ASSIGNMENT 1

Web Analytics And Marketing

Presented to: Prof. Usman Ehsan

RECBO TECH

PARTICIPANT : SAMEER BUTT

19007054-009
BBIS

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 RECBO TECH
"Enhance Your Tech, Elevate Your Experience!"

The name that I came up with my upcoming business is Recbo Tech. Recbo tech will
be providing to its customers with the latest gaming accessories. At Recbo tech, i will
be following all the gaming trends from around the globe and deliver those to our
potential customers in Pakistan. All the traffic generated to my website will be
through Social Media Marketing Campaigns, Mainly through Instagram. Another
marketing campaign that I would be doing will be PPC campaigns on google and
other search engine platforms to attract more targeted customers and drive more
traffic to my website to increase its rank on google searches for computer accessories
or gaming accessories.

Target Market
 Competitor Analysis:

Identifying market gaps for RecBo Tech involves finding areas within the gaming accessorie
s market where there is demand or unmet needs.

 Customer Behavior and Preferences:

Preferred Gaming gear , budget range of the customer, Popular Game Genre, Gaming
Platform Preferences, Social Media Engagement and Trends in Gaming Accessories

 Demographics

 Age Group: Gamers in the age range of 18 to 35

 Gender: Males, given that the gaming community in Pakistan, is

male-dominated

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  Geographic Location: Urban and suburban areas where access to
gaming consoles, PCs , and high-speed internet is more prevalent

 Occupation: Students, young professionals, and those employed in

technology-related fields.

 Gaming Preferences: Enthusiasts who actively engage in a variety of

gaming genres on consoles and PCs.

Future Plans
Future plans for Recbo tech will be to target more demographics in the future.
These demographics include:

 Gender: Recognizing the increasing participation of females in gaming,

consider products that appeal to a diverse audience.

 Geographic Location: Expanding reach to rural areas with a focus on mobile

gaming, considering the growing popularity of mobile games.

 Gaming Preferences: Recognizing the potential for growth in mobile gaming,

considering accessories catering to mobile gamers.

Current Status

Current Status of Recbo tech is that I have a business account created on Instagram
from where I will be driving traffic to my website. Website will be created as soon as
possible and listings will be made as I collaborate with local gaming tech retail stores
in Sialkot.

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 Mission

Recbo Tech's mission is to provide innovative, high-quality computer accessories that

enhance the user experience and make technology more accessible and enjoyable for
all.

Vision

Recbo Tech envisions a future where every individual, regardless of their background
or technical expertise, can seamlessly integrate technological solutions into their daily
lives, empowering them to work, create, learn, and connect with ease.

Values
Quality, Customer-centricity, Sustainability, Collaboration

Competitor Analysis

Competitor 1: Indus Tech

 Strengths:

1. Wide Product Range: Indus Tech offers an extensive range of computer

accessories, covering everything from gaming peripherals to professional-grade
hardware.
2. Established Brand: Indus Tech has a well-established brand with a strong online
presence and a large customer base.

Weaknesses:

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1. Customer Engagement: Indus Tech social media engagement and customer
interaction are relatively low, presenting an opportunity for Recbo Tech to excel
in customer relationships.
2. Pricing: Some products are priced at a premium, leaving room for Recbo Tech to
position itself as a more affordable alternative without compromising on quality.

Competitor 2: Computer Zone

Strengths:

1. User Friendly Website

DigitalConnect Store boasts a highly user-friendly website with a seamless shopping

experience.

2. Efficient Customer Support:

They have a reputation for prompt and effective customer support, building trust
among customers.

Weaknesses:

1. Limited Social Media Presence:

While their website is user-friendly, DigitalConnect Store's social media presence is

less prominent, giving Recbo Tech an opportunity to excel in online engagement.

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 Business Strategy
Points of Parity (POPs):

 Competitive Pricing:
 Offer competitive prices that align with or beat the market average for similar
products.

 Wide Product Range:

 Provide a diverse selection of computer accessories, covering a range of needs
from basic to advanced, to meet customer expectations.

 Online Presence:
 Maintain a strong online presence through a user-friendly website and active
engagement on social media platforms, as this is a common expectation in the
tech accessory market.

Points of Difference (PODs):

 Community Engagement:
 Foster a strong online community around the brand. Actively engage with
customers on social media, forums, and other platforms, creating a sense of
belonging and loyalty.
 Sustainability Initiatives:
 Differentiate Recbo Tech by incorporating sustainable and eco-friendly practices
in packaging, sourcing, and production, appealing to environmentally conscious
consumers.
 Localized Marketing:
 Tailor marketing efforts to the local Pakistani audience, incorporating cultural
nuances and events, showcasing a deep understanding and connection with the
local market.

 Exclusive Partnerships:

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 Form strategic partnerships with influence-rs, tech experts, or other brands,
providing exclusive deals or products that can only be found at Recbo Tech.

 Exceptional Customer Service:

 Stand out by offering exceptional customer service, ensuring quick response
times, hassle-free returns, and a positive overall shopping experience.

Marketing Mix

1. Product:
Diverse Product Range:
 Offer a comprehensive selection of computer accessories, including peripherals,
cables, storage solutions, and innovative tech gadgets.
 Ensure a mix of both essential and specialized products to cater to a wide
audience.

Innovation and Quality:

 Highlight the quality and durability of Recbo Tech products through clear product
descriptions and customer reviews.

2. Price:
Competitive Pricing:
 Conduct thorough market research to set prices that are competitive within the
computer accessories market in Pakistan.
 Consider bundling options or discounts for purchasing multiple items.

Value for Money:

 Emphasize the value proposition of Recbo Tech products, highlighting the

balance between quality and affordability.
 Clearly communicate any additional benefits, such as warranty or after-sales
support.

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3. Place:
Online Store:
 Optimize the e-commerce platform for a seamless online shopping experience.
 Implement a user-friendly interface and secure payment gateways.
Distribution Channels:
 Partner with reputable online marketplaces to expand reach.
 Explore collaborations with physical retailers for offline availability.

4. Promotion:
Digital Marketing:
 Leverage social media platforms for targeted advertising and community
engagement.
 Invest in search engine optimization (SEO) to enhance online visibility.
Influencer Collaborations:
 Partner with tech influencers for product reviews and features.
Content Marketing:
 Regularly publish informative content such as blog posts and video tutorials on
the website.
 Use content to showcase product features, tech trends, and user guides.

5. People:
Customer Service:
 Invest in a responsive and knowledgeable customer service team.
 Provide multiple channels for customer support, including live chat, email, and
phone.

6. Physical Evidence:
Branding and Packaging:
 Invest in professional and cohesive branding across all touch-points.
 Design visually appealing and informative product packaging that aligns with the
brand image.

7. Process:
Order Fulfillment:

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 Streamline the order fulfillment process for efficiency.
 Communicate clearly with customers regarding order status and shipping
information.
Returns and Exchanges:
 Develop a transparent and customer-friendly returns and exchanges policy.
 Simplify the process for customers to enhance satisfaction.