CAREER HISTORY

Online Marketing Manager, Jun23-ongoing

Part of Unico Spa, the third distributor of medicines in Italy.
- In charge for the marketing activities of the offline pharmacies and the
online ecommerce eUnica.it
- Social media management of more than 20 profiles
- CRM strategy for offline and online, creating an omnichannel experience
- Media spending and budget
- Infliuencers, PR and digital PR management

In charge for the realme brand.

In 2019, realme’s global smartphone (Oppo group) shipments reached 25 million with a year-over-year
rate growth rate of 808%, which ranks the 1st among the smartphone brands, making realme the fastest-

MARCO
growing smartphone brand in the world.
REALME EUROPE - Marketing Planning Manager, Mar20-May23
- Responsible for all marketing activities for realme in Italy, in coordination with
HQ (China) and European Hub (Madrid).

GIAMPAOLO - Localize PR strategies and build strong relations with local medias.
- Social media and influencers strategy for the Italian market
- Media buying planning and coordination with international Media Center.
- Manage traditional advertising and special project proposals
- Google and Amazon advertising

Digital Marketing Manager, Jan17-Mar20

PERSONAL SUMMARY - Daily management of media and creative agency. Responsible for the
I am a digital addict with a strong development, management and maintenance of outreach social media
capabilities for @huaweimobileit (Facebook, Twitter, Instagram, YouTube,
communications background. I am
LinkedIn, TikTok). Editorial plans, strategy, reporting, social customer care,
passionate about storytelling, and I am
events and projects' coverage, media spending, social CRM (FB
looking to further my career.
Messenger), storytelling, news jacking, viral, buzz and real time marketing
campaigns.
SOCIAL MEDIA KPIS 2019:
Fanbase's growth +30% y/y (1.10M fans)

PROFESSIONAL SKILLS Increase of Engagement Rate +60,2% y/y

Adept in: Photoshop, Illustrator, InDesign, - Work closely with HQ, WEU digital and brand teams to support
AfterEffects, Office suite. omnichannel objectives and coordinate outreach.
- Lead special initiatives and social activations for digital/PR projects,
Languages: English (fluent), French
sponsorships (Italian Marathons, RedBull, WWF, iDays, The Voice of
(intermediate), Spanish (intermediate),
Italy..), editorial collaborations (Vogue, Freeda, Wired, Elle, Vice, Rolling
Italian (mother tongue).
Stones, Vanity Fair..), influencer and celebrity activities (Claudio
Personal Skills: Teamwork, Innovation,
Marchisio, Levante, Emis Killa..).
Creativity
- Drive CRM, website, SEO and SEM activities to increase acquisition and
conversion.
AWARDS:
CONTACT INFORMATION: Ritratto Urbano (2017) with Airbnb, 3rd prize at NC Awards
Rinascimento Urbano (2018), 1st at NC Awards as "Digital PR"
Telephone: +39 349 24 66 986 StorySign (2019), shortlisted in 19 categories won 4 gold awards at Cannes Lions
Email: [email protected] The Frequency Of Love (2019), 1st at Sabre Award

LinkedIn:
https://www.linkedin.com/in/marco-
giampaolo-aaa74587/ US CONSULATE - Public Affairs Specialist, Jan16-Dec16
Address: Viale Certosa 298, Milano (MI) - Responsible for the development and management of the social media and
Date of Birth: 30/11/1991 online media presence of the Consulate.
- Editorial plans, strategy, reporting, social customer care, events and
projects' coverage, media spending and influencers' collaborations.
- Work closely with State Department, Visa teams and with Rome Embassy.
- PR, digital PR and special initiatives related to the Patrocinio of US
Consulate (Municipality of Milan, Mudec, ArciGay, Municipality of Venice,
Biennale, etc..)
I hereby authorize the use of my personal data in accordance to the GDPR AWARDS:
679/16 - "European regulation on the protection of personal data". "Certificate of appreciation" (personal award) awarded by US Department of State.
 GATTOPARDO CAFÈ - Digital Marketing Specialist, Jun15-Jan16
- Responsible for the development and management of the online media
presence of Gattopardo Café (Website, Facebook, Instagram, YouTube).
- Editorial plans, strategy, reporting, social customer care and booking,
events' coverage, media spending and influencers' collaborations.
- Work closely with digital agency to support omnichannel objectives and
coordinate outreach.
- Lead SEM and SEO activities

LVMH (Sephora) - Beauty trainer & Sales Assistant, Mar14-Dec15

- Responsible for the training of sales assistants of the Beauty Store: slides,
quiz, competitions, etc..
- Make-up artist and sales assistant activities
- Cashier activities, managing CRM discounts and promo
- Work with KPIs

La Sana Gola - Digital Marketing Specialist, Mar14-Sep14

- Responsible for Instagram, Facebook and social media strategy
- Communication internal and external
- Managing CRM, email marketing, etc..
- Work with KPIs

EDUCATIONAL HISTORY

UNIMI - University of Milan

Marketing and business communication - 2014-16
- Discussing a thesis on "The compulsive shopping of luxury and
superfluous goods in relation to the social media era".
- 108/110.

IULM - Free University of Communication and Languages

Communication, media and advertising - 2010-13
- Discussing a thesis in "History and aesthetics of Cinema" about "Sexual
disparity and phallocentrism on Disney classical movies".
- 97/110.

IISS C.E. Gadda - High school

Graphics and advertising - 2005-10
- 97/100

MORE

- Suite Adobe: Photoshop, Illustrator, After effects, Final cut.

- Office: Word, Excel, PowerPoint, Access, OpenOffice, Mac (Pages,
Keynote, Numbers) and similar.
- Social: Facebook, Twitter, Instagram, LinkedIn, YouTube, SnapChat,
TikTok, tools such as Hootsuite, Social Bakers, etc...
- Graphic design - I always worked as a freelance graphic designer.
I hereby authorize the use of my personal data in accordance to the GDPR - I have a passion for sports (jogging and gym), cinema (auteur or art
679/16 - "European regulation on the protection of personal data". movies), art (modern and contemporary) and technology.