1st International Conference on Emerging Trends in Sustainable

Business and Management (ICETSBM-2023)

Institute of Business and Management Sciences (IBMS)
Faculty of Management and Computer Sciences (FMCS)
The University of Agriculture Peshawar, Pakistan

Opening Ceremony
Date: 07th Nov, 2023 Time: 10:00 AM – 12:30 PM

Venue: Main Auditorium Hall

Time Activity
10:00 AM Registration
10:30 AM Guests to be seated
11:00 AM Recitation of Holy Quran
11:10 AM National Anthem
Welcome Address
11:20 AM Patron-in-Chief: Prof. Dr. Jehan Bakht
Vice Chancellor, UAP
Overview of the Conference
11:30 AM Chief Organizer: Prof. Dr. Dawood Jan
Pro Vice Chancellor/Dean, FMCS
Keynote Talk
11:40 AM Prof. Dr. Faizan Ali
University of Florida, USA
12:00 PM Address by Honourable Chief Guest
Book Launching Ceremony
12:15 PM
Dr. Muhammad Nouman & Dr. Karim Ullah
12:30 PM Shields Distribution Ceremony + Group Photo
12:45 PM Refreshments
Session: 1st Date: 07th Nov, 2023 Time: 02:30 PM – 04:30 PM

Venue: Video Conference Room (VCR) Main Library

Moderators: Dr. Sabeeh Ullah, Dr. Shams Ur Rahman, Dr. Imran Saeed, Dr. Atif Ullah

Time Activity

2:30 PM – 2:45 PM Invited Talk

Prof. Dr. Arif Khattak, Bahria University Islamabad
2:45 PM – 3:00 PM Invited Talk
Prof. Dr. Faid Gul, NUML Islamabad
3:00 PM – 3:15 PM Invited Talk
Prof. Dr. Habib Ur Rahman, Sarhad University Peshawar
3:15 PM – 3:30 PM Invited Talk
Prof. Dr. Adil Adnan, Iqra National University Peshawar
3:30 PM – 3:45 PM Invited Talk
Dr. Shafiullah Jan, IMSciences Peshawar
3:45 PM - 4:00 PM Invited Talk
Engr. Muhammad Ilyas
Infrastructure Development Specialist, KP Human Capital
Investment Project (World Bank)
4:00 PM – 4:15 PM Invited Talk
Mr. Asad Gul
Shariah Advisor, Faysal Bank
4:15 PM – 4:30 PM Shields Distribution Ceremony + Group Photo
4:30 PM Refreshments
 Session: 2nd Date: 07th Nov, 2023 Time: 02:30 PM – 04:30 PM

Venue: IBMS Committee Room

Session Chairs: Dr. M. Anees Khan, Dr. Abdur Rauf, Dr. Laiba Ali
Moderators: Dr. Abdullah Khan Niazi, Dr. Idrees Ali Shah, Dr. Saleem Ullah,

Session Time Presenter Affiliation Title

2:30 PM – 2:45 PM Dr. Adeeba Department of Unveiling Shadows: Investigating the Nexus of
Khan Business Entrepreneurial Dark Personality, SME
Administration, Unethical Behavior, and the Mediating Role of
University of Poonch, Cognitive Biases – An Empirical Study.
Rawalakot
2:45 PM – 3:00 PM Nouman Al-Qadir University Emerging Pathways: Green Financing's Role in
Nasir and Project Trust, Jehlum Sustainable Development in Pakistan
Ammar
Basharat
3:00 PM – 3:15 PM Ahmad Yar Behria University Impact of economic growth and financial
Qudsia Adalat Islamabad development on Co2 emission under the nexus
of education in G20 countries
3:15 PM – 3:30 PM Dr. Umm-e- Behria University Knowledge sharing and project success: The
Hubaiba Islamabad role of goal clarity and mindfulness
3:30 PM – 3:45 PM Sifat Ullah UST, Bannu Democracy’s Role in Shaping Pakistan’s
Khan Economic Growth: An Empirical Evidence from
Pakistan
3:45 PM - 4:00 PM Akhtar Gul UST, Bannu Does Socioeconomic And Religious Tension
Mitigate Exchange Rate: Empirical Evidence
From Pakistan
4:00 PM – 4:15 PM Hamza Rashid Kohat University of Navigating Green washing-Induced Brand
Science & Technology, Crises and Consumer Trust Repair: An
Kohat Integrated Approach
4:15 PM – 4:30 PM Dr. Aqsa Siddiq Quaid e Azam College Moderating role of Organizational
of Commerce, Citizenship Behavior in the
University of Peshawar relationship of Factors Effecting Job
Satisfaction of University Teachers in
Peshawar
4:30 PM – 4:45 PM Muhammad Riphah International This or That, Which Coworker Phubb More;
Nawaz Khan University, Islamabad Association Between Personality Traits and
Phubbing Behavior through Mobile Phone
Addiction
4:45 PM – 4: 55 PM Closing Remarks By Session Chairs
4:55 PM – 5: 10 PM Certificates Distribution & Vote of Thanks
5:10 PM Refreshments
 Day 2: 08th November 2023

Session: 3rd Date: 08th Nov, 2023 Time: 09:00 AM – 12:30 PM

Venue: IBMS Committee Room

Session Chairs: Prof. Dr. Waqar Alam, Dr. Obaid Ullah, Dr. Hamid Ali Shah, Dr. M.
Ismail

Moderators: Dr. Sabeeh Ullah, Dr. Saleem Ullah, Dr. Abdullah Khan Niazi

Session Time Presenter Title

9:00 AM – 9:15 AM Saira Azeem The socio-economic determinants of farmers' access to
agricultural finance
9:15 AM – 9:30 AM Fahad Saeed Effects of macroeconomic variables on stock market return:
A comparative study of developed and developing
economies
9:30 AM – 9:45 AM Waleed Khan Effect Of Transformational Leadership On Organizational
Performance: A Case Of Banking Sector In Khyber
Pakhtunkhwa
9: 45 AM – 10: 30 AM Tea Break
10: 30 AM – 10:45 AM Adil Sufyan Qayum Effect of Ethical Leadership on Knowledge Sharing: A
Mediating Model of Moral Efficacy and Positive Reciprocity
10:45 AM – 11:00 AM Muhammad Shafiq Relationship between Transformational Leadership and
Organizational Learning Capability: Mediating Role of
Knowledge Management & Organizational Culture
11:00 AM – 11: 15 AM Fahim Khan A Moderating Effect Of Psychological Hardiness On
Employee Being Submissive By Supervisor Undermining
Behavior
11:15 AM – 11: 30 AM Dr. Nadia Farooq Money Matters in Farming: Evaluating the Impact of Access
to Agricultural Finance on Youth Attitudes Towards
Agriculture"
11:30 AM – 11: 50 AM Invited Talk
Muhammad Adnan Jalil
Former Minister of Commerce, Industry and Technical Education and Revenue,
Former President Peshawar Small of Small Traders and Small Industry, and
Former Vice President FPCCI KP
11:50 AM – 12: 10 PM Invited Talk
Dr. Yasir Kamal HERA, Khyber Pakhtunkhwa
12:10 PM – 12: 30 PM Closing Remarks by Session Chairs, Certificates Distribution
12: 30 PM – 2: 00 PM Lunch and Prayer Break
 Day 2: 08th November 2023

Session: 4th Date: 08th Nov, 2023 Time: 09:00 AM – 1:00 PM

Venue: Video Conference Room (VCR) Main Library

Session Chairs: Dr. M. Aleem, Dr. Amna Ali, Dr. Sania Zaheer Ali, Dr. Asad Ullah
Moderators: Dr. Atif Ullah, Dr. Idrees Ali Shah, Dr. Shah Hassan, Dr. M. Fahad Siddiqi
Session Time Presenter Title
9:00 AM – 9:20 AM Invited Talk
Prof. Dr. Bill Malcolm, Professor Agri-business Economics,
Melbourne University, Australia
9:20 AM – 9:40 AM Invited Talk
Dr. Garry Griffith, Associate Professor Agri-business Economics,
Melbourne University, Australia
9:40 AM – 10:00 AM Sami Ullah Exploring motivation and barriers to green
banking practices in Khyber Pakhtunkhwa
10: 00 AM – 10: 30 AM Tea Break
10: 40 AM – 11:00 AM Muhammad Nisar A Holistic Approach to Address Loopholes
in the Taxation System of Pakistan
11:00 AM – 11:20 AM Bibi Saira Examining The Influence Of ESG On
Financial Performance: The Moderating
Effect Of Digital Finance
11:20 AM – 11: 40 AM Invited Talk
Prof. Dr. Tahir Masood Qureshi
Hamdan Bin Mohammad Smart University, Dubai, UAE.
11:40 AM – 12: 00 PM Invited Talk
Prof. Dr. Gul Erkol Bayram Sinop University Trukey
12:00 PM – 12: 20 PM Invited Talk
Prof. Dr. Harun Uçak, Alanya Alaaddin Keykubat University,
Turkey
12:20 PM – 12: 30 PM Invited Talk
Prof. Dr. Cismaş Laura-Mariana
West University of Timisoara, Romania
12:30 PM – 12: 50 PM Invited Talk
Dr. Joanna Rosak-Szyrocka, Czestochowa University of
Technology, Poland
12:50 PM – 01: 00 PM Closing Remarks by Session Chairs and Certificates Distribution

01: 00 PM – 2: 00 PM Lunch and Prayer Break

 Day 2: 08th November 2023

Session: 5th Date: 08th Nov, 2023 Time: 09:00 AM – 1:00 PM

Venue: Lab 05

Session Chairs: Dr. Mumtaz Hussain Shah, Dr. Fahad Khan Afridi & Dr. Fayaz Ali
Shah, Dr. Imran Khan

Moderators: Dr. Shams Ur Rahman, Dr. Imran Saeed, Dr. M. Fayaz Jr.

Session Time Presenter Title

9:00 AM – 9:20 AM Muhammad Ali Customer Satisfaction Of Islamic Banks In
Khyber Pakhtunkhwa
9:20 AM – 9:40 AM Muhammad Impact of Sustainability Practices on
Adnan Organizational Performance: Mediating Role
of Social Performance
9:40 AM – 10:00 AM Fazlullah Total factor productivity change of Pakistani
banks
10: 00 AM – 10: 30 AM Tea Break

10: 40 AM – 11:00 AM Sumaira Khan The nexus between Corporate Social

Responsibility, Financial Stability and Firm
Performance: Evidence from Pakistan
11:00 AM – 11:20 AM Arbab Adil Transformational leadership and
organizational learning capability: The
mediating role of work life balance
11:20 AM – 11: 40 AM Shandana Alamgir Ethical Leadership and Knowledge Hiding
Behavior: Important Roles of Rational Social
Capital and Mastery Climate
11:40 AM – 12: 00 PM Gulsanga Khan Impact of corporate social responsibility on
firms profitability
12:00 PM – 12: 20 PM Closing Remarks by Session Chairs and Certificates Distribution
12: 30 PM – 2: 00 PM Lunch and Prayer Break
 Day 2: 08th November 2023

Session: 6th Date: 08th Nov, 2023 Time: 2:30 AM – 4:30 PM

Venue: Video Conference Room (VCR) Main Library

Session Chairs: Dr. Tahir Farid, Dr. Sadaf Iqbal, Dr. Naveed, Dr. Khurshid Iqbal

Moderators: Dr. Imran Saeed, Dr. Atif Ullah, Dr. Saleem Ullah

Session Time Presenter Title

2:30 PM – 2:50 PM Mehtab Alam Can green finance promote green innovation?
The moderating effect of environmental
performance

2:50 PM – 3:10 PM Afraseyab Khattak Impact of Green HRM on Organizational

Sustainability in KPK manufacturing
companies: Mediating role of Environmental
Performance
3:10 PM – 3:30 PM Dilshad khan The Effect of Corporate Governance On Firm
Financial Performance With Mediating Role
Of Earnings Management: Evidence Form
Non-Financial Listed Firms On Pakistan
Stock Exchange (PSX)
3:30 PM – 3:50 PM Awoesha Rahat Determinants of Islamic banking stability in
Pakistan: A before and after credit crunch
analysis

3:50 PM – 4: 10 PM Closing Remarks by Session Chairs and Certificates Distribution

4: 30 PM Teak Break
 Day 2: 08th November 2023

Session: 7th Date: 08th Nov, 2023 Time: 2:30 AM – 4:30 PM

Venue: Lab 05

Session Chairs: Dr. Asad Ullah, Dr. Muhammd Imran khan, Dr. Muhammad Ismail
Khan

Moderators: Dr. M. Fayaz Jr., Dr. Sajid Rahman, Dr. M. Fahad Siddiqi, Dr. Muhammad
Nouman

Session Time Presenter Title

2:30 PM – 2:50 PM Dr. Imran Saeed Impact of Passion at work on Emotional
Exhaustion: Mediating role of Negative
Emotions
2:50 PM – 3:10 PM Dr. Saleem Ullah Effect of Financial Literacy and Financial Self-
Khan Efficacy on Individuals’ Investment
Intention: The Mediating Role of Risk Taking
Behavior
3:10 PM – 3:30 PM Dr. Shams Ur Impact of Corporate Governance Mechanism
Rahman on Capital Structure Decision in the Non-
Financial Sectors of Emerging Countries

3:30 PM – 3:50 PM Dr. M. Abdullah Influence of Emotionally Charged

Khan Niazi Advertisements on Consumer’s Attitudes
towards Advertisements, Brands & their
Purchase Intentions

3:50 PM – 4: 10 PM Dr. Atif Ullah Effect Of Over The Counter Medicines

Affecting Consumer Purchase Intention:
Mediated By Brand Image
4:10 PM – 4: 30 PM Closing Remarks by Session Chairs and Certificates Distribution

4:30 PM Teak Break

 Day 3: 09th November 2023

Session: 8th Date: 09th Nov, 2023 Time: 09:00 AM–12:30 PM

Venue: Lab 5
Session Chairs: Dr. M. Ismail, Dr. Amna Ali, Dr. Hamid Ali Shah, Dr. Quiser Mahmood
Moderators: Dr. Atif Ullah, Dr. Imran Saeed, Dr. Sabeeh Ullah, Dr. Abdullah Khan Niazi
Session Time Presenter Title
9:00 AM – 9:20 AM Murad Hussain Impact of transformational leadership on
work motivation: Mediating role of
procedural justice
9:20 AM – 9:40 AM Ismael Afzal Perception of Employees about Social
Networks in Organization

9:40 AM – 10:00 AM Shandana Zafar Ethnic Food consumption at the Tour

Destination: A Mediating Role of Experiential
Value
10: 00 AM – 10: 30 AM Tea Break

10: 30 AM – 10:50 AM Khalid Usman Effect of the board of directors on earnings

management with the moderating role of
firm size
10:50 AM – 11:10 AM Syed Hadayat The Impact Of Servant Leadership On
Ullah Shah Employee Innovative Behavior

11:10 AM – 11: 30 AM Mehrban Alam The impact of green marketing mix on green
buying behavior: Evidence from the Khyber
Pakhtunkhwa customers
11:30 AM – 11: 40 AM Waleed Akbar Effect Of Ethical Leadership On
Marwat Organizational Citizenship Behavior:
Moderating Role Of Power Distance
11:40 AM – 12: 00 PM Nasim Akhtar Jan Effect Of Corporate Social Responsibility On
Financial Performance Of Companies Listed
With Pakistan Stock Exchange

12:00 PM – 12: 20 PM Rashid Khan The moderating effect of emotional

intelligence on the relationship between
leadership styles and decision making

12:20 PM – 12: 30 PM Closing Remarks by Session Chairs and certificates distribution

12: 30 PM – 2: 00 PM Closing Ceremony (Main Auditorium Hall)

 Day 3: 09th November 2023

Session: 9th Date: 09th Nov, 2023 Time: 09:00 AM–12:00 PM

Venue: IBMS Committee Room

Session Chairs: Dr. Asad Ullah, & Dr. Imran Khan, Dr. Muhammad Naveed

Moderators: Dr. Idrees Ali Shah, Dr. M. Fahad Saddiqi, Dr. M. Nouman, Dr. Saleem Ullah

Session Time Presenter Title

9:00 AM – 9:20 AM Dr. Muhammad Constraints, Adaptation, and Outcomes
Nouman (CAO) Framework of Participatory Islamic
Finance
9:20 AM – 9:40 AM Dr. Idrees Ali Effect of corporate diversification on value of
Shah cash holding

9:40 AM – 10:00 AM Dr. Shah Hassan Leadership styles and the prevention of
white color crimes: A comprehensive analysis
10: 00 AM – 10: 30 AM Tea Break

10: 40 AM – 11:00 AM Dr. Sabeeh Ullah Empirical Nexus between Pandemic Fear,
Global Responses and Climate Change: A
Global Perspective
11:00 AM – 11:20 AM Dr. Muhammad Islamic Social Finance and Maqasid al Shariah:
Fahad Siddiqi A Comprehensive Analysis of Synergy and
Impact
11:20 AM – 11: 40 AM Dr. Muhammad Transformative Climate Change and
Fayaz Sustainability of sugarcane business: A
Spatiotemporal Analysis across Various
Ecological Zones
11:40 AM – 12: 00 PM Closing Remarks by Session Chairs and Certificates Distribution

12: 30 PM – 2: 00 PM Closing Ceremony (Main Auditorium Hall)