Summer Training Project Report

on

Title Of the Project

Submitted in partial fulfillment of requirement of award of BBA degree of

GGSIPU, New Delhi

Submitted By:

Name SARABJEET SINGH

Enrolment No 07515601721
Semester: BBA Vth Semester
Batch: 2020-2023

Dr. Akhilesh Das Gupta Institute of Technology & Management

(Affiliated to GGSIPU)
FC-26, Shastri Park, Delhi-110053
 TABLE OF CONTENTS

S. No. TOPIC PAGE NO.

1 INTRODUCTION TO THE TOPIC

2 OBJECTIVE OF THE STUDY

3 COMPANY PROFILE

4 LITERATURE REVIEW

5 RESEARCH METHODOLOGY

6 DATA ANALYSIS AND INTERPRETATION

7 FINDINGS AND CONCLUSION

8 REFERENCES / BIBLOGRAPHY

9 ANNEXURE – TO INCLUDE QUESTIONNAIRE

2
 CERTIFICATE OF INTERNSHIP
.

3
 ACKNOWLEDGEMENT
The successful completion of the project would be incomplete without the mention
of the people who made it possible.
I would like to take the opportunity to thank and express my deep sense of gratitude
to my corporate mentor, Ms./Mr……, (Designation),(Company Name), .. I am
greatly indebted to him/her for providing valuable guidance at all stages of the
study, constructive suggestions, positive and supportive attitude and continuous
encouragement, without which it would have not been possible to complete the
project.
I would like to take the opportunity to thank and express a deep sense of gratitude
to my ProjectGuide, Dr./Ms./Mr…, .(Designation), BBA Department, Dr. Akhilesh
Das Gupta Institute of Technology & Management, New Delhi who in spite of her/
his busy schedule has co-operated with me continuously and has provided valuable
guidance at all stages of the study, that has been certainly indispensable for my
project work.
I owe my wholehearted thanks and appreciation to Department Incharge, for
continuous encouragement and cooperation during the course of my study.
I express my sincere thanks to the Course Director, Dr. Akhilesh Das Gupta Institute
of Technology & Management, New Delhi, for being a constant source of
knowledge, motivation and guidance.
I would also like to convey my warm regards to my family members and friends for
their kind support and helping hand.
Student Name: SARABJEET SINGH
Enrollment No.:07515601721

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CHAPTER – 1
INTRODUCTION

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1.1 History of the company :-

Homeflic WeGrow Community is a company that began amidst the lock down, when the
education system was severely impacted, the company swooped in to save the day by
providing quality education with the benefit of convenience for each student.

Homeflic Wegrow Community Private Limited is a Private incorporated on 20 October 2020.

It is classified as Non-govt company and is registered at Registrar of Companies, Kanpur. Its
authorized share capital is Rs. 1,000,000 and its paid up capital is Rs. 860,000. It is involved
in Other education.

Introduction of the company :-

Homeflic wegrow is a tribe of people from all over the world, having diverse mindsets and
personalities, learning and growing together. It’s a platform where people can showcase their
talent, discuss their problems, talk about trending topics and build a network stronger than any
bond. They focus on holistic development of the members, they believe in learning,
working, and growing together. They talk, connect, achieve and celebrate as a tribe.

According to them, “WE ARE THE YOUTH with a vision of personal growth along with the
growth of people around us. Our main objective as a tribe is to reach out to young curious
minds and help and guide them in every way possible.” Working to uplift the youth by
creating this community to solve real life problems of millennials and society when there’s no
one else who can better understand their deeds. We are people who wish to teach as well as
learn and build a tribe where everyone is equal.

1. Provides people with an environment where they can discuss their issues and can
open up without any fear of judgement.
2. Provides courses and knowledge meets to school/college students for enhancement of
their skills.
3. Organizes various parties/events/trips/excursions for recreational purposes.

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Homeflic Wegrow is a tribe of people from across the world coming together with one thing in
mind: To grow and let grow! Coming together on one platform we laugh together; we learn
together and explore together. WeGrow is a platform where people showcase their talents, discuss
issues, talk about trending topics, and build a network stronger than any bond.
The tribe passes include a wide range of activities from online sessions to excursions, parties and
knowledge summits.

Wegrow Champs and masters are two programmes under Homeflic Wegrow designed especially
for school students.

These courses will lay a strong foundation in their character and make them learn different skills so
that they become future ready with a full holistic development. These sessions are specially
designed so that they don’t become any sort of barrier in their school time table and they learn new
things without any pressure. In these programmes they will learn all types of skills from hard skills
to soft skills, enhance our creative sides, make ourselves ready to face the professional world by
learning from various courses and bring out the orator in ourselves giving voice to what
the Gen Z feels!

2. NISM Live Trading Certification Course

INR 2499/-

In association with: IBBM

Duration: 30 Days / 1 Month

IBBM & MMIFM Is Engaged In The Segment Of Providing Training & Education In Financial
& Capital Market, Through The Use Of Terminal Based Systems And Acquired

3. Graphic Design for Everyone

INR 999/-

In association with:
Duration: 30 Days / 1 Month

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With every industry heading towards digital platforms, a whole new perspective of jobs from
content writers to social media managers have come into the picture but most importantly the
Graphic designers: People who design what we see on our social media.
This is to come up with a unique blend of theoretical and practical knowledge to make you
stand apart. WeGrow have designed a curriculum that not only helps in learning the basics of
designing to lay a strong foundation but will also give hands-on experience on the latest
designing tools in the business like: Illustrator, Photoshop, Canva and many more

At the end of the course industry is ready with an in-depth knowledge from brand logo
designing to print media and social media graphic designing and can start your career as a
freelancer, full- time or part time employee and can earn a great amount. All these career
boosting opportunities at such a nominal price!

4. Music Production & DJing

INR 2499/-
In association with: Skratch DJ Academy
Duration: 30 Days / 1 Month
WeGrow, in association with Skratch DJ Academy, world’s leading DJ and music production
learning centre has brought a 20 days course to give musical dream wings.
With world class professional mentors take this 20-day journey and learn every aspect of
music production from the beginning level and create their own music describing vibes.

5. Ethical Cyber Hacking

INR 2,499/-

In association with: ICSS

Duration: 30 Days / 1 Month

6. Coder’s Python

INR 1,499/-

Duration: 25 Days / 1 Month

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Python is a general-purpose coding language - which means that, unlike HTML, CSS, and
Javascript, it can be used for other types of programming and software development besides web
development. The curriculum is designed in such a way that it will provide them with proper
technical and practical knowledge. Along with all the theory parts the students will get
very engaging projects during the whole course

7. Digital Marketing

INR 1,999/-

In association with: ICSS

Duration: 30 Days / 1 Month

8. App & Web Development Course (both for android & IOS)

INR 1,999/-

Duration: 25 Hours / 1 Months

An App Development & Web Development Course (both for android & IOS). From a renowned
mentor get to learn from the basics in & out of web & app development. This course is specially
designed to provide hands-on experience and make you industry ready. The sessions are
conducted on live zoom sessions where during the interactive sessions one
can directly clear all the doubts.

9. Video Editing Course

INR 1249/-

Duration: 30 Days /1 Month

The curriculum is designed in such a way that it will provide you with proper technical and
practical knowledge where students will get to do engaging projects during the whole course.
10. Content creation, Curation & Marketing course:

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INR 999/-

Duration: 30 Days / 1 Month

Content marketing is a way to build brand loyalty and sell products, services and expertise by
creating and sharing information that’s relevant and useful to the target audience.
The whole course is designed in a way to give practical hands-on training to the students so
that they become industry ready. Jam-packed with high-quality tutorials this course features
the most advanced, hot-off-the-press software and tools.

11. French language

INR 1,499/-

Duration: 20 Hours / 1 Month

They explain in the course like Alphabets , Vowels, Accents & Greetings , Numbers 1 to 100
& Self Introduction ,etc.

12. Spanish Language

INR 1,499/-

Duration: 20 Hours / 1 Month

They explain in the course like Basic Alphabets, Greetings solutions, Numbers, etc.

13. Singing Simplified

INR 1,499/-

Duration: 15 Hours / 1 Month

They explain in the course like Efficient warm up exercise, The Right Posture, Resonance
Improvement,etc.

14. Tarot Card Reading

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 INR 999/-

Duration: 15 HOURS / 1 MONTH

They explain in the course like Introduction to tarot & Busting the myths, How tarot can
improve your life, History of tarot & Types of tarot decks, etc.

15. UI & UX DESIGN

INR 1,500/-

Duration: 25 HOURS / 1 MONTH

They explain in the course like Introduction to UX, 5 Stages of UX, UX Case Study &
Research, Introduction to UI, etc.

16. German Language

INR 1,500/-

German is the most widely spoken native language in the European Union. Mastering this language
exposes you to a whole new world of rich literature and possibilities. You can become a
translator, a teacher and even become a student in Germany free of cost!

1.2 Organisational structure of the Company

1. Mr. Arpit Lochan - CEO & Co-Founder

2. Mr. Yash Hemendra Agarwal - Director & Co-Founder
3. Mr. Kunal Kapoor - Co-Founder & Vice President

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1.3 SWOT ANALYSIS

Strength :-

1. There is a wide variety of courses.

2. Superior service quality can help the company to further increase its market share as
the current customers are extremely loyal to it.

Weakness :-

1. There are less days for the course. The company should maximize the days of the
courses.

Opportunity :-

1. Globalization has led to opportunities in the international market. The Company is in

a prime position to tap on those opportunities and grow the market share.
2. E-commerce business models can help the company to tie up with local suppliers and

logistics providers in the international market. Social media growth can help them to
reduce the cost of entering a new market and reaching customers at a significantly lower
marketing budget. It can also lead to crowd sourcing various services and
consumer oriented marketing based on the data and purchase behavior.

Threats :-
1. Threats of New Entrants because of Reducing Costs and Increasing Efficiencies .As the
company can leverage low cost of reaching customers using social media and
e-commerce, so can the competitors both local and international competitors.
2. Increasing bargaining power of buyers is one of the threats for the company.Over the
years the bargaining power of customers of the company has increased significantly that
is putting downward pressure on prices. The company can pursue horizontal integration
to consolidate and bring efficiencies but I believe it will be a short term
relief.

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1.4 Vision and Mission of the Company

Vision :- WE ARE THE YOUTH with a vision of personal growth along with the growth of
people around us.

Mission (Aim) :- Our main objective as a tribe is to reach out to young curious minds and
help and guide them in every way possible.

1.5 Objectives of the study :-

The object of this research is as follows :-

1. To get an imperial view of the Homeflic Wegrow Company.

2. To get a better understanding of the sales and marketing department of an
organisation.
3. Relating my academic knowledge to the real world corporate scenario.
4. To study the courses offered by them.

1.6 Scope of the Study :-

1. The objective of the project is to find out the prospective buyer of the Homeflic Wegrow
and also to provide key information about the buyer's perception and
preferences.
2. The study also helps in getting information about the performance of the company as
well as why people go for Homeflic Wegrow, it helps in finding out the problems

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 CHAPTER - 2

LITERATURE REVIEW

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2.1 Several studies have noted that the online element of blended learning education has
important implications for students’ experience of the learning setting (c.f. Saghafi, Franz and
Crowther, 2014), the learning community and their own learner identity (Baxter and Haycock,
2014). Some research emphasizes the extent to which the absence of the F2F
environment in asynchronous online teaching reduces the possibility of in-person interaction
between students and instructors (Saghafi, Franz and Crowther, 2014) despite the importance
that is still attached to F2F communication in students’ learning experience (Tambouris, Zotou
and Tarabanis, 2014; Israel, 2015; Bolsen et al., 2016).

2.2 Nonetheless, the same and other research has pointed to the advantages that the online
teaching environment offers – e.g. in terms of “shifting the learning environment to a more
social, flexible and personal space” and thus promoting a student centered, problem-solving
and social constructivist approach to learning (Westermann, 2014; Saghafi, Franz and Crowther,
2014, Gonzàles-Gómez et al., 2016). The latter is, moreover, increasingly
becoming a feature said to characterize contemporary learning settings in general.

2.3 Moravec et al. (2015) showed how e-learning tools impact students’ achievement. The study
was attended by nearly 2000 students. According to Moravec et al. (2015), the study compares
the results of questions from the area of law where the tool was provided in a pilot version with
the results of questions, where the e-learning tool was not provided. The
researchers found that the e-learning tools have affected the students’ results. Nevertheless, the
belief that the e-learning tool may possibly have a negative effect on students who will
depend on given materials was disproved.

2.4 Teo (2014) aimed to clarify the extent of teacher satisfaction of the application of e-learning
programs among persevere teachers. Teo (2014) investigated the key drivers of teachers’ e-
learning satisfaction. 387 participants in a postgraduate diploma in education completed a
survey questionnaire to measure 6 constructs (tutorquality, perceived usefulness, perceived
ease of use, course delivery, facilitating conditions,and course satisfaction). .
2.5 According to Forbes , “ Homeflic Wegrow : Taking action to empower the youth like never
before”.They aspire to create a community, which connects the youth of India by organizing
knowledge meets, networking events, trips, and online sessions. Another distinguishing service

15
the company provides is that it gives many Indians the opportunity to start their own
business.They provide online courses which can be availed at pocket-friendly prices from the
comfort of your home. These courses are futuristic and dynamic in nature as the variety of these
courses ranges from learning the French language to mastering the stock market scenario.They
strive to improve the current education system to give it more structure and ensure its
accessibility. This organised education system which works on the principle of using
technology for good and social upliftment, will also ensure that the new education
system does not discriminate on the basis of the socio-economic background of any student.

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 CHAPTER - 3

RESEARCH METHODOLOGY

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3.1 Methods of data collection :-

I have used the following data collection:-

Primary data used are:-

1. One to one communication

2. Questionnaire
3. Observation

Secondary data used is:-

1. Online portals

3.2 Sample size :-

Sample Size : A good sample must be adequate in size and reliable. The sample size
should be such that the inferences drawn from the sample are accurate to a given level
of confidence to represent the entire population under study. The size of the sample
depends on a number of factors and I take the size of 50 respondents.

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 CHAPTER - 4

DATA ANALYSIS AND

INTERPRETATION

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 1. Do you know about the Homeflic Wegrow company?
● Yes
● No

Frequency
Do you know about the Homeflic Wegrow
company?

Yes 30

No 10

Interpretation :- Out of 40 respondents, all respondents have filled their responses. Among
them, 75% know about the Homeflic Wegrow Company and 25% don’t know about the
Company.

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 2. Did you work or do an internship under Homeflic Wegrow company?
● Yes
● No
Did you work or do an internship under Homeflic Wegrow company? Frequency

Yes 20

No 20

Interpretation :- Out of 40 respondents, all respondents have filled their responses. Among
them, 50% did work or do an internship under the Homeflic Wegrow Company while the rest
50% didn’t.

3. If yes, in which department, did you work or do an internship?

● Sales
● Marketing
● HR

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 ● None

If yes, in which department, did you work or do an internship? Frequency

15
Sales

Marketing 5

HR 10

None 10

Interpretation :- Out of 40 respondents, all respondents have filled their responses. Among
them, 37% did work or do an internship in sales department and 25% did in the HR department
and 13% did in the marketing department and 25% didn’t work or do an
internship in any department.

4. Have you done any courses in the company?

● Yes
● No

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 Have you done any courses in the company? Frequency

Yes 25

No 15

Interpretation :- Out of 40 respondents, all respondents have filled their responses. Among
them, 62% have done courses in the company while the rest 38% didn’t do any

5. How did you sell the courses?

● By marketing on social media

● By selling to friends directly
● By selling to relatives directly
● None

How did you sell the courses? Frequency

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 By marketing on social media 25

By selling to friends directly 15

By selling to relatives directly 10

10
None

interpretation :- Out of 40 respondents, all respondents have filled their responses. Among
them, 41% sell the courses by marketing on social media and 25% by selling to friends
directly and 17% by selling to relatives directly and 17% have done none.

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CHAPTER - 5

FINDINGS AND
CONCLUSION

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Findings:-

1. There are customers who are more interested in graphic designing.

2. The Company should focus on marketing the courses on social media.

3. The Company should focus on the performance of the faculty.

4. Price is also a determining factor. According to the customers, Price of the courses is
good.

Conclusion:-

1. The company has to work on digital marketing and coder’s python courses which are
provided to the students.

2. The company should try to advertise their courses on social media more.

3. The company should do better in performance.

4. This industry is facing stiff competition and the current scenario is that of the survival
of the fittest.

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 CHAPTER 8
REFERENCES/ BIBLOGRAPHY

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 BIBLIOGRAPHY :-
1. https://www.homeflicwegrow.com/featured-In
2. https://www.outlookindia.com/newsscroll/wegrow-unveils-bootcamp-to-hone-entrepr
eneurship-skills-among-millennials/2056351
3. http://www.ijbmer.com/docs/volumes/vol7issue5/ijbmer2016070504.pdf

4. https://www.hindustantimes.com/brand-post/homeflic-wegrow-is-taking-the-e-learnin
g-industry-by-storm-101617198786103.html#:~:text=Homelogic%20WeGrow%20Co
mmunity%20is%20a%20company%20that%20
began,with%20the%20benefit%20of%20 convenience%20for%20each%20student.

28
ANNEXURES
Questionnaire

I am SARABJEET SINGH a student of DR AKHILESH DAS GUPTA INSTITUTE OF

TECHNOLOGY AND MANAGEMENT pursuing my BBA and presently doing a project on
“STUDY OF SALES AND MARKETING PROMOTION AT HOMEFLIC WEGROW” .
I request you to kindly fill this questionnaire below and I assure you that the data generated
shall be used only for the
project purpose.

Name :-

Age :Gender:-

Occupation:-

1. Do you know about the Homeflic Wegrow company?

a. Yes
b. No
2. Did you work or do an internship under Homeflic Wegrow company?
a. Yes
b. No
3. If yes, in which department, did you work or do an internship?
a. Sales
b. Marketing
c. HR
d. None
4. Have you done any courses in the company?
a. Yes
b. No
5. Which course do you think the company provides best?
a. Graphic designing
b. Digital Marketing

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 c. Coder’s python
d. None
6. Which course do you think the company provides the worst?
a. Graphic designing
b. Digital Marketing
c. Coder’s python
d. None
7. How did you sell the courses?
a. By marketing on social media
b. By selling to friends directly
c. By selling to relatives directly
d. None
8. Thinking of similar courses offered by other companies, how would you compare the
courses offered by Homeflic Wegrow Company?
a. Price
b. Performance
c. Teaching
d. None
9. Based on your experience with the course, how likely are you to buy the course
again?
a. Definitely will buy
b. Might or might not buy
c. Definitely not buy
d. None
10. How satisfied are you with the price of the course?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. None
e.

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11. Would you recommend your courses to colleagues or friends or contacts?
a. Definitely
b. Not sure
c. Definitely not
d. None

12. Overall, how satisfied are you with the course?

a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. None

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