The document provides a checklist of 5 psychology tips to improve user experience (UX). It lists tactics like using singularity effect over generic copy, reducing cognitive load, re-framing messages positively, priming to increase perceived value, and creating visual anchors for easier scanning. Each tactic is explained with examples of how it can be applied when designing interfaces, pages, and products. The document also references a case study of how these psychology principles were used to redesign an onboarding flow and improve engagement.
The document provides a checklist of 5 psychology tips to improve user experience (UX). It lists tactics like using singularity effect over generic copy, reducing cognitive load, re-framing messages positively, priming to increase perceived value, and creating visual anchors for easier scanning. Each tactic is explained with examples of how it can be applied when designing interfaces, pages, and products. The document also references a case study of how these psychology principles were used to redesign an onboarding flow and improve engagement.
The document provides a checklist of 5 psychology tips to improve user experience (UX). It lists tactics like using singularity effect over generic copy, reducing cognitive load, re-framing messages positively, priming to increase perceived value, and creating visual anchors for easier scanning. Each tactic is explained with examples of how it can be applied when designing interfaces, pages, and products. The document also references a case study of how these psychology principles were used to redesign an onboarding flow and improve engagement.
The document provides a checklist of 5 psychology tips to improve user experience (UX). It lists tactics like using singularity effect over generic copy, reducing cognitive load, re-framing messages positively, priming to increase perceived value, and creating visual anchors for easier scanning. Each tactic is explained with examples of how it can be applied when designing interfaces, pages, and products. The document also references a case study of how these psychology principles were used to redesign an onboarding flow and improve engagement.
Here are 5 tactics you can apply right away to make any screen/journey better:
Tactic How
Use Singularity Effect Whenever possible try to humanize the copywriting of your product. vs. Generic Copy ● Who’s presenting the idea/message? ● Can you personify the flow? For example, during onboarding, do you have an assistant guiding us through the discovery steps? Can we use that person and write as if she’s doing one guiding us through?
People have a stronger feeling of reciprocity when they deal with a
human vs. a computer. We’ve become numb towards machines, so creating a humane experience is the way to go if you wish to increase engagement!
Reduce Cognitive This applies all the time.
Load Whether you’re doing a landing page, a newsletter, selling merchandise, or creating a new Saas. Cognitive load will be your enemy. It’ll create extra noise that’ll misguide potential customers towards the exit or non-critical information. ● Is everything on that page necessary?
Less IS more. Always.
Re-Frame positively There are two sides to a coin.
The glass can be half-full or half-empty. Try to present and create
things as if the glass was half-full.
And be careful not to overdo it or lie about what you’re really doing. If expectations are too high and aren’t met, then reactance will be greater.
https://growth.design/case-studies Page 1 of 8 https://growth.design/case-studies Page 2 of 8 Tactic How
Prime to increase Use subtle visual elements, images or icons, that subconsciously perceived value remind people of similar concepts or actions before they encounter them. (Example: Burger billboard right before an exit with a McDonalds)
Also, try to create copy that primes people's minds by setting
expectations or creating a specific mindset. (Example: using phrases like "Get Started Now" can prime people to be more proactive in their interactions)
Create visual anchors Use a clean and uncluttered design with a clear hierarchy of for easier scanning and information. Minimize unnecessary elements, and ensure visual interpretation consistency throughout the interface. ● What catches the eye first?
Look for high-contrast areas:
● Are these areas where we should pay attention first? ● Is there where the main action takes place? ● Is the information displayed in these areas critical?
Also, look for unexpected elements:
● Are there any unique elements that stand out on the page?
https://growth.design/case-studies Page 3 of 8 🧠 4 Psychology + UX Insights from the Beehiiv case study
https://growth.design/case-studies Page 4 of 8 https://growth.design/case-studies Page 5 of 8 💡 The Redesigns If you're looking for inspiration:
https://growth.design/case-studies Page 6 of 8 https://growth.design/case-studies Page 7 of 8 💡 Want to use psychology to build better products? If you're looking for more ways to sharpen your product skills using psychology, check these out:
Product Psychology Course.
If you want to learn how to use psychology to create better experiences for your customers, check out our course: https://growth.design/course
Cognitive Biases Cheatsheet.
100+ cognitive biases and design principles that affect your product experiences. Tons of product examples, tips, and checklists to improve your user experience: https://growth.design/psychology —Dan Benoni & Louis-Xavier Lavallée
Exercises. Level up your product skills with bite-sized exercises to do on your phone every week: https://growth.design/exercises —Dan Benoni & Louis-Xavier Lavallée
https://growth.design/case-studies Page 8 of 8
International Journal for Numerical Methods in Fluids Volume 42 issue 8 2003 [doi 10.1002_fld.563] R. M. Barron; Ali A. Salehi Neyshabouri -- Effects of under-relaxation factors on turbulent flow simulations.pdf
International Journal for Numerical Methods in Fluids Volume 42 issue 8 2003 [doi 10.1002_fld.563] R. M. Barron; Ali A. Salehi Neyshabouri -- Effects of under-relaxation factors on turbulent flow simulations.pdf
