PDF 20230301 021556 0000
PDF 20230301 021556 0000
PDF 20230301 021556 0000
Mission
Everyone should get all healthcare products
& services under one roof
Introduction
● Two decades back, the average consumer spending on healthcare
was 8%, and today, it is 20%
● The consumer becomes aware of various offerings in the pharma
market and is demanding better services. The consumer priorities
must be concerned today by the industry.
● Consumer spending on healthcare is comparatively higher than
what he spends on apparel or entertainment.
● The Indian pharmacy market has been growing at an average 18%
per annum over the last few years and is anticipated to grow by even
higher numbers in the future.
* Source - Internet
Market Potential
● The total size of global health and beauty market is between
US$ 18 to 29 billion (approx Rs. 900 billion)
● The market is growing by approximately 18% per annum
● Statistics reveal that pharmacy retailing in india has a market
size over Rs. 32000 Crore
● People become more health conscious nowadays and also
become more aware of their health needs
● Consumers want quality, choice, and variety yet are affordable,
that save their pocket
Fortune Medi-clinic
It is a pharmacy store, somewhat like other brands, exists in a
market but also has its own significance.
CRM
Survey
While conducting the survey, the company collects valuable information
about the surrounding consumers and their family.
The survey information is like as follows,
• Name
• Mob No.
• Address
• No. Of family members
• Age group of family members
• Medical history
• Health history
• Daily requirements of medicines and other products
Etc.
While surveyed, simultaneously, the information is passed on about the
Medi-Clinic and its services.
They get loyalty points on each of their purchases, and they can
redeem these points on their next purchase
Or
On the basis of the volume of loyalty points accumulated in a year,
card holders get assured gift
Online Pharmacy (e-commerce)
E-commerce pharmaceutical website and application will help the
company to serve better to the consumers.
Loyalty card holders can avail the online pharmacy services from the
day first on priority basis, also get various services like health tips,
dietary tips, healthy recipes, medication reminders, Telemedicine
services and much more.
For more details