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IDT Module 3&4 - MoBusiness Process Modeling

The document discusses how several companies have used design thinking to create solutions that enable real-time interaction and analysis. It provides examples of how Airbnb, Ford, IBM, and Nest used design thinking to gather user feedback and data to develop more personalized and responsive platforms. Design thinking allows organizations to address complex problems by taking a human-centered approach and leveraging data and technology.

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0% found this document useful (0 votes)
110 views14 pages

IDT Module 3&4 - MoBusiness Process Modeling

The document discusses how several companies have used design thinking to create solutions that enable real-time interaction and analysis. It provides examples of how Airbnb, Ford, IBM, and Nest used design thinking to gather user feedback and data to develop more personalized and responsive platforms. Design thinking allows organizations to address complex problems by taking a human-centered approach and leveraging data and technology.

Uploaded by

roopa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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some case studies on design thinking for real-time interaction and analysis:

1. Airbnb: Airbnb used design thinking to improve their user experience by


identifying pain points and addressing them through user feedback and data
analysis. By collaborating with customers, designers, and data scientists, Airbnb
was able to create a more personalized and user-friendly platform that provided
real-time interactions and data analysis.

2. Ford: Ford used design thinking to create a new generation of autonomous


vehicles that could interact with their environment in real-time. By using sensors,
cameras, and machine learning algorithms, Ford was able to create a platform
that could analyze data from the vehicle's surroundings and make real-time
decisions based on that data.

3. IBM: IBM used design thinking to create a new approach to cybersecurity that
involved real-time interaction and analysis. By using a combination of human
expertise and machine learning algorithms, IBM was able to create a platform
that could analyze and respond to potential security threats in real-time,
minimizing the risk of data breaches.

4. Nest: Nest used design thinking to create a smart home platform that provided
real-time interaction and analysis. By using sensors, machine learning algorithms,
and a user-friendly interface, Nest was able to create a platform that could
analyze data from the user's environment and make real-time adjustments to the
temperature, lighting, and security of the home.

5. IDEO: IDEO used design thinking to create a new approach to healthcare that
involved real-time interaction and analysis. By using a combination of human-
centered design, data analysis, and technology, IDEO was able to create a
platform that could analyze patient data in real-time and provide personalized
treatment recommendations.

These case studies illustrate how design thinking can be used to create real-time
interaction and analysis in a variety of contexts, from user experience design to
cybersecurity and healthcare. By using a human-centered approach, collaborating with
customers and experts, and leveraging data and technology, organizations can create
innovative solutions that address complex challenges and improve the user experience.

some ways to enable efficient collaboration in digital space:

1. Use collaboration tools: There are many digital tools available for collaboration,
such as video conferencing, online document sharing, project management
software, and instant messaging. Using these tools can help teams stay
connected and work together more efficiently.

2. Establish clear communication protocols: It's important to establish clear


communication protocols to avoid confusion and ensure that everyone is on the
same page. This can include things like setting up regular check-ins, establishing
communication norms, and defining the roles and responsibilities of each team
member.
3. Foster a culture of collaboration: Encourage team members to work together and
share ideas by creating a culture of collaboration. This can involve promoting
teamwork, recognizing and rewarding collaboration, and creating opportunities
for team members to socialize and get to know each other.

4. Set clear goals and expectations: It's important to set clear goals and expectations
for the project or task at hand. This can include defining the scope of the project,
establishing timelines and milestones, and outlining specific deliverables.

5. Provide feedback and recognition: Providing feedback and recognition can help
team members stay motivated and engaged. This can include giving regular
feedback on performance, recognizing achievements, and providing opportunities
for professional development.

6. Emphasize trust and transparency: Trust and transparency are essential for
efficient collaboration. Team members should feel comfortable sharing their
ideas and opinions, and leaders should be transparent about decision-making
processes and project updates.

By implementing these strategies, teams can collaborate more efficiently in digital space
and achieve better results. Effective collaboration requires clear communication, a culture
of collaboration, and a shared sense of purpose and direction.

Empathy for design is a process in which designers seek to understand and empathize
with their users, in order to create products and services that better meet their needs.
Empathy is an essential part of the design thinking process, as it allows designers to gain a
deeper understanding of the people they are designing for.

Empathy for design involves several key steps. These may include:

1. Conducting user research: Designers may conduct interviews, surveys, and other
research methods to gain insights into the needs and behaviors of their users.

2. Developing user personas: Based on their research, designers may develop user
personas, which are fictional representations of typical users. Personas can help
designers empathize with their users and understand their needs and goals.

3. Creating empathy maps: Empathy maps are visual representations of users'


experiences, thoughts, and feelings. These can help designers gain a deeper
understanding of their users and their needs.

4. Testing and iterating: Once designers have created a prototype of their product
or service, they may test it with users to gain feedback and insights. This feedback
can then be used to refine the design and improve the user experience.

By using empathy for design, designers can create products and services that are more
user-centered, and better meet the needs and goals of their users. This can lead to
increased user satisfaction, loyalty, and engagement, and can ultimately help businesses
succeed by creating products and services that meet real-world needs.
few case studies that illustrate how design thinking has been used for real-time
interaction and analysis:

1. IDEO and the HCD Connect Platform: IDEO, a leading design and innovation firm,
developed the HCD (Human-Centered Design) Connect platform to help
organizations share best practices and collaborate on design projects. The
platform is built around the principles of design thinking, with a focus on real-
time interaction and analysis. Users can share insights, feedback, and best
practices in real-time, allowing for a more collaborative and iterative design
process.

2. Stanford Health Care: Stanford Health Care used design thinking to improve the
patient experience in their emergency department. They conducted in-depth
research with patients and staff, using empathy to better understand the
challenges and pain points in the emergency department. The design thinking
process helped them identify key areas for improvement and develop solutions
that better met the needs of patients and staff.

3. SAP: Software company SAP used design thinking to improve the user experience
of their enterprise software products. They conducted extensive user research
and used prototyping and testing to develop a more user-friendly and intuitive
interface. The design thinking process helped them to better understand their
users' needs and goals, leading to a more successful and effective product.

4. PwC: Professional services firm PwC used design thinking to transform their audit
process. They conducted extensive research and analysis to identify pain points in
the audit process and developed new solutions that better met the needs of
clients and auditors. The design thinking process allowed them to quickly iterate
and refine their solutions based on real-time feedback from users.

Here are some MCQs on design thinking and business process modeling:

Business Process Modeling, on the other hand, is a systematic approach to represent and
analyze business processes to identify inefficiencies, optimize workflow and increase
efficiency. Both approaches can complement each other and can be applied in different
phases of the business process improvement cycle. By incorporating Design Thinking into
the Business Process Modeling, companies can ensure that their process improvements
are not just technically sound but also provide a better experience for the end-user.

There are many success stories of companies using business process modeling and design
thinking to improve their operations and customer experience. Some examples include:
1. ING Bank: The bank used design thinking to create an easier and more intuitive
banking experience for its customers, resulting in increased customer satisfaction
and engagement.

2. Toyota: The automaker used design thinking to improve its product development
processes and reduce time-to-market, resulting in more efficient and effective
product launches.

3. Procter & Gamble: The consumer goods company used design thinking to
redesign its supply chain processes, leading to improved collaboration and more
efficient use of resources.

4. AirBnB: The travel company used design thinking to create a more user-friendly
and seamless booking experience, resulting in increased customer loyalty and
satisfaction.

Amazon is a complex organization that uses a variety of business processes to drive its
operations and growth. Some key business processes used by Amazon include:

1. Order fulfillment: Amazon has a highly efficient and automated order fulfillment
process, which allows it to quickly and accurately deliver products to customers.
This process involves receiving and processing customer orders, picking and
packing products, and shipping them to customers.

2. Supply chain management: Amazon has a global network of suppliers,


warehouses, and delivery partners, and it uses a sophisticated supply chain
management system to ensure that products are available to customers when
and where they need them.

3. Inventory management: Amazon uses advanced algorithms and predictive


analytics to manage its inventory and ensure that products are available when
customers want to buy them.

4. Customer service: Amazon has a highly responsive and efficient customer service
process, which allows it to resolve customer issues quickly and effectively.

5. Payment processing: Amazon has a secure and efficient payment processing


system that allows customers to make purchases with a variety of payment
methods, including credit cards, PayPal, and Amazon Pay.

These are just a few examples of the many business processes used by Amazon. The
company likely uses a combination of process modeling and design thinking to continually
improve these processes and drive growth and efficiency.

6. Supply Chain Optimization: Amazon uses process modeling to optimize its supply
chain processes, including supplier selection, negotiation, and delivery, to ensure
timely and cost-effective delivery of goods to customers.

7. Lean Six Sigma: Amazon uses the Lean Six Sigma methodology to streamline its
processes, reduce waste, and improve quality, using data-driven decision making
and continuous improvement.
8. Agile Project Management: Amazon uses agile project management
methodologies to quickly and effectively respond to changes in customer demand
and market conditions, allowing it to continuously innovate and improve its
operations.

Overall, Amazon's use of business process modeling and continuous improvement


methodologies is a key factor in its success as a leading e-commerce company.

Here are some potential classroom activities for teaching business process modeling:

1. Group Process Mapping: Have students work in small groups to create a process
flow diagram for a real-world business process, such as the order fulfillment
process at a retail store.

he order fulfillment process of a grocery store typically involves the following steps:

1. Receiving the order: The grocery store receives the customer's order either
through an online platform, in-store ordering, or by phone.

2. Order Processing: The order is processed and verified to ensure accuracy.

3. Inventory Check: The grocery store checks its inventory to ensure that the
products ordered are available.

4. Picking and Packaging: The products are picked from the shelves and packed into
a delivery box or bag.

5. Payment Processing: The payment for the order is processed, and the customer's
payment information is verified.

6. Delivery/Shipping: The order is shipped to the customer's address or made


available for in-store pickup.

7. Customer Confirmation: The customer receives confirmation of their order and


delivery/pickup details.

1. Online Retail Store: An online retail store processes customer orders by checking
inventory, confirming payment, packing and shipping the product to the
customer.

2. Food Delivery: A food delivery service receives an order from a customer,


confirms the availability of the menu items, processes payment, and delivers the
food to the customer's location.

3. Automotive Parts: An automotive parts supplier receives an order for parts,


checks inventory, confirms payment, and ships the parts directly to a mechanic or
the customer.
4. Pharmaceuticals: A pharmaceutical company receives an order for medication,
checks inventory, confirms payment, and ships the medication directly to a
pharmacy or the customer.

5. B2B Manufacturing: A B2B manufacturing company receives an order for


products, checks inventory, confirms payment, and ships the products directly to
the customer's facility.

2. Process Improvement Simulation: Have students simulate a process improvement


project, using a case study or real-world example, to apply business process
modeling concepts and identify areas for improvement.

3. Process Automation Case Study: Have students analyze a case study of a company
that has successfully automated a business process using technology, and discuss
the benefits and challenges of automation.

4. Design Thinking Workshop: Have students participate in a design thinking


workshop, where they work together to identify a problem and create a solution
using a user-centered design approach.

5. Lean Six Sigma Project: Have students work in small teams to apply the Lean Six
Sigma methodology to a real-world business process, identifying areas for
improvement and creating a plan for implementation.

These activities provide hands-on experience for students and help to reinforce the
concepts and skills related to business process modeling and continuous improvement.

A process flow diagram for setting up a grocery store may include the following steps:

1. Business planning: Define the store's goals, target market, financial projections,
and competition analysis.

2. Location selection: Identify a suitable location for the store, taking into account
the demographics of the area, access to transportation, and competition.

3. Licensing and permits: Obtain all necessary licenses and permits, such as a
business license, food handler's permit, and health department permit.

4. Lease negotiation: Negotiate the terms of the lease with the landlord, including
rent, security deposit, and length of lease.
5. Store design and build-out: Design the layout of the store and arrange for the
build-out, including electrical and plumbing work, as well as the installation of
fixtures and equipment.

6. Inventory procurement: Purchase inventory, such as food and non-food items, to


stock the store.

7. Marketing and advertising: Develop a marketing plan to attract customers and


create brand awareness, including promotions, events, and advertising.

8. Hiring and training: Hire employees and provide training on store operations,
customer service, and food safety.

9. Grand opening: Plan and execute a grand opening event to attract customers and
generate interest in the store.

10. Ongoing operations: Manage daily store operations, including ordering and
stocking inventory, managing employees, and tracking financial performance.

The business model of PepsiCo, a multinational food and beverage company, can be
presented in a PowerPoint as follows:

Slide 1: Introduction

 Brief overview of PepsiCo and its history

 Mission and vision statement

Slide 2: Product Portfolio

 Detail on the different categories of products offered by PepsiCo (e.g. carbonated


soft drinks, snack foods, juices and juice drinks, etc.)

 Highlight key brands in each category (e.g. Pepsi, Fritos, Tropicana, etc.)

Slide 3: Market Segments

 Discuss the target markets for PepsiCo's products (e.g. young adults, families,
etc.)

 Include information on market share and competition within each segment

Slide 4: Distribution Channels

 Detail the various channels through which PepsiCo products are distributed (e.g.
supermarkets, convenience stores, vending machines, etc.)
 Discuss the company's approach to distribution, including any partnerships or
strategic alliances

Slide 5: Revenue Streams

 Break down the sources of revenue for PepsiCo (e.g. product sales, licensing, etc.)

 Discuss the role of pricing, promotions, and advertising in generating revenue

Slide 6: Sustainability Initiatives

 Overview of PepsiCo's commitment to sustainability and the environment

 Highlight key initiatives and programs related to reducing waste, promoting


recycling, and reducing the company's carbon footprint

Slide 7: Conclusion

 Summarize the key points covered in the presentation

 Emphasize the importance of PepsiCo's business model in driving the company's


success and growth.

Design thinking is a problem-solving approach that emphasizes empathy,


experimentation, and iteration. Here are some classroom activities to teach design
thinking:

1. Empathy Mapping: Have students work in small groups to identify and map the
needs and pain points of a specific user or customer. This helps students
understand the importance of empathy in design thinking.

2. Brainstorming and Ideation: Encourage students to generate as many ideas as


possible in a short amount of time. Have them share their ideas with the class and
use sticky notes or a whiteboard to visually organize and categorize the ideas.

3. Rapid Prototyping: Encourage students to create rough prototypes of their ideas


using inexpensive materials, such as cardboard or paper. This helps students
experience the iterative nature of design thinking and develop a deeper
understanding of their designs.

4. User Testing: Have students test their prototypes with classmates or community
members to gather feedback. Encourage students to ask questions and listen
carefully to the feedback they receive, and then iterate on their designs based on
the feedback.

5. Reflection: Encourage students to reflect on the design thinking process and what
they learned through the activity. Have them discuss their experiences and what
they would do differently in future design thinking projects.

These activities can be adapted to different age groups and subject areas, and can be
modified to meet the specific needs and goals of the classroom. The goal of these
activities is to provide students with hands-on experience with design thinking and help
them develop skills in problem-solving, critical thinking, and creativity.

designthese are a few examples of design thinking problems that can be addressed
through the design thinking process:

1. Improving public transportation: How can we create a public transportation


system that is more efficient, affordable, and user-friendly?

2. Reducing food waste: How can we reduce the amount of food waste generated in
households, restaurants, and grocery stores?

3. Making cities more accessible: How can we create cities that are more accessible
and inclusive for people with disabilities?

4. Improving healthcare access: How can we improve access to healthcare for


people living in rural areas or low-income communities?

5. Encouraging healthy eating: How can we encourage people to make healthier


food choices and reduce the incidence of diet-related diseases?

6. Reducing energy consumption: How can we reduce energy consumption in


homes and businesses to reduce the impact of human activities on the
environment?

7. Improving education outcomes: How can we create a more engaging and


effective educational experience for students of all ages and backgrounds?

These are just a few examples of the many problems that can be addressed through the
design thinking process. The key is to identify a problem that is meaningful and relevant
to the people who will be impacted by the solution, and then use the design thinking
process to generate creative and effective solutions.

1. What is the purpose of business process modeling? a. To document and


understand processes b. To improve processes c. To automate processes d. All of
the above

2. What is design thinking in the context of business process modeling? a. A


problem-solving approach b. An iterative process c. A customer-focused approach
d. All of the above

3. What is the first step in the design thinking process? a. Empathize with the
customer b. Define the problem c. Ideate potential solutions d. Test and validate
solutions

4. How does empathy play a role in business process modeling using design
thinking? a. By understanding the customer's needs and pain points b. By
considering the impact on all stakeholders c. By creating solutions that are user-
friendly d. All of the above
5. What is the importance of prototyping in the design thinking process? a. To test
and validate solutions b. To get feedback from stakeholders c. To refine solutions
d. All of the above

6. How does iteration play a role in business process modeling using design
thinking? a. By continuously improving solutions based on feedback b. By
adapting to changes in the market and customer needs c. By promoting creativity
and innovation d. All of the above

A virtual collaboration environment is a digital platform or tool that enables individuals or


teams to work together remotely, often across different geographic locations. These
environments typically include features such as video conferencing, chat, file sharing,
project management, and other collaboration tools to facilitate communication and
collaboration among team members. Examples of virtual collaboration environments
include Zoom, Microsoft Teams, Slack, and Google Meet

Agile is a project management methodology that emphasizes flexibility, collaboration, and


customer satisfaction. In a virtual collaboration environment, Agile can be applied to
enable teams to work together efficiently and effectively, even when they are not
physically located in the same place. Agile methodologies such as Scrum, Kanban, and
Lean can be used in virtual collaboration environments to manage projects, facilitate
communication and collaboration, and ensure that work is delivered on time and to a
high standard. Some key practices for implementing Agile in a virtual collaboration
environment include using online tools to manage work and track progress, conducting
regular virtual meetings and stand-ups, and fostering a culture of transparency and open
communication among team members.

Agile methodologies

Scrum is an agile project management methodology used to manage and deliver complex
projects. It emphasizes iterative development, frequent inspection, and adaptation to
change.

Here are some key elements of the Scrum methodology:

1. Roles: Scrum defines three primary roles: Product Owner, Scrum Master, and
Development Team.

2. Artifacts: Scrum uses three main artifacts: Product Backlog, Sprint Backlog, and
Increment.

3. Technological artifacts: Objects that are related to technology and engineering,


such as machinery, vehicles, and electronic devices.

ome common examples of artifacts in software development include:


Requirements document: A document that outlines the functional and non-functional
requirements for the software product.

Design document: A document that describes the high-level design of the software
product, including its architecture, modules, and interfaces.

Code: The source code of the software product that is written by the development team.

Test cases: A set of test cases that are designed to ensure the software product meets the
specified requirements.

User manuals: Documentation that describes how to use the software product, including
installation, configuration, and operation instructions.

Release notes: Documentation that describes the changes and new features introduced in
a software release.

4. Events: Scrum has several events, including Sprint Planning, Daily Scrum, Sprint
Review, and Sprint Retrospective.

5. Sprints: Sprints are time-boxed iterations that typically last 2-4 weeks, during
which the team works to deliver a potentially releasable increment of the
product.

6. Empirical Process Control: Scrum is based on the principles of transparency,


inspection, and adaptation, and relies on frequent feedback and continuous
improvement.

Scrum has become a popular methodology for software development teams, but can also
be applied to other industries and projects.

simulation of a virtual ecosystem for collaborative prototyping can provide insights into
how different tools and technologies can be used to create a collaborative environment
for product development. The virtual ecosystem can include various digital tools and
platforms, such as 3D modeling software, online collaboration platforms, and virtual
reality tools, which can be used to create and test product prototypes. The simulation can
also include different types of users, such as designers, engineers, and end-users, who
collaborate and provide feedback on the prototypes.
Through the simulation, it is possible to test different scenarios and identify potential
challenges and opportunities in the collaborative prototyping process. For example, the
simulation can explore how to ensure that all team members have access to the same
information and tools, how to facilitate effective communication and collaboration, and
how to manage conflicts and ensure that the final product meets the needs of all
stakeholders. The simulation can also help identify best practices for virtual collaboration,
such as setting clear goals and objectives, establishing regular check-ins and feedback
loops, and encouraging a culture of trust and openness among team members.

Scenario-based prototyping is a user-centered design approach that involves creating


prototypes that are designed to simulate specific scenarios or use cases. This approach
can be used to test the usability and effectiveness of a product in a real-world context,
and to identify and address any issues or challenges that may arise in the user experience.

The scenario-based prototyping process typically involves the following steps:

1. Identify user scenarios: Identify specific scenarios or use cases in which the
product will be used.

2. Create prototypes: Create prototypes that simulate the user scenarios, using
materials such as paper, cardboard, or digital tools.

3. Test prototypes: Test the prototypes with users in the context of the user
scenarios, gathering feedback and making adjustments as needed.

4. Iterate and refine: Use feedback from testing to refine the prototypes, and repeat
the testing process as needed.

Scenario-based prototyping can be used in a variety of product development contexts,


such as software development, product design, and service design. This approach can be
particularly useful in early stages of development, as it can help identify potential
usability issues and inform design decisions.

Here are a few examples of scenario-based prototyping:

1. Website design: A web designer creates a prototype for a new e-commerce


website, and tests it with users in the context of specific scenarios, such as
searching for a product, adding items to a cart, and checking out. This can help
identify issues with the user flow and user interface, and inform design decisions.

2. Mobile app development: A mobile app developer creates a prototype for a new
app, and tests it with users in the context of scenarios such as creating a new
account, searching for content, and sharing content with friends. This can help
identify issues with navigation and usability, and inform design decisions.

3. Service design: A team of designers create a prototype for a new service, such as
a financial planning service, and test it with users in the context of scenarios such
as creating a budget, setting financial goals, and tracking spending. This can help
identify issues with the service design, and inform design decisions to improve
the user experience.
4. Product design: A product designer creates a prototype for a new physical
product, such as a kitchen appliance, and tests it with users in the context of
scenarios such as using the product to prepare a meal, cleaning the product, and
storing the product. This can help

5. identify issues with the product design, and inform design decisions to improve
usability and functionality.

Here are some building prototype ideas that you can consider:

1. Interactive toy: Build a prototype of an interactive toy that responds to sound or


touch, using materials such as cardboard, sensors, and LEDs. Encourage students
to consider the user experience, the mechanics of the toy, and the aesthetic
design.

2. Furniture design: Build a prototype of a piece of furniture, such as a desk or a


bookshelf, using materials such as wood, metal, or plastic. Encourage students to
consider the functionality, ergonomics, and aesthetics of the furniture.

3. Wearable technology: Build a prototype of a wearable technology device, such as


a smartwatch or a fitness tracker, using materials such as conductive thread,
LEDs, and sensors. Encourage students to consider the user experience, the
design of the interface, and the practical applications of the device.

4. Sustainable product design: Build a prototype of a sustainable product, such as a


reusable water bottle or a solar-powered charger, using materials such as
recycled plastic, bamboo, or biodegradable materials. Encourage students to
consider the environmental impact of the product, as well as the functionality
and aesthetics.

5. Assistive technology: Build a prototype of an assistive technology device, such as


a wheelchair ramp or a hearing aid, using materials such as metal, plastic, or
electronics. Encourage students to consider the needs and abilities of the user, as
well as the practical and functional aspects of the device.

These building prototype ideas can be adapted and modified to suit different skill levels
and age groups, and can be used in classroom settings or as part of a maker project or
workshop.

Here's a classroom activity that involves prototyping using biodegradable materials:

1. Introduction: Begin by introducing the concept of sustainable product design and


the use of biodegradable materials. Discuss the importance of reducing waste
and preserving the environment.

2. Research: Assign students to research biodegradable materials and their


properties. Students can use online resources or visit a local recycling center or
composting facility to learn about different biodegradable materials.

3. Brainstorming: Divide students into small groups and ask them to brainstorm
product ideas that can be made from biodegradable materials. Encourage them
to consider the properties of the materials and how they can be used to create
functional and aesthetically pleasing products.

4. Prototyping: Provide students with biodegradable materials, such as recycled


paper, bamboo, or biodegradable plastics. Ask students to create prototypes of
their product ideas using the materials provided. Encourage them to consider the
functionality, design, and user experience of their prototypes.

5. Testing: Once the prototypes are completed, ask students to test their prototypes
for durability, strength, and biodegradability. Encourage them to think about how
their products can be used in everyday life and the environmental impact of their
products.

6. Presentation: Ask each group to present their prototypes to the class. Encourage
them to share their research, the design process, and the testing results. Ask the
class to provide feedback on each prototype and discuss the potential
applications of the products.

By engaging in this classroom activity, students can learn about sustainable product
design and the use of biodegradable materials, as well as develop skills in research,
ideation, prototyping, testing, and presentation. Additionally, this activity can raise
awareness about the importance of reducing waste and preserving the environment.

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