ARNOLD SIMANJUNTAK

+628129964919 | [email protected]

A 15+ years of experience in Business Development and Customer Success in the Education Management industry and Public Relations.
Throughout my career, I have demonstrated strong leadership skills, coaching abilities, and strategic planning expertise. I am a graduate
of Universitas Tarumanagara, where I honed my skills as a marketing professional. With my extensive experience and skill set, I am
confident in my ability to contribute effectively in any business setting.

Work Experiences
Crimson Education - Jakarta, Indonesia Jul 2022 - Sep 2023
Team Lead, Customer Success, APAC
New Zealand-based Edutech company
Main Responsibilities:
Leading and managing the team in Southeast Asia
Providing primary support and acting as the first point of contact for the Customer Success Manager by assisting team members to
ensure their focus is on providing an outstanding client experience, successful delivery of Crimson services, and the achievement
of customers goals
Ensuring a smooth transition from Sales to Service and catering to local needs by working closely with the local Country Manager
and other stakeholders
Collaborating across regions to improve global service delivery by maintaining cross-functional relationships
Success:
Implemented mentoring program for team members resulting in a 30% decrease in turnover rate
Implemented performance metrics and conducted regular performance evaluations resulting in a 15% increase in productivity
Established strong relationships with clients resulting in a 20% increase in repeat business
Implemented a flexible work schedule policy resulting in a 15% increase in work-life balance for employees

Indogro Institute - Jakarta, Indonesia Mar 2019 - Oct 2021

Academic Sales Manager
Premium English language provider
Main Responsibilities:
Continuously researching and staying up to date with the latest trends and advancements in the education industry
Implementing effective marketing strategies to create brand awareness and attract new customers
Developing customized educational solutions and programs to meet the specific needs and requirements of schools and
universities
Providing excellent customer service and resolving any issues or concerns promptly and effectively
Identifying new market opportunities and potential partnerships to expand the business and increase revenue
Building strong relationships with key stakeholders, including school administrators, teachers, parents, and education policymakers,
to gain their trust and support
Success:
Executing a significant investment in a new university client in Central Java, with a substantial IDR 1,1 billion worth of investment.
Leading a team of 6 and oversaw the education of over 3,000 students.
Development of indogrocampus.com, an online learning platform created in response to the Covid-19 pandemic. This initiative
shows adaptability and innovation in addressing the challenges brought about by the global health crisis.
Development of Indogro CSR. Focusing on 220 SMKs (Vocational Schools) in Yogjakarta, Nusa Tenggara Barat, and Bangka
Belitung, made these schools the primary focus of the province's CSR efforts to empowering and supporting the local communities
by prioritizing education and vocational training.
Overall, my accomplishments reflect a strong track record in leadership, strategic decision-making, and community involvement.

Cision - PR Newswire - Jakarta, Indonesia Dec 2017 - Sep 2018

Business Development Manager
Global provider of news distribution and earned media software and services headquartered in Chicago
Main Responsibilities:
To develop new business across marketing, corporate communications, public relations, and investor relations:
Conduct market research to identify industries or companies that are likely to benefit from our services.
Develop tailored solutions that addresses the unique needs and challanges of the target customers.
Engage with decision-makers: Build relationships with decision-makers at different levels within target companies, from board
members to account managers and product users. Understand their needs and concerns and demonstrate how your services can
address them.
Successs:
Secured new business development to Blockchain market in Indonesia for Africa and Latin America
 Introduced new business development of C3 (Media Monitoring) to 3 major companies in Indonesia; Unilever, Deloite, and British
Council

Linguaphone Group, UK - Jakarta, Indonesia Apr 2013 - Jun 2017

Business Development Manager
Global language training provider based in London that has provided self-study
Main Responsibilities:
Monitor and analyze market trends and potential opportunities to help define business strategies and objectives
Develop and maintain strong relationships with key stakeholders, including customers, partners, and government agencies
Manage and coordinate licensing activities, ensuring compliance with legal and regulatory requirements
Collaborate with cross-functional teams to develop and implement effective sales and marketing strategies
Success:
Increased revenue by 20% within the first year of launching Direct English Indonesia
Implemented effective marketing strategies that increased brand awareness and attracted a large customer base
Established strategic partnerships with schools and educational institutions to promote Direct English and Pingu's English programs
Implemented efficient operational processes that improved customer satisfaction and retention rates
Expanded the Direct English and Pingu's English School brands in Indonesia, establishing a strong presence in the market

EF English First - Jakarta, Indonesia Feb 2004 - Apr 2012

Center Manager
International education company that specializes in language training, educational travel, academic degree programs, and cultural exchange
Main Responsibilities
Coordinated with various departments and team members to ensure effective communication and collaboration.
Developed and implemented strategies to improve business performance and achieve targets.
Provided leadership and guidance to the team, fostering a positive and productive work environment.
Supported the development and implementation of marketing campaigns to drive sales and increase brand awareness.
Collaborated with EF English First Indonesia to identify business growth opportunities and develop action plans to achieve them.
Managed customer relationships and ensured high levels of customer satisfaction.
Success:
EF brand New Look & Feel: This project successfully transformed the EF brand's appearance and image. As a result, the number of
students enrolled in EF programs increased significantly from less than 100 to over 1,000 in total. This indicates that the updated look
and feel resonated with the target audience and attracted more students to choose EF for their language learning needs. This success
demonstrates the impact of effective branding and marketing strategies in driving business growth.
EF Goes to School: The implementation of the "EF Goes to School" program effectively introduced English as an extra-curricular
activity in both private and public schools. This new initiative aimed to enhance English language learning opportunities for students
within their academic environment. The program was successfully developed and executed, reaching a significant number of schools
and students. This success highlights EF's commitment to promoting English language education and its ability to expand its reach
beyond traditional language learning

Education Level
Universitas Tarumanagara - Jakarta, Indonesia
Bachelor Degree in Marketing Management

Project Management
Pool Model Enablement Sep 2022 - Nov 2022
Project Leader, APAC
Revolutionize response time from 48 to 12 hours through enhanced pool model, aiming for an incredible 7-hour goal in the long run.

Indogro Care May 2020 - Jun 2020

Project Manager
Innovating Back to School Safety: Introducing PCR Testing Program for Red Zones

Media Monitoring Mar 2018 - Jun 2018

Project Leader
Revolutionized media monitoring in Indonesia by launching groundbreaking PR Newswire (C3) platform, catering to renowned clients like
Deloitte, British Council, and Unilever.

Direct English Indonesia Launching Apr 2013 - Dec 2013

Project Manager
Created and flawlessly executed an awe-inspiring brand launch, surpassing expectations. Skillfully managed budgets, profit/loss
 analysis, and devised ingenious marketing strategies that led to unprecedented success. Crafted a captivating event, leveraging various
media platforms with strategic precision. Formulated a forward-thinking 2020 business plan that triumphantly steered the company
towards excellence, setting new industry standards.

Skills, Achievements & Other Experience

Soft Skills: communication, team work, creativity, adaptability, problem-solving, work ethic, critical thinking, conflict management
Training: Moodle, Monday.com, C3 (Cision Communication Cloud, Sales Force, Bitrix 2.4
Modules Taken: Entre-Leadership 2.0 - 2.3