Garner, 2019).

The city was a testament to the blending of different time and culture. I was amazed to
observe that the city had relics from the past in form of its building and citadel structures
which gave us a rich context of heritage. On the other end, the city also provided us with
modernity in the context of ease and comfort (Selby, 2004). This mixture of heritage and
cultural background of the castle along with the downtown post-modern essence of the
market place gave this city a charm unlike I have seen before. Cardiff's past is another means
of communicating a sense of location (Sudapet et al., 2019).

Cardiff's athletic scene reflects the city's strong feeling of place. Numerous professional
athletic clubs, including Cardiff City FC and Cardiff Blues RFC, are based in the city.
Citizens of the city support their favorite sports clubs with fervor and turn out in big numbers
to watch games. People of the city develop an appreciation of community and friendship as a
result. Nonetheless, Cardiff's feeling of place is not without its difficulties (Maci, 2007). The
changing population makeup of the city present one difficulty. There has been a migration of
individuals from overseas and other regions of the United Kingdom in recent years. This has
given rise to worries that the distinctive character of the city is being lost (Minor et al.).

The commercial growth of the city presents another difficulty. The city has had success
drawing in new capital and enterprises. This has raised some worries, too, including the idea
that the city has been overly transformed and that locals are being pushed out of the
downtown area (Jones, 2023). Cardiff yet maintains a strong feeling of place in even with
these difficulties. The people who live there take great pride in the place they live and its
past. They have strong feelings for both the sports and culture of their city. One of the
elements that makes Cardiff such a unique city to come to or reside in is its feeling of place.

Conclusion

Writing a critical analysis of Cardiff's consumption from the perspectives of multisensory

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for me, I felt the myself getting immersed in the beauty and grandeur of the city hollistically
(Maitland & Ritchie, 2009). Every location that I had visited had imprinted on me as per its
own individual element of significance. From the marketplace to the mighty stature of the
castle, everything I came across gave me a sense of empowerment and happiness and I felt
grateful to just be part of the entire experience.

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References

1. Bristow, R.S. and Jenkins, I.S., 2021. Spatial and temporal tourism considerations in
liminal landscapes. In Liminality in Tourism (pp. 1-10). Routledge.
2. Carlisle, S., Ivanov, S. and Dijkmans, C., 2023. The digital skills divide: evidence
from the European tourism industry. Journal of Tourism Futures, 9(2), pp.240-266.
3. Carlisle, S., Zaki, K., Ahmed, M., Dixey, L. and McLoughlin, E., 2021. The
imperative to address sustainability skills gaps in tourism in Wales. Sustainability,
13(3), p.1161.
4. Garner, R., 2019. Transmedia Tourism editorial. JOMEC Journal, (14), pp.1-10.
5. Harris, J., Vincent, J. and Wise, N., 2021. The city and the country: Cardiff, England
and the 2015 Rugby World Cup. Journal of Sport & Tourism, 25(4), pp.337-351.
6. Huertas, A., Moreno, A. and Pascual, J., 2021. Place branding for smart cities and
smart tourism destinations: do they communicate their smartness?. Sustainability,
13(19), p.10953.
7. Jones, C., 2023. The carbon footprint and decarbonisation (or not) of tourism: insights
from environmentally-extended regional input output analysis.
8. Maci, S.M., 2007. Virtual touring: The web-language of tourism.
9. Maitland, R. and Ritchie, B. eds., 2009. City tourism: National capital perspectives.
Cabi.
10. McLoughlin, E. and Hanrahan, J., 2023. Evidence-informed planning for tourism.
Journal of Policy Research in Tourism, Leisure and Events, 15(1), pp.1-17.
11. Minor, K., Carlisle, S. and Dixey, L., 2019. Rethinking digital foci-what are the real
digital needs of Welsh tourism organisations?. e-Review of Tourism Research, 17(2).
12. Minor, K., McLoughlin, E., Richards, V. and Matthews, N., Department of Tourism,
Hospitality and Events Welsh Centre for Tourism Research Cardiff Metropolitan
University, UK.
13. Nicholls, S., Organ, K. and Cummings, B., 2021. Planning for sustainable tourism
development in Wales: An analysis of destination management plans. Welsh
Economic Review, 28, pp.23-32.
14. Selby, M., 2004. Consuming the city: conceptualizing and researching urban tourist
knowledge. Tourism Geographies, 6(2), pp.186-207.

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15. Sudapet, I.N., Sukoco, A., Setiawan, M.I. and Bon, A.T., 2019, November. Tourism,
maritime research in the world and its impact in Indonesia. In Proceedings of the
International Conference on Industrial Engineering and Operations Management,
November (pp. 755-765).

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