University of Madras

Chepauk, Chennai 600 005

[Est. 1857, State University, NAAC ‘A’ Grade, CGPA 3.32, NIRF 2019 Rank: 20]
Website: www.unom.ac.in, Tel. 044-2539 9561

Undergraduate Programme in
Management.

Curriculum and Syllabus for

B.B.A.-Bachelor of Business Administration
(With effect from the Academic Year 2020-21)

February 2020

Note: The Board of Studies in Business Administration designed learning

Outcome Based Curriculum Framework of B.B.A. programme prescribed
by UGC.
COURSE STRUCTURE:

MAX

CREDIT

TOTAL
SEMESTER I
MARKS

Int. Hours
COURSE SUBJECTS
COMPONENT INT EXT

Part I Paper – I Tamil/ other Language 4 3 25 75 100

Part II Paper – I BP2-ENG01: Communicative English 3 3 50 50 100
Core Paper – I BBA-DSC01:Principles of Management 5 4 25 75 100
Part III Core Paper – II BBA-DSC02:Financial Accounting 6 4 25 75 100
Allied Paper - I BBA-DSA01: Managerial Economics 6 5 25 75 100
Basic/Adv.Tamil/NME-I* 2 2 25 75 100
Part IV BP4-ECAM- English for Commerce 4 4 50 50 100
and Management

MAX
SEMESTER II

CREDIT

TOTAL
MARKS

Int. Hours
SUBJECTS
COURSE INT EXT
COMPONENT
Part I Paper – II Tamil/ other Language 4 3 25 75 100
Part II Paper – II English 4 3 25 75 100
Core Paper – III BBA-DSC03: Business 6 4 25 75 100
Part III Communication
Core Paper – BBA-DSC04: Management Accounting 6 4 25 75 100
IV
Allied Paper - BBA-DSA02: International Trade 6 5 25 75 100
II
Basic/Adv. Tamil/NME-II* 2 2 25 75 100
Part IV
Soft SkillS 2 3 50 50 100
*NME: Choose any one from the other Department

MAX
SEMESTER III
CREDIT

TOTAL

MARKS
Int. Hours

SUBJECTS
COURSE INT EXT
COMPONENT
Core Paper –V BBA-DSC05: Financial Management 6 4 25 75 100
Core Paper –VI BBA-DSC06:Organisational Behaviour 6 4 25 75 100
Part III Core Paper –VII BBA-DSC07: Computer Application 5 4 25 75 100
in Business
Core Paper –VIII BBA-DSC08: Marketing Management 5 4 25 75 100
Allied Paper – III BBA-DSA03: Business Statistics 5 5 25 75 100
Soft Skills 2 3 50 50 100
Part IV
Environmental Studies 1 Exam – 4th Semester
 MAX

CREDIT

TOTAL
SEMESTER IV
MARKS

Inst. Hour
COURSE SUBJECTS
COMPONENT INT EXT

Core Paper –IX BBA-DSC09:Human Resource 6 4 25 75 100

Management
Part III Core Paper –X BBA-DSC10: Business Regulatory 5 4 25 75 100
Frame Work
Core Paper –XI BBA-DSC11:Financial Services 5 4 25 75 100
Core Paper –XII BBA-DSC12: Management Information 5 4 25 75 100
system
Allied Paper – IV BBA-DSA04: Operation Research 6 5 25 75 100
Environmental Studies 1 2 25 75 100
Part IV
Soft Skill – IV 2 3 50 50 100

MAX
SEMESTER V

CREDIT

TOTAL
MARKS

Inst. Hours
SUBJECTS
COURSE INT EXT
COMPONENT
Core Paper – BBA-DSC13: Advertising 6 4 25 75 100
XIII Management and Sales Promotion
Core Paper – BBA-DSC14: Research Methodology 5 4 25 75 100
XIV
Core Paper – BBA-DSC15: Operations 5 4 25 75 100
XV Management
Part III Core Paper – XVI BBA-DSC16: Materials Management 6 4 25 75 100
Elective – I BGE-CSC19: Entrepreneurial 6
Development**
Or 5 25 75 100
BGE-CSC15: Logistics and Supply
Chain Management**
Part IV Value Education 2 2 25 75 100
**The syllabus of the said courses as same as B.Com Degree programs.

MAX
SEMESTER VI
MAR
CREDIT

TOTAL

SUBJECTS KS
Inst. Hours

COURSE INT EX
COMPONENT T
Core Paper – XVII BBA-DSC17: Business Environment 6 4 25 75 100
Core Paper – XVIII BBA-DSC18: Service Marketing 6 4 25 75 100
Core Paper – XIX BBA-DSC19: Business Taxation 6 4 25 75 100
Elective – II BBA-DSE2A: Customer Relationship 6 25 75 100
Part III
Management 5
Or 25 75 100
BBA-DSE2B: E-Business
Elective – III BBA-DSE03: Project work (Group) 6 5 20 80 100
Part V Extension Activities 1
 UNIVERSITY OF MADRAS
U.G. DEGREE COURSES

rpwg;Gj; jkpo; (Advanced Tamil)

Kjw; gUtk; 2 kjpg;gPLfs;

I. ehl;Lg; Gwg;ghly;
1. gQ;rk;
2. khdk; tpbtnjg;Ngh?

II. Gid fij

1. ”fl;il tpuy;” - rp.vd;.mz;zhJiu

III. GJf;ftpij
1. Mbf;fhw;Nw-rpw;gp
2. flikiar; nra;-kPuh
3. ,oe;jtu;fs;-mg;Jy; uFkhd;

IV. nkhopj;jpwd;
1. fiyr;;nrhyyhf;fk;
2. nghUe;jpar; nrhy; jUjy;
3. gpio ePf;fp vOJjy;

------
 UNIVERSITY OF MADRAS
U.G. DEGREE COURSES

rpwg;Gj; jkpo; (Advanced Tamil)

,uz;lhk; gUtk; 2 kjpg;gPLfs;

I. fl;Liu
1. ngz;zpd; ngUik-jpU.tp.f

II. nra;As;
GwehD}W
m. nfLfrpe;ij-Xf;$u; khrhj;jpahu;
M. <d;W Gwe;jUjy; - nghd;Kbahu;
,. ahJk; CNuh – fdpaz; G+q;Fz;wdhu;
<. jpUFws; - thd; rpwg;G KOikAk;
c. rpyg;gjpfhuk; - kq;fy tho;j;Jg; ghly;
C. jpUthrfk; - Ntz;lj;jf;fJ
v. jpUtha;nkhop – cau;tw
V. ,ul;rz;a ahj;upfk; (rpYitg;ghL)-ghly;vz;-1>3.4
I. rPwhg;Guhzk; - thdtu;f;Fk;
x. ghujpahu; - ey;yNjhu; tPiz

III. ,yf;fpa tuyhW

ghlk; jOtpa ,yf;fpa tuyhW

IV. nkhopg; ngaug;G

Mq;fpyg; gFjpia jkpohf;fk; nra;jy;
*****
 UNIVERSITY OF MADRAS
U.G. DEGREE COURSES
mbg;gilj; jkpo;g; ghlk; (BASIC TAMIL)
Kjw; gUtk; 2 kjpg;gPLfs;
jkpo; nkhopapy; mbg;gilf; $Wfs;
1. vOj;Jf;fs;: Kjy; vOj;Jf;fs;
1. capu vOj;J> Ma;j vOj;J
2. nka; vOj;J
3. capu; nka; vOj;J
2. nrhw;fs;
1. ngau; nrhy;
2. tpid nrhy;
3. ,il nrhy;
4. cup nrhy;
3. njhluikg;G
1. vOtha;
2. gadpiy
3. nrag;gLg; nghUs;
4. (a) gpio ePf;fk;
1. xw;Wg; gpio
2. vOj;Jg; gpio
3. njhlu; gpio
(b) vz;fs; (Numerals)> cwTg; ngau;fs;> tho; ,lq;fSk;>
nghUs;fSk;
5. mwpKfk;
1. tpohf;fs;
2. ,aw;;if
3. czT Kiwfs;-Rit-fha;fs;-goq;fs;
NOTE:
The mode of conduct of Examination for Part–IV-Basic Tamil (I&II Semesters) are as follows:
mbg;gilj; jkpOf;F tpiliaj; Njh;e;njLj;jy; Kiwapd;gb (objective type)
50 tpdhf;fs; nfhLf;fg;gl Ntz;Lk ; ;. Xt;nthU tpdhtpw;Fk; 2 kjpg;ngz;fs;
tPjk; vOj;Jj; Njh;tpy; 100f;F kjpg;ngz;fs; toq;fp gpd;dh; 75f;F khw;wk;
nra;a Ntz;Lk;. mfkjpg;gl P ;bw;F cs;s 25 kjpg;ngz;fSld; vOj;Jj;
Njh;T kjpg;ngz;izAk; Nrh;j;J 100f;F nkhj;jkhf toq;fyhk;.
*****
 UNIVERSITY OF MADRAS
U.G. DEGREE COURSES

mbg;gilj; jkpo;g; ghlk; - (BASIC TAMIL)

,uz;lhk; gUtk; 2 kjpg;gPLfs;
1. ePjp E}y;fs;
1. Mj;jpr; #b(1-12)
2. nfhd;iw Nte;jd;(1-8)
3. jpUf;Fws;(5)
I. mfu Kjy …… (1)
II. nraw;fupa ……… (26)
III. kzj;Jf;fz; …… (34)
IV. fw;f frlwf;……. (391)
V. vg;nghUs; ………. (423)
(,g;gFjpapy; 15 tpdhf;fs; ghlk; njhlu;ghfTk;> 5 tpdhf;fs; ghly;
tupfis vOJk; tifapy; mikjy; Ntz;Lk;)

2. ePjp fijfs;
1. gPu;ghy; fij
2. gukhj;j FU fij
3. mwpKfk;
1. jkpo; ,yf;fpa tuyhW - ,yf;fpaq;fs; Gytu;fs;
2. jkpof tuyhW – tuyhw;Wr; rpd;dq;fs;, Rw;Wyhj;jyq;fs;,
mYtyfg; ngau;fs;
3. gonkhopfs;.

NOTE:
The mode of conduct of Examination for PART–IV - Basic Tamil (I & II
Semesters) are as follows:
mbg;gilj; jkpOf;F tpiliaj; Njh;e;njLj;jy; Kiwapd;gb (objective type)
50 tpdhf;fs; nfhLf;fg;gl Ntz;Lk ; ;. Xt;nthU tpdhtpw;Fk; 2 kjpg;ngz;fs;
tPjk; vOj;Jj; Njh;tpy; 100f;F kjpg;ngz;fs; toq;fp gpd;dh; 75f;F khw;wk;
nra;a Ntz;Lk;. mfkjpg;gl P ;bw;F cs;s 25 kjpg;ngz;fSld; vOj;Jj;
Njh;T kjpg;ngz;izAk; Nrh;j;J 100f;F nkhj;jkhf toq;fyhk;.

******
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSA01
ALLIED-I: MANAGERIAL ECONOMICS

UNIT I
Nature and scope of managerial economics – definition of economics – important
concepts of economics – relationship between micro, macro and managerial
economics – nature and scope – objectives of firm

UNIT II
Demand analysis – Theory of consumer behavior – Marginal utility analysis –
indifference curve analysis Meaning of demand – Law of demand – Types of demand
– Determinants of demand – Elasticity of demand – Demand forecasting

UNIT III
Production and cost analysis – Production – Factors of production – production
function – Concept – Law of variable proportion – Law of return to scale and
economics of scale – cost analysis – Different cost concepts – Cost output relationship
– Short run and long run – Revenue curves of firms – Supply analysis

UNIT IV
Pricing methods and strategies – Objectives – Factors – General consideration of
pricing – methods of pricing – Dual pricing – Price discrimination

UNIT V
Market classification – Perfect competition – Monopoly – Monopolistic competition –
Duopoly – Oligopoly

Recommended Texts
1. Dr. S.Shankaran, Managerial Economics - Margram Publication - Chennai
2. P.L Metha, Managerial Economics - Sultan Chand Publications - New Delhi
3. RL Varsheny and K L Maheshwari, Managerial Economics - Sultan Chand
Publications -New Delhi.
4. Joel Dean, Managerial Economics - Prentice Hall of India Pvt. Ltd.,- New Delhi.
5. Spencer M H, Contemporary Economics - Worth publishers - New York.
6. VI Mote Samuel Paul G.S Gupta, Managerial Economics – concepts and cases –
Tata McGraw Hill - New Delhi.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSA03
ALLIED-III: BUSINESS STATISTICS

UNIT I
Introduction – Meaning and Definition of Statistics – Collection and Tabulation of
Statistical Data – Presentation of Statistical Data – Graphs and Diagrams- Measures of
Central Tendency – Arithmetic Mean, Median and Mode – Harmonic Mean and
Geometric Mean.

UNIT II
Measures of Variation – Standard Deviation –Mean deviation – Quartile deviation-
Skewness and kurtosis – Lorenz Curve –Simple Correlation – Scatter Diagram – Karl
pearson’s Correlation – Rand Correlation – Regression.

UNIT III
Analysis of Time Series – Methods of Measuring Trend and Seasonal Variations

UNIT IV
Index Numbers – Consumer Price Index – And Cost Of Living Indices- Statistical
quality control

UNIT V
Sampling procedures - simple, stratified and systematic.

Reference Books:

1. P.R. Vittal, Business Mathematics and Statistics,MarghamPublications , Chennai, 2004.

2. S.P.Gupta, Statistical Methods,SultanChand&Sons, NewDelhi, 2007.
3. S.P. Gupta, Elements of Business Statistics,SultanChand&Sons, NewDelhi, 2007.
4. J.K.Sharma, Business Statistics, Pearson Education, New Delhi, 2007.
5. Business Statistics & OR - Dr.S.P.Rajagopalan, Tata McGraw Hill
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSA04
ALLIED-IV: OPERATIONS RESEARCH

UNIT – I
Introduction to OR – Meaning and scope – Characteristics – models in OR.LPP-
Formulation graphical method – Simplex method- Big M Method application in
Business – merits and Demerits.

UNIT – II
Transportation model – basic feasible solution – formulation, solving a TP.
Assignment models – formulation – solution.

UNIT – III
Network analysis – work break down analysis – construction – numbering of event.
Time Calculation – critical path, slack, float – application.

UNIT – IV
Queuing models- elements of queuing system – characteristics of queuing model.

UNIT – V
Decision theory – statement of Baye’s theorem application. Probability – decision
trees. Game theory meaning and characteristics – saddle point – Dominance property.

RECOMMENDED TEXTS / REFERANCE BOOKS

1. P.R. Vittal & V.Malini, Operative Research – Margham Publications – Chennai –
17.
2. P.K.Gupta & Man mohan, Problems in Operations Research – Sultan Chand &
sons – New Delhi
3. V.K.Kapoor, Introduction to operational Research – Sultan chand & sons – New
Delhi
4. Hamdy A Taha, Operation Research – An Introduction prentice Hall of India-
New Delhi
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC01
CORE–I: PRINCIPLES OF MANAGEMENT

UNIT I
Management: Importance – Definition – Nature and Scope of Management Process –
Role and Functions of a Manager – Levels of Management – Development of Scientific
Management and other Schools of thought and approaches.

UNIT II
Planning: Nature – Importance – Forms – Types – Steps in Planning – Objectives –
Policies – Procedures and Methods – Natures and Types of Policies – Decision –making
– Process of Decision – making – Types of Decision.

UNIT III
Organizing: Types of Organisations – Organisation Structure – Span of Control and
Committees – Departmentalisation – Informal Organisation- Authority – Delegation –
Decentralisation – Difference between Authority and Power – Responsibility.

UNIT IV
Recruitment – Sources, Selection, Training – Direction – Nature and Purpose. Co-
ordination – Need, Type and Techniques and requisites for excellent Co-ordination –
Controlling – Meaning and Importance – Control Process.

UNIT V
Definition of Business ethics - Types of Ethical issues -Role and importance of Business
Ethics and Values in Business - - Ethics internal - Ethics External - Environment
Protection - Responsibilities of Business

Recommended Texts
1. C.B.Gupta, Management Theory & Practice - Sultan Chand & Sons - New Delhi.
2. L.M.Prasad, Principles & Practice of Management - Sultan Chand & Sons – New
Delhi.
3. P.C. Tripathi & P.N Reddy, Principles of Managements - Tata Mc.Graw Hill – New
Delhi.
4. Weihrich and Koontz, Management – A Global Perspective
5. N.Premavathy, Principles of Management - Sri Vishnu Publication - Chennai.
6. J.Jayasankar, Business Management - Margham Publication - Chennai.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC02
CORE-II: FINANCIAL ACCOUNTING

UNIT I
Meaning and scope of Accounting, Basic Accounting Concepts and Conventions –
Objectives of Accounting – Accounting Transactions – Double Entry Book Keeping –
Journal, Ledger, Preparation of Trial Balance – Preparation of Cash Book.

UNIT II
Preparation of Final Accounts of a Sole Trading Concern – Adjustments Receipts and
Payments Account, Income & Expenditure Account and Balance Sheet of Non Trading
Organizations

UNIT III
Partnership Accounts-Final accounts of partnership firms – Basic concepts of admission,
retirement and death of a partner including treatment of goodwill - rearrangement of
capitals. (Simple problems on Partnership Accounts).

UNIT IV
Depreciation – Meaning, Causes, Types – Straight Line Method – Written Down Value
Method, Insurance Policy Method, Sinking Fund Method & Annuity Method. Insurance
claims – Average Clause (Loss of stock & Loss of Profit)

UNIT V
Single Entry – Meaning, Features, Defects, Differences between Single Entry and Double
Entry System – Statement of Affairs Method – Conversion Method

Recommended Texts
1. R.L.Gupta & V.K.Gupta, Advanced Accounting – Sultan Chand & Sons - New
Delhi.
2. Jain & Narang, Financial Accounting – Kalyani Publishers - New Delhi.
3. T.S. Reddy & A.Murthy, Financial Accounting -Margham Publications –Chennai-17.
4. Shukla & Grewal, Advanced Accounting – S Chand -New Delhi.
5. Nirmal Gupta, Financial Accounting-Ane Books India– New Delhi.
6. S.Parthasarathy and A.Jaffarulla, Financial Accounting- Kalyani Publishers – New
Delhi.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC03
CORE-III: BUSINESS COMMUNICATION

UNIT I
Definition – Methods – Types – Principles of effective Communication – Barriers to
Communication – Business Letter – Layout.

UNIT II
Kinds of Business Letters: Interview – Appointment – Acknowledgement –
Promotion – Enquiries – Replies – Orders – Sales – Circular – Complaints.

UNIT III
Bank Correspondence – Insurance Correspondence – Agency Correspondence –
Correspondence with Shareholders, Directors.

UNIT IV
Reports Writing – Agenda, Minutes of Meeting – Memorandum – Office Order –
Circular – Notes.

UNIT V
Modern Forms of Communication: Fax – Email – Video Conferencing – Internet –
Websites and their use in Business.

Recommended Texts
1. Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication - Sultan
Chand & Sons - New Delhi.
2. Shirley Taylor, Communication for Business - Pearson Publications - New Delhi.
3. Bovee, Thill, Schatzman, Business Communication Today - Peason Education
Private Ltd. - New Delhi.
4. Penrose, Rasbery, Myers, Advanced Business Communication - Bangalore.
5. Simon Collin, Doing Business on the Internet - Kogan Page Ltd.- London.
6. Mary Ellen Guffey, Business Communication – Process and Product –
International Thomson Publishing - Ohio.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC04

CORE-IV: MANAGEMENT ACCOUNTING

UNIT I
Management accounting – Meaning, nature, scope and functions, need, importance
and limitations – Management Accounting vs. Cost Accounting. Management
Accounting vs. Financial Accounting.

UNIT II
Analysis and Interpretation of financial statements – Nature, objectives, essentials and
tools, methods – Comparative Statements, Common Size statement and Trend
analysis.

UNIT III
Ratio Analysis – Interpretation, benefits and limitations. Classification of ratios -
Liquidity, Profitability, turnover, capital structure and Leverage.

UNIT IV
Funds flow and Cash flow analysis. Budgets and budgetary control – Meaning,
objectives, merits and demerits.

UNIT V
Investment decisions; brief introduction of cost of capital; methods of capital
budgeting; Average Rate of Returns (ARR),Pay Back Period (PBP), Net present
Value (NPV) and Internal Rate of returns (IRR), capital rationing (simple problems on
capital budgeting methods).

Recommended Texts
1. SN Maheswari, Management Accounting - Sultan Chand & Sons.
2. Jhamb, Fundamentals of Management Accounting – AneBooks India - New
Delhi.
3. Horngren Sunderu Stratton, Introduction to Management Accounting - Pearson
Education.
4. T. S. Reddy and Hari Prasad Reddy-Management Accounting, Maegham
Publication.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC05
CORE-V: FINANCIAL MANAGEMENT

UNIT I
Meaning, objectives and Importance of Finance – Sources of finance – Functions of
financial management – Role of financial manager in Financial Management.

UNIT II
Capital structures planning - Factors affecting capital structures – Determining Debt
and equity proportion – Theories of capital structures – Leverage concept.

UNIT III
Cost of capital – Cost of equity – cost of preference capital – Cost of debt – Cost of
retained earnings – weighted Average (or) composite cost of capital (WACC)

UNIT IV
Dividend policies – Factors affecting dividend payment - Company Law provision on
dividend payment –Various Dividend Models (Walter’s Gordon’s – M.M.
Hypothesis)

UNIT V
Working capital – components of working capital – working capital operating cycle –
Factors influencing working capital – Determining (or) Forecasting of working capital
requirements.

Reference Books :
1. Financial Management - I.M. Pandey
2. Financial Management – Prasanna Chandra
3. Financial Management – S.N. Maheswari
4. Financial Management – Y. Khan and Jain
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC06

CORE-VI: ORGANISATIONAL BEHAVIOUR

UNIT I
Need and scope of organizational behaviour - Theories of organization - Individual
difference Vs Group intelligence tests -Measurement of intelligence - Personality
Tests - Nature – Types and uses of perception.

UNIT II
Motivation - Financial and non -Financial motivational techniques - Job satisfaction -
meaning - Factors - Theories -Measurement -Morale - Importance - Employee
attitudes and behavior and their significance to employee productivity.

UNIT III
Work environment -Good house keeping practices - Design of work place - Fatigue –
Causes and prevention and their importance - Leadership -Types and theories of
leadership

UNIT IV
Group dynamics -Cohesiveness - Co-operation - Competition - Resolution -
Sociometry - Group norms - Role position status

UNIT V
Organizational culture and climate - Organizational Development

Recommended Books
1. Uma Sekaran, Organisational Behaviour Text & cases, 2nd edition,Tata McGraw
Hill Publishing CO.Ltd
2. Gangadhar Rao,Narayana ,V.S.P Rao, Organisational Behaviour 1987, Reprint
2000, Konark Publishers Pvt.Ltd , 1 st edition
3. S.S. Khanka , Organisational Behaviour , S.Chand & Co , New Delhi .
4. J.Jayasankar , Organisational Behaviour , Margham Publications , Chennai . 3.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021
BBA-DSC07
CORE-VII: COMPUTER APPLICATION IN BUSINESS

UNIT – I
Word Processing: Meaning and role of work processing in creating of documents,
Editing,formatting and printing documents using tools such as spell check, thesaurus,
etc., in work processors (MS Word), Electronic Spreadsheet, Structure of Spread sheet
and its applications to accounting , finance, and marketing functions of business;
Creating a dynamic/ sensitive worksheet; Concept of absolute and relative cell –
reference; Using built – in functions; Goal seeking and solver tools; Using graphics
and formatting to worksheet; Sharing data with other desktop applications ; Strategies
of creating error – free worksheet (MS Excel)

UNIT – II
Programming under a DBMS environment: The concept of data base management
system; Data field, records, and files, Sorting and Indexing data; Searching records.
Designing queries, and reports; Linking of data files; Understanding programming
environment in DBMS; Developing menu driven applications in query language (MS
– Access).

UNIT – III
Electronic Data Interchange (EDI) : Introduction of EDI - Basics of EDI; edi
standards;Financial EDI (FEDI) FEDI for international trade transaction; Applications
of EDI, Advantages of EDI; Future of EDI.

UNIT – IV
The internet and its basic concepts: Internet concept, History, Development in India:
Technological foundation of internet; Distributed computing; Client – server
computing ;internet protocol suite; Application of distributed computing ; Client
server computing; Internet protocol suite in the internet environment ; Domain Name
System (DNS); Generic Top – Level Domain (gTLD); Country code Top Level
Domain (ccTLD) – India; Allocation of second level domains; IP addresses, Internet
protocol; Applications of Internet in business, Education, Governance , etc.

UNIT – V
Information System Audit : Basic idea of information audit; - Difference with the
traditional concepts of audit; Conduct and applications of IS audit in internet
environment.

Reference Books:
1. Agarwala Kamlesh N and Agarwala Deeksha – Business on the Net –
Introduction to E-Commerce
2. Goyal – Management Information System.
3. Minoli Daniel, Minoli Emma – e Commerce Technology Handbook.
4. Kanter – Managing with informations.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC08
CORE-VIII: MARKETING MANAGEMENT

UNIT I
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with
other functional areas - concept of marketing mix-Marketing approaches - Various
Environmental factors affecting the marketing functions.

UNIT II
Buyer Behavior - Consumer goods and Industrial goods - Buying motives - Factors
influencing buyer Behaviour Market segmentation - Need and basis of Segmentation -
Targeting - positioning.

UNIT III
The Product - Characteristics - benefits - classifications - consumer goods - industrial
goods - New Product Development process - Product Life Cycle - Branding -
Packaging.

UNIT IV
Physical Distribution: Importance - Various kinds of marketing channels - distribution
problems. Sales management: Motivation, Compensation and Control of salesmen.

UNIT V
A brief overview of: Advertising - Publicity - Public Relations - personal Selling –
Direct selling and Sales promotion.

Recommended Texts
1. Philip Kotler, 2003, Marketing Management, 11th edition, Pearson Education
(Singapore) Pte Ltd, New Delhi.
2. V.S. Ramaswamy & S.Namakumari, 1994, Principles of Marketing, first edition,
S.G.Wasani / Macmillan India Ltd, New Delhi.
3. Crrainfield, Marketing Management, Palgrave Macmillan
4. Sontakki . C.N , Marketing Management, Kalyanni Publishers, Ludhiana
5. Gary Armstrong & Philip Kotler, 2003, Marketing -An Introduction, sixth edition,
Pearson Education (Singapore) Pvt Ltd, New Delhi
6. R.S.N. Pillai and Bagavathi ,Modern Marketing , S.Chand & Co , New Delhi.
7. Jayasankar, Marketing, Margham publications, Chennai.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC09

CORE-IX HUMAN RESOURCE MANAGEMENT

UNIT I
Nature and scope of Human Resources Management – Differences between personnel
management and HRM – Environment of HRM – Human resource planning –
Recruitment – Selection – Methods of Selection – Uses of various tests – interview
techniques in selection and placement.

UNIT II
Induction – Training – Methods – Techniques – Identification of the training needs –
Training and Development – Performance appraisal – Transfer – Promotion and
termination of services – Career development.

UNIT III
Remuneration – Components of remuneration – Incentives – Benefits – Motivation –
Welfare and social security measures.

UNIT IV
Labour Relation – Functions of Trade Unions – Forms of collective bargaining-
Workers’ participation in management – Types and effectiveness – Industrial Disputes
and Settlements (laws excluded)

UNIT V
Human Resource Audit – Nature – Benefits – Scope – Approaches.

REFERENCE BOOKS :

1. Human Resource Management – V S P Rao

2. Human Resource Management – Ashwathappa
3. Human Resource Management – Garry Deseler
4. Human Resource Management – L M Prasad
5. Human Resource Management – Tripathi.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC10

CORE-X: BUSINESS REGULATORY FRAME WORK

UNIT I
Brief outline of Indian Contracts Act - Special contracts Act - Sale of goods Act -
Contract of Agency

UNIT II
Brief outline of Indian Companies Act 1956.

UNIT III
Brief outline of FEMA - Consumer Protection Act

UNIT IV
The laws of Trade Marks - Copyright - Patents - Designs - Trade related Intellectual
Property Rights. (TRIPS) RTP -IDRA -an overview

UNIT V
Brief outline of Cyber Laws

Recommended Text books

1. N.D.Kapoor, 1993, Business Laws, Sultan Chand, New Delhi

2. K.S.Anantharaman, 2003 Business and Corporate Laws ,Sitaraman&co. Pvt.Ltd.
3. Chandrasekaran ,2004 Sitaraman&co Pvt Ld , Intellectual Property Law
4. Bare Acts- FEMA , Consumer Protection Act
5. Acharya -2004, Intellectual Property Rights Asia Law House Publication,
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC11
CORE-XI: FINANCIAL SERVICES

UNIT I
Meaning and importance of financial services – Types of financial services –
Financial services and economic environment – Players in Financial Services Sector.

UNIT II
Merchant Banking – Functions – Issue management – Managing of new issues –
Underwriting – Capital market – Stock Exchange – Role of SEBI

UNIT III
Leasing and Hire purchase – Concepts and features – Types of lease Accounts.
Factoring – Functions of Factor

UNIT IV
Venture Capital – Credit Rating – Consumer Finance

UNIT V
Mutual Funds : Meaning – Types – Functions – Advantages – Institutions Involved –
UTI

REFERENCE BOOKS
1. Financial Services – M.Y.Khan
2. Financial Services – B.Santhanam
3. Law of Insurance – Dr.M.N. Mishra
4. Indian Financial System – H.r. Machiraju
5. A Review of current Banking Theory and Practice – S.K. Basu.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC12

CORE-XII: MANAGEMENT INFORMATION SYSTEM

UNIT I
Definition of Management Information System - MIS support for planning,
Organizing and controlling - Structure of MIS - Information for decision - making.

UNIT II
Concept of System - Characteristics of System - Systems classification - Categories of
Information Systems - Strategic information system and competitive advantage

UNIT III
Computers and Information Processing - Classification of computer - Input Devices –
Output devices - Storage devices, - Batch and online processing. Hardware - Software.
Database management Systems.

UNIT IV
System Analysis and design - SDLC - Role of System Analyst - Functional
Information system - Personnel, production, material, marketing.

UNIT V
Decision Support Systems - Definition. Group Decision Support Systems - Business
Process Outsourcing - Definition and function

Recommended Books:
1. Mudrick & Ross , "Management Information Systems", Prentice - Hall of India .
2. Sadagopan , "Management Information Systems" - Prentice- Hall of India
3. CSV Murthy -"Management Information Systems" Himalaya publishing House .
4. Dr. S.P. Rajagopalan ,"Management Information Systems and EDP " , Margham
Publications , chennai .
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC13

CORE–XIII: ADVERTISING MANAGEMENT

AND SALES PROMOTION

UNIT I
Advertising: Advertising, objectives, task and process, market segmentation and target
audience – Message and copy development.

UNIT II
Media: Mass Media - Selection, Planning and Scheduling – Web Advertising –
Integrated programme and budget planning.

UNIT III
Implemenation: Implementing the programme coordination and control – Advertising
agencies – Organization and operation.

UNIT IV
Sales Promotion: Why and When Sales promotion activities, Consumer and sales
channel oriented – planning, budgeting and implementing and controlling campaigns.

UNIT V
Control: Measurement of effectiveness – Ethics, Economics and Social Relevance.

Reference Books
1. Bhatia, T.K., Advertising and Marketing in Rural India, 2ndEdition, Macmillan
India Ltd., 2007.
2. Hackley, C., Advertising and Promotion: An integrated communications
approach, 2nd Edition, Sage Publications, 2010.
3. Jefkins, F., Advertising, 4th Edition, Pearson, 2002.
4. Wells, W.D., Burnett, J. and Moriarty, S., Advertising: Principles and Practice,
7th Edition, Pearson, 2007.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC14
CORE-XIV: RESEARCH METHODOLOGY

UNIT-I
Introduction to Business Research - Research in Business – Research Process-
Research need, formulating the problem, designing, sampling, pilot testing .

UNIT –II
Research Design- Exploratory, Descriptive, Casual, Formulation of hypothesis - types.
Measurement- characteristics of sound measurement tool, Scaling methods and
sampling techniques.

UNIT –III
Sources and Collection of Data- : Primary and secondary sources, survey observation,
experimentation- details and evaluation. - Questionnaires – schedules, data entry,
tabulation & cross tabulation-and Graphic presentation . Data.

UNIT –IV
Analysis and Preparation: Hypothesis testing – statistical significance, statistical
testing procedure. Tests of significance- -Simple Correlation -Regression .

UNIT –V
Presenting results and writing the report: - The written research Report.

REFERENCE
1. Donald R Cooper, Business Research Methods 7th Ed, McGraw Hill, 2001
2. Krishnaswami OR, M.Ranganatham, Methodology of Research for Social
Science, Himalaya, Mumbai, 2001.
3. Anderson J. et.al, Thesis and Assignment writing, Wiley Eastern
4. Research Methodology by C.R. Kothari
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC15
CORE-XV: OPERATIONS MANAGEMENT

UNIT – I
Introduction: Nature and Scope of Operations Management. Production design &
Process planning: Plant location: Factors to be considered in Plant Location – Plant
Location Trends.

UNIT – II
Layout of manufacturing facilities: Principles of a Good Layout – Layout Factors –
Basic Types of Layout – Service Facilities.

UNIT – III
Production and Inventory Control: Basic types of production – Basic Inventory
Models – Economic Order Quantity, Economic Batch Quantity – Reorder point –
Safety stock – Classification and Codification of stock – ABC classification –
Procedure for Stock Control, Materials Requirement Planning (MRP). JIT.

UNIT – IV
Methods Analysis and Work Measurement: Methods Study Procedures – The Purpose
of Time Study – Stop Watch Time Study – Performance Rating – Allowance Factors –
Standard Time – Work Sampling Technique. Quality Control: Purposes of Inspection
and Quality Control – Acceptance Sampling by Variables and Attributes – Control
Charts.

UNIT – V
Service Operations Management: Introduction – Types of Service – Service Encounter
–Service Facility Location – Service Processes and Service Delivery.

Reference Books
1. Buffa, E.S. and Sarin, R., Modern Productions / Operations Management, 8th
Edition,Wiley, 2007.
2. Chary, S.N., Production and Operations Management, 5th Edition, Tata McGraw-
Hill, 2012.
3. B.Mahadevan, Operations Management,2nd Edition,Pearson,2010.
4. Lee Krajewski,Larry P Ritzman.,Manoj K Malhotra & Samir K Srivastava,
Operations Management, 9th Edition,Pearson,2011.
5. Heizer, J., Render, B. and Rajashekhar, J., Operations Management, 9th Edition,
Pearson, 2009.
6. Panneerselvam, R., Production and Operations Management, 3rd Edition, PHI
Learning,2012.
7. Srinivasan,G., Quantitative Models in Operations and Supply Chain Management,
PHI Learning Pvt. Ltd
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC16

CORE-XVI: MATERIALS MANAGEMENT

UNIT – I
Materials Management- Definition-Function-Importance of Materials Management.

UNIT – II
Integrated materials management- the concept- service function advantages- Inventory
Control- Function Of Inventory - Importance-Replenishment Stock-Material demand
forecasting- MRP- Basis tools - ABC-VED- FSN Analysis - Inventory Control Of
Spares And Slow Moving Items -EOQ-EBQ-Stores Planning.

UNIT – III
Purchase Management- Purchasing - Procedure - Dynamic Purchasing - Principles –
import substitution- International purchase- Import purchase procedure

UNIT – IV
Store Keeping And Materials Handling- Objectives - Functions - Store Keeping -
Stores Responsibilities - Location Of Store House - Centralized Store Room -
Equipment – Security Measures - Protection And Prevention Of Stores.

UNIT – V
Vendor Rating - Vendor Management - Purchase Department - Responsibility - Buyer
Seller Relationship - Value Analysis - Iso Types.

REFERENCE BOOKS:

1. P.Saravanavel and S.sumathi, Production and Materials Management,

Margham publications, 2015
2. M.M Verma, Materials Management, Sultan Chand Publications, 2012.
3. Hill, Operations managent,Palgrave Macmillan.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC17
CORE-XVII: BUSINESS ENVIRONMENT

UNIT I
The concept of Business Environment – Its nature and significance – Brief overview of
political – Cultural – Legal – Economic and social environments and their impact on business
and strategic decisions

UNIT II
Political Environment – Government and Business relationships in India

UNIT III
Social environment – Cultural heritage- Social attitudes – Castes and communities – Joint
family systems – linguistic and religious groups – Types of social organization

UNIT IV
Economic Environment – Economic systems and their impact of business – Fiscal deficit --
Plan investment – Five year planning.

UNIT V
Financial Environment – Financial system – Commercial bank – Financial Institutions – RBI
Stock Exchange – IDBI – Non Banking Financial Companies NBFCs

RECOMMENDED TEXTS
1. Francis Cherunilam, 20002, Business environment, Himalaya Publishing House, 11th
Revised Edition, India.
2. Dr.S.Sankaran, Business Environment, Margham Publications
3. K.Ashwathappa, 1997, Essentials of Business Environment, Himalaya Publishing House,
6th Edition, India
4. Joshi Rosy Kapoor Sangam, Business Environment, Kalyani Publishers, Ludhiana
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC18
CORE–XVIII: SERVICES MARKETING

UNIT I
Marketing Services: Introduction growth of the service sector. The concept of service.
Characteristics of service - classification of service designing of the service,
blueprinting using technology, developing human resources, building service
aspirations.

UNIT II
Marketing Mix in Service Marketing: The seven Ps: product decision, pricing
strategies and tactics, promotion of service and distribution methods for services.
Additional dimension in services marketing- people, physical evidence and process.

UNIT III
Effective Management of Service Marketing: Marketing demand and supply through
capacity planning and segmentation - internal marketing of services - external versus
internal Orientation of service strategy.

UNIT IV
Delivering Quality Service: Causes of service - quality gaps. The customer
expectations versus perceived service gap. Factors and techniques to resolve this gap.
Customer relationship management. Gaps in services - quality standards, factors and
solutions – the service performance gap - key factors and strategies for closing the
gap. External communication to the customers- the promise versus delivery gap -
developing appropriate and effective communication about service quality.

UNIT V
Marketing of Service With Special Reference To:1.Financial services, 2.Health
services, 3.Hospitality services including travel, hotels and tourism, 4.Professional
service, 5.Public utility service, 6.Educational services.

Recommended Texts
1. S.M. Jha, Services marketing, Himalaya Publishers, India
2. Baron, Services Marketing , Second Edition. Palgrave Macmillan
3. Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
4. Thakur .G.S. Sandhu supreet & Dogra Babzan , Services marketing , kalyanni
Publishers, Ludhianna .
5. Dr. B. Balaji , Services Marketing and Management ,S. Chand & Co , New Delhi .
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSC19

CORE-XIX: BUSINESS TAXATION

UNIT I:
Objectives Of Taxation – Canons Of Taxation – Tax System In India – Direct And Indirect
Taxes – Meaning And Types.

UNIT II:
Central Excise Duty – Classification – Levy and Collection of Excise duty – Clearance of
excisable goods- Exemption from excise duty – Excise and Small Scale Industries – Excise
and Exports – Demand, Refund, Rebate of Central Excise duty – Offences and Penalties –
Settlement – Appellate Provisions.

UNIT III:
The Customs duty – Levy and Collection of customs duty – Organisation of the customs
department – Officers of the customs – Powers – Appellate machinery – Infringement of the
law – offences and penalties – Exemption from duty – customs duty drawback – duties free
zones.

UNIT IV:
Central Sales Tax Act – Levy and Collection of CST - Liability of Tax – Registration of
dealers – Goods of Special Importance – Offences and penalties - Value added tax –
objectives – Levy of VAT – Arguments in favour of VAT – Difficulties in administering
VAT

UNIT V:
Definition of GST – Administrative structure of GST – Officers as per CGST Act - Officers
as per SGST Act – Jurisdiction – Appointment- Powers- Procedure for Registration –
Amendment of registration – Cancellation of registeration.

REFERENCE BOOKS:
1. V.S.Datey, Central Excise, JBA Publishers, Edition 2013. Reddy .T.S and Y. hari
Prasad reddy, Business Taxation ( Goods & Services TAX - GST),Margam
Publication, Edition 2019.
2. Srinivasan N.P and Priya Swami. M , Business Taxation, Kalyani publishers Edition
2013
3. Pagaredinkar, Business Taxation, Sultan Chand and Sons, 2012.
4. Senthil and Senthil, Business Taxation, Himalaya Publication, 4th Edition.
5. Vinodk.Singania, Indirect Tax, Sultan Chand and Sons, Edition 2013.
6. Dr. Vinodk.Singania and Dr. Monica Singhania, Students Guide to Income Tax
(including service tax, vat) , JBA Publishers, Edition 2013.
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSE2A

ELECTIVE-II(A): CUSTOMER RELATIONSHIP

MANAGEMENT

UNIT-I
Communication - need/ Mode of communication – barriers, channels of
communication - oral - written -listening skill – Verbal skill- interpersonal
communication and intra personal communication , Essentials of business letter.

UNIT -II
CRM - concept and approach - CR in competitive environment public relation and
image building

UNIT -III
Banker - customer relationship -retaining and enlarging customer base - customer
services - quality circle.

UNIT -IV
Nature and types of customer - complaint redressal methods Talwar and Goiporia
committee report, customer service committee, customer day - Copra Forum -
ombudsman.

UNIT - V
Market Segment - Customer Data Base - Market Research. Review and Evaluation of
Customer Satisfaction.

Recommended Books

1. H.Peeru Mohamed & A. Sangadevan , Customers Relationship Management - A

Step –by – step approach , Vikas Publishing House Private Limited , Noida .
2. Mukesh Chaturvedi Abhinav , Chaturvedi , Customers Relationship Management –
An Indian Perspective , Excel Books , New Delhi .
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSE2B

ELECTIVE-II(B): E- BUSINESS

UNIT I
Introduction to electronic business - meaning - value chains - the Internet and the web
- infrastructure for e-business

UNIT II
Web based tools for e - business - e - business software - overview of packages

UNIT III
Security threats to e - business - implementing security for e - commerce and
electronic payment systems.

UNIT IV
Strategies for marketing, sales and promotion - B2C and strategies for purchasing and
support activities - B2B - web auction virtual - web portals

UNIT V
The environment of e-business - international - legal ethical - tax issues - business
plan for implementing e-business

REFERENCE BOOKS:
1. Garry P Schneider and James T Perry - Electronic Commerce, Course technology,
Thomson Learning, 2000
2. Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-Business
3. Kosivr, David - Understanding E-Commerce
 UNIVERSITY OF MADRAS
B.B.A. DEGREE COURSE IN BUSINESS ADMINISTRATION
SYLLABUS WITH EFFECT FROM 2020-2021

BBA-DSE03

ELECTIVE-III: PROJECT WORK (GROUP)

A group of 3 students will be assigned a project in the beginning of the final year. The

project work shall be submitted to the college 20 days before the end of the final year and

the college has to certify the same and submit to the university 15 days prior to the

commencement of the University examination.

The project shall be evaluated externally. The external examiner shall be form the panel

of examiners suggested by the board of studies from to time.

Those who fail in the project work will have to redo the project work and submit to the

college for external examination by the University.

 UNIVERSITY OF MADRAS
B.Com. (GENERAL) DEGREE COURSE
SYLLABUS WITH EFFECT FROM 2020-2021

BGE-CSC15
CORE-XV: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Common to BCom(MM) & BCom(ISM)
Inst.Hrs : 6 YEAR: III
Credits : Core 4 / Elective 5 SEMESTER: V

Learning Objectives:

1. The students to gain deeper insights into logistics and supply chain management.
2. To highlight the integrated nature of working in logistics and supply chain industry.
3. To prepare students to work in logistics and allied industries.

OUTCOME

 On completion of syllabus student will understand the basic concepts of logistics and
supply chain management and student prepare them self to work in logistics and allied
industries

UNIT I: Concepts of Logistics – Evolution – Nature and Importance – Components of Logistics

Management- Competitive advantages of Logistics – Functions of Logistics management –
Principles – Logistics Network- Integrated Logistics system, Supply chain management – Nature
and Concepts – Value chai- Functions – Supply chain effectiveness – Outsourcing – 3PLs and
4PLs – Supply chain relationships – Customer services.

UNIT II: Elements of Logistics and Supply chain management – Inventory carrying – Ware
housing, Technology in the ware house: Computerisation, Barcoding, RFID and WMS –
Material handling , Concepts and Equipments: Automated Storage and Retrieval Systems –
Order Processing – Transportation – Demand Forecasting – Impact of Forecasts on Logistics and
Supply chain Management- Performance measurements.

UNIT III: Transportation – Position of Transportation in Logistics and Supply chain

management-Road, Rail, Ocean Transport - Ships- Types- Measurement capacity of ships –
shipping information, Air, Transport Multi model transport – containerization – CFS – ICDS-
Cross Docking- Selection of transportation mode – Transportation Network and Decision –
Insurance aspects of logistics.

UNIT IV: Logistical Information System (LIS) - Operations – Integrated IT solution for
Logistics and supply chain management- Emerging technologies in Logistics and Supply chain
management. Components of a logistic system-transportation-Inventory carrying-warehousing-
order processing –Distribution channels- Difference between warehouse and distribution centre.
 UNIVERSITY OF MADRAS
B.Com. (GENERAL) DEGREE COURSE
SYLLABUS WITH EFFECT FROM 2020-2021

UNIT V: Performance- Bench marking for supply chain improvement- Dimensions and
achieving excellence- Supply Chain Measures – SCOR model- Logistics score board- Activity
Based Costing - Economic Value Added Analysis- Balance Score card approach-Lean thinking
and six sigma approach in Supply Chain.

Recommended Text
1. John J.Coyle , C. John Langley .JR., Robert A. Novack , Brian J.Gibson – Supply Chain
Management A Logisticss Perspective – CENGAGE , New Delhi
2. Joel D.Wisner , Keah – Choon Tan , G.Keong Leong – Principles of Supply Chain
Management ABalanced Approach– CENGAGE, New Delhi

REFERENCE BOOKS:

1. Agarwal, D.K., ‘Textbook of Logistics and Supply Chain Management’, Mac Millan
India Ltd, 2003.
2. Chase, R.B., Shankar, R and Jacobs, F.R. ‘Operations Management and Supply Chain
Management’, McGraw Hill Publications, 13th edition, 2018.
3. Chopra, S., Meindl, P. and Kalra, D.V. ‘Supply Chain Management’, Pearson Education
India, 6th edition, 2016.
4. Krishnaveni Muthiah, ‘Logistics Management and Seaborne Trade’, Himalaya Publishing
House, 2010.
5. Martin Christopher, ’Logistics and Supply Chain Management’ Pearson Education, 2003.
6. Ronald H. Ballou, ’Business Logistics and Supply Chain Management’ Pearson
Education 2004.

E-RESOURCES:

1. www.managementstudyguide.com
2. https://www.tutorialspoint.com/supply_chain_management/supply_chain_management_t
utorial.pdf
3. https://www.camcode.com/asset-tags/supply-chain-management-guide/
4. https://library.ku.ac.ke/wp-
content/downloads/2011/08/Bookboon/Magement%20andOrganisation/fundamentals-of-
supply-chain-management.pdf

5. https://www.youtube.com/watch?v=PmR2SKeY9Ms&list=PLGit8yny_3ANzZMsJJjeux
Mg-S0f0hGcn

6. https://www.youtube.com/watch?v=IqmrNUoiy7g&list=PLF9071540F59BA1F0
 UNIVERSITY OF MADRAS
B.Com. (GENERAL) DEGREE COURSE
SYLLABUS WITH EFFECT FROM 2020-2021

BGE-CSC19
CORE-XIX: ENTREPRENEURIAL DEVELOPMENT
Common to BCom(A&F) as Elective, BCom(CS),
BCom(BM), BCom(MM) & BCom(ISM)
Inst.Hrs : 6 YEAR: III
Credits : Core 4 / Elective 5 SEMESTER: VI

Course Objectives:
1. To enable the students to understand the concept of Entrepreneurship and to learn the
professional behavior expected of an entrepreneur.
2. To identify significant changes and trends which create business opportunities and to
analyze the environment for potential business opportunities.
3. To provide conceptual exposure on converting idea to a successful entrepreneurial firm.

OUTCOME
 On completion of syllabus student will understand on the basic concepts of
entrepreneurship and business opportunities to familiars with knowledge about business
and project reports for starting a new ventures on team based .

UNIT I: Entrepreneurship
Entrepreneur : Meaning of entrepreneurship – Types of Entrepreneurship – Traits of
entrepreneurship – Factors promoting entrepreneurship- Barriers to entrepreneurship- the
entrepreneurial culture- Stages in entrepreneurial process – Women entrepreneurship and
economic development- SHG.

UNIT II: Developing Successful Business Ideas

Recognizing opportunities – trend analysis – generating ideas – Brainstorming, Focus Groups,
Surveys, Customer advisory boards, Day in the life research – Encouraging focal point for ideas
and creativity at a firm level-Protecting ideas from being lost or stolen – Patents and IPR.

UNIT III: Opportunity Identification and Evaluation

Opportunity identification and product/service selection – Generation and screening the project
ideas – Market analysis, Technical analysis, Cost benefit analysis and network analysis- Project
formulation – Assessment of project feasibility- Dealing with basic and initial problems of
setting up of Enterprises.

UNIT IV: Business Planning Process

Meaning of business plan- Business plan process- Advantages of business planning- preparing a
model project report for starting a new venture (Team-based project work).

UNIT V: Funding
Sources of Finance- Venture capital- Venture capital process- Business angles- Commercial
banks- Government Grants and Schemes.
 UNIVERSITY OF MADRAS
B.Com. (GENERAL) DEGREE COURSE
SYLLABUS WITH EFFECT FROM 2020-2021

TEXT BOOKS:
1. Reddy, Entrepreneurship: Text & Cases - Cengage, New Delhi.
2. Kuratko/rao, Entrepreneurship: a south asian perpective.- Cengage, New Delhi.
3. Leach/Melicher, Entrepreneurial Finance – Cengage. , New Delhi.
4. K.Sundar – Entrepreneurship Development – Vijay Nicole Imprints private Limited
5. Khanka S.S., Entrepreneurial Development, S.Chand & Co. Ltd., New Delhi, 2001.
6. Sangeeta Sharma, Entrepreneurship Development, PHI Learning Pvt. Ltd., 2016.

REFERENCE BOOKS:
1. Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3 rd Edition,
Pearson, 2011.
2. Bessant, J., and Tidd, J., Innovation and Entrepreneurship, 2 nd Edition, John Wiley &Sons,
2011.
3. Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing House, 2011.
4. Donald, F.K., Entrepreneurship- Theory, Process and Practice, 9th Edition, Cengage
Learning, 2014.
5. Hirsch, R.D., Peters, M. and Shepherd, D., Entrepreneurship, 6 th Edition, Tata McGraw-Hill
Education Pvt.Ltd., 2006.
6. Mathew, J.M., Entrepreneurship Theory at Cross Roads: Paradigms and Praxis, 2 nd Edition,
Dream Tech, 2006.
7. Morse, E., and Mitchell, R., Cases in Entrepreneurship: The Venture Creation Process, Sage
South Asia, 2008.
8. Nagendra and Manjunath, V.S., Entrepreneurship and Management, Pearson, 2010.
9. Reddy, N., Entrepreneurship: Text and Cases, Cengage Learning, 2010.
10. Roy, R., Entrepreneurship, 2nd Edition, Oxford University Press, 2011.
11. Stokes, D., and Wilson, N., Small Business Management and entrepreneurship, 6 th Edition,
Cengage Learning, 2010.

E-RESOURCES:
1. http://inventors.about.com/od/entrepreneur/
2. http://learnthat.com/tag/entrepreneurship/
3. www.managementstudyguide.com
4. www.quintcareers.com
5. www.entrepreneur.com
 UNIVERSITY OF MADRAS
UG & 5 YR INTEGRATED DEGREE COURSES
SYLLABUS – OTHER LANGUAGES

BP1-LARC1
PART I - ARABIC
(w.e.f.2012-2013)
FIRST YEAR - SEMESTER – I
PAPER I – PROSE AND GRAMMAR – I

Books Prescribed:

1) Duroos Al-Lugha Al-Arabiyya Part-I

By Dr. V. Abdur Rahim (Lesson 1 to 12)

Unit 1 : Lesson 1 to 4
Unit 2 : Lesson 5 to 8
Unit 3 : Lesson 9 to 12

2) An-Nahu Al-Wadeh Part-I (Al-Ibtidaiyyah)

By Ali Al Jarim and Mustafa Ameen
Unit 4 :
Al-Jumlah Al-Mufeedha, Ajza Al-Jumlah, Al-Fi’l al-Madhi,
Al-Fi’l-al-Mudhari’, Fi’l al-Amr

Unit 5 : Al-Fa’il, Al-Maf’uool, Al-Mubthdha Wal-Khabar

SEMESTER - II
PAPER II – COMMUNICATION SKILLS IN ARABIC

Books Prescribed:

Arabic Conversation Book

By Mohd. Harun Rashid and Khalid Perwez
Published by Goodword Books

Unit 1 : Lesson 1 to 4
Unit 2 : Lesson 5 to 9
Unit 3 : Lesson 10 to 13
Unit 4 : Lesson 14 to 16
Unit 5 : Lesson 17 to 19
 UNIVERSITY OF MADRAS
UG & 5 YR INTEGRATED DEGREE COURSES
SYLLABUS – OTHER LANGUAGES

SECOND YEAR- SEMESTER - III

PAPER III – PROSE AND GRAMMAR – II

Books Prescribed:

1) Duroos Al-Lugha Al-Arabiyya Part-I

By Dr. V. Abdur Rahim (Lesson 13 to 23)

Unit 1 : Lesson 13 to 17
Unit 2 : Lesson 18 to 20
Unit 3 : Lesson 21 to 23

2) An-Nahu Al-Wadeh Part-I (Al-Ibtidaiyyah)

By Ali Al Jarim and Mustafa Ameen
Unit 4 : Al-Jumlah Al-Fi’liyyah, Al-Jumlah Al-Ismiyyah,
Nasb Al-Fi’l-al-Mudhari’,
Jazm Al-Fi’l-al-Mudhari’, Raf’ Al-Fi’l-al-Mudhari’

Unit 5 : Kana wa Akhawatuha, Inna wa Akhawathuha, Jarr al-

Ism, An-Na’tu

SEMESTER IV
PAPER IV – QURAN AND HADITH
Books Prescribed:
1) Sooratu Luqman
Al-Quran – Chapter 31
Unit 1 : Verse 1 to 11
Unit 2 : Verse 12 to 21
Unit 3 : Verse 22 to 34

2) Ahadeeth Sahlah
By Dr. V. Abdur Rahim
Unit 4 : Hadith 1 to 10
Unit 5 : Hadith 11 to 20
 UNIVERSITY OF MADRAS
UG & 5 YR INTEGRATED DEGREE COURSES
SYLLABUS – OTHER LANGUAGES

REVISED QUESTION PAPER PATTERN

Arabic Language Part –I

Part –A (30 Words)

10 out of 12 - (10 x 2marks = 20 marks)

Part – B (200 words)

5 out of 7 - (5 x 5marks = 25 marks)

Part – C (500 words)

3 out of 5 - (3 x 10marks = 30 marks)

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 UNIVERSITY OF MADRAS
U.G. DEGREE COURSE

ENVIRONMENTAL STUDIES PROGRAMME

ABILITY ENHANCEMENT COMPULSORYCOURSES
(AECC- Environmental Studies)
Syllabus with effect from the academic year 2018-2019
( i.e. for batch of candidates admitted to the course from the academic year 2017-18)

Credits: 2 II Year / III/IV Sem.

Unit 1: Introduction to Environmental Studies

 Multidisciplinary nature of environmental studies;
 Scope and importance; concept of sustainability and sustainable development.

Unit 2 : Ecosystem (2 lectures)

 What is an ecosystem? Structure and function of ecosystem; Energy flow in an
ecosystem:
Food chains, food webs and ecological succession, Case studies of the following
ecosystem:
a) Forest ecosystem
b) Grassland ecosystem
c) Desert ecosystem
d) Aquatic ecosystem (ponds, stream, lakes, rivers, ocean, estuaries)

Unit 3: Natural Resources : Renewable and Non – renewable Resources ( 6 lectures)

 Land resources and landuse change: Land degradation, soil erosion and desertification.
 Deforestation : Causes and impacts due to mining, dam building on environment,
forests, biodiversity and tribal populations.
 Water : Use and over –exploitation of surface and ground water, floods, droughts,
conflicts over water ( international and inter-state).
 Energy resources : Renewable and non renewable energy sources, use of alternate
energy sources, growing energy needs, case studies.

Unit 4: Biodiversity and Conservation ( 8 lecturers)

 Levels of biological diversity: genetics, species and ecosystem diversity,
Biogeographic zones of India: Biodiversity patterns and global biodiversity hot spots
 India as a mega- biodiversity nation, Endangered and endemic species of India.
 Threats to biodiversity: Habitat loss, poaching of wildlife, man- wildlife conflicts,
biological invasions; Conservations of biodiversity: In-situ and Ex-situ Conservation
of biodiversity.
 Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic
and Informational value.

Unit 5: Environmental Pollution (8 lecturers)

 Environmental pollution: types, causes, effects and controls: Air, Water, soil and noise
Pollution.
 Nuclear hazards and human health risks
 Solid waste management: Control measures of urban and industrial waste
 Pollution case studies.
 UNIVERSITY OF MADRAS
U.G. DEGREE COURSE

Unit 6: Environmental Policies & Practices ( 8 lecturers)

 Climate change, global warming, ozone layer depletion, acid rain and impacts on
human communities and agriculture
 Environment Laws: Environment Protection Act, Air (Prevention & Control of
Pollution) Act; Water (Prevention and Control of Pollution ) Act; Wildlife Protection
Act; Forest Conservation Act. International agreements: Montreal and Kyoto
protocols and Convention on Biological Diversity (CBD).
 Nature reserves, tribal populations and rights, and human Wildlife conflicts in Indian
context.
Unit 7: Human Communities and the Environment (7 lectures)
 Human population growth, impacts on environment, human health and welfare.
 Resettlement and rehabilitation of projects affected persons; case studies.
 Disaster management: floods, earthquake, cyclone and landslides.
 Environmental movements : Chipko, Silent Valley, Bishnois of Rajasthan.
 Environmental ethics : Role of Indian and other religions and cultures in
environmental conservation.
 Environmental communication and public awareness, case studies(e.g. CNG Vehicles
in Delhi)
Unit 8 : Field Work (6 lectures)
 Visit to an area to document environmental assets: river / forest/ flora/ fauna etc.
 Visit to a local polluted site – Urban / Rural/ Industrial/ Agricultural.
 Study of common plants, insects, birds and basic principles of identification.
 Study of simple ecosystem- pond, river, Delhi Ridge etc.
(Equal to 5 Lectures)

Suggested Readings:
1. Carson , R. 2002.Slient Spring, Houghton Mifflin Harcourt.
2. Gadgil , M.,& Guha, R. 1993.This Fissured Land: An Ecological History of India.
Univ.of California Press.
3. Glesson, B. and Low, N.(eds.)1999. Global Ethics and Environment, London,
Routledge.
4. Gleick,P.H.1993.Water Crisis. Pacific Institute for Studies in Dev.,Environment &
Security. Stockholm Env.Institute, Oxford Univ.Press.
5. Groom, Martha J., Gary K.Meffe, and Carl Ronald Carroll. Principles of Conservation
Biology. Sunderland: Sinauer Associates,2006.
6. Grumbine,R.Edward, and Pandit,M.K2013.Threats from India’s Himalayas dams
.Science,339:36-37
7. McCully,P.1996.Rivers no more :the environmental effects of dams(pp.29-64).Zed
books.
8. McNeill,John R.2000.Something New Under the Sun: An Environmental History of
the Twentieth Century.
9. Odum,E.P.,Odum, H.T.& Andrees,J.1971.Fundamental of Ecology. Philadelphia
Saunders.
10. Pepper,I.L.,Gerba,C.P & Brusseau,M.L.2011.Environmental and Pollution Science.
Academic Press.
11. Rao,M.N.& Datta,A.K1987.Waste Water Treatment. Oxford and IBH Publishing
Co.Pvt.Ltd.
12. Raven,P.H.,Hassenzahl,D.M & Berg,L.R.2012 Environment.8th edition. John Willey
& sons.
 UNIVERSITY OF MADRAS
U.G. DEGREE COURSE

13. Rosencranz, A., Divan,S.,& Noble, M.L.2001.Environmental law and policy in India.
Tirupathi 1992.
14. Sengupta,R.2003.Ecology and Economics: An approach to sustainable
development.OUP
15. Singh,J.S.,Singh,S.P and Gupta,S.R.2014.Ecology,Environmental Science and
Conservation. S.Chand Publishing, New Delhi.
16. Sodhi,N.S.,Gibson,L.&Raven ,P.H(eds).2013.Conservation Biology :Voices from the
Tropics. John Willey & Sons.
17. Thapar,V.1998.Land of the Tiger: A Natural History of the Indian Subcontinent.
18. Warren,C.E.1971.Biology and water Pollution Control. WB Saunders.
19. Willson,E.O.2006. The Creation: An appeal to save life on earth..New York: Norton.
20. World Commission on Environment and Development.1987.Our Common Future.
Oxford University Press.
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 UNIVERSITY OF MADRAS
U.G. DEGREE COURSE

PART – IV - VALUE EDUCATION

Common for all U.G. & Five Year Integrated Courses
(Effective from the Academic Year 2012 – 2013)

SYLLABUS
CREDITS: 2 III YEAR / V SEM

Objective: Value are socially accepted norms to e valuate objects, persons and situations that form part
and parcel of sociality. A value system is a set of consistent values and measures.
Knowledge of the values are inculcated through education. It contributes in forming true
human being, who are able to face life and make it meaningful. There are different kinds of
values like, ethical or moral values, doctrinal or ideological values, social values and
aesthetic values. Values can be defined as broad preferences concerning appropriate courses
of action or outcomes. As such, values reflect a person’s sense of right and wrong or what
“ought” to be. There are representative values like, “Equal rights for all”, “Excellence
deserves admiration”. “People should be treated with respect and dignity”. Values tend to
influence attitudes and behavior and help to solve common human problems. Values are
related to the norms of a culture.
UNIT I: Value education-its purpose and significance in the present world – Value system – The role
of culture and civilization – Holistic living – balancing the outer and inner – Body, Mind
and Intellectual level – Duties and responsibilities.
UNIT II: Salient values for life – Truth, commitment, honesty and integrity, forgiveness and love,
empathy and ability to sacrifice, care, unity, and inclusiveness, Self esteem and self
confidence, punctuality – Time, task and resource management – Problem solving and
decision making skills – Interpersonal and Intra personal relationship – Team work –
Positive and creative thinking.
UNIT III: Human Rights – Universal Declaration of Human Rights – Human Rights violations –
National Integration – Peace and non-violence – Dr.A P J Kalam’s ten points for
enlightened citizenship – Social Values and Welfare of the citizen – The role of media in
value building.
UNIT IV: Environment and Ecological balance – interdependence of all beings – living and non-living.
The binding of man and nature – Environment conservation and enrichment.
UNIT V: Social Evils – Corruption, Cyber crime, Terrorism – Alcoholism, Drug addiction – Dowry –
Domestic violence – untouchability – female infanticide – atrocities against women – How
to tackle them.

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 UNIVERSITY OF MADRAS
U.G. DEGREE COURSE

Books for Reference :

1. M.G. Chitakra: Education and Human Values, A.P.H. Publishing Corporation, New
Delhi, 2003.
2. Chakravarthy, S.K: Values and ethics for Organizations: Theory and Practice, Oxford
University Press, New Delhi, 1999.
3. Satchidananda, M.K: Ethics, Education, Indian Unity and Culture, Ajantha Publications,
Delhi, 1991.
4. Das, M.S. & Gupta, V.K.: Social Values among Young adults: A changing Scenario,
M.D. Publications, New Delhi, 1995.
5. Bandiste, D.D.: Humanist Values: A Source Book, B.R. Publishing Corporation, Delhi,
1999.
6. Ruhela, S.P.: Human Values and education, Sterling Publications, New Delhi, 1986.
7. Kaul, G.N.: Values and Education in Independent Indian, Associated Publishers,
Mumbai, 1975.
8. NCERT, Education in Values, New Delhi, 1992.
9. Swami Budhananda (1983) How to Build Character A Primer : Rmakrishna Mission,
New Delhi.
10. A Culture Heritage of India (4 Vols.), Bharatiya Vidya Bhuvan, Bombay, (Selected
Chapters only)
11. For Life, For the future : Reserves and Remains – UNESCO Publication.
12. Values, A Vedanta Kesari Presentation, Sri Ramakrishna Math, Chennai, 1996.
13. Swami Vivekananda, Youth and Modern India, Ramakrishna Mission, Chennai.
14. Swami Vivekananda, Call to the Youth for Nation Building, Advaita Ashrama, Calcutta.
15. Awakening Indians to India, Chinmayananda Mission, 2003.

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