NutriCrave Co.

HEALTHYLICIOUS SHAKE N’ BALLS

BUSINESS PLAN

Prepared for:
MS. KHELLY BUALA

Prepared by:
BALLON, RECCALYN
MERCED, JOME
MESA, JOSIELYN
RAMIZARES, REIGN ASHLEY F.
ROTONI, JONDIL

DECEMBER 07, 2023

Executive Summary
1. Business Objectives
2. Mission Statement

Company Description
1. Ownership
2. Start-up Plan
3. Location and Facilities

Services
1. Daily Operations
2. Management Controls

Marketing Strategies
1. Pricing and Promotions
2. Website

Financial Plan
1. Start-up Costs and Source of Funds
2. Profit and Loss Statement
EXECUTIVE SUMMARY

NutriCrave Co. is a forward-thinking food company dedicated to revolutionizing the snack

industry with a focus on health and innovation. Founded in 2023, our mission is to provide

delicious and nutritious alternatives to traditional snacks, starting with our flagship offerings –

healthylicious shake and balls.

Our culinary journey begins with a passion for reimagining beloved classics. The NutriCrave

Healthy Balls are a testament to this commitment – baked to perfection, each bite delivers a

burst of flavor crafted from organic ingredients and wholesome seasonings. Far from the

ordinary, these guilt-free healthy balls redefine the snacking experience, proving that health-

conscious choices can be a celebration of taste. Meanwhile, you will experience the sipping

wellness of our NutriCrave Healthy Shakes. These are symphony of natural ingredients

blended to perfection. From protein-packed to vegan and low-sugar varieties, our shakes cater

to diverse preferences, offering a refreshing and satisfying beverage for those seeking more

from their sips.

Our target market encompasses a community of health-conscious individuals aged 18-45.

From those individuals with bustling lifestyles to fitness enthusiasts prioritizing post-workout

nutrition, NutriCrave Co. meets the needs of those who seek nutritious alternatives without

compromising on convenience or flavor. We are here for individuals committed to their well-

being, providing snacks that elevate health without sacrificing indulgence.

What sets NutriCrave Co. apart is a fusion of creativity, nutritional excellence, and flavor

innovation. Our commitment to using organic and sustainably sourced ingredients ensures that

every snack not only delights the taste buds but also supports a healthier lifestyle. We stand as a

beacon of change in the snack world, proving that health-conscious choices can be both delicious

and exciting.
Our plan looks at the numbers and how we can keep growing. We're excited to become a name

you know and trust for healthy snacking. NutriCrave Co. invites you to savor the goodness, one bite

and sip at a time.

Here's to a future where every snack is a celebration of health and flavor!

1. Business Objectives

• The primary objectives of the business plan are enumerated as follows:

 To establish the presence in the busy corners of Kaypian, San Jose Del monte as
the primary provider of go-to food

 To provide quality healthy and delicious snacks for a reasonable price

 To provide a comfortable and relaxing atmosphere for patrons and non-patrons

2. Mission Statement

NutriCrave Co. is on a mission to redefine snacking by creating irresistible, health-enhancing

treats that delight the taste buds and nourish the body. We are committed to promoting a

culture of well-being, offering snacks that align with the evolving needs of health-conscious

individuals. Our dedication to using organic and sustainably sourced ingredients reflects our

belief that everyone deserves wholesome, delicious options that contribute to a healthier,

happier life.
COMPANY DESCRIPTION

NutriCrave Co. is derived from two terms that are combined: "Nutri" and "nutrition," which

probably refer to a focus on health and nourishment. "Crave" refers to a great longing or

desire for something. Our company's mission statement is to satisfy consumers' cravings

for healthy and nourishing products. Therefore, "NutriCrave" refers to our company's

commitment to meeting its customers' nutritional needs and wants. Four words came together

to create our product name, Healthylicious Shake N' Balls. The term "healthylicious" combines the

playful terms "healthy" and "delicious," signifying that the products are not only tasty and

enjoyable but also beneficial for your health. "Shake N' Balls" is how we specifically refer to the

products we offer. A "shake" is a nutritional drink with a liquid base, whereas "balls" refers to

energy or healthful balls, which are a common snack for people following strict diets.

Therefore, "Healthylicious Shake N' Balls" is a product line that highlights the health

advantages as well as the delectable and nutritious taste of its offerings.

NutriCrave emerged from a shared passion for promoting a healthier lifestyle through mindful

snacking. Founded in 2023, our company was born out of the realization that convenient and

nutritious snacks were a rarity in the market. Fueled by a commitment to redefine the snack

industry, NutriCrave set out on a mission to craft a diverse range of snacks and drinks that

prioritize health without sacrificing flavor. Our dedicated team of nutritionists, chefs, and food

scientists collaborate to curate a selection of wholesome and delicious options. From nutrient-

packed trail mixes to refreshing low-sugar beverages, NutriCrave is dedicated to providing

snacks that cater to various dietary preferences and wellness goals. Committed to sustainability,

we source high-quality, organic ingredients to create products that not only nourish the body

but also respect the environment. Our eco-friendly packaging reflects our commitment to

reducing our carbon footprint and fostering a healthier planet. At NutriCrave, we believe in the

power of choice – empowering individuals to make healthier decisions while enjoying the

pleasure of snacking. As we continue to grow, our vision is to inspire a global shift towards a
balanced and health-conscious lifestyle, one mindful snack at a time.

Mission: To revolutionize the snack industry by providing delicious and nutritious options that

promote overall well-being, encouraging a healthier lifestyle for individuals and communities.

Vision: To be the leading global provider of wholesome snacks, inspiring a shift towards

healthier choices and contributing to a world where everyone can enjoy tasty treats without

compromising on their

health.

1. Ownership

Healthylicious Shake N’ Balls is owned by NutriCrave Co. who has been by Ballon,

Merced, Mesa, Ramizares, and Rotoni, since 2023, and has consistently provided the population

of quality fast food at a reasonable price.

2. Start-up Plan

The starting capital of Healthylicious Shake N’ Balls is estimated to be at P100,000. The

bulk of the expenses shall be spent on the decorative fixtures and equipment aimed to

provide a comfortable experience for the diners. The starting capital is obtained from the

liquid assets and other securities of the owner.

3. Location and Facilities

The restaurantshall accommodate atleast 10 of customers at its business location at Kaypian

Road, corner Quirino St, San Jose del Monte City, 3023.
Healthylicious Shake N’ Balls shall be equipped with bar stools and booth seating with

comfortable cushions and art installations hung on walls to complete the full vintage

ambiance and experience. The restaurant shall also feature ample spaces for customers and

staff to better navigate the area.

SERVICES

1. Daily Operations

Healthylicious Shake N’ Balls shall be open on weekdays at 8am - 8pm and on weekends at

8am – 6pm.

Strict rotation strategies shall be implemented among the staff to avoid delays in the restaurant
service.

Proper labeling of ingredients and products shall also be implemented to keep all of the

foodstuff fresh and retain its quality. Unless the restaurant runs out of stocked food and

ingredients in the kitchen during service, it is only during off-peak hours of business when staff

can replenish products to avoid delays in

providing service for customers.

Ordering perishable food products shall be scheduled in such a manner that such items

maintain their freshness and quality upon service. Condiments and beverages shall be stacked

in their proper storage areas, with the kitchen implementing the First-In, First-Out Rule to

maintain freshness and quality.

Each staff member shall be trained for a period of 1 week in order to orient himself with the

proper business protocols and service. The staff shall also be routinely monitored to ensure

that they maintain cleanliness in the restaurant and that they adhere to the set uniform to avoid

any sanitation issues in the future.

NutriCrave Co. shall implement the following management procedures to be followed strictly in

order to

provide the best quality of services:

Order Guide: Healthylicious Shake N’ Balls shall implement an order guide to track the volume of

products

ordered and its following depletion.

Daily and Weekly Inventory Tracking: The restaurant shall conduct daily and weekly

inventories to monitor stocks. Such tracking shall also be implemented in order to record

profits and losses, all of which

are reported on a regular basis.

Purchasing Records and Payables: An in-house bookkeeper shall be employed in order to

account for every purchase made. Reports shall be made to account for all the cash

expenditures and all other

transactions in relation to the business.

Weekly and Monthly Cost Report: The cost reportshall be prepared weekly and monthly to

monitor profit and loss margins in order to address the issues accordingly and ensure that the

business can cope with

the demands.

Payroll processing: Payments due to staff members shall be processed by a payroll service,

which will issue salaries and allowances in cash deposit/check every 15th day of the month.
TARGET MARKET AND ITS SIZE.

We focus on health-conscious individuals aged 18-45 who are:

- Busy individuals seeking convenient and nutritious snacks.

- Fitness enthusiasts looking for post-workout refueling options.

- Individuals prioritizing health without compromising on flavor.

- Those who appreciate on-the-go snacks that fit their active lifestyles.

The estimated size of our target market is based on factors such as:

- Population density in the said area.

- Demographic data indicating the percentage of health-conscious individuals.

- Market research insights and industry reports on the growing demand for healthy snacks.

While exact figures may vary, we aim to capture a significant share of this expanding market by

catering to the diverse needs and preferences of our target customers.

PRODUCTS AND SERVICES FEATURES

1. Start-up Costs and Source of Funds

The total start-up cost amount to 100,000. Majority of the costs are due to the restaurant

equipment and art-installations for its interior decoraswell as its furnishings and other

equipment necessary for a well- ventilated kitchen and restaurant space. Necessary plumbing

and other technical facilities are also paid for from start-up funds.

With the additional business loan acquired by NutriCrave, the additional amountshall then be

spent for other necessary expenditures.

2. Projected Profit and Loss Statement