Understanding and Leading Changes in Target Corp and MWG Corp - Assignment 1

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Contents

I. Introduction .................................................................................................................................... 2
II. Analysis ........................................................................................................................................... 2
1. Overview of selected companies and the impacts of Covid 19 - Their responses to Covid 19 ..... 2
1.1. Mobile World Investment Corporation (MWG) ................................................................... 2
1.2. Target Corp .......................................................................................................................... 4
2. Identify external and internal drivers of changes and compare ways in which change impacts
on an organization’s strategy and operations ..................................................................................... 6
2.1. Specific changes of the company ......................................................................................... 6
2.2. An assessment of the different motivations for change in each selected company ................ 7
2.2.1. Drives of MWG’s change .................................................................................................. 7
a. External - PESTEL (E,S,T) .......................................................................................................... 7
2.2.2 Drives of Target Corporation ......................................................................................... 10
a. External – PESTEL (E, S, T) ...................................................................................................... 10
3. Evaluation of the relevance of change drivers affecting leaders, groups, individual behaviors
and their responses to change .......................................................................................................... 13
3.1. Assess how internal and external change drivers influence leadership, group and
individual behavior in companies ................................................................................................. 13
3.1.1. MWG ............................................................................................................................. 13
3.1.2. Target Corp .................................................................................................................... 16
3.2. Measures can be taken to minimize the negative impact of the change on the
organization's behaviours - and the long-term impact on the business ........................................ 19
Reference list ........................................................................................................................................ 21
I. Introduction

Businesses are constantly inventing and evolving. The COVID-19 pandemic has changed the
worldwide economy and corporate organizations. To deal with an ever-changing and
unpredictable external world, companies must adjust to the situation and implement change
management measures. Furthermore, in an epidemic scenario, businesses must discover new
methods and alter tactics in order to accomplish their short-term and long-term objectives.
Changing techniques can have an impact on company's objectives, efficiency, and strategy.
Changes in the external world cause change within a company. As a result, the study's goal will
be to determine the internal and external factors that form an organization's strategy and
operations, as well as to evaluate how they impact MWG and Target Corp in short term and long
term.

II. Analysis
1. Overview of selected companies and the impacts of Covid 19 - Their responses to Covid
19

Coronavirus (COVID-19) is a disease of an epidemic that began in China at the end of 2019 (Bapuji,
2020). The COVID-19 pandemic has had a huge effect on almost every part of human activity, as
well as the economy and healthcare system (El Zowalaty et al., 2020). Economic activity in
developed countries has dropped by 7%, while it has fallen by 2.5% in developing countries
(World Bank, 2020). Furthermore, retailers encounter numerous short-term challenges, including
those linked to health and safety, supply chain, workforce, cash flow, customer demand and
during the Covid-19 pandemic, intake, revenue, and promotion were all affected (Donthu and
Gustafsson, 2020). Consumption will shift to required health protection goods as consumers limit
their visits to public areas to prevent the chance of corona virus infection. To guarantee safety,
consumption patterns may move from traditional commerce (traditional markets) to
contemporary commerce and internet shopping (SSI, 2020).

1.1. Mobile World Investment Corporation (MWG)


With over 5700 shops countrywide, Mobile World Investment Joint Stock Company (MWG) is the
finest retail company in Vietnam in terms of income and profit. They are in the cell phone, digital
device, and consumer device retail industry. Furthermore, they support the store market for food
and wellness goods. MWG owns the business networks Thegioididong.com, Dien May Xanh, and
Bach Hoa Xanh. In addition, MWG has entered new markets by opening a phone and gadgets
store network in Cambodia, investing in An Khang Pharmacy, and establishing 4KFarm to provide
customers with clean food that meets the four-zero standard. With 5 Erablue stores, the business
is also marketing in the Indonesian electronics retail industry. In 2022, the business still remains
the No. 1 retailer in terms of products technology and consumer devices, as well as the No. 3
retailer in terms of retail food, consumer staples, and medicines in Vietnam (MWG, 2022).

Table 1 MWG Logo

N.o Category Company details

1 Company Name Mobile World

2 Trading name Mobile World Investment Corporation

3 Head office address 222 Yersin, Phu Cuong Ward, Thu Dau Mot, Binh
Duong Province, Viet Nam

4 Business registration date 16th January, 2009

5 Founder Nguyen Duc Tai

6 Website http://mwg.vn/

7 Tel 028-38125960
8 Fax 028-38125961

9 Subsidiary companies Thegioididong.com, Dien May Xanh, Bach Hoa Xanh's


store, Bluetronics, 4KFarm, An Khang Pharmacy, EraBlue

Figure 1 MWG Information

Cited to Palexy's analysis on the effect of the Covid-19 pandemic on Vietnamese merchants, up
to 73% of retailers have completely closed their doors, in which 80-100% of shops close, the
closure rate rises to 18.2% (Duong, 2020). MWG is impacted as well. To restrict the spread of
illness in the community, MWG was forced to shut approximately 10% of the total number of
shops in the Gioi Di Dong and Dien May Xanh networks at the request of the Hanoi local
government at the end of March 2020 (Ngoc, 2020). According to MWG (2021), more than 2,000
stores had to close in 2021. The company also suffered a lot of staff loss as the number of infected
people increased. Production, purchasing and supply of goods were disrupted and transportation
was difficult due to the epidemic and blockade in localities. The company must also send an
official letter to the space partners to request the adjustment, exemption and reduction of space
rental costs due to the impact of the COVID-19 epidemic (Nguyen, 2020).

MWG had to take a number of actions to adapt to the new environment due to the complicated
COVID-19 epidemic developments and social distancing policies that altered operations. These
actions included changing personnel, increasing technology use, and implementing safety
precautions in line with the government's distancing directive.

1.2. Target Corp

Target Corporation is the seventh biggest retailer in the United States, operating over 1948
department stores and groceries across the nation. The company was founded in Minnesota in
1962 with the goal of "Expect More. Pay Less." - to provide families with daily necessities and
fashionable goods at low prices and unique services. The company is now listed on the New York
Stock Exchange. Since 1946, the company has given 5% of its profits to local areas (Target Corp,
2021).
Table 2 Target Corp Logo

N.o Category Company details

1 Company Name Target Corporation

2 Head office address 1000 Nicollet Mall, Minneapolis, Minnesota

3 Key People Brian Cornell – Chairman and CEO

4 Website https://corporate.target.com/

Figure 2 Target Information

In the US, the Covid-19 Pandemic continues to force retail store closures, signaling
unprecedented commercial disruption (Goldberg, 2020). According to the annual report of Target
Corp (2020), the company is one of the essential businesses of the country for the Covid-19
pandemic because of its ability to provide daily necessities for people to overcome the pandemic
such as medicine, food, utensils or sanitary. However, the company is also experiencing some of
the effects of the pandemic affecting its business. In 2020, the company's sales growth in lower-
margin stores with a percentage increase from digital channels. Inventories were also affected
because some supplies could not continue to operate during the epidemic season due to financial
difficulties or the impediment of social distancing. In addition, the costs associated with efforts
to protect the health and well-being of guests and employees also increase. However, the
company also offers many outstanding solutions during the Covid-19 pandemic, namely boosting
investment in online shopping technology with the Drive-up application (Target Corporation,
2020). In addition, employee support policies were also adopted.

2. Identify external and internal drivers of changes and compare ways in which change
impacts on an organization’s strategy and operations
2.1. Specific changes of the company
 MWG

To reduce the impacts of Covid 19, besides adding safety regulations when shopping, closing
some stores, reducing inventory and cutting liabilities, the company has also completely changed
when promoting the construction and development of the form of "shopping for customer" on
the company's online omni channel such as dienmayxanh.com, thegioididong.com,
bachhoaxanh.com (MWG, 2021). Specifically, the company has converted the number of
employees in-store to online customer service staff and provided an internal delivery application
that allows employees to take customer orders, then come to the store picks up the product and
delivers it to the customer's door (MWG, 2020).

 Timely Changing helped MWG's after-tax profit in 2021 is VND 4901 billion, up 25% from
2020 and 103% from the set full-year target. Although Covid had a significant influence
on the economy, MWG was able to sustain the company's commercial status by making
modifications, assuring the proper implementation of the company's goals and
maintaining their profits.
 Target Corp

The Drive Up application has been researched and tested by the company since 2017 with the
original goal of shortening the waiting process for payment queues for the company's customers.
The app allows customers to shop online, receive goods right at the personal car without having
to go to the store or wait through online shopping (Target Corporation, 2020). After placing an
order in the Target app and selecting “Drive Up”, Target will notify customers when the order is
ready to be picked up. They will have navigation tracking for the preparation of goods and pull
over at designated parking spots in front of the store to receive orders without entering the store.

For its employees, Target has invested more than $300 million in their employees and gives them
paid leave if they have health problems. In addition, the company also has dedicated shopping
time for employees and serves them as its customers (Target Corp, 2020).

 Drive Up experienced massive in 2020, despite operating in a business sector that having
strong impacts by Covid-19, thanks to a sound initial base and the development of a
service-savvy strategy. Customers who try Drive Up spend about 30% more than before
(Winsight, 2021). Target Corporation (2020) saw Drive Up sales increase by 600% in early
2020 and 500% in the second half, with triple-digit growth expected to continue through
2021. Not only maintaining sales during the Covid-19 epidemic, this strategy of Target is
also considered to limit the infection of employees and customers, ensuring the
company's epidemic alert level is at a safe point.
2.2. An assessment of the different motivations for change in each selected company
2.2.1. Drives of MWG’s change
a. External - PESTEL (E,S,T)
 Economic

The General Statistics Office of Vietnam (2021) said that the average consumer price in 2020
grew 3.23% over the 2019 because of Covid-19. Besides, the average core inflation in the first six
months of 2021 increased by 0.87% over the same period in 2020, less than the general average
(up by 1.47%) (Phuong, 2021). This reflects fluctuations in consumer prices mainly due to rising
food, gasoline, oil, and gas prices during Covid-19. After nearly two years of COVID-19 in Vietnam
in mid-August 2021, prices of food, consumer goods, and production costs began to increase
sharply. But experts say inflation is still under control and can still stabilize market prices (Thanh,
2021). In the context of many businesses having difficulty recovering from inflation pressure,
rising costs of food consumer products could be a positive for the retail consumer goods market
and MWG.
 Social

When the fourth wave of Covid-19 hit, consumers were becoming more frugal and selective in
their food and beverage purchases. According to the Vietnam Report reported in October 2021,
the trend of using nutritional foods and beverages has increased in the monthly expenditure
table of Vietnamese people. Specifically, since the onset of the COVID-19 epidemic, the demand
for food fortified with nutrition - the immune system has increased by 37%, in the 'new normal'
increased by 54% (Vietnam Report, 2021). The data of the General Statistics Office (2021) also
show that in the first months of the year, the demand for food products increased by 4.51% over
the previous year, food items increased by 12.28% compared to the previous year compared with
the previous year, in which the price of pork increased by 57.23%, the price of medicine and
medical equipment increased by 1.35%. Experts predict that Vietnam's consumption trend in
2021 will be green and healthy, with the popularity of nutrient-dense, organic, and safe food
(VIRAC, 2021). Shopping behavior also changed, outside shopping activities such as
supermarkets, shops or traditional markets were minimized by consumers; instead, there is an
increased and more focused trend for online shopping (Nhi, 2021). This creates an opportunity
for MWG to provide food and medicine to people during the Covid pandemic based on their food
retail.

 Technology

Vietnam is presently the world's eighth-largest IT service provider, focusing on Fintech, AI, E-
commerce, Outsourcing, and Education Technology. The government also promotes IT
investment with advantageous policies and tax deductions (Samuel, 2019). Vietnam's rapid
development in the 4.0 technology era promotes technological innovation in the MWG business.
That is evident in their products, services, and production. MWG deals in mobile devices and
electronics, so to best serve their customers, they provide repair and maintenance services for
their devices. Besides, the IT department also are required by MWG to improve product quality
to support customer (MWG, 2020). That's why they have invested in the omni channel during
Covid-19.
b. Internal – TOWS

THREATS The need to prioritize products with more health benefits can make it
difficult for a company to choose food supplies. Besides, the e-
consumer market during the Covid epidemic declined, which was
detrimental to the company's revenue. Government distancing
restrictions prevent employees from communicating and serving
customers. The company may also face the threat of supply chain
disruption.

OPPORTUNITIES Consumer demand for essentials such as food, medicine, home


appliances, and healthcare is on the rise, creating an opportunity to
boost Target's offerings. Besides, the technology research support from
the government allows them to easily implement new forms of
business.

WEAKNESS The use of online retail channels can put more pressure on the company
to recruit high-quality IT staff. In addition, the company also has to
spend investment costs for supporting technology equipment and staff
training. The lack of knowledge and skills of customers in using online
applications also makes it difficult for the company.

STRENGTHS According to the 2020 financial report of MWG (2020), many firms have
seen their earnings drop or have even failed to maintain them, but the
Company of MWG has not experienced a loss in any month, especially
during the Covid pandemic time. Additionally, MWG has been one of
the few businesses in Vietnam that can guarantee sustainable growth
since its inception (MWG, 2020). It indicates MWG's strong financial
basis and long-term viability. Besides, MWG has been dealing in digital
technology and electronic items since its start. MWG approved
establishing a technology company located in the Hi-Tech Park with a
total capital of 135 billion VND, equivalent to 6 million USD (Dang,
2017). MWG also has available retail websites such as
Thegioididong.com, Dienmayxanh.com, Bachhoaxanh.com, Omni retail
channels to reach customer.

2.2.2 Drives of Target Corporation


a. External – PESTEL (E, S, T)
 Economic

The epidemic incorporates elements of both supply and demand disruptions. (Brinca, Duarte
and Fariae Castro, 2020). As a result of the covid epidemic, the US economy suffered a severe
decline in 2020, with GDP falling to a new low of 3.5%, the population declining, and all
industries declining (Konish, 2022). According to CEPAL (2020), data from the United States
Census Bureau on the retail industry in 2020, retail sales, a measure of purchases at stores,
gas stations, restaurants, bars, and online, fell a record 14.7% in April and 8.2% in March,
demonstrating how the pandemic has reshaped and curbed spending habits in the United
States. Lockdown measures have reduced the economy's ability to create goods and services,
while consumers' decreased ability or desire to buy goods and services as a result of layoffs
and contagion fear has undermined demand. Many businesses, including retail stores, have
gone insolvent as a result of the pandemic and go bankrupt (Goldberg, 2020). As a result, the
economic decline may have an impact on Target Corp's company.

 Social

Social distancing tactics had a major effect on changes in customer shopping behavior during
the covid-19 era. Because the government forces people to isolate themselves, many face-
to-face services in stores are restricted (ABeam Consulting, 2022). Besides, consumers avoid
physical interaction with others due to virus fear, and necessary goods such as medicines and
food take priority over others (Dorfman, 2022). Such as, consumers in the United States
intend to increase their spending on consumables and domestic food by nearly 20% by mid-
February 2021, and on household equipment by about 4% (Tighe, 2023). Furthermore,
staying at home has increased the popularity of internet shopping among individuals who
have never used it before. And, as people are being compelled to work remotely from home,
living through internet channels has become the standard. Online purchases in the United
States grew by 49% from March 12 to April 11, 2020, according to Mukherjee (2020). This
element, based on customer fluctuation, could have an impact on Target's in-store and online
sales processes, as well as their inventory and product procurement strategies.

 Technology

According to Boroush (2022), cited from new data from the National Center for Science and
Engineering Statistics (NCSES) within the National Science Foundation, that research and
experimental development performed in the United States totaled $666.9 billion in 2019,
despite of Covid-19 . Leading technological businesses such as Google, Microsoft, and Apple
invest heavily in business and product development research. This demonstrates that the
American IT industry invests much in R&D. Besides, the growth of e-commerce and
automation has also existed for a long time in the retail market and tends to increase during
the Covid-19 pandemic (Mukherjee, 2020). The technology market in the US has always been
at the forefront of the world. This spurred the creation of technology at Target and its use to
transform the company's business.

b. Internal - TOWS

THREATS Covid 19 led to an economic downturn and a change in shopping


demand in the US market. As a result, the company may experience
difficulties in purchasing power of consumers, leading to high-risk
inventory. In addition, the distancing policies of the US government may
affect the distribution of goods by the partner company. Technology
copyright policies and online business transformations may be copied
by rival companies during the epidemic season. In addition, the number
of employees of the company may also be affected by disease
transmission.

OPPORTUNITIES Consumer demand for essentials such as food, medicine, home


appliances, and healthcare is on the rise, creating an opportunity to
boost Target's offerings. Besides, the technology research support from
the government allows them to easily implement new forms of
business.

WEAKNESS Target's introduction of the Drive-Up app could increase traffic jams in
their parking lots if customers are too large and employees can't process
orders in time. Besides, they can also increase the infectious disease
status for employees and can get their frustration with the working
environment.

STRENGTHS According to (Repko, 2020), Target increased their net profit from $2.94
billion in 2018 to $3.28 billion in 2019. Besides, profit in the second fiscal
quarter of 2020 increased by 80.3 % to 1.7 billion USD. Because, Target
has established a long-term business strategy to generate significant
revenue growth, and they have achieved ultimate performance and
long-term profitability. Due to its huge financial success, the company
has the means to participate in the technological transformation and
implement employee-friendly measures. Besides, Target in the US
market is considered as one of the leading companies in e-commerce
(Perez, 2020). The company's built-in technology capabilities allow it to
pivot quickly from in-store to online pickup and app-based out-of-store
pickup. Target's years of investment in the supply chain and inventory
visibility both online and in-store have resulted in one of the best
omnichannel models in retail (Leonard, 2020). In short, strong financial
growth and strong distribution channels create strengths for Target
Corp to accelerate its change. In addition, the available technology
factor also creates an opportunity for the company to accelerate
change.

3. Evaluation of the relevance of change drivers affecting leaders, groups, individual behaviors
and their responses to change
3.1. Assess how internal and external change drivers influence leadership, group and
individual behavior in companies

The Burke-Litwin model was chosen to analyze the effects of drivers on change and company
response.

Figure 3 Burke-Litwin model (Martins and Coetzee, 2009)

3.1.1. MWG
 External Environment

Based on the previous PESTEL analysis, it can be seen that the change in consumer buying
psychology before social impacts has a great influence on the change of MWG. Besides, the
technological factor is e-commerce used when Covid-19 appeared, forcing the Mobile World to
adapt. The transformation not only demonstrates how businesses listen to consumers, but also
how they compete with businesses in the same industry.

 Internal Environment

Vision, Mission MWG has set a vision goal to 2030 as "We are MWG - The Pride of
and Strategy Vietnam!". There are 5 factors that they choose to build their vision: to
become the No. 1 retail group in Southeast Asia with the field of services
and e-commerce, the absolute love of customers, the pride of their
employees, bring social values (MWG, 2022). Thanks to such a vision,
change is facilitated for making the company better.

Leadership In the years 2020 - 2021, MWG faces great difficulties in their product
supply chain because the disease outbreak is too fast (Truong, 2021).
Besides, the government's leadership directives on social distancing also
put the company at risk of closing stores. However, the company's
management soon predicted the problems that the company might face
and offered the optimal solution to help the company overcome
difficulties. Specifically, identifying the situation of supply chain disruption
in the world and customers' demand for online purchases, the
management team worked closely with suppliers and optimally
coordinated online retail to continue to increase revenue for the company
(MWG, 2022). As such, the leadership has used its keen market analysis,
partnership with distributors, and devised sound policies to improve the
impact of the pandemic on the company.

Culture MWG's cultural values continue to be maintained and promoted during


the Covid 19 pandemic. MWG pays special attention to customer
experience during this period. So in its 2021 annual report, MWG said it
trained employees on everything from effective communication to polite
customer service. Their employees ensure the safety of their customers
and prioritize customer needs at the forefront of every task. For example,
the nationwide MWG store system will handle warranty work instead of
requiring customers to go to the service center and wait for a long time
during the epidemic season. Besides, Mobile World Investment Joint Stock
Company also pays great attention to communication within the
workplace. The company always treats employees with friendliness, fun
and respect. Employees are treated and have policies that guarantee
benefits. They are also encouraged to participate in spiritual improvement
sessions. Despite the stress of the epidemic, employees at MWG rarely
scowl or show any displeasure to customers. So they can get high
consumer recommendation to contribute to a big brand (Viettimes, 2021).

Working The company always focuses on creating a good working environment for
Environment employees during the epidemic situation. According to MWG (2020), they
are required to comply with regulations on disease prevention when
selling and receiving vaccination support. Besides, the company also
rotates employees from electronics stores to department stores to
distance themselves according to government directives. Employees are
not prioritized to work online or take a break while still receiving salary
during the epidemic situation. Moreover, the Labor Relations Department
had been active in 2021 to increase the integration and cohesion of
MWG's collective after the pandemic (MWG, 2021).
Motivation The company has provided financial support to employees during the
Covid-19 epidemic by maintaining the basic salary without going to work
if sick, providing a Covid-19 living loan package, and insurance support for
51,658 people (including 31,984 employees and 19,674 employees'
relatives) from August 2021, creating a program to provide health-
promoting medicines for employees in direct working blocks, etc. (MWG,
2021)

3.1.2. Target Corp


 External Environment

Based on previous analysis, it can be seen that the effects of the economic downturn can reduce
the purchasing power of consumers, which in turn can reduce the company's revenue. In
addition, the company needs to strengthen technology when online services are promoted and
distribution support systems are established.

 Internal Environment

Vision, Mission Target Corp's vision is to become the leading retailer in the United States
and Strategy and expand to the world. In addition, the mission is to provide a committed
customer experience under the motto Expect More - Pay Less (Target Corp,
2020). In other words, the company's goal is to deliver the perfect
customer experience at a low cost, and it has achieved this through its
sustainable business-retail chain management practices.

Leadership According to Target (2020), the company is considered an essential


business in the country's response to COVID-19. That designation stems
from the company's ability to provide so much of what American families
need to weather the pandemic—from food, medicine, and cleaning
supplies to supplies for people. They can make more profit, however, for
Target, the goal of bringing quality at a low price to customers and serving
them wholeheartedly is still the company's priority. In that spirit, the
company's leadership always organizes the team and builds business
activities according to the values that the company has set. They also
introduced Covid-19 response policies such as promoting online retail
technology, launching Drive-up parking delivery method.

Culture The Company strives to foster a culture of cohesion, diversity, inclusion,


safety, purpose, where employees, known as "team members", have an
equal opportunity to succeed. Therefore, during Covid-19, the company
ensures the safety of employees by applying a method of tracking goods
to limit contact. Consumers will pay themselves through pre-set
automated machines. In addition, the company also participates in the
Action for Racial Equality in Minneapolis - supporting Asian employees and
protesting against racial disparities caused by COVID-19 (Target Corp,
2020a).

Equipment To optimize the supply chain of goods as well as its marketing in covid-19,
Target has set up separate sorting centers to distribute and ensure faster
delivery to customers. According to Target (2023), these specialized supply
chain facilities enable Target to deliver digital orders faster, more
efficiently, and at lower costs, with up to 40% of orders delivered thanks
to the possibility that last mile delivery will arrive the next day.
Additionally, these facilities take the pressure off Target stores, giving team
members more time to serve customers. In addition, Target also set up its
digital system for customers to buy online directly on their online
distribution channel to increase sales and optimize the cost of expanding
stores on a large scale and use numbering rules on the distribution space
for faster delivery. Driveup, Shipt, Order Pickup are 3 online applications
that significantly increase Target's profits, helping to optimize the
company's operations and marketing (Goodman, 2021)

Motivation Target Corp helps company members get closer to vaccinations. The
company has encouraged employees to get the COVID-19 vaccine by
paying extra wages and transportation (Redman, 2021). In addition, the
company also adds a fifth salary for employees compared to the basic
salary. Employees also receive a higher starting salary of $15/hour than
industry peers. Furthermore, the company is also expanding its
coronavirus benefits and taking steps to ensure Target remains a clean,
safe place (Target Corp, 2021).
3.2. Measures can be taken to minimize the negative impact of the change on the
organization's behaviours - and the long-term impact on the business
 MWG:

MWG has been successful in maintaining its market share compared to other retail groups in
Vietnam during the Covid-19 pandemic. The company promoted the market of providing food
and FMCG to customers and achieved revenue exceeding the plan. To that end, the company
has worked to reduce the negative risks of social distancing by mobilizing employees and
providing an online working environment for them. This is also the result of adapting
technology to the company's business. In addition, supportive policies are also applied to help
increase company culture and employee performance. Since then, employees have trusted
and accompanied the business through the pandemic.

 In the long term, MWG's technology transformation into business helps the company
market and deliver products in more ways, thereby creating convenience for customers.
In addition, the company's policies in the change to adapt to covid help the company to
overcome the crises of economic recession and supply chain disruptions in the future.
MWG staff are also equipped with skills to work when the pandemic scenario appears
again. The remote working environment is also promoted. In short, the company has the
potential to go further in the omnichannel e-commerce business.
 Target Corp

According to Target, while Covid-19 creates a business environment for them in terms of
essential product supply, it also puts pressure on their work environment and supply chain.
To ensure the safety of employees and to commit to reducing local infections, it is necessary
for the company to introduce omni-channel online sales channels and Drive-up applications.
Thus, human-to-human contact is limited. Employees also feel more secure when they
receive vaccinations and support from the company. In addition, the automated distribution
systems that Target set up in their company or store also help save more sorting and shipping
time for employees. As a result, employees have more time to work.
 For the entire Target corporate network, they built a new way of buying and selling for
American consumers using Drive-Up. Thus, customers can conveniently receive goods in
the car park without spending too much time shopping in the store. This also helps the
company reduce labor costs and limit the problem of payment congestion at the counter.
In addition, the application of technology also helps the company stand out from its
competitors in the same market, meet more customer needs and successfully pursue the
long-term goal of commitment to providing quality beyond expectations. wait for the
consumer in their service.

III. Conclusion

By analyzing the external and internal dynamics of the company through TOWS, Burke-Litwin,
PESTEL models - the above article has shown the factors affecting the organization and timely
changes to deal with the environment. Thereby, businesses can identify changes and understand
their impact on the business. The report also provides evidence to clarify the mitigation of such
impacts on change. Finally, the reviews are made to be more convincing.
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