AOG Rebrand - Brand Guideline

ARENA OF GLORY BRAND GUIDELINE BOOK

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AOG Rebrand - Brand Guideline Table of Contents

BRAND GUIDELINE

TABLE OF 01. About the Tournament Color

CONTENTS
Color Palette
Who We Are?
Color Rules
Personalities Things to Avoid
Brand Treatment in Copy Design System
Patterns
02. Design System
Background Pack
Design Concept Typography Effect
Overview Postion 3D Icons
Team Logo
Logo
AOG Logo 03. Animation Rules
AOG Logo - Sponsor Version 04. How To Use
Things to Avoid
Overview
Typography
Examples
Brand Typefaces
Zuume 05. Design Applications
Helvetica Extend
Social Template Ratio 1638x2048
Open Sans
Things to Avoid Social Template Ratio 1920x1080

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AOG Rebrand - Brand Guideline About the Tournament Caption Caption

01

ABOUT THE TOURNAMENT

Who We Are?
Personalities
Brand Treatment in Copy

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AOG Rebrand - Brand Guideline About the Tournament Who We Are?

ABOUT THE TOURNAMENT

WHO WE ARE?
Arena of Glory (Đấu trường Danh vọng in Vietnamese,
AOG in abbreviation) is the highest premium national
tournament for esports players competing with each other
in the Arena of Valor game. The tournament is open twice
a year; that is the battlefield where players fight against
players, teams fight against teams; the last one stands to
achieve the ultimate glory.

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AOG Rebrand - Brand Guideline About the Tournament Persionalities

ABOUT THE TOURNAMENT

PERSONALITES

NEW SPORT
FOR NEW
GENERATION.
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AOG Rebrand - Brand Guideline About the Tournament Brand Treatment in Copy

ABOUT THE TOURNAMENT

BRAND TREATMENT
IN COPY
Full Name
Arena of Glory

Abbreviation
AOG

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AOG Rebrand - Brand Guideline Design System

02

DESIGN SYSTEM
Design Concept
Overview
Logo
Typography
Color Palette
Design System

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AOG Rebrand - Brand Guideline Design System Design Concept

DESIGN CONCEPT

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AOG Rebrand - Brand Guideline Design System Overview

DESIGN SYSTEM Logo Typography Color

OVERVIEW new sport

Our Design System is composed of four
core elements: Logo, Typography, Color, for new
generation.
and a Design System with a variety of
supporting elements to use.

Design System

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AOG Rebrand - Brand Guideline Design System Logo

DESIGN SYSTEM

LOGO AOG Logo

AOG Logo - Sponsor Version
Things to Avoid

AOG Logo Files

DOWNLOAD

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo

LOGO

AOG LOGO
Color Versions
Black & White Versions
Scale
Clear Space
Placement

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo Color Versions

AOG LOGO

COLOR VERSIONS
The Color Versions are used on secondary
color backgrounds (except AOG Dark
Purple Background).
See the example below.

A. Symbol Version

B. Horizontal Version C. Vertical Version

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo Black & White Versions

AOG LOGO

BLACK & WHITE

Black & White Versions are used in
other backgrounds that except ones are
used in color versions.
A. Symbol Version
Black & White Versions are also used
in specific situations that special printing
techniques are required such as silver
metalic print, golden metalic print, etc.

Rules
01. Only use the White AOG Logo
when the Purple AOG Logo does
not contrast enough against the
background.

02. Only use the Black or White AOG

Logo in cases where it is impossible to
use color in the design.

B. Horizontal Version C. Vertical Version

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo Scale

AOG LOGO

SCALE A. B. C.

A. Symbol Version Smallest Size

70 px tall (2.5 cm).

B. Horizontal Version Smallest Size

90 px tall (3.2 cm).

C. Vertical Version Smallest Size

120 px tall (4.3 cm).

Minimum Size: 70 px tall (2.5 cm). Minimum Size: 90 px tall (3.2 cm). Minimum Size: 120 px tall (4.3 cm).

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo Clear Space

AOG LOGO

CLEAR SPACE
Clear space around the AOG Logo is
the height of the lion symbol in the AOG
logo for all three logo versions.

A. Symbol Version

B. Horizontal Version with Full Text C. Vertical Version with Full Text
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AOG Rebrand - Brand Guideline Design System Logo AOG Logo Placement

AOG LOGO

PLACE-MENT
Approved Symbol Version Placement
Top left, bottom left, top center, center,
top right & bottom right.

Approved Horizontal Version Logo

Placement A. Short Version
Top left, top center, center & top right.

Approved Vertical Version Logo

Placement
Top left, top center, center & top right.

= 4% of the design height.

B. Horizontal Version with Full Text C. Vertical Version with Full Text
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AOG Rebrand - Brand Guideline Design System Logo AOG Logo with Yomost Partner

LOGO

AOG LOGO WITH

SPONSOR LOGO

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo - With Sponsor Logo Symbol Version

WITH SPONSOR

SYMBOL VERSION
width may expand
right: align left edge
All co-branded partnerships will use the
main AOG Logo. Please follow the guides
on the right for proper setup.

Clear space:
The distance between the AOG Logo and
the partner logo is the height of the sword
in the logo.

Design note:
Sponsor logo cap height is equally
balanced with the cap height of the AOG
Logo (& does not have to be contained to
the width of the AOG Logo).

Symbol Version with Sponsor Logo - Demo

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo - With Sponsor Logo Horizontal Version

WITH SPONSOR

HORIZONTAL
VERSION
width may expand left/ right;
All co-branded partnerships will use the top align & center
main AOG Logo. Please follow the guides
on the right for proper setup.

Vertical lockups: Horizontal Version with Sponsor Logo - Demo

The distance between the AOG Logo and
the partner logo is the height of the sword
in the logo.

Horizontal lockups:
The distance between the AOG Logo and
width may expand right: align left edge
the partner logo is the height of the sword
in the logo.

Design note:
Sponsor logo cap height is equally
balanced with the cap height of the AOG
Logo (& does not have to be contained to
the width of the AOG Logo).

Horizontal Version with Sponsor Logo - Demo

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AOG Rebrand - Brand Guideline Design System Logo AOG Logo - With Sponsor Logo Vertical Version

WITH SPONSOR

VERTICAL VERSION
width may expand right: align left edge

All co-branded partnerships will use the

main AOG Logo. Please follow the guides
on the right for proper setup.

Vertical lockups:
The distance between the AOG Logo and
the partner logo is the height of the sword
in the logo.

Horizontal lockups:
The distance between the AOG Logo and
the partner logo is the height of the sword
in the logo.

Design note:
Sponsor logo cap height is equally
balanced with the cap height of the AOG
Logo (& does not have to be contained to
the width of the AOG Logo).

Vertical Version with Sponsor Logo - Demo

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AOG Rebrand - Brand Guideline Design System Logo Things to Avoid

LOGO

THINGS
TO AVOID 01. 02. 03.

01. Do not stretch, distort, skew, or

manipulate the logo.

02. Do not rearange or remove

components of the logo.

03. Do not use unapproved colors or

textures in the logo.

04. Do not place the logo on a background

that reduces its legibility.

05. Do not change or add additional text 04. 05. 06.

to the logo.

06. Do not add effects like drop shadows.

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AOG Rebrand - Brand Guideline Design System Typography

DESIGN SYSTEM

TYPOGRAPHY Brand Typefaces

Zuume
Helvetica Extend
Open Sans
Things to Avoid

AOG Typefaces

DOWNLOAD

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AOG Rebrand - Brand Guideline Design System Typography Brand Typefaces

Headline: Sub Title:

TYPOGRAPHY Zuume Cut Helvetica Extend

BRAND TYPEFACES
Our typefaces are Zuume, Helvetica
Extend and Open Sans.

Zuume
Our primary typeface, used for headline,
tagline, subtitle and quote.
Helvetica Extend
Our secondary typeface, used for
decoration.

Open Sans
Our secondary typeface, used for body
copy and caption.

Sub Heading: Body Copy:

Helvetica Extend Open Sans - Regular

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AOG Rebrand - Brand Guideline Design System Typography Zuume

Aa
TYPOGRAPHY

ZUUME
Zuume
for tagline
and title.
new sport for new generation 123 bold
50pts 70pts 90pts ABCDEFGHIJKLMNOPQRSTUVWXYZ
1 2 3 4 5 6 7 8 9 0 - ! ? & % $ / ( ) @ # “ {} : , ;

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AOG Rebrand - Brand Guideline Design System Typography Zuume

Aa
TYPOGRAPHY

ZUUME CUT
Zuume cut
for title only.

new sport for new generation 123 bold cut

50pts 70pts 90pts ABCDEFGHIJKLMNOPQRSTUVWXYZ
1 2 3 4 5 6 7 8 9 0 - ! ? & % $ / ( ) @ # “ {} : , ;

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AOG Rebrand - Brand Guideline Design System Typography Helvetica Extend

TYPOGRAPHY

HELVETICA EXTEND HELVETICA

EXTEND

Aa
FOR
SUBHEADLINE.

123 Bold
NEW SPORT FOR
NEW GENERATION.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

60pts
a b c d e f g h i j k l m n o p q r s t u v w x y z

30pts 40pts 1 2 3 4 5 6 7 8 9 0 - ! ? & % $ / ( ) @ # “ : , ;

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AOG Rebrand - Brand Guideline Design System Typography Open Sans

Aa
TYPOGRAPHY

OPEN SANS Open Sans

Regular
for Body Copy.

Rush Forward 123 Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

50pts 70pts 90pts abcdefghijklmnopqrstuvwxyz

1 2 3 4 5 6 7 8 9 0 - ! ? & % $ / ( ) @ # “ * {} : , ;

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AOG Rebrand - Brand Guideline Design System Typography Things to Avoid

TYPOGRAPHY

THINGS 01. 02. 03. 04.

TO AVOID
Arena Arena of glory a
r
g
l
of Glory e
n
o
r
01. Do not use the wrong typefaces.
a y
02. Do not apply gradient to type. o
03. Do not put picture or patterns in type. f
04. Do not stack type.
05. 06. 07. 08.

arena arena arena

05. Do not lead to much.

06. Do not lead to little.

arena of glory ofglory of glory
07. Do not tightly track type.

08. Do not substitute with unapproved fonts.

09. Do not stretch, distort, or skew text in any way.

of glory
10. Do not use Zuume or Helvetica Extend type for
body copy.

11. Do not set headline all lowercase. 09. 10. 12.

arena arena
12. Do not apply drop shadows or other effects. GENDENIA SUSTECUS AD MOD QUI DEM IUSANDIA QUIDUS NIENI
QUE VOLUPTA TQUUNT. NAM QUE PRAE ENTINUM ILIQUE VOLUPTA
SPERUM DOLUPT ADITI DUS.

of glory of glory
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AOG Rebrand - Brand Guideline Design System Color

DESIGN SYSTEM

COLOR Color Palette

Color Rules
Things to Avoid

AOG Color Palette

DOWNLOAD

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AOG Rebrand - Brand Guideline Design System Color Color Palette White
Secondary Color
#FFFFFF
R255 G255 B255

COLOR C0 M0 Y0 K0
AOG Green
COLOR PALETTE
Secondary Color
#30FF83 Grayish
R48 G255 B131 Secondary Color
C55 M0 Y75 K0 #D2D2D2
Digital R210 G210 B210
Use RGB color values for all digital C0 M0 Y0 K20
applications.

Print
Use CMYK color values for all other print
Light Gray
Applicationss to ensure correct branding Secondary Color
color. AOG Orange #AAAAAA
R170 G170 B170
Secondary Color
C0 M0 Y0 K40
#FEC345
R254 G195 B69
C0 M25 Y85 K0
Dark Gray
Secondary Color
#828282
R130 G130 B130
C0 M0 Y0 K60

AOG Purple AOG Dark Purple Black

Main Color Secondary Color Secondary Color
#591AE9 #26068C #000000
R89 G26 B233 R38 G6 B140 R0 G0 B0
27/07/2022 C80 M80 Y0 K0 C100 M100 Y10 K10 C0 M0 Y0 K100
AOG Rebrand - Brand Guideline Design System Color Color Rules

COLOR

COLOR RULES 01.

01. AOG Purple must be present all times.

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AOG Rebrand - Brand Guideline Design System Color Things to Avoid

COLOR 01. 02.

THINGS
TO AVOID
01. Do not mix colors in the same text.

02. Do not use AOG Green headline on

AOG Orange Background and reverse.

03. Do not use only AOG Green and AOG

Orange. AOG Purple must be present
all times.

04. Do not create new color background.

03. 04.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit

DESIGN SYSTEM

DESIGN TOOL KIT Patterns

Background Pack
Typography Effect
Position 3D Icons
Team Logo

AOG Design Tool Kit

DOWNLOAD

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Patterns

DESIGN TOOL KIT

PATTERNS
The Pattern is used as graphic decorations
for special objects or persons.

The Patterns
01. Vision.
02. System.
03. Strategy.
04. Link.
02.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Patterns How To Use

PATTERNS
01 02

HOW TO USE
The Vision Pattern is used as graphic
decoration to the UI shape, highlights the
content, and players vs Player.

The Vision Pattern

01. Decorate UI Shape.
02. Highlight content.
03. Player vs Player.
03

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Background Pack

BACKGROUND

VISION VERSIONS 01 02 03

Backgound Pack is used as the

backgrounds for design banner of the
tournament.

04 05

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Background Pack

BACKGROUND

LINK VERSIONS
FRONT VIEW
01 02 03

Backgound Pack is used as the

backgrounds for design banner of the
tournament.

04 05

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Background Pack

BACKGROUND

LINK VERSIONS
SIDE VIEW
01 02 03

Backgound Pack is used as the

backgrounds for design banner of the
tournament.

04 05

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Background Pack

BACKGROUND

SYSTEM VERSIONS 01 02

Backgound Pack is used as the

backgrounds for design banner of the
tournament.

Background Pack
01. Side View.
02. Front.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Background Pack

BACKGROUND 01 02

STRATEGY
VERSIONS
Backgound Pack is used as the
backgrounds for design banner of the
tournament.

Background Pack
01. Top & Bottom.
02. Left & Right.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Typography Effect

DESIGN TOOL KIT

TYPOGRAPHY
EFFECT 01. 02. 03.

The Typography Effect is used as graphic

decorations for special objects or persons.

Typography Effect
01. Echo Effect.
02. Perspective Effect.
03. Shift Effect.

Echo Text Effect reflects the communication Perspective Text Effect represents the multi- Shift Text Effect shows the dynamic and
between player and player dimensional vision. the flexibility in strategy.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit Position 3D Icons

DESIGN TOOL KIT

01. 02. 03.

POSITION
3D ICONS
The Position 3D Icons is used as graphic
decorations for special objects or persons.

The Position 3D Icons

01. Attack Damage.
02. Dark Slayer Lane.
03. Jungle.
04. Mid Lane.
04. 05.
05. Support.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit 2D Team Logo

DESIGN TOOL KIT

2D TEAM LOGO 01.

We use the original version of the team’s

logo to present the team’s pride &
personalities.

The Position 3D Icons

01. Use the original version of the team’s
logo in case the contrast between logo
and background is high.
02. Use the white/ black stroke version
of the team’s logo in case the contrast
02.
between the logo and the background
is not high.

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AOG Rebrand - Brand Guideline Design System Design Tool Kit 3D Team Logo

DESIGN TOOL KIT

3D TEAM LOGO

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AOG Rebrand - Brand Guideline Animation Rules

03

ANIMATION RULES
Typography Effect
Patterns

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AOG Rebrand - Brand Guideline Animation Rules Typography Effect

ANIMATION RULES

TYPOGRAPHY
EFFECT 01. 02. 03.

Typography Effect
01. Echo Effect.
02. Perspective Effect.
03. Shift Effect.

Preview Preview Preview

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AOG Rebrand - Brand Guideline Animation Rules Pattern

01. 02.

ANIMATION RULES

PATTERNS
The Patterns
01. Vision.
02. System.
03. Strategy.
03. Link.
Preview Preview

03. 04.

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Preview Preview 50
AOG Rebrand - Brand Guideline How To Use

03

HOW TO USE
Overview
Examples

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AOG Rebrand - Brand Guideline Design System How To Use Overview

HOW TO USE

OVERVIEW
Step by Step Guide for creating AOG art,
social banners, livestream layouts, etc.

01 02 03 04
Pick the desired Add content. Add pattern Add brand
background. (if in need). element.

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AOG Rebrand - Brand Guideline Design System How To Use Examples Social Banner Creation

Step 01 Step 02

HOW TO USE

EXAMPLES
Social Banner Creation (Ratio 1638x2048).
Step 01: Pick the desired background.
Step 02: Add content.
Step 03: Add pattern (if in need).
Step 04: Add brand elements.

Step 03 Step 04

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AOG Rebrand - Brand Guideline Design System How To Use Examples Broadcast Layout Creation

HOW TO USE
Step 01: Step 02:

EXAMPLES
Social Banner Creation (Ratio 1920x1080).
Step 01: Pick the desired background.
Step 02: Add content.
Step 03: Add pattern (if in need).
Step 04: Add brand elements.

Step 03: Step 04:

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AOG Rebrand - Brand Guideline Design Applications

04

DESIGN
APPLICATIONS
Social Template

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AOG Rebrand - Brand Guideline Design Applications Social Template

DESIGN APPLICATIONS

SOCIAL TEMPLATE

AOG Social Pack

DOWNLOAD

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AOG Rebrand - Brand Guideline Design Applications Social Template Ratio 1638x2048

DESIGN APPLICATIONS

SOCIAL TEMPLATE
RATIO 1638X2048

AOG Social Pack

DOWNLOAD

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AOG Rebrand - Brand Guideline Design Applications Social Template Ratio 1920x1080

DESIGN APPLICATIONS

SOCIAL TEMPLATE
RATIO 1920X1080

AOG Social Pack

DOWNLOAD

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AOG Rebrand - Brand Guideline

THANK YOU

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