M.B.A. (Financial Administration) Syllabus of IPS Academy, Institute of Business Management and Research, Indore (M.P.

)
(NAAC A++ Accredited, UGC Autonomous Institute)

MF-107 BUSINESS COMMUNICATION

COURSE OBJECTIVES Course Type: Skill Enhancement

The objective of the course are
1. To create awareness and sensitize management students towards the significance of effective
communication skills and its role in business
2. To acquire the basics of Business Communication
3. To hone up different skills of effective communication viz. listening, speaking, reading and
writing of management students
4.To sensitize the students towards the imperative need for developing interpersonal and group
communication and enable them to overcome to certain extent the challenges in effective
communication with different stakeholders
5. To evaluate their skills on a comprehensive parameter of listening, speaking and writing.

EXAMINATION SCHEME
The student shall be evaluated on two components: 40 internal and 60 end-semester
examination. There will be 40 marks for internal evaluation; three internal evaluations will be
conducted, out of which two will be written tests, and the third will be assignment/
presentation/quiz/ class participation. The best two out of 3 evaluations will be considered as
internal marks.

The semester examination carrying 60 marks will have two sections, A and B. Section A, worth
40 marks, will have six theory questions, out of which students will be required to attempt any
four questions. Section B carrying 20 marks, will contain one or more cases (or cases/practical)

Note: Relevant Case Studies (at least two cases per unit) will be discussed compulsorily.

COURSE OUTCOMES
After the completion of the course the students should be able
CO 1. To effectively communicate at both interpersonal and at organizational levels, with all
the stakeholders of the organization
CO 2. To converse effectively in the basic formats, and styles of business writing so that he/she
will be thoroughly prepared to take part in real-world business situations
CO 3. To respond appropriately in a confident and concise style (oral and written) in a given
situation
CO 4. To identify and apply effective usage of the requisite skill in a given business set-up

COURSE CONTENTS

UNIT I
Basics of Communication: Define Communication and its objectives in a business set up,
Distinguish between Business Communication and General Communication; Principles of
Effective Communication; Process of Communication explained through various Models and
w.e.f. academic session 2022-23
M.B.A. (Financial Administration) Syllabus of IPS Academy, Institute of Business Management and Research, Indore (M.P.)
(NAAC A++ Accredited, UGC Autonomous Institute)

its examples, Importance of Feedback and critique; Barriers to effective communication.

UNIT II
Communication Networks: Channels of Communication: Formal - Upward, Downward,
Lateral; Informal – Grapevine, Advantages and Disadvantages of grapevine; Comparing
Formal and Informal Channels in various situations; Verbal Communication: significance of
choice of words and style of communication, significance of language as an essential tool for
communication; Non-Verbal Communication: Importance of non-verbal communication,
Kinesics, Proxemics, Paralanguage; Cultural differences in Non-Verbal Behavior

UNIT III
Factors affecting Communication: Barriers to Effective Communication and ways to
overcome them; Listening: Importance of Listening, Types of Listening, activities to develop
listening Skills; Barriers to Listening and overcoming them, workshop on Understanding the
relevance and effectiveness of communication through Transactional Analysis
(Activity –based)

UNIT IV
Business Writing: Basic patterns of business letters: Cover letters, Applications, Sales and
Credit letters, etc.; Directness in good news and neutral situations; Indirectness in bad news
and persuasive messages; E-mails, Memos and Circulars; Writing Reports and Proposals.

UNIT V
Resume Writing :Types of resumes viz. Chronological, Functional/ Skill-based, Combination
and Targeted; Understanding the advantages and disadvantages of the same; tailoring the
content to suit the requirements; Significance of writing resumes for internship and recruitment
purposes;
(Handout based)

UNIT VI
Presentation Skills: Preparing for and conducting Presentations; Designing and delivering
online Presentations; Interviewing and being interviewed; Group Discussions; Speeches and
Public Speaking; Situation specific role plays as relevant to the discipline
(Assignment based)

UNIT VII
Reading Comprehension: Understanding the significance of reading and comprehension;
Understanding the value of significant reading to develop the ability to comprehension and
critical insight; Developing language proficiency and enhance vocabulary and grammar
(Handout based)

w.e.f. academic session 2022-23

M.B.A. (Financial Administration) Syllabus of IPS Academy, Institute of Business Management and Research, Indore (M.P.)
(NAAC A++ Accredited, UGC Autonomous Institute)

TEXT READINGS
1. Penrose, Business Communication for Managers, Latest edition, Cengage Learning, India
2. P.D. Chaturvedi, Business Communication Concepts Cases & Applications, Latest edition,
Pearson Education.
3. Raymond V. Lesiker, Business Communication – Connecting in a Digital World, McGraw
Hill Education, Latest edition, New Delhi.
4. Debashish & Das, Business Communication, PHI, Latest edition.
5. Courtland L. Bovee Business Communication Today, Latest edition.
6. Agarwal Rohini, Business Communication Organization and Management, New
Delhi: Taxmann Publication, Latest edition.

SUGGESTED READINGS

1. Asha Kaul, Business Communication, Latest edition, PHI Learning

2. Courtland L. Bovee,Techniques of Writing Business Letters, Memos and Reports, Jaico
Publishing House, Latest edition.
3. Krizan, Effective Business Communication, Latest edition, Cengage Learning, India.
4. Madhukar, Business Communication, Vikas Publishing House, Latest edition.
5. Sushil Bahl, Business Communication Today, Response Books, Reprint, Latest edition.
6. Meenakshi Raman& Prakash Singh Business Communication, Oxford Higher Education,
Latest edition.

w.e.f. academic session 2022-23