Structure Formats

Download as pdf or txt
Download as pdf or txt
You are on page 1of 6

You can use different types of structures

01 02 03 04

Bucket- Tree Mathematical Matrix-


based based

© 2020 Peter K. More at Peter-K.thinkific.com | 19


01 Bucket-based structure

Juice Financial п improvement


Market
manufacturer analysis areas

§ Size § Product portfolio § Revenue structure § Decrease costs

§ Growth rate § Customer § Growth rate § Increase sales


segments
§ Competitive § Cost structure § Geographical
landscape § Value chain expansion

§ Typical п § Increase in
market share

§ New customer
segments

© 2020 Peter K. More at Peter-K.thinkific.com | 20


02 Tree-based structure #1 (profitability tree)

п improvement

Sales growth Cost reduction

Price Volume Fixed Variable

§ Average price § Market § Overhead § Apples


dynamics dynamics (concentrate)
§ Rent
§ Change in § Competition § Labor
promotions/ § Marketing
discounts § Packaging
§ Distribution

© 2020 Peter K. More at Peter-K.thinkific.com | 21


02 Tree-based structure #2 (issue tree)

§ Cost structure
Decrease costs
§ Cost reduction areas

§ Current customer segments


Approach new
customer segments § Most attractive new ones (e.g. high-end,
B2B)
Increase
п
§ Marketing strategy
Increase market share § Distribution
§ Product innovation

§ Current geographical footprint


Expand geographically
§ International markets

© 2020 Peter K. More at Peter-K.thinkific.com | 22


03 Mathematical structure

Sales Costs

Average volume Average price per § Cost


# stores structure
sold per store purchase

§ Geo expansion § Market dynamics § Average price § Cost


dynamics reduction
§ Increase in § Competition areas
market share § Change in
promotions/
§ New customer discounts
segments

© 2020 Peter K. More at Peter-K.thinkific.com | 23


04 Matrix-based structure

Juice manufacturer Competitors

§ Product portfolio § Market shares


§ Customer segments § Average growth rate
Market
position § Revenue structure § Pricing strategies

§ Cost structure: fixed and § Industry benchmarks on key


variable cost items:
Costs § Cost reduction areas − Distribution costs
− COGS
− Overhead

© 2020 Peter K. More at Peter-K.thinkific.com | 24

You might also like