Strategic Mobilization The Ke
Strategic Mobilization The Ke
Strategic Mobilization The Ke
guidehouse.com
Introduction
Many private sector organizations and government agencies are not receiving the commensurate
value for their investments in system modernization. Hence, we see many modernization projects
failing entirely or being shelved prior to completion due to the lack of return on investment (ROI). Even
when stakeholders are aligned and all the right steps are taken, failure of technology projects occurs
more often than success, with as many as 82% of large-scale Agile initiatives classified as “failed” or
“challenged.” 1 Such failure is even more pervasive in the federal government. These rampant project
failures can be attributed to multiple causes, ranging from incorrect technology selection to a lack
of strict project management or stakeholder alignment, to name a few. However, there is a critical
component that often goes overlooked-one that can make all the difference in the fate of large-scale
modernization projects: Strategic Mobilization.
The practice of “Strategic Mobilization” creates an enterprise-wide view of the operating model. It
entails synchronizing stakeholders and creating an organizational blueprint that charts the future of
the business and drives strategic decision making around investments, priorities, and solutions. As
digital enablement accelerates, Strategic Mobilization is increasingly critical to organizations-and more
difficult than ever before to execute. Strategic Mobilization provides enterprises and organizations with
the ability to adapt to the dynamic needs of a digital economy and bridges the gap between business
strategy and execution. The capacity to mobilize the right strategic approach helps ensure system-
modernization success.
Oftentimes, we observe organizations with very thoughtful and impressive strategies that are designed
to address their issues and seem to present the correct solutions to fit their needs. However, when
a given strategy is implemented, latent shortcomings surface and various risks emerge. Seasoned
business and technology professionals who have experienced these types of situations claim to have
adhered to the leading project management methodologies and software delivery practices. Yet the
outcome is the same in each case: a failed project, without the expected benefits or hoped-for returns
on investments.
A case in point is the Amazon’s Fire Phone. “Amazon’s Fire Phone was a flash in the pan - getting
announced and released in 2014, then being discontinued the following year. It ran on Android and
looked competitive. In reality, it was a critical and commercial failure. The one big sell point - 3D face
scanning technology - was a gimmick, and a limited availability at AT&T initially didn’t help it get off the
ground. In the long run, Amazon discontinued the phone 13 months after its launch, and outright retired
from phone manufacturing after this one model.” 2
Through many discussions with clients, and our experience in supporting major business
transformations and modernizations across a wide range of government agencies and private
organizations, we have learned that most programs move from the strategy-definition phase directly
to execution. In each case, the programs are skipping a crucial step: the creation of the foundational
building blocks needed to support the transition through all sorts of identified and/or unidentified risks.
We recommend that these building blocks be established and executed via a dedicated, deliberate
phase targeted at bridging the gap between strategy and execution.
1
In this study, the Standish Group looked at 50,000 projects around the world, from simple enhancements to large-scale implementations. https://standishgroup.
com/sample_research_files/CHAOSReport2015-Final.pdf
2
https://www.businessinsider.com/biggest-product-flops-in-history-2016-12#2014-amazons-fire-phone-24
Strategic Mobilization 2
Our Point of View
Driven by interest in modernization and relentless innovation, the technology landscape is ever more
complex and constantly shifting. For instance, receiving a new web-based email originally required
users to refresh the page. Now, Gmail and other email hosts automatically download new emails behind
the scenes. Moreover, Facebook instantly shows new lines and comments in news feeds, Twitter
instantaneously displays new tweets on your timeline and so on; and many applications are migrating
to the cloud, facilitating access from any location. Given these advances, consumers now expect a
certain level of finesse in the applications they use every day.
Those same expectations are carrying over into the workplace, where legacy business applications
are struggling to keep up with modern/emerging technology and the needs of its users. Efforts to
modernize legacy applications and infrastructure provide tangible benefits to the organization, its
stakeholders and the organization’s bottom line. In order to successfully achieve these gains, however,
a strategic mobilization approach must first be in place.
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A Closer look at Each Dimension
Dimension #1: Requirements and Prioritization
In order to make any journey successful, it is not only necessary to reach the target, but also to
understand the associated processes and risks along the way. The same is true for large-scale
modernizations. Understanding the journey an organization will take to modernize means taking the
time to truly understand the unique business needs involved, which will set the stage for capturing
detailed requirements that align to the project’s objectives and strategic vision. The following five
elements contribute to this dimension.
3
https://4pm.com/2017/09/18/requirements-gathering-4pm-com-2/
4
https://thebusinessanalystjobdescription.com/business-requirements/
5
Ven Meyerzon, “Defining “needs” and separating them from “wants”: Central to Any Successful IT Project - https://evolllution.com/technology/infrastructure/
defining-needs-and-separating-them-from-wants-central-to-any-successful-it-project/.
Strategic Mobilization 4
Clearly separate “needs” from “wants”
Business users tend to base their expectations on a function’s
performance over the years, or on a solution they have in mind.
A business-requirements document (BRD) which stems largely
from those expectations, states all requirements with the same
importance. Rather than focusing on the actual needs of the
customer, the BRD becomes a driving document for what the
customer wants. In many cases, this approach may be a good
practice-especially if customer needs and wants match. However,
there may be instances where the solution to a given issue may
differ from what is needed in day-to-day business operations.
This dilemma can be solved in many ways. For instance, effective
use of a product backlog, where requirements for new ideas are
prioritized by key stakeholders and groomed over time, can help
close the gap, if any, between the technology-solution “needs” and
“wants” of the business.
6
https://uxplanet.org/user-centered-design-process-and-benefits-fd9e431eb5a9
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Leverage a solid prioritization and estimation framework
Even before the first line of code is written, it is important to lay out the approach and process that will
be used to build the new solution. A software product can be developed in a variety of ways, with some
architects approaching the process from a top-down perspective, and others preferring to build a
foundation first. There is no single right approach, yet a one-size-fits-all model is often used-even as
any roadmap to implement functionality should be aligned to each customer’s needs and priorities.
It is equally important to establish a framework to estimate the level of effort for each task. We have
learned that in many cases there is no deliberate, meticulous discussion around effort. This leaves
teams to begin implementation with only a very rough initial estimate of the time and energy the project
will entail.
In such cases, issues typically arise during implementation because certain activities were not
accounted for and require additional time. Complications like these can be easily alleviated when a
detailed level of effort is established for each task.
7
Forbes Technology Council, “Project Prioritizing 101,” Forbes, March 29, 2018.
www.forbes.com/sites/forbestechcouncil/2018/03/29/project-prioritizing-101/#3f97f62ee091
Strategic Mobilization 7
Ensure the full commitment and support of executive leadership
Lack of support and commitment from executive leadership is a primary reason many large-scale
modernization efforts fail. Executives are always under tremendous pressure to show results in a
short timeframe, while simultaneously contending with limited budgets and conflicting priorities. The
inherently complex nature of large-scale modernizations entails a drawn-out, time-intensive process.
Some projects take years to reach the target state. As a result, top leadership can lose track of project
progress and thus, over time, lose interest. Those projects may then essentially fall off executive radar,
allowing something else to become a priority.
Lack of top-down leadership causes delayed decision making, as well as a loss of focus and momentum.
Additionally, sponsors and champions who are not actively involved or are unaware of key developments
may put project success at risk.
The onus lies on the project team to constantly engage with top leadership and keep them updated on
both risks and overall progress. The focus should be on presenting solutions within a framework that
enables key executives to make informed, data-driven decisions. The project team must ensure that
long-term senior executive support and buy-in are commensurate with the strategic importance of
system modernization.
Make sure you have the budget to fund the project - and to support it though
the peaks and valleys
Short-term-oriented, cost-driven planning and investment decisions lead to improper budgetary
planning and benefit realization. As budgetary pressures start to mount, modernization programs
get starved for resources, resulting in broken interdependencies, reduced scope, cut corners and,
ultimately, the inability to achieve significant benefits. In any large-scale modernization project,
unforeseen circumstances - such as issues around data quality, technical complexities in implementing
a certain feature, software limitations or the need for additional software licenses or hardware - can add
considerably to costs. It is imperative to maintain the burn rate of the project and ensure that the budget
matches the estimates.
As part of its Strategic Mobilization, the project team must get a comprehensive handle on the necessary
and available funds for the project. Allocations should be made and vetted using multiple approaches
- top-down, by task, by resource - avoiding waste throughout. Managing a project and delivering it on
time and within budget is a challenge for many project managers. Provided below are some insightful
perspectives on large-scale modernization from several IT project management experts:
“When it comes time to estimate costs, be realistic. Make sure to get input from all applicable
stakeholders. More importantly, build in contingencies. This step is essential. You need to factor in
things outside of your control, such as external environmental considerations that may impact pricing
of supplies, resources, labor, financing, product/service shortages, currency exchanges and so on.
Today’s price or rate may not carry through to the later stages of a project. Ensuring vendors can deliver
on their promises is vital and prepare a backup plan. Getting input from other stakeholders and vetting
suppliers and vendors can go a long way to setting a more realistic budget that can be met, even if there
are unforeseen circumstances that impact costs. I’ve seen many project managers get caught off guard
with escalating costs, suppliers that couldn’t meet quoted obligations or other issues. Plan for surprises,
so you aren’t blindsided.”8
8
Moira Alexander, “Project Management: 5 Tips for Managing Your Project Budget,” CIO, August 18, 2017. www.cio.com/article/2406862/project-management-
project-management-4-ways-to-manage-your-budget.html
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Managing the budget of large IT projects
Seeking examples of what your clients want will help you identify their
needs and better manage their expectations. If your client didn’t realize the
scope of what they’re asking for, this provides a great opportunity to lean
on your expertise and provide pragmatic, honest advice to them.
Help them identify their core business needs, and the minimum viable
product (sometimes called an MVP) that will fill that need and align better
with their budget.9
“You’ve got to have a solid strategy on where you’re moving to the cloud and why, what systems are most important to move and how quickly
can you move them,” he says. “You’ve got to take a stand that says you’re going to be a cloud-first company and a SaaS-first company -
which we did back in 2010. Then, when any upgrade or any major change comes to any of these systems, you ensure that you’re moving
them closer to the cloud or into the cloud, with every step along the path. You have to stay true to that strategy.” 10
“Increasingly, C-suite members are starting to understand the need to break free of costly legacy systems,” says Macrie. “They see their
world changing and being radically disrupted by small technology innovators, and they want to stay ahead of them. When you look at what
these smaller companies are able to achieve on a shoestring, you’ve got to start to embrace those techniques - or you’ll be in a poor cost
position over time.” 11
Clearly define roles and responsibilities and create a robust decision framework
In many modernizations, people do not clearly understand their roles vis-à-vis program management and governance. This stems from a
lack of clarity regarding new job roles, responsibilities and behaviors.
Strategic Mobilization enables the identification of roles, responsibilities, stakeholders and processes - and clearly lays out “who will do
what” without any confusion. It also ensures that a proper decision framework, grounded in fact-based data, is created to avoid delays and
confusion during actual implementation. When all the above elements are clearly defined, answers to key questions - What decisions need
to be made? Who is the ultimate decision maker? What is the process for coming to a decision? - are readily available.
9
https://www.shopify.com/partners/blog/project-budget
10
https://www.cio.com/article/3391921/how-digital-leaders-tackle-it-modernization.html
11
https://www.cio.com/article/3391921/how-digital-leaders-tackle-it-modernization.html
Strategic Mobilization 9
Dimension 3: People and Skills
The challenges of A product is only as good as the people involved in its construction and use. Technology can derail a
Agile projects project. It is the human element, however, that adds unknowns into the mix; making people oftentimes
the toughest aspect to manage during any modernization effort. This dimension is best addressed
The principles of the through the following three approaches.
Agile Manifesto need
Ensure that the right people with the right attitude are on the team
to be augmented in
practice and CIOs Having the right people on board entails more than just seeking out team members with the right
skillset; attitude is equally important. People who do not share a vision of where the project is going
need to relearn some
or understand their individual role in the process will have a hard time truly investing in the project.
of the lessons A lack of buy-in has a direct impact on behavior and attitude, which then impacts the team dynamic.
discarded by the The onus is therefore on leadership to lay a strong foundation for team morale and to provide a vision
original Manifesto. In around which the team can coalesce. Moreover, when leaders take pride in their work and demonstrate
reality, these are the passion for a project, their positive attitude will ultimately trickle down to the team. This is a necessary
answers to the paradigm shift for organizations that want to ensure teams are fully on board and have the right mindset
to perform at a high level.
perennial and ever-
present issues faced Create a team with the right resource mix
by large scale IT Ensuring the right resources are in place and that day-to-day operations continue while modernization
delivery.12 occurs are integral challenges for any modernization effort. Unfortunately, organizations often
underestimate the staff and skill commitments required throughout modernization. Planning for enough
staff and skills (along with backfilled staff, when appropriate) is essential to any such project. Having
the right skillsets in place at the right time will enable the program to complete high-quality work in an
efficient, timely manner.
12
Chris Porter, “An Agile Agenda – How CIOs Can Navigate The Post-Agile Era,” 6point6, April 1, 2017. https://cdn2.hubspot.net/hubfs/2915542/White%20
Papers/6point6-AnAgileAgenda-DXWP.2017.pdf
13
Alasdair Johnston, Frederic Lefort, Joseph Tesvic, “Secrets of successful change implementation,” McKinsey, October 2017 https://www.mckinsey.com/
business-functions/operations/our-insights/secrets-of-successful-change-implementation
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Ensuring the right resource mix helps prevent common implementation gaps that often lead to failed
modernization projects. These gaps include:
Failure to identify key resources for implementations
Insufficient consideration of the impact of strategic initiatives on current initiatives or business
A lack of established priorities for managing resource contention
Inaccurate assessments of the capabilities of the organization and vendors involved
A lack of dedicated talent and experience can hinder the overall success of a project. Defined skills and
expertise are needed to assume accountability in oneself and others. For example, an experienced
project manager and scrum master possess key skillsets that help drive productivity across all project
teams. The guidance of a very strong project manager/scrum master who has extensive knowledge
and experience with similar projects can be a critical factor in ensuring success for the team.
“The only way to get people to like working hard is to motivate them. Today, people must understand why
they’re working hard. Every individual in an organization is motivated by something different.”15
– Rick Pitino, former head coach at the University of Louisville, and current head coach of Panathinaikos of the Greek Basket League
and the EuroLeague
14
https://storyofmulcahy.wordpress.com/motivation/
15
https://www.hrzone.com/community-voice/blogs/johnsylvester/how-to-destroy-employee-motivation
Strategic Mobilization 11
Dimension 4: Technology and Architecture
Any system modernization effort involves making changes to business processes, creating a change
management strategy and building a unique technology solution. The right technology and architecture
can make all the difference in a project’s success. Tackling this dimension involves the four steps
described below.
16
https://isg-one.com/managed-services/digital-supplier-management/articles/
digital-transformation-choosing-the-right-technology-for-managing-suppliers
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Choose the right methods and tools to perform technical work
Small, daily activities often end up being the differentiating factor between successful and failed
projects. It is important to choose the right approaches and tools for technical problems and to be
smart about leveraging open standards, re-using common functions across different modules, and
reinforcing a shared set of validations through an effective business-rules engine.
Strategic Mobilization compels the team to think through the minute-yet-impactful decisions that
shape the whole project. While these details may, at first glance, seem insignificant, ignoring them may
pose real problems during execution. It is imperative to embrace new data-preparation tools, software
management tools, requirements-gathering tools; and an automated testing tools - and practices,
such as instituting a DevSecOps (development-security-operations) environment. Further, it is equally
important to develop a repeatable data-migration process that helps with multiple data refreshes in a
short timeframe, in order to support testing activities.
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Final Thoughts – Conclusion
Organizations undertaking digital modernization, or major system-modernization initiatives need to
proceed gradually at first, then eventually pick up pace. It takes significant time to develop a strategy,
to assess what needs to change and to build a foundation for innovation. Given the latest industry
and technology trends, failure to adapt and modernize is no longer a viable option. Keeping up with
emerging technologies requires flexibility and the capacity to quickly adapt. To that end, the large-scale
modernizations that enable such adaptability must nonetheless be enacted gradually and with care, as
a successful modernization strategy is built one win at a time.
Modernization risks and roadblocks may emerge due to changing requirements or technical
complexities, but the key is to find effective, measured solutions that reflect both current and future
state goals. Organizations that take the time to make informed, data-driven decisions benefit from
utilizing a systematic approach while moving forward.
Failure to detect execution challenges for strategic programs early on can lead to numerous issues and
lost value. Oftentimes, risks are identified during program initiation, but little is done to understand and
mitigate those risks. Post-facto attempts to bring the project back on track are usually introduced too
late to recover momentum or recoup losses.
Our Strategic Mobilization framework begins with a holistic definition of strategy, based on a
comprehensive assessment of business capabilities and needs. The focus then shifts to building the
foundational blocks of execution so that mechanisms, processes, structure, governance, technology
and people all come together to effectively and rapidly realize and execute the strategy. The multi-
layered dimensions we have outlined in this paper are grounded in our extensive real-world experience.
Integrating these dimensions will enable organizations to achieve the highest possible levels of success
across all facets of any large-scale modernization program.
17
https://info.planview.com/rs/456-QCH-520/images/Planview-Case-Study-Royal-Bank-of-Scotland-CS717LTREN.pdf
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About Guidehouse
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technology, and risk consulting. We help clients address their toughest
challenges with a focus on markets and clients facing transformational
change, technology-driven innovation and significant regulatory pressure.
Across a range of advisory, consulting, outsourcing, and technology/
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that prepare them for future growth and success. Headquartered in
Washington DC, the company has more than 7,000 professionals in more
than 50 locations. Guidehouse is a Veritas Capital portfolio company, led by
seasoned professionals with proven and diverse expertise in traditional and
emerging technologies, markets and agenda-setting issues driving national
For more information, and global economies.
please contact:
For more information, please visit: guidehouse.com
Paul Phaneuf
(703) 554-9214
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© 2019 Guidehouse Inc. All rights reserved. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. GH-084b_WP SM_PRRC