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Skillupper

The course outline covers 11 modules focused on Google Ads. Module 1 provides an overview of Google Ads accounts. Module 2 covers campaign types, settings, and managing budgets and bids. Module 3 discusses keyword and ad group targeting. Module 4 reviews writing effective ads and using extensions. Modules 5-7 cover display campaigns, video ads, and remarketing. Modules 8-10 address optimizing campaigns, advanced features, and measuring performance. Module 11 discusses earning opportunities from Google Ads skills.

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535 views2 pages

Skillupper

The course outline covers 11 modules focused on Google Ads. Module 1 provides an overview of Google Ads accounts. Module 2 covers campaign types, settings, and managing budgets and bids. Module 3 discusses keyword and ad group targeting. Module 4 reviews writing effective ads and using extensions. Modules 5-7 cover display campaigns, video ads, and remarketing. Modules 8-10 address optimizing campaigns, advanced features, and measuring performance. Module 11 discusses earning opportunities from Google Ads skills.

Uploaded by

deshidhongbd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬

 Overview of Google Ads


 Creating a Google Ads Account
 Google Ads Account Access & Security
 Configure and Manage Account Alerts, Announcements & Notifications
 Billing & Payment methods

𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬

 Breaking down the difference between search(PPC), display & remarketing campaign
 Plan a Google Ads Campaign (Standard, Smart & Performance Max Campaign)
 Create Campaigns & Configure Campaign Settings
 Create and Configure Ad Groups, Ads & Keywords
 Managing Bidding & Budgets

𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

 Research Keywords with the Google Keyword Planner


 Research Keywords by WMS Everywhere
 Configure Ad Groups & Keywords
 Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
 Explore & understand negative keywords
 Configuring Language & Location Targeting
 Device specific targeting – Mobile, Tablet & Desktop

𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬

 Writing effective ad copy


 Learn basic use of Ad extensions
 Review Google Ad Policies
 Create Ads with Extensions that Provide Information
 Create Ads with Automated Extensions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

 Plan & Create a Display Network Campaign


 Standard Display Campaign, Smart Display Campaign & Gmail Campaign
 Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
 Target Campaigns by Device Type
 Create a Responsive Ad
 Placement Ads Targeting on Website, Mobile Apps & YouTube
 Affinity & In-market audience targeting
 Custom audience targeting
 Learning how to use dynamic display ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛

 Understanding Video/YouTube Ads


 Skippable in-stream ads
 Bumper ads
 Non-skippable in-stream
 Outstream ads
 Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

 Understanding Google Tag Manager


 Setting up Remarketing code using Google Tag Manager
 Developing Google Ads Remarketing audiences with Google Analytics
 How to build an effective Display Remarketing campaign
 Display & Dynamic remarketing best practice

𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

 Optimize Landing Pages for Quality Score


 Optimize Bidding Performance
 Optimize Budgets
 Automate Google Ads Campaign Using Rules
 Optimize Campaign Configuration for Conversions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

 Optimize Ad Delivery
 Create Google Dynamic Ads (Dynamic Search & Display Ads)
 Implement Keyword Insertion
 Implement Campaign Drafts & Experiments

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

 Setting up Conversion Tracking with Tag Manager


 Understanding Google Analytics
 Link Google Ads to Google Analytics
 Measure Google Ads Campaign Success(ROI)
 Analyze Campaign Performance & Optimize Ads
 Track Conversions
 Create Reports in Google Ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬

 How Can You Earn as a Google Ads Expert


 Discussing different marketplace for work opportunities
 How to create Fiverr Account & GIG for selling Google Ads

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