Scribd
Upload
74 views13 pages

Strategy Powerpoint

Six Flags is proposing a new Barbie-themed attraction to boost visitor numbers and revenue. The attraction would include a VR rollercoaster ride taking guests through Barbie's world. Justifications for the ride include appealing to Barbie fans and children. The park would also feature Barbie merchandise, pink snacks, and seasonal events like an Easter egg hunt to engage more visitors.

Uploaded by

api-711705859
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
74 views13 pages

Strategy Powerpoint

Six Flags is proposing a new Barbie-themed attraction to boost visitor numbers and revenue. The attraction would include a VR rollercoaster ride taking guests through Barbie's world. Justifications for the ride include appealing to Barbie fans and children. The park would also feature Barbie merchandise, pink snacks, and seasonal events like an Easter egg hunt to engage more visitors.

Uploaded by

api-711705859
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 13

Six Flags

Strategy Formulation

Eryn Price and Ensley Carder


Objective
- To boost the number of visitors
in the park
- to maintain the park's appeal
and people's curiosity about
fresh ideas
- Increase revenue
Proposed Marketing Campaign
Fans of Barbie the toy, fans of the new movie “Barbie”,
and fans of the TV show Barbie: Life in the
Dreamhouse”

Promotions:
TV ads (featuring Margot Robbie)
Social Media (Tik Tok, Instagram)
Justifications for the new addition
- Ride will appeal to
barbie fans
- Ride will attract kids
- Will help achieve our
goal for audience and
financial growth
New Attractions
- Barbie: Life in the Dreamhouse

- (VR ride) This ride will take you


through the paradise of Barbie land
while you are on a hot pink Barbie
car, it has flips and medium sized
drops. It will also take you through
the reality of Barbie land where
everything isn’t perfect like in the
movie and to end the ride it will go
back to the beautiful land people
grew up watching

- People will exit off the ride to a gift


shop full of the rides retail.
Seasonal Attraction
Spring Fling:

Hopin and Huntin Easter Egg Hunt


● March 24-31 (week before easter)
● Pictures with the Easter Bunny
● Chances to win easter baskets
● Eggs can have candy, free six flags passes, grand golden egg
will have a money prize

How: Every morning before the park opens the eggs (200)
will be placed spread out around the park in very hidden
spots, if you find an egg you must take it to the tents set up
around the park to claim your prize (candy, free passes, and
money prizes!!
Spring Fling
Other than the week long egg hunt, during the month of April we will
also have
● Spring flowers around the park
● In the pavilion there will be egg dying set up for $5
● 80% of the proceeds will go to a Make a Wish Foundations
● And other spring attractions
Target Audience
- For the ride: 9+, or 48 inches because of the bigger hills and
flips kids might not be interested in riding the Barbie coaster

- For the merchandise/concessions snacks: 3+, the younger kids


might be very attracted to the pink, Barbie apparel and candy.
Estimated Cost of the New Attraction

● Range from 20 to 30 million dollars.


Additional Changes to the Park
- Concessions: Pink candies and snacks including Dippin
Dots, Milkshakes and more

- Retail: Barbie crewnecks, cups, shirts, and more


- Retail kids options: All kid sizes, a barbie doll wearing
the merchandise, and more
Procedure
- To make sure this ride is advertised to full potential we will
make an advertisement featuring the Barbie star Margot
Robbie

- Make fliers and instagram posts, behind the scenes of the


building on tik tok

- Meet and greet with “Barbies” and “Kens” available


Timeline
Example advertisements and products
Concessions: Retail: Advertisement:

You might also like