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    Ultimate Cold Email Checklist

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    Santosh Balakrishnan
    This document provides a checklist for beginners to launch a successful cold email campaign. It outlines 5 key steps: 1) Define an ideal customer profile, 2) Build an email list through LinkedIn scraping, 3) Verify email addresses to avoid bounces, 4) Set up email infrastructure using tools like Lemwarm and GlockApps, and 5) Personalize emails using tools like AutoVid.ai. Following these steps and best practices around subject lines, content, and frequency can help one achieve an "avalanche of sales" through cold emailing.

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    Ultimate Cold Email Checklist

    Uploaded by

    Santosh Balakrishnan
    105 views3 pages
    This document provides a checklist for beginners to launch a successful cold email campaign. It outlines 5 key steps: 1) Define an ideal customer profile, 2) Build an email list through LinkedIn scraping, 3) Verify email addresses to avoid bounces, 4) Set up email infrastructure using tools like Lemwarm and GlockApps, and 5) Personalize emails using tools like AutoVid.ai. Following these steps and best practices around subject lines, content, and frequency can help one achieve an "avalanche of sales" through cold emailing.

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    This document provides a checklist for beginners to launch a successful cold email campaign. It outlines 5 key steps: 1) Define an ideal customer profile, 2) Build an email list through LinkedIn scraping, 3) Verify email addresses to avoid bounces, 4) Set up email infrastructure using tools like Lemwarm and GlockApps, and 5) Personalize emails using tools like AutoVid.ai. Following these steps and best practices around subject lines, content, and frequency can help one achieve an "avalanche of sales" through cold emailing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    105 views3 pages

    Ultimate Cold Email Checklist

    Uploaded by

    Santosh Balakrishnan
    This document provides a checklist for beginners to launch a successful cold email campaign. It outlines 5 key steps: 1) Define an ideal customer profile, 2) Build an email list through LinkedIn scraping, 3) Verify email addresses to avoid bounces, 4) Set up email infrastructure using tools like Lemwarm and GlockApps, and 5) Personalize emails using tools like AutoVid.ai. Following these steps and best practices around subject lines, content, and frequency can help one achieve an "avalanche of sales" through cold emailing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    The Ultimate Cold Email Checklist For Beginners

    Everything you need to know to launch a successful cold email


    campaign that will get you an avalanche of sales

    Step 1: Define ICP (Ideal Customer Profile)

    Whether you’re selling a product or service, understanding your core USPs and
    ideal customer persona based on:

    A. Industry
    B. Job Titles / Role
    C. Location
    D. Seniority Level
    E. Company Size
    F. Years of Experience
    G. Keywords / Interests, etc.

    Step 2: Build Your Email List

    There are two ways to build your email list for cold campaigns:

    1. Buying the list


    2. Scraping the list

    You should avoid buying an email list, always build yours. One of the popular
    ways to build email lists is LinkedIn scraping.

    Search and scrape your ideal customers on LinkedIn Sales Navigator. Sales
    Navigator offers powerful filters that will help you download a targeted email
    list.

    Recommended Tool: SMBToolkit

    Step 3: Email Verification

    It is important to make sure all your emails are verified to avoid bounces. Email
    providers like Gmail ban accounts or push emails to spam if your bounce rate is
    high.

    Bounce = spammer. So make sure all your emails are verified.

    Recommended Tool: Always use KleanMail to validate your email list first.
    Step 4: Email Infrastructure

    Here’s the technical setup required for cold emailing:

    Buying a new domain or create a subdomain (never use primary domain);


    redirect the new domain or subdomain to the primary domain

    Use a paid email provider if possible for best deliverability

    To avoid junk / spam folder, setup SPF, DKIM & DMARC email records for
    your domain

    Setup email warmup


    ○ Warmup for at least 2-3 weeks
    ○ During this time you can work on scraping and verifying the email list

    Setup email campaigns


    ○ Prefer quality over quantity -- start with 10-30 emails per week
    ○ Gradually increase up to sending 50 emails per day per email account
    ○ Have a continuous amount of emails sent daily (avoid batch and blast)

    Check your deliverality and improve based on suggestions on GlockApps. Use


    Postmasters Tools by Gmail to learn from Gmail delivery errors, spam reports,
    feedback loop, and more.

    Recommended Tools:
    ● Lemwarm + LemList for email warmup + email campaigns
    ● Check deliverability with GlockApps
    ● Analyze email performance on Postmasters Tools by Gmail

    Step 5: Email Personalization

    Personalizing your outreach is a must to get responses from your email campaigns.
    There are four ways to personalize your emails:

    ● Text : This is the most basic and utilizes merge tags such as "Hey {{Name}}"
    ● Image : Adding personalized images enables you to put a human touch and
    makes the recipient feel special.
    ● Video : Video works best when you need to explain something or quantify
    value proposition. Upcoming AI tools enable personalization of videos at
    scale without manual recording.
    ● Landing Page : A landing page enables you to include CTAs, personalized
    text, and collateral in order to convert the prospect into the next stage of the
    pipeline.

    Recommended Tool: AutoVid.ai for personalized images, videos, and landing pages.
    Bonus: Email Copywriting Tips

    Test Subject lines: coschedule.com/email-subject-line-tester


    A/B test subject lines and email body. Change email content every week.
    Avoid spam triggering words: emailtooler.com/spam-words-analysis
    Text-only (avoid images, bullets and other formatting)
    Add value with each follow-up, instead of repetition
    Don’t sell in the first email
    Send to individuals (avoid group emails such as sales@, info@, etc.)
    Send to business emails
    No more than 1 link per email, and don’t mask links
    Include an option to unsubscribe

    This checklist is brought to you by

    Realtime, Accurate and Fast Email Verification

    ● Email Validation API


    ● Email Domain Validator
    ● Spam Trap Checker
    ● Disposable Email Cleaner
    ● Validate Catch-all Email
    ● Email Syntax Checker
    ● MTA Validator
    ● Hard Bounce Checker

    Claim 500 Free Email Validation Credits → www.kleanmail.com/signup

    Limited-time Lifetime Deal → www.kleanmail.com/ltd

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